Cause Marketing 101: 5 Tactics for Raising Money from Businesses
SEPTEMBER 16, 2011
This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . This is one of the cheapest strategies, but one of the most lucrative ways to raise money. Then go to your contacts - they know about you, but don't support you yet - like vendors. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.