OluKai Cause Markets For Local Cause at Outdoor Retailer Show
Cause Related Marketing
JANUARY 26, 2012
Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. I almost always suggest to clients that if they’re going to do cause marketing at a trade show that they consider doing it on behalf of cause in the city where the show is being held. But during the run of the show, OluKai held a pro sales event every day at 5pm and sent the proceeds to the Utah Museum of Fine Arts.