#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google. Agility is key in the online world, and you want your updates to be displayed prominently in any subsequent Google searches!

SEO 116

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of! Once an account is created, your charity receives funds via Google depending on how many clicks the search service records each month.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? They’ll help raise your nonprofit website’s visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. Use those likely search terms in the “keywords&# meta-tags.

Grow your email list without spending money


Search. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) will help in that regard and can even be geared toward list building as a goal. You can direct more people to your website by optimizing use of your (free) Google Grant (or paying for search terms if you do not qualify for one). You can also adapt your Search strategy to direct people to sign up for your house file.

List 77

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Compete.com Search Analytics.

Search 269

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

One of the key questions, I get from nonprofits is, "How much money should we be raising online?" Tactics such as Search Engine Optimization and use of social media can drive more traffic to your site.

Money 77

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

For SEO (search engine optimization). Google and other search engines send traffic to your site, which raises awareness of your organization. I wrote a whole book called Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.

Building a Fundraising Website: Here are 10 Things You Need to Include

Fundraiser Ideas

Make it as easy as possible for people to give you their money. Don’t make users search for how to send you donations. Allow donors to give you money directly from your website with secure electronic payments. Show where their money goes. People are more likely to donate to a cause when they can see the good their money is doing. Thanks to the power of the Internet, you can now raise funds 24 hours a day.

3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

A Tweet with a video in it is six times more likely to be retweeted than just an image Buffer studied 880 million Facebook posts in 2017 and found that video posts have the highest average engagement and twice the level of engagement of other post types on average YouTube is the world’s second most popular search engine (after Google), with 400 hours of footage uploaded every minute.

Video 202

How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

Some people make the argument that these devices are a waste of money since they already have the same assistant on their phone, which is always nearby. This sort of seamless integration into day-to-day life is an obvious trade-off of privacy (voice search data going to Google) for convenience. Search engine optimization will diminish in importance compared to voice-assistant algorithm optimization.

The Ultimate Guide to Digital Marketing for Nonprofits


Some key elements include; valuable and well-performing content, search engine optimisation, social media advertising and analytics tracking. . Producing high quality, valuable content for your supporters will attract more website traffic, retain users, and boost your search engine rankings (more on this below). Search Engine Optimisation (SEO). Search engine optimisation includes having pages that are deemed reliable and readable by search engines.

[Guide] Creating Video for Nonprofits


The original DIY video platform, YouTube, is now the world's second largest social network and search engine. It’s hard to do a one minute video that is asking for money at the end, because most people are never gonna make it past the 30- or 45-second mark.

Guide 137

Vote for the New SocialButterfly


Bloggers churned out posts to meet quotas and game search engines to increase rankings, chase money or achieve fame. Do you have 3 seconds? Please vote. Truth is: This year, I debated whether or not to keep blogging. <gasp!> <gasp!> > Blogging, to many, had become a business. That’s not me. To me, blogging is about learning. It’s a way to learn about how to use all our tools to do good–with all the other kids in the sandbox.

Newsletter: L.L. Bean Counters Bad Press with $3M Donation ; Move Over Millennials Here Comes Gen Z ; How Hurricane Harvey Relief Was Spent

Selfish Giving

What's your plan to be found on the search engines? ??How How the money donated to Hurricane Harvey relief was spent. ??Six Thanks to everyone who supported my fundrasier for John Haydon last week. We're over $14,000! ??

Do My Essay Cheap Exposed


You can spare a bit of cash if you’re searching for furniture. That means you should shop online, do your research, and locate the best deals that will help save you money. Top Do My Essay Cheap Choices.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

Is the Board demanding that you raise more money online? Search Engine Journal: [link]. I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.).

Goal 199

10 Tech Tools for Cause Marketers

Selfish Giving

Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness. But for transactional cause marketing, the kind that involves companies and causes raising money and awareness, the area is just developing. Search Engine Optimization.

