Do major gift and planned gift staff need “sales managers”?
JULY 12, 2017
Sales managers? Any exchange of money occurs because a person sees value in giving away their hard-earned cash. The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!