Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? Any exchange of money occurs because a person sees value in giving away their hard-earned cash. The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

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Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!

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How you can get into fundraising from sales or marketing

Wild Woman Fundraising

This is part one in a series of three: How to get into fundraising from sales or marketing, how to get into fundraising from more blue-collar fields, and then, how to get OUT of fundraising and into something you like better.

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling. Some pages were dog-eared so I flipped the pages and found this gem: “The smart salesperson never thinks of selling as a battle or of customers as enemies to be beaten.

Raising Money with No Heartstrings to Pull

Kivi's Nonprofit Communications Blog

It’s a very good question and it’s certainly made me more actively seek out examples of nonprofits who are doing great marketing and fundraising without direct connections to the people who are ultimately served. Fast for Freedom (Not for Sale Foundation).

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement).

Cause Marketing 101: 5 Tactics for Raising Money from Businesses

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Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. .

Suggested Money Saving and Money Raising Methods.

Seeking Grant Money Today

Some more suggestions for for your nonprofit to both save money and raise some new money. __ In whatever method you use to regularly reach out to your donor base, volunteers, and clientele or the beneficiaries of your organization's work (e.g. and also ask for other office supplies such as stamps, coupons for items that your organization regularly purchases for itself or the beneficiaries of its work (e.g. on your website and in your newsletter, etc.)

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Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Wills change, beneficiaries get added and tossed out.

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Money and Marketing - Part 1

Mission Paradox Blog

  Hopefully you'll like it and decide to sign up by clicking this link. --. Money and Marketing - Part 1. Let's consider the role that money plays in marketing.    There is an inverse relationship between time and money.   The means that the less time you have to market art, the more money you need to promote the work.  This leads to one of the best marketing lessons I can give you. 

Let’s Get Wiser (and More Awesome) with Age

Kivi's Nonprofit Communications Blog

And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? Access to experts and peers 24/7? Our All-Access Pass gives you all that and more. Learn more and get your All-Access Pass.

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Reader Questions: Should we sell X to get money?

Wild Woman Fundraising

Should you partner with a small business and sell their stuff to your nonprofit email list? If you’ve ever been in this dilemma, read this story below, and my response. That is, I don’t want a calendar and the subject was not interesting.).

Can changing your words help you raise more money?

iMarketSmart

money. Want to see which words work for planned gift marketing? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS! The post Can changing your words help you raise more money? Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts cultivation for planned giving Dr. Russell James major gift fundraising marketing marketing tips persuasive words planned gift fundraising tips response rates

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How to make a splash! Marketing Your Nonprofit Educational Programs

Wild Woman Fundraising

What can you do to help your association succeed, and how can you get more people to take your fantastic educational programs? You’ve got to market them more effectively. What does marketing really mean, in this case? Advanced Annual Reports for Print and Web Webinar.

Facebook Versus Real Money

The Agitator

Yesterday we noted Facebook’s new Resource section for nonprofits, and quoted FB’s own figure of $5 million being raised through its Causes application. Meanwhile … A few days earlier, Roger posted on the “ Magic Fundraising Machine &# — actually software that re-formats copy so it is more impactful on the reader … and delivers measurable improvement in sales (including fundraising) response.

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How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales.

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup?

5 Ways to Cast a Bigger Vision that Raises More Money for Your Cause

Selfish Giving

They get caught up in life, and bombarded by hundreds of sales, marketing, and fundraising messages every day. The average person cares about worthy causes and enjoys giving to organizations that are making a different. Photo via louelke on Flickr.

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Where is your target audience spending money?

Wild Woman Fundraising

How much do people spend in your region and on what? Can you compare and contrast regions? This is not only a way to see what people’s disposable income is, but a way to sense how money could be redirected to your nonprofit. What about if you hold a bake sale?

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Need Marketing Help? Listen to Marketing guru, Vicki Flaugher

Wild Woman Fundraising

Bathh meetup with Vicki Flaugher, (L) Mazarine (Center) and Cait (R). I would encourage everyone who needs marketing help to meet her, but since chances are, you’re not in Austin, TX, I’ll give you other ways to meet her. She’s now focusing on B2B marketing.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads.

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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Donors want and need to be treated like the unique people that they are. Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Sarah Tedesco.

How to Sell Cause Marketing as a Groupon-Like Promotion

Selfish Giving

It means that we are usually more convincing when we can identify with our prospect’s needs, attitudes, interests and beliefs. String enough of those sparks together and you have the light and warmth that comes from the flame of a new partnership. Me: I do and we will.

