Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

She is the author of Brandraising: How Nonprofits Increase Visibility and Raise Money through Smart Communications (Jossey-Bass, 2010). They’re spending a lot of money and time to get there.

i'm IM

GenerationYGive

Okay, now maybe I am late to the game and should have known about this since 2007 (apparently this is when this whole thing strated), but imagine my surprise when the first thing I saw when I clicked on the link was: "Money Raised So Far: $1,579,000." Who is raising this much money and online and for what? I was not planning to post tonight, until I signed onto Facebook and checked out a "gift" someone gave to a friend of mine-a mug with an "i'm" on it.

Acquisition: Guilty Until Proven Innocent

The Agitator

Only 11 per cent of Americans thought charities did a ‘very good’ job of spending money, said Brookings. In fact, more than one-quarter of Americans in 2004 believed charities were inept at managing money, according to the report. That we really don’t care about money.