Writing a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?” Who donors really are , demographically and psychographically. Your case for support explains what your organization does, why you do it, and why others should support you in doing it.

Case 168

You Really Need a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” Who donors really are , demographically and psychographically.

Case 142

Rock the Socks Off Donors with a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” Who donors really are , demographically and psychographically.

Case 211

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

psychographic segmentation (similar attitudes, values, and lifestyles). As a taxpayer, I want to see my money spent well and optimized for maximum effectiveness and efficiency. Be sure to also watch my 60 second video on Deriving Psychographic Statistics from Facebook.

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

Disney makes it really easy to spend money. Whether it''s upgrading from a theme park ticket to a "park hopper" or trading pins or getting bling for the new "Magic Bands," the opportunities to give money are smooth and relatively easy. They study both demographics and psychographics.

Why QUALIFYING donors might be the silver bullet you’ve been looking for

iMarketSmart

After all, stewardship costs money and aren’t some donors more valuable than others? Of course, we love all of our supporters but, as we spend money on stewardship, shouldn’t we