Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. Remember that the goal of a good segmentation – including an identity segmentation – is to minimize difference among group members and to maximize difference among different groups.

Crossing the Double Divide, Two Million Dollar Questions


Public Health Social Media audience segmentation digital divide digital literacy double divide health communications health information divide health literacy library outreach media usageEarlier this month, Susannah Fox discussed a health Information divide based on a recent report.

Testing Your Donor Identities

The Agitator

Previously on donor identity: It’s good to segment by identity. If they’ve been to your museum/opera/library/monument/park. They break your messaging down into concrete segments (e.g. But they must be the right identity/ies.

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Cause Connection: A Simple, Underused Donor Identity

The Agitator

Someone who has been to a museum is going to be a largely different donor to that museum than one who hasn’t. Breaking Out of the Status Quo Donor acquisition Donor Centricity Donor Identity Fundraising analytics / data Integrated fundraising and marketing Online fundraising and marketing Research Segmentation Uncategorized premiumThe last two days have covered two examples of health charities that have increased their revenues by differentiating based on cause connection.

Identity vs. Persona

The Agitator

A museum about whether the person had visited. Breaking Out of the Status Quo Demographics Donor Centricity Donor Identity Fundraising analytics / data Segmentation Uncategorized premium

OMG Nonprofit Communications Jobs

Getting Attention

Associate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH. Marketing Director Bainbridge Island Museum of Art (Bainbridge Island, WA). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Boston, MA). Communications Coordinator Envision Unlimited (Chicago, IL). Communications Manager Justice at Stake (Washington, DC).

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Finding Data Management Solutions for Arts and Culture Organizations


Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management.

A Few Common Donor Communication Problems and How You Can Fix Them

Ann Green

The same applies if someone is a theatre subscriber, museum member, or college alumni. 6 easy ways to segment your fundraising appeal letter. Some nonprofits do a good job of communicating with their donors, but many do not and that’s a problem.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

Segmentation of target audiences (sic) and selection of target markets. There was no evidence in either the background documents or from the interviews that any segmentation analysis had been done.

How Well Do You Know Your Donors?

Ann Green

The Museum of Fine Arts (MFA) in Boston recently included a link to an online survey about direct mail on one of their flyers. You already have a core group of donors and other supporters, but how well do you know them?

Still Time: 5 Ways to Up Year-End Giving

Getting Attention

If you have the ability to segment your lists, send messages aligned with individuals’ connections with your organization. Segment them by activity history and interests to respond with relevance! Renew your support and make a tax-deductible gift to the Tenement Museum today. The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better.

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Senior Fundraiser On The Planet

The Agitator

Jeff Petrie: Outside my role at The Phillips Collection in Washington, DC, I serve on the Advisory Committee for the national American Museum Membership network. When she started working at The Met, I was a third-grader in Eugene, Oregon, and had not yet visited an art museum, nor had I served nine years in the United States Navy. Of course back then they only did 4 housefile mailings a year, and hadn’t even grasped true RFM segmentation.

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