Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Fundraising 123

This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . This is one of the cheapest strategies, but one of the most lucrative ways to raise money. Then go to your contacts - they know about you, but don't support you yet - like vendors. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.

Grow your email list without spending money

DonorDigital

Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. We’ve compiled a guide to the best free strategies to build your file without spending a dime.

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7 reasons why wealth screening your donor list might be an incredibly foolish activity.

iMarketSmart

If you’ve been reading this blog for any amount of time, you know that my mission is to help nonprofits raise more money more efficiently. Time IS money. Fundraising strategy best practices for fundraising best wealth screening tools charity blog donor search vs wealthengine donorsearch pricing how much does wealth screening cost major gift fundraising Philanthropy Strategy wealth screening companies wealth screening definition wealth screening vendors

31 ways for nonprofits to save money on communications

ImpactMax

It can give you extra time and money to focus on more effective tactics. Then—only if you have extra time and money—take on new projects. Ask your board members if they know printing or design vendors who might offer discounts or even pro bono work to your nonprofit.

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The difference between wealth screening and wealth appending

iMarketSmart

“I can’t make my calls yet because I’m waiting for the vendor to send me the wealth-screened list,” they might say. Yet, I’ve heard board members or leaders command their staff saying, “Call , she has a lot of money!” Keep in mind that every donor call and visit costs your organization money. I’ll help you get squared away quickly and cost-effectively so you can raise more money more efficiently in no time.

Catch EveryAction at NTC 2019

EveryAction

We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. The Right Fit: Vendor-Client Relationships from Marketing to Sales to Success Wednesday, March 13 from 3:15-4:30 pm. Want to meet EveryAction at this year's NTC?

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

One of the key questions, I get from nonprofits is, "How much money should we be raising online?" Consider replacing hard bounces by doing an email update, i.e. working with a third-party vendor who can match your file and find new email addresses for your constituents.

Money 77

Save Your Nonprofit Money, Raise More Money, and Succeed - Yes, Now

Seeking Grant Money Today

If today your organization has one way that it raises money or if it has fifteen different fundraising methods and events that it holds annually, analyze each. Maybe you should shop the current vendors' prices, that you work with, and see if you can cut costs by working with others who are just as good but cheaper. [Please help us.

Money 41

Uncover Problems Before Your Supporters Leave You Forever

iMarketSmart

My firm once used a vendor to help us. One day, we found another vendor. Time is money for us. So we switched vendors. Because we never heard back from our original “not fast” vendor. Ya don’t know what ya don’t know.

Vendor 176

Uncover Problems Before Your Supporters Leave You Forever

iMarketSmart

My firm once used a vendor to help us. One day, we found another vendor. Time is money for us. So we switched vendors. Because we never heard back from our original “not fast” vendor. Ya don’t know what ya don’t know.

Vendor 164

Can Your Monthly Donors Be Held Hostage?

The Agitator

As technology changes and competition increases, many organizations are switching CRM database vendors and credit card payment processors. Holding your money hostage as the next month’s bills come due. Spend endless hours battling their old vendors?

How To Raise Money Better, In Your Region.Even In Tough Times

Seeking Grant Money Today

Since the economic downturn, I've posted general fundraising advice, in Seeking Grant Money Today , besides this blog's main topic du jour; grant writing advice, information, and tips. If you live in a region that is very badly hit by this economic downturn - then your organization must devise ways to raise money while being mindful and respectful of the local economic reality.

Why major and legacy donors think your fundraising communications stink!

iMarketSmart

If that happens they fear the attempt might be considered a waste of donor money. They tend to believe that no money (or very little) should be spent on the raising of funds. How ’bout we blame it on your vendors then? It ain’t about the money!

Vendor 130

Why major and legacy donors think your fundraising sucks.

iMarketSmart

If that happens they fear the attempt might be considered a waste of donor money. They tend to believe that no money (or very little) should be spent on the raising of funds. How ’bout we blame it on your vendors then? It ain’t about the money!

