Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. Here are five content marketing strategy essentials to get you headed in the right direction. That allows you to set goals and objectives for your strategy.

There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable.

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Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Today’s topic – Digital content strategy! Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Why is having a Digital Content Strategy for your nonprofit crucial to success heading into 2019? Strategy #2: Share stories.

April Action: Google Analytics, Social Media Strategies, and Growing Your Email List

Kivi's Nonprofit Communications Blog

Registration is $50 or free with an All-Access Pass Learn More and Register April 11: Donor Newsletters That Raise More Money [Updated 90-minute format] Learn proven formulas for successful donor newsletters.

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. These updates should include: How much you raised and how the money will be used to further your cause. Kerri Moore.

5 Steps to Prepare Your Nonprofit Digital Strategy for the Instagram Donate Button

J Campbell Social Marketing

These tools helped raise the largest amount of money ever for a social media platform in a single day – $125 million on Giving Tuesday 2018. Here are 5 steps to prepare your nonprofit’s digital fundraising strategy: 1) Register with Facebook.

Is shaming an effective fundraising strategy?


Although she still has too much student debt and other priorities, the real reason she kept her money in her wallet was because the email he sent made her feel bad, not good. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive!

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

Because you’re allowing them to give you money instead of the government. Money that they would have to pay in any case can now go to you. He’s a wealth advisor at Wealth Strategies Northwest. Don’t be short sighted and focused on short term money.

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5 Strategies for 2015 to Make You a Rockstar Fundraiser!

Kivi's Nonprofit Communications Blog

Always remember that you will raise more money for your mission by focusing on a few key essentials, rather than tweaking the flyer/ postcard design (let’s admit it, we’ve all done that!).

Raise More Money by Inspiring P2P Fundraisers

Kivi's Nonprofit Communications Blog

Trying to think of ways to inspire them to raise money for you is much harder. Sure, some people will sign up for your event because they’re passionate about your cause and want to raise money to make a difference in the world. So how do you inspire those people to raise money?

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Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

You have enough money in your budget. Your SEO strategy is very important to your overall web traffic strategy. Share your mobile marketing strategies here. Mobile Tools Ad Council mobile marketing mobile marketing strategy nonprofit marketing responsive design

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6 Strategies to Maximize Nonprofit Text-to-Give Donations

J Campbell Social Marketing

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations?

How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

J Campbell Social Marketing

In this article, you’ll discover how to create a content strategy for 2018 in just two simple steps. In study , after study , after study , it is always “revealed” that donors simply want to know 2 things from nonprofits: What did you do with my money?

Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad)


When to talk about money. The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart.

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.

Does your nonprofit have a downturn strategy?

Wild Woman Fundraising

Are you getting your paychecks weeks late, due to the organization not having enough money on hand to cover paychecks? In times like these, it’s good to have a strategy, and assume the worst. Here are some seeds for your downturn strategy. Now, have you thought about doing something different to help your nonprofit save money? Not only will you be saving your nonprofit money, You will have more time to make food, instead of eating takeout or premade food.

The Ultimate Planned Gift Marketing Strategy (4 simple steps)


Most planned giving marketing strategies are not effective. They waste money. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?

A Few Ways You Can Raise More Money in 2019

Ann Green

If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. This will save you money because you won’t be mailing appeals to people who aren’t going to donate. A Simple Strategy for Reactivating Lapsed Donors.

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Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Read the first three marketing strategies below, then join us next week for the final three. Segmentation is key to tailoring your marketing strategies and driving the right kinds of people to your online donation page. Abby Jarvis.

New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum

The Empty Package–Nonprofits, Social Media, and Content Strategy


But once you get beyond appearance to substance, there’s no meat, no content strategy. My concern is that there’s often so little evidence of a content strategy. Think through your strategy for each of them, because they aren’t interchangeable. flickr/minxlj.

The 4 Questions You Need To Answer When Raising Money Online

J Campbell Social Marketing

Raising money online seems to confound many nonprofits, especially smaller ones. As with any kind of fundraising campaign or appeal, you are putting the cart before the horse if you worry about the tools before figuring out the message and the strategy.

Make Your Nonprofit Stop Bleeding Money-Interview with Pamela Uppal

Wild Woman Fundraising

How can you make your nonprofit stop bleeding money with turnover? Human renewal strategies. In the last week, I actually was presenting at the Money for Our Movements conference in Atlanta, and I referenced your work both times in both my presentations there. So if you’re constantly having new people turning over, just in that department alone, you’re not being effective with your donor money and you’re not being effective with your people. We need more money.

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Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Tags: Conflict Graphic Design for Nonprofits Leadership Marketing advertising cause marketing dan pallotta leadership marketing director marketing strategy misconceptions nonprofit billboard nonprofit bus ad nonprofit marketing nonprofit marketing strategy nonprofit newspaper ad nonprofit radio ad nonprofit street banner nonprofit subway ad nonprofit survival nonprofit tv ad uncharitable

Would you give money to this person?


I think all of us would agree that one of the most basic reasons why any major donor would give you and your organization money is because they trust you. The post Would you give money to this person? Trust is crucial, necessary and vital. .

Is donor retention really where you should focus your time and money?


Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Here’s why: According to Giving USA , the number of donors is decreasing yet more money has been raised than ever. But trying to retain the most qualified donors (the ones with the most passion and most money) IS a good plan. If I wanted to make a lot of money I could have done that a lot faster and with less aggravation by staying OUT of this sector.

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Asking for Money AND Something Else

Kivi's Nonprofit Communications Blog

I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. The no-money ask gives your supporters another way to get involved and engaged in your cause whether they want to give financially or not. And it gives you something else to talk about, besides asking for money every time. Here are some of the different kinds of no-money asks that you could pair in a campaign with an ask for a donation.

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How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. Baldrick’s success and their ongoing strategy.

4 Keys to Raising the Money of Your Dreams

Get Fully Funded

Raising money can be easy or it can be hard – it’s your choice. If you’re using tried and true fundraising and marketing strategies, you will raise money. Successful fundraising can be boiled down to 4 key components: Mindset, Mission, Marketing, and Money.

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Why fundraiser job titles suck and cost you a lot of money!


I don’t like these titles and I think they cost nonprofits money! The post Why fundraiser job titles suck and cost you a lot of money! My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

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The Jusk Ask Strategy

Fundraising 123

NOT ASK FOR MONEY (THINK 'Beggar' !) Think about getting an appointment with a donor to overwhelm them with information and ask them for money. Get a VISIT. NOT AN APPOINTMENT (THINK 'Doctor/Dentist' !) With a QUALIFIED PROSPECT/POTENTIAL INVESTOR. NOT A DONOR (THINK 'Blood/Organ' !) To do DISCOVERY. NOT TALK, TALK, TALK (THINK 'Blah, Blah, Blah' !) To SHARE THE STORY. NOT MORE INFORMATION (THINK 'glazed eyes' !) To PRESENT THE OPPORTUNITY. SHOULDER-TO-SHOULDER.

15 Reasons Why Colleges and Universities Better Start Raising Money Much FASTER!!!


The post 15 Reasons Why Colleges and Universities Better Start Raising Money Much FASTER!!! According to Glassdoor , the following 15 companies no longer require college degrees. Google. Ernst and Young EY. Penguin Random House. Costco. Whole Foods. Hilton. Publix. Apple. Starbucks. Nordstrom. Home Depot. Bank of America. Chipotle. Lowe’s. Related Posts: >>Webinar: How Colleges and Universities Are Using Donor Surveys to Raise More Major and Planned Gifts.

5 Strategies to Get the Right People at Your Fundraiser

Kivi's Nonprofit Communications Blog

You’re hoping to raise a lot of money for your cause. Here are five strategies you can use to be sure your VIPs actually walk in the door. I also used this strategy at a business school event. Here’s my favorite strategy of all: 5.

It’s My Party and I’ll Save You Money If I Want To

Kivi's Nonprofit Communications Blog

Creative Strategies to Get the Media to Cover Your Next Event with Antionette Kerr. Ok, that doesn’t really roll off the tongue, does it? But it is my birthday this Saturday. And to celebrate I am chopping $200 off the price of our Annual All-Access Pass.

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#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

But donations and volunteer hours are finite entities, and the fact is nonprofits of all stripes now must challenge themselves to raise their social-networking strategy to challenge for every engaged constituent. Click to enlarge.

A 5-step quide to social media strategy for nonprofits


Yes, nonprofits can reach influencers and raise money through these channels, but that’s the tip of the iceberg. How are these social media tactics going to integrate with your website, email strategy, publications, media relations, and special events? flickr/luc legay.

10 Strategies for Recession Fundraising

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The Chronicle of Philanthropy has a great series up right now with 10 things to do now, to raise money during the downturn. Look for ways to save money on fundraising. Collaborate to raise money. You need a subscription to read the full articles but here’s their list. It is based on interviews with a variety of organizations. Some of these are back-to-basics ideas, which is what a lot of people are focusing on. Others are about being frugal and innovative.

3 simple steps to get more money from donor-advised funds (DAF’s)


Related Posts: >>Why I don’t cry foul when I hear how much money sits in DAFs. The post 3 simple steps to get more money from donor-advised funds (DAF’s) appeared first on MarketSmart, LLC |. STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). 80% of your problem will be solved once you have that list.

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Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

This article will go over five strategies to improve your donor stewardship. Use engagement strategies outside of fundraising. Let’s get into the different strategies! Strategy #1: Understand your donors and track results. Strategy #5: Build a membership program.

The simplest and most effective 6-step major gift and planned gift marketing strategy ever


If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. Don’t you owe it to your supporters to steward their funds by cutting costs while raising more money more efficiently? GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. Employ donor surveys.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. There are many types of emails, as well as strategies to optimize messages for matching gifts.

Why I don’t cry foul when I hear how much money sits in DAFs


He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts. Our clients get a growing number of DAF gifts each year because: We (my firm and they) remind their donors to disperse the money (i.e.- Al Cantor is great. He’s a tiger.

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