#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.

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#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Compete.com Search Analytics.

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5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? They’ll help raise your nonprofit website’s visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. Use those likely search terms in the “keywords&# meta-tags.

How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

Some people make the argument that these devices are a waste of money since they already have the same assistant on their phone, which is always nearby. Search engine optimization will diminish in importance compared to voice-assistant algorithm optimization.

Grow your email list without spending money


Search. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) will help in that regard and can even be geared toward list building as a goal. You can also adapt your Search strategy to direct people to sign up for your house file.

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#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

MIKE: No, definitely different, but there is this common theme of wanting to do social good – not pushing a product or service down people’s throats with the sole aim of making money. The stats are, 92% of people online start with a search engine.

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

For SEO (search engine optimization). Google and other search engines send traffic to your site, which raises awareness of your organization. I wrote a whole book called Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.

5 Tips For Increasing Traffic to Your Nonprofit’s Website

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They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. You're not trying to "trick" search engines.

3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Buffer and Animoto conducted a study to find out if spending more time, resources, and money on producing polished videos actually resulted in greater results than organic DIY videos.

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The Ultimate Guide to Digital Marketing for Nonprofits


Some key elements include; valuable and well-performing content, search engine optimisation, social media advertising and analytics tracking. . Search Engine Optimisation (SEO). Search Engine Advertising. by Zoe Allen.

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Building a Fundraising Website: Here are 10 Things You Need to Include

Fundraiser Ideas

Make it as easy as possible for people to give you their money. Don’t make users search for how to send you donations. Allow donors to give you money directly from your website with secure electronic payments. Show where their money goes. People are more likely to donate to a cause when they can see the good their money is doing. Thanks to the power of the Internet, you can now raise funds 24 hours a day.

Vote for the New SocialButterfly


Bloggers churned out posts to meet quotas and game search engines to increase rankings, chase money or achieve fame. Do you have 3 seconds? Please vote. Truth is: This year, I debated whether or not to keep blogging. <gasp!> <gasp!>

3 Keys to Making Your Nonprofit Website Mobile Optimized

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Analyze the data to see if mobile visitors are coming to your site via social media, searching for your website, clicking an email link, or clicking on an ad. Once you''ve figured out who your audience is, say what it is you want from your supporters, such as donating time or money.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

Is the Board demanding that you raise more money online? Search Engine Journal: [link]. I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it!

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[Guide] Creating Video for Nonprofits


The original DIY video platform, YouTube, is now the world's second largest social network and search engine. It’s hard to do a one minute video that is asking for money at the end, because most people are never gonna make it past the 30- or 45-second mark.

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Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “ It’s time for charities to stop wasting money on social media ”, while nodding vehemently and pumping your fists up and down.

10 Tips To Improve Your Nonprofits Youtube Channel


Youtube is a massive platform, it’s now the second largest search engine and is the fastest growing video sharing website in the world. . 10 Tips To Improve Your Nonprofits Youtube Channel. by Olivia Warnes.

Do My Essay Cheap Exposed


You can spare a bit of cash if you’re searching for furniture. That means you should shop online, do your research, and locate the best deals that will help save you money. Top Do My Essay Cheap Choices.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

Nearly 6 in 10 people surveyed believe a search engine over a human editor. 1/3 12-15 year olds think information listed on a search engine must be true. Highlights included: People increasingly go to Twitter to search for News. of innovation money.

Make Your Next Hire a Writer

Marketing for Nonprofits

You no longer need to spend tons of money interrupting your potential customers. In short, if you want to get found via search engines and via social media you need to start creating great whitepapers, e-books, (short) videos, podcasts, webinars, teleseminars, articles, blog posts, etc.

Mixed Links on a Beautiful Friday Afternoon

Kivi's Nonprofit Communications Blog

Or maybe you already have the perfect website, but want to boost your organization’s search engine rankings. Kudos to Wendy Harman’s team and also to Hootsuite , whose app she was using, for donating money to make good out of a goof. Happy Friday, everyone!

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Newsletter: L.L. Bean Counters Bad Press with $3M Donation ; Move Over Millennials Here Comes Gen Z ; How Hurricane Harvey Relief Was Spent

Selfish Giving

What's your plan to be found on the search engines? ??How How the money donated to Hurricane Harvey relief was spent. ??Six Thanks to everyone who supported my fundrasier for John Haydon last week. We're over $14,000! ??

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

This step by step description will give you some new ideas, save you time and money, and take some of the guesswork out of designing yours should you decide you like the approach, which converts the report into a simple, user-friendly, online version. Eileen Fisher.

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10 Tech Tools for Cause Marketers

Selfish Giving

Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness. But for transactional cause marketing, the kind that involves companies and causes raising money and awareness, the area is just developing. Search Engine Optimization.

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Newsletter: Let’s Meet at #E4G2019 ; Alexa, Walgreens, TikTok Support Red Nose Day ; How Much Should You Pay Influencers?

Selfish Giving

Money quote: "Cold calling no longer works. Ease your fears about copyright by using the new Creative Commons search engine. I'm in Chicago at the Engage for Good Conference ! Be sure to follow the conference hashtag (#EFG2019) on Twitter.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

As a taxpayer, I want to see my money spent well and optimized for maximum effectiveness and efficiency. Have their content easily found by search engines and dominate overall web presence thus directly influencing the remaining internet user segments (collectors, joiners, spectators).

Confucius on Fundraising Tech Tools

The Agitator

4) Search engine ads: 49%. Search engine ads on the “Least Effective” list? But it’s very difficult to do right; takes extremely specialized knowledge and a good amount of time and money to make it work.

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Newsletter: SEO for Corporate Partnerships ; Liquid Death Murders Plastics in the Ocean ; Next Big Nonprofit Fundraiser is…Mermaiding? ???

Selfish Giving

Search Engine Optimization) is getting harder. According to SEO leader Rand Fishkin , less than half the searches on Google will result in a click. But as I point out in my question, most nonprofits aren't committing staff, resources and money to SEO.

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Breaking Down Your Acquisition Silos

The Agitator

You can spend money on anything. That’s why it’s called money. People have sophisticated mental jars of money earmarked for different purposes. It advocates breaking your mental jars of acquisition money and (shockingly) using them where they can do the most good. Search.

#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

We’re constantly creating evergreen content because most of our traffic comes from search, and they turn up on one of our articles. Joanne Fritz is the guide to About.com ’s “ Nonprofit Charitable Organizations ” site.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.

Are you ready for donors using LinkedIn?

Fundraising Coach

In teaching nonprofit social media , I call LinkedIn the "little engine that could.". In your favorite search engine, type: [your nonprofit''s name] LinkedIn. Donors like to give money to organizations with leaders they can trust.

13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

You don’t want to be left behind, but you either aren’t sure what to do or aren’t willing to invest the time (or money) to do it well. Without it, you’re leaving money on the table. The benefit of including your blog on your website, and updating the blog regularly, is that search engines like new content and will rank you higher because you have an active site. You’ve stuck your toe in the water to see how it feels, but you remain noncommittal.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking


You might be seeing great results in that your overall numbers are growing, and you are reaching your targets, but if you are having to spend huge amounts of money to do this, then you aren’t actually raising any more money for your causes.

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Newsletter: 7 Clever Cause Activations for the Fall ; How to Warm Up Cold Email Subscribers ; Chobani Launches New ‘Charity Flavor’ with American Farmland Trust

Selfish Giving

Two weeks ago, I shared how one nonprofit was raising money from negative press coverage. This week, Search Engine Journal explains how to to use controversy to get high quality links , which can help your organization rank higher on Google search results.

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#INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit Clients

Non Profit Marketing 360

If your website has video on it, you’re more likely to rise in the rankings of the search engines. They’re able to use the video to get matching grants and to get table captains excited, so the gala raises even more money that night.

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.

Where's the Party At?

Marketing for Nonprofits

If you're like most people before you visit specific websites , you visit search engines like Google, Live or Bing to gather information. Note: Your website is not on this list. :) Google google.com Enables users to search the Web, Usenet, and images.

So you have a Google+ page for your nonprofit, now what?

Fundraising Coach

Be sure to use keywords they may be searching on. Search for conversations around your cause. Google is the biggest search engine. As you search terms on your cause from within Google+, you’ll find pages, people, and posts that relate.

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#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

SYAM: We try to stick to the causes that we feel are ideal for this type of fundraising, because regardless of whether or not the platform is perfect, a lot of the perceived success hinges on how much money is raised for the cause.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.

Nonprofits: Create “customer pathways” to build loyalty


In the age of search engines, they can zoom right into a subsection and never hit your homepage.). flickr/eggonstilts.