Vendor 130

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

EveryAction

Get the details and data from vendors when you speak with them, compare them to your current CRM's performance, and calculate what the return on your investment will be. Beyond saving time and money, highlight the capacity and capabilities that new technology will add to your program.

Tools 167

6 Steps for Getting Started with Email Fundraising | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

No vendor or program does everything right for every organization, and every person or level within that organization. Email, like any other fundraising program, will cost money and so you need to set aside that money. Tis the season for email marketing. We can help.

Nov 44

Your Biggest Software Implementation Risk? It May Not Be What You Think.

JCA Insights

Yet I am always surprised to find that many organizations that work carefully to consider software options for their mission-critical software system default to using the vendor for implementation services. Choosing to implement with the vendor based on assumptions is very risky.

Is Populist Fundraising for You?

iMarketSmart

Some fundraisers and vendors of fundraisers will say that all donors and supporters deserve the same treatment. Also populist fundraising might make a vendor rich because the concept requires volume. Politicians need votes in addition to money.

Obama 198

Why You Need Tech-Enabled Donor Discovery

iMarketSmart

But that doesn’t stop eager vendors, consultants and others in the sector from leading fundraisers, leaders, and board members to believe that something pretty darn close to a magic box can, indeed, make an organization’s fundraisers more successful.

Vendor 130

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

Create a detailed outlook of the costs associated with your campaign: financial, allocated staff time, advertising/promotion costs, vendor contracts, startup costs, etc.

Guide 277

How to Hold a Successful Cookie Dough Fundraiser

Fundraiser Ideas

First, you need to select a cookie dough fundraiser vendor to work with your organization. Most vendors offer no start-up costs for organizations to begin their campaign. This means your charity will not be out any money for brochures, order forms, or any other promotional materials. Some vendors offer name brand cookie dough – such as Otis Spunkmeyer. Cookie dough fundraising has become increasingly popular over the years.

Vendor 106

Why Projects Fail, Part 2

JCA Insights

With that mindset, add more money to the budget and more time to the schedule. That joke is actually my way of defending vendors. I don’t think the vendor knowingly tells you things he thinks are untrue. and I’ve yet to hear the vendor say no.

Vendor 157

With a BIG event, it’s all about the little things.

A Small Change

I’ve recognized how important it is to differentiate between the desires I have for an event (lots of people giving lots of money) and the goals (recruit 75 Table Captains & secure 10 business sponsorships). Research your vendors, test your software, train your volunteers, plan for troubleshooting. Galas. Extravaganzas. Auctions. You insert the action here – A-thons.

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). How long and what did it cost to raise that amount of money in the first place? I know, I know… you love your planned giving newsletter.

Your 2011 Guide to Nonprofit Marketing Wisdom

Getting Attention

When pricing out an item or service, call at least three vendors. We’ve been able to save so much money on production costs for printing, photography and web design, by taking the time to incorporate this. Thank you for all of the questions, stories and feedback you share with me.

Guide 219

Why I Give So Much Away for Free

iMarketSmart

Recently it was brought to my attention that these vendors are pretty upset with me. So why on earth would I charge money for webinars, conferences, books, CDs, and training?!?

Free 169

How to understand your donor’s consideration process so you generate more major gifts

iMarketSmart

When people think about giving up their hard-earned money, they either make the decision to move forward quickly or slowly. Usually the timeline correlates with the amount of money they are considering giving up since that alters a convenience quotient (so to speak). First things first.

3 Steps to Funding Nonprofit Marketing

Getting Attention

Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. A strategic marketing plan created in concert with the preferred vendor to clarify specific marketing goals and benchmarks for success. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation.

July 219

Why reciprocity must be an essential tool in your fundraising toolbox

iMarketSmart

You can and should use reciprocity as a tool to raise more money. Then, I felt obligated to buy my lunch from that vendor.