Yes and Yes Pink Ribbon Cause Marketing

Cause Related Marketing

4 post titled, ‘Transactional Cause Marketing is Not the Boogeyman.” In it I dismissed people who get heartburn from the practice of transactional cause marketing, that is, when a purchase triggers the donation. Here’s what I wrote then : “Transactional cause marketing is a promotion. So are coupons, sales flyers, sampling, among many others. Cause marketing pulls many of the same psychological strings. And so it’s not the same.”

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process. Fundraising is sales.

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

“How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit! Learn all of the steps in how to qualify and prospect! AND MORE!

Wish Kivi a Happy Birthday AND Save $200

Kivi's Nonprofit Communications Blog

FOR BLOG AND NEWSLETTER READERS ONLY! It’s Kivi’s birthday Saturday, March 31st and to help her celebrate, we are inviting YOU to join our amazing All-Access Pass Holder community (and save $200). Learn more and get your All-Access Pass.

358 Million Reasons to Love Checkout Programs

Selfish Giving

Checkout programs are what I call point-of-sale programs, but I kind of like David Hessekiel’s term better. You can read the full report here , and it really is worth the read. Here’s what businesses and nonprofits need to know about checkout programs. 358 million.

Newsletter: GameStop Aims to Score $100K TODAY for Charity ; At What Stores are Consumers Spending Money?; Nike’s Lesson for Nonprofits??

Selfish Giving

GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon. CT and donate online at GameStop Gives.

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Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Keep in mind, they are probably afraid that you just want their money.

In nonprofit fundraising, marketing is key to success

Get Fully Funded

Marketing is something that many people think they understand, yet few really do. In nonprofit fundraising, marketing is key to success. It’s not necessarily about sales, although that’s one part. And it’s not just about advertising.

No Money On The First Date

The Agitator

Marketing maven Seth Godin wrote The First Transaction , an interesting post about the need for cultivation to precede any ask for money. We can connect, transfer knowledge, engage in a way that builds trust… all of these things make it more likely that I’ll trust you enough to send you some money one day. But send you money on the first date? In other words, we prospected first, and then cultivated second.

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AMA Presentation: Cause Marketing During Challenging Times

Selfish Giving

Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times. What is cause marketing. One thing that was clear from everyone on the panel is that Bonnie , Erica Vogelei from Cone and I all had a different understanding of what cause marketing is. If you’re a cause marketing skeptic you may want to check out my post on Defending Cause Marketing. Cause marketing and social media.

Social Marketing and Social Change: A Review

Social Marketing and Social Change

"The book goes beyond the theoretical steps of social marketing to address the larger questions of how social marketing can help solve the most urgent and complex social and public health issues of today.".

A. C. Moore & Easter Seals Craft Cause Marketing Success

Selfish Giving

I really like the point-of-sale cause marketing program A. Moore and Easter Seals recently completed. Even though it was a national program, it has some good lessons for local cause marketers like me (and probably you). During the point-of-sale campaign, A.

Raise more money online with a great headline

DonorDigital

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. That’s starting to sound like real money! Marketing legend David Ogilvy once remarked that 5 times as many people read headlines as page copy.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. When we did them, we made money.

Bounceback Cause Marketing

Cause Related Marketing

Cause marketing sponsors might have several reasons for engaging in cause marketing including boosting sales, building brand, and bolstering PR, among others. Informally, it’s called a bounceback and you’ll see it commonly in retail settings for food and other consumables.

Mmmm….Donuts….for a Cause

Selfish Giving

To raise awareness and money for the Massachusetts/New Hampshire chapter of the Alzheimer’s Association during World Alzheimer’s Month , Dunkin Donuts is going Purple with a Purpose. Related Pinterest Board: #FWB – Percentage of Sales.

Lessons on Cause Marketing From Fred Astaire

Cause Related Marketing

In 1946 Fred Astaire and Gene Kelly did an extended song and dance number called the Babbitt and the Bromide in the 1946 MGM musical Ziegfeld Follies. As was typical of the choreography of both men, when Astaire and Kelly danced together their steps mirrored each other.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

Both earned and bought media represent ways for a sponsor to activate or promote their cause marketing relationships. Or what you have with your Facebook page and Twitter feed. And which is best for cause marketing? Cause-Related Marketing does a world of good.