Tools 100

3 Keys to Making Your Nonprofit Website Mobile Optimized

Fundraising 123

Analyze the data to see if mobile visitors are coming to your site via social media, searching for your website, clicking an email link, or clicking on an ad. Once you''ve figured out who your audience is, say what it is you want from your supporters, such as donating time or money. Johann Beishline is the Director of Search Marketing at Foresold , a market leader in paid advertising management and search engine marketing that recently acquired Johann''s company Lezal Marketing. .

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

MIKE: No, definitely different, but there is this common theme of wanting to do social good – not pushing a product or service down people’s throats with the sole aim of making money. The stats are, 92% of people online start with a search engine. It comes down to basic search engine visibility. The fact is, YouTube is now the second largest search engine.

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “ It’s time for charities to stop wasting money on social media ”, while nodding vehemently and pumping your fists up and down. Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Do you find social media to be a big, fat time waster for your nonprofit?

Make Your Next Hire a Writer

Marketing for Nonprofits

You no longer need to spend tons of money interrupting your potential customers. In short, if you want to get found via search engines and via social media you need to start creating great whitepapers, e-books, (short) videos, podcasts, webinars, teleseminars, articles, blog posts, etc.

Mixed Links on a Beautiful Friday Afternoon

Kivi's Nonprofit Communications Blog

Or maybe you already have the perfect website, but want to boost your organization’s search engine rankings. Kudos to Wendy Harman’s team and also to Hootsuite , whose app she was using, for donating money to make good out of a goof. Happy Friday, everyone!

Link 182

10 Tips To Improve Your Nonprofits Youtube Channel


Youtube is a massive platform, it’s now the second largest search engine and is the fastest growing video sharing website in the world. . Understandably, a lot of nonprofits struggle with this, as youtube seems to fall in a grey area between a search engine and a social media platform, with its own set of rules and opportunities. 10 Tips To Improve Your Nonprofits Youtube Channel. by Olivia Warnes.

Newsletter: Let’s Meet at #E4G2019 ; Alexa, Walgreens, TikTok Support Red Nose Day ; How Much Should You Pay Influencers?

Selfish Giving

Money quote: "Cold calling no longer works. Ease your fears about copyright by using the new Creative Commons search engine. I'm in Chicago at the Engage for Good Conference ! Be sure to follow the conference hashtag (#EFG2019) on Twitter. While I'm here, I'm moderating two panels at the conference, and you can learn from them whether you're in Chicago or not! Today at 4:15PM CT, Karen Wu and I are presenting the 10 Commandments of Cause Marketing Law.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

Nearly 6 in 10 people surveyed believe a search engine over a human editor. 1/3 12-15 year olds think information listed on a search engine must be true. Highlights included: People increasingly go to Twitter to search for News. Really neat search for legal decisions (not indexed by Google) CANLI – Canadian Legal Information Institute – open law site. of innovation money.

Newsletter: SEO for Corporate Partnerships ; Liquid Death Murders Plastics in the Ocean ; Next Big Nonprofit Fundraiser is…Mermaiding? ???

Selfish Giving

Search Engine Optimization) is getting harder. According to SEO leader Rand Fishkin , less than half the searches on Google will result in a click. But as I point out in my question, most nonprofits aren't committing staff, resources and money to SEO. DonorsChoose shows you how to raise money with e-zine businesses. New email subscribers will mean money for you! Are you leaving corporate money on the table?

SEO 43

13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

You don’t want to be left behind, but you either aren’t sure what to do or aren’t willing to invest the time (or money) to do it well. Without it, you’re leaving money on the table. The benefit of including your blog on your website, and updating the blog regularly, is that search engines like new content and will rank you higher because you have an active site. You’ve stuck your toe in the water to see how it feels, but you remain noncommittal.

Online 143

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

This step by step description will give you some new ideas, save you time and money, and take some of the guesswork out of designing yours should you decide you like the approach, which converts the report into a simple, user-friendly, online version. As your developer will remind you, search engines can’t read art images. Eileen Fisher. Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit.

Report 203

Newsletter: 7 Clever Cause Activations for the Fall ; How to Warm Up Cold Email Subscribers ; Chobani Launches New ‘Charity Flavor’ with American Farmland Trust

Selfish Giving

Two weeks ago, I shared how one nonprofit was raising money from negative press coverage. This week, Search Engine Journal explains how to to use controversy to get high quality links , which can help your organization rank higher on Google search results. This past week, I got a great question from a reader asking when and how to clean your email list. You know I'm a big believer in email and newsletters - and with good reason.

Confucius on Fundraising Tech Tools

The Agitator

4) Search engine ads: 49%. Search engine ads on the “Least Effective” list? But it’s very difficult to do right; takes extremely specialized knowledge and a good amount of time and money to make it work. The other day I received an email from the admirably and voraciously curious Simone Joyaux attaching the 2018 Global NGO Technology Report listing the “10 Most Effective Tools” for online use by nonprofits around the world.

Tools 50

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking


You might be seeing great results in that your overall numbers are growing, and you are reaching your targets, but if you are having to spend huge amounts of money to do this, then you aren’t actually raising any more money for your causes.

SEO 52

Nonprofits: Create “customer pathways” to build loyalty


In the age of search engines, they can zoom right into a subsection and never hit your homepage.). flickr/eggonstilts.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

As a taxpayer, I want to see my money spent well and optimized for maximum effectiveness and efficiency. Have their content easily found by search engines and dominate overall web presence thus directly influencing the remaining internet user segments (collectors, joiners, spectators). corrective blogging, search optimization, employee empowerment ).

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email. What are new techniques for raising money from friends. In the commercial world, there’s a huge industry of people that spend a lot of money figuring this out.

Are you ready for donors using LinkedIn?

Fundraising Coach

In teaching nonprofit social media , I call LinkedIn the "little engine that could.". In your favorite search engine, type: [your nonprofit''s name] LinkedIn. Donors like to give money to organizations with leaders they can trust. Started in late 2002, LinkedIn has seen many social media platforms rise and fall. Anyone remember Friendster or MySpace?) But LinkedIn keeps trucking along.

Sample Online Fundraising Plan

Fundraising 123

In addition, we'll expand the opportunities for raising money elsewhere online. We'll work to improve our search engine and directory rankings and links, create and run campaigns on our site and elsewhere, and develop corporate partnerships and sponsorships to drive traffic to our site. Maximizing our search engine rankings by improving our meta tags, buying some keywords, and paying for increased rankings at some sites.

Sample 128

Where's the Party At?

Marketing for Nonprofits

If you're like most people before you visit specific websites , you visit search engines like Google, Live or Bing to gather information. Note: Your website is not on this list. :) Google google.com Enables users to search the Web, Usenet, and images.

#INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit Clients

Non Profit Marketing 360

If your website has video on it, you’re more likely to rise in the rankings of the search engines. They’re able to use the video to get matching grants and to get table captains excited, so the gala raises even more money that night. At a gala, on the other hand, where it’s a high ticket item and you’re expecting to raise over $100,000, to put something up that a volunteer made on their iPhone probably is not the best way to raise money.

Video 116

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email. What are new techniques for raising money from friends. In the commercial world, there’s a huge industry of people that spend a lot of money figuring this out.

What's an Email Address Worth?

Fundraising 123

The amount of money you are willing to spend to acquire an online supporter should be determined by the value that your organization will receive from that supporter (and permission to send messages to him/her, of course).

Email 130

#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

We’re constantly creating evergreen content because most of our traffic comes from search, and they turn up on one of our articles. All the guides receive metrics within about 24 hours of how many people have come to the site, what they’re looking at, what they’re searching for, so we have some very sophisticated tools we can use right on the About.com site. Joanne Fritz is the guide to About.com ’s “ Nonprofit Charitable Organizations ” site.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

SYAM: We try to stick to the causes that we feel are ideal for this type of fundraising, because regardless of whether or not the platform is perfect, a lot of the perceived success hinges on how much money is raised for the cause. You can have a perfect piece of software or a website that doesn’t bring in a lot of money.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email. What are new techniques for raising money from friends. In the commercial world, there’s a huge industry of people that spend a lot of money figuring this out.