Tools 130

Why I Give So Much Away for Free

iMarketSmart

Recently it was brought to my attention that these vendors are pretty upset with me. So why on earth would I charge money for webinars, conferences, books, CDs, and training?!?

Free 141

Today I think I’ll take a victory lap. Will you join me?

iMarketSmart

… a software vendor who actually ‘gets’ philanthropy… and yes I guess I’m bragging about it) giving in 2018 actually went up by about $10 billion, not down by $12 to $24 billion. I get things wrong all the time.

Law 130

A Little Different from Your Typical BI Firm

JCA Insights

It was a terrific conference, with lots of new technology initiatives and plenty of BI vendors showing their latest offerings. One thing that really resonated with me is that the BI world seems to be very focused on larger companies that have robust IT departments with lots of money to spend on Business Intelligence. No need to spend lots of time and money explaining Appeals and Packages, Nodes and Locations to a BI consultant.

Firm 115

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). How long and what did it cost to raise that amount of money in the first place? I know, I know… you love your planned giving newsletter.

Plan 141

Be Attentive to Incentive

The Agitator

To take a close look at the internal incentives at work inside their organization and in the relationships they have with their vendors. Frequently, masked as “incentives” these disincentive bandits sap energy, money, growth and unnecessarily drive donors to the exit.

Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

There is no way that you can sell all the tickets, find all the sponsors, meet with all the vendors, get all the permits, and do all the event promotion by yourself. To get the ball rolling a bit, budget some money to promote the Event to more people that may be interested.

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Retention efforts cost money. Don’t go running around worrying about retention just because it’s the buzzword of the day thanks to some CRM vendor’s blog or some speaker you heard at a seminar. Some things just work best when coupled together. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get the idea? Donor retention and donor qualification.

Rate 100

It’s Time to Kill the “Fundraiser”

iMarketSmart

What if a vendor told you they’d be sending a sales person to your office to sell something to you? How would you feel? Now consider how a donor feels. Do you think they like it when a nonprofit sends a fundraiser to get a donation? Oh I know, that’s not what they’re doing.

Ep186: Supermarket Chain Finds Cause Marketing Success Outside the Checkout Line

Selfish Giving

How Food Lion has developed other programs to raise money and give back to the community, particularly Feeding America and the 30 food banks in their service area. How Food Lion works with its vendors to donate 3 million meals.

Ep167: Walgreens Sticks Its Nose Out, Raises $18 Million for Needy Kids

Selfish Giving

This UK import is dedicated to raising money to help children who are most in need, both in the U.S. What does Red Nose raise money for? How is the money divided up among the charities? How Walgreens worked with vendor partners to grow the program.

Share Your Biggest Marketing Lesson Learned in 2010 – Free Nonprofit Marketing Wisdom Guide

Getting Attention

When pricing out an item or service, call at least three vendors. We’ve been able to save so much money on production costs for printing, photography and web design, by taking the time to incorporate this.

Guide 136

Mobile Fundraising: The impact of mobile technology on peer-driven fundraising campaigns

DonorDigital

This is a very important and timely research paper by Artez Interactive which is one of the solution vendors that serves nonprofits in the U.S. and around the world.

Making Data Integration Simple!

JCA Insights

About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. Like anything with technology, cost mirrors complexity, so before beginning any project I ask people to explain exactly how they intend to save time or raise more money by integrating their systems.

How nonprofit organizations can provide more value to generate more revenue in 5 simple steps.

iMarketSmart

Instead, too many listen to vendors, suppliers, and so-called experts in the field who are driven by their own self-interests— leading the sector to march further downward on the declivity. If only fundraisers would turn their focus away from junk mail, spam and events for just 30 minutes, they could engineer their value propositions and raise more money more effortlessly. Don’t ask for more money. If you do, I promise, you’ll raise more money at lower cost.