Newsletter: Warm Leads from Your Homepage; Bridgestone Raises $2.8M for BGCA ; Museum Launches ‘How to be an American’ Podcast

Selfish Giving

But what about warm leads (someone who shows interest in your organization)? If visitors are truly interested in your organization, they'll enter their email when they see the pop-up. The Tenement Museum in NYC has launched an interesting new podcast I'll be listening to.

Membership 2.0: A Socially Networked Museum Membership

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Membership organizations looking for ways to entice constituents who have demonstrated an interest in their organization but haven't made the commitment to join are sure to find inspiration from the Brooklyn Museum , which recently launched a socially networked museum membership called 1stfans. Brooklyn Museum launched 1stfans on Dec. Cary, membership manager for the Brooklyn Museum. William Cary: 1stfans is the first socially networked museum membership.

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Smarter Museums – News from the Frontlines at the AAM Conference

JCA Insights

This year, the American Association of Museums (AAM) held their annual conference in the twin cities, with a number of fantastic events hosted by our clients including the Minneapolis Institute of Arts, the Science Museum of Minnesota, the Walker Art Center and the Minnesota History Center. The museum community as a whole continues to battle declining attendance, soft membership renewal rates and decreased federal, state and local government support.

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Finding Data Management Solutions for Arts and Culture Organizations


Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management.

Grants for Organizations Enhancing the Development of Many Museums' Staffs

Seeking Grant Money Today

Deadline: March 15, 2010 Institute of Museum and Library Services Invites 21st Century Museum Professionals Grant Applications The Institute of Museum and Library Services (IMLS) is calling for proposals from museums, museum service organizations, and universities for projects that will enhance the professional development of museum staff. Tags: RFP grants museums the foundation center From The Foundation Center.

How To Find Effective Database Solutions for Social Services Organizations


For social services organizations such as food banks, shelters, and community centers, managing data well is a critical part of keeping their doors open to members of the community in need of their services.

Grants for African American Museums

Seeking Grant Money Today

Deadline: January 18, 2011 Institute of Museum and Library Services Announces Application Guidelines for Museum Grants for African American History and Culture The Institute of Museum and Library Services (IMLS) has announced the availability of guidelines and application forms for its 2011 Museum Grants for African American History and Culture program. Tags: RFP grants African American museums United States of America the foundation center

What Would YOU Do? (Case Study: Nonprofit Communications)

Getting Attention

What and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch? Or—really— because the museum’s focus is SO sensitive. That without these revenue streams, there would be no Museum.

You In? Mother’s Day Marketing

Getting Attention

There’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than hooking into what’s top of mind. It’s a wonderful concept clearly tied to the organization’s mission and impact and affordable.

Grants for U.S. K - 12 Students Attending Museums, Historic Sites, and Cultural Organizations

Seeking Grant Money Today

Deadline: October 3, 2011 Target Accepting Applications for K-12 Field Trip Grants Program Target Corporation is accepting applications from education professionals for the Target Field Trip Grants program to bring K-12 students in the United States to museums, historical sites, and cultural organizations. From The Foundation Center. For more information on this grant opportunity, click "Link to Complete RFP" at the end of this post].

Resource Roundup: Endowments, Auctions, Museum of Fundraising, etc.

Fundraising Breakthroughs

Intriguing: A donor’s lifetime value to an organization is about 10 times the amount of her first gift. The Museum of Fundraising : The Showcase of Fundraising Innovation and Inspiration. The Chronicle of Philanthropy asks Are You Prepared for a Long Recession?

8 Ways to Make the Case For Social Media At Your Nonprofit

J Campbell Social Marketing

For a nonprofit organization to stick their head in the sand and simply deny that this revolution exists does a disservice to the mission of the organization. However, if your organization has policies in place, dealing with the (hopefully rare) negative Nelly is a cinch.

Grants for African American Museums, Colleges, and Universities

Seeking Grant Money Today

Guidelines Available for Institute of Museum and Library Services Grants for African American Museums Deadline: January 15, 2008 The Institute of Museum and Library Services ( [link] ) has announced the availability of guidelines for the 2008 Museum Grants for African American History and Culture. Public or private nonprofit organizations whose primary purpose is to support museums identified above may also apply. From The Foundation Center.

Grants for Multiple Museums' Staff Who Are Training To Enhance Their Professional Development

Seeking Grant Money Today

We will use the results to retool how we work with organizations and also publish a white paper with the results. Institute of Museum and Library Services Calls for 21st Century Museum Professionals Grant Applications Deadline: March 16, 2009 The Institute of Museum and Library Services ( [link] ) is calling for proposals from museums, museum service organizations, and universities for projects designed to enhance the professional development of museum staff.

How to Tap into the Heart and Soul of Your Organization When You Write

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Is your organization one of the thousands that miss the mark when writing fundraising materials? found that the written materials of most nonprofit organizations focus more on transferring information than creating interpersonal involvement. His research found that the majority of online and printed materials written by nonprofit organizations are overly formal, cold, detached and abstract rather than conversational, warm, connected and concrete.

A creative way for an arts organization to communicate

Nonprofit Marketing Blog

When I was reading The New Yorker, an ad for the Museum of Modern Art (AKA Moma) caught my eye. It was a note from someone who’d visited the museum. I’m often asked by people who work in the arts how to best express the essence of their cause in a compelling way.

Turning Theatres into Networks

A. Fine Blog

He had given a very provocative speech about the future of arts organizations. Tags: Social Media Brooklyn Museum of Art Museum 2.0 I read this marvelous post by Jon Stancato of the Stolen Chair Theatre yesterday. His post is actually called The Speech That Got Booed! The boos were for this courageous statement: But, I don’t want to be a charity, in large part [.]. Nina Simon Nonprofit Finance Fund Stolen Chair Theatre

Grants for Historic Preservation Organizations Uniting with Schools

Seeking Grant Money Today

History Channel Announces Guidelines for Save Our History Grant Program Deadline: June 6, 2008 An initiative of the History Channel ( [link] ), the Save Our History Program invites history organizations to partner with a local school or youth group and apply for funding to help preserve the history of their communities. Eligible applicants must partner with a local elementary, middle, or high school, or an organization that provides educational programming for children of similar ages.

Relationship Building in Action

A. Fine Blog

I love this post by Nina Simom at her Museum 2.0 The idea is that organizations need to use multiple platforms, or channels, to engage their supporters in conversations and build relationships. How can organizations create the capacity to be on multiple channels?

Just ONE Call to Action (Case Study)

Getting Attention

I was thrown back there this morning when I uncovered this card I had picked up at the Metropolitan Museum of Art (the Met). Even if we want to support the Museum’s mission, we don’t know which action is the priority or where to start.

Day in the Life of a Nonprofit Communicator – Kelly Murphy

Kivi's Nonprofit Communications Blog

She has been with the Museum for over 2.5 2:00 pm – 4:00 pm: On Thursdays, the Museum’s Director of Education and I meet to discuss upcoming engagement opportunities and public programming. Kelly Murphy.

Day in the Life of a Nonprofit Communicator – Leanne Poellinger

Kivi's Nonprofit Communications Blog

in Business Administration in 1986 and worked for eight years at a non-profit employment training organization. After visiting a children’s museum with her young son in 1992, Leanne Poellinger added “work at a children’s museum” to her bucket list.

Award for Individuals, Organizations, & Companies Innovating With Technology to Address Education, Equality, Environmental, Health, Or Economic Development Issues

Seeking Grant Money Today

Deadline: March 31, 2011 Nominations Open for Tech Awards 2011 An annual program of the Tech Museum of Innovation , the Tech Awards are designed to inspire global engagement in applying technology to humanity's most pressing problems. The awards recognize individuals, organizations, and companies from around the world that are utilizing innovative technology solutions to address urgent issues in the areas of education, equality, environment, health, and economic development.

Wow, What A Shock. Another Example of Piss Poor Fundraising.

Seeking Grant Money Today

[The following is based on Ashley Bach's The Seattle Times article, "No Audit at Bellevue Arts Museum Since 2003", dated June 23, 2007. It can be found at: [link] ] It's among about five to ten basics that I repeatedly discuss, in this blog, as critical for non profit organizations to do if they want to be successful fundraisers. The recent leadership at The Bellevue Arts Museum can tell you why. I'm not giving your organization a dime.

Doing What You Can with What You Have: Data Made Revolutionary

JCA Insights

In the client case study Steve presented, JCA partnered with a museum to help them determine which members were (and weren’t) likely to renew. Organizations traditionally look at their data to identify trends, gauge effectiveness, etc.

19 Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Digital Organizer , Action Network (Washington DC). Director of Marketing & Communications , Bellevue Arts Museum (Bellevue, WA). Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. New Opportunities.

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6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

April – Science Museum of Minnesota. Not a member organization? Staff members can be great ambassadors for your organization and mission. Gyms, museums, sports orgs and business associations are old pros at holding membership months. December is done.

Great Nonprofit Marketing Jobs—Movin’ up Monday

Getting Attention

Manager of Marketing & Communications , Brooklyn’s Children Museum (Brooklyn, NY). Writer/Editor , Organic Consumers Association (Finland, MN). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


The reality is, an organization’s donation page is often its own greatest enemy. United States Holocaust Memorial Museum. Holocaust Memorial Museum has a clean and effective donation page and does something incredibly powerful—it tells a story. Their donation page features a beautiful image, accompanied by text that points out why a potential donor should support their organization and how it will impact their cause.

Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

Get inspired by these creative ideas for Facebook Live If you’re not sure what topics or events you should broadcast, check out this list of 35 Facebook Live ideas for museums, animal shelters, youth organizations, and more.

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

EVENT or EXPERIENCE MARKETING is using frequent events or participatory experiences to promote your programs and services, encouraging in-person interaction between your organization, supporters, and/or program participants. PARTNER or ALLIANCE MARKETING is cooperating with other organizations to jointly promote your cause generally or your specific products or services. PEER-to-PEER MARKETING is organizing and training volunteers to educate or advocate on your behalf.

DMAW, their MAXI Awards, and a big “fail” for planned giving


At the 2013 Bridge Conference last week, you could walk through a wonderful “museum” of award-winning direct marketing fundraising packages. NOT ONE OF THE WINNERS INCLUDED EVEN A SIMPLE CHECK-BOX FOR DONORS TO SAY “I HAVE ALREADY INCLUDED YOUR ORGANIZATION IN MY ESTATE PLAN.”

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Great Nonprofit Marketing Jobs: Monday Matters!

Getting Attention

Communications Manager , The Museum of the African Diaspora. Digital Organizer , Corporate Accountability International (Boston, MA). Please post your open nonprofit marketing positions here. Communications Associate for Digital Media , Advancement Project (Washington, DC). Communications/Marketing Associate , ACLU (New York, NY). San Francisco, CA). Creative Director, Graphic Designer and Web Developer , Red Rooster Group, (New York, NY).

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Opportunity! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits. Digital Campaigns Organizer Corporate Accountability International (Boston, MA).

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14 Fantastic Nonprofit Marketing Jobs

Getting Attention

Digital Organizer , Corporate Accountability International (Boston, MA). Marketing & Communications Manger , Harbor History Museum (Gig Harbor, WA). Please post your open nonprofit marketing positions here. Associate Director of Organizational Communications , Garden Conservancy (Garrison, NY). Communications and Partnerships Manager , Columbia University, CPC Learning (New York, NY). Communications Officer , International Planned Parenthood Federation (New York, NY).

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can use it with a little creative thinking. Brooklyn Museum. A photo posted by Brooklyn Museum (@brooklynmuseum) on Apr 10, 2015 at 6:58am PDT.

A Few Common Donor Communication Problems and How You Can Fix Them

Ann Green

What should have happened is the organization should have thanked me for my monthly gifts and either asked for an upgrade or an additional one-time gift. The same applies if someone is a theatre subscriber, museum member, or college alumni. Here’s an organization that did that.

Change! Nonprofit Marketing Jobs

Getting Attention

Communications and Political Director The National Organization for Women (New York, NY). Communications Specialist & Digital Communications Organizer UNITE HERE (Chicago, IL & Los Angeles, CA). Director of Strategic Communications Children’s Museum of Manhattan (New York, NY).

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A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!


Because your organization will probably never get a gift as large as any of these. Call, write letters, send emails and meet with people who care about your mission so deeply that they are willing to make your organization a member of their family by including you in their estate plan.

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In the Beginning: Nonprofit Founding Stories

Getting Attention

In Andy Goodman ’s “Storytelling as Best Practice,” he shares the words of Marshall Ganz , a long-time civil rights organizer, who advises leaders to tell a story of self, a story of us , and a story of now. Similarly, understanding an organization’s history builds trust and understanding.

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22 Terrific Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Digital Content Coordinator United Planning Organization (Washington, D.C.). Website Editor Cranbrook Academy of Art & Art Museum (Bloomfield Hills, MI). Post YOUR open nonprofit marketing and communications positions here. Assistant Director – Marketing and Communications URJ Greene Family Camp (Austin, TX). Associate Communications & Marketing Manager Point Foundation (New York, NY). Communications Coordinator The Nonprofit Association of Oregon (Portland, OR).

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Your Next Nonprofit Marketing Job? Movin’ Up Monday!

Getting Attention

Serving as FHL’s primary brand steward, the Director oversees media strategy and implementation and frequently acts as spokesperson for the organization. Director of Marketing & Communications , National Museum of Mexican Art (Chicago, IL).

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Arts Funding Crisis in the UK

JCA Insights

Unlike in the States, where there is a culture of fundraising and private support for the arts, the UK has long subsidized its arts community with free admission to many museums and heavy subsidies for non-profit theatres. And museums face the real – and terrifying – prospect of having to charge admission to cover their anticipated shortfalls. Many of these organizations have never had to actively and aggressively fundraise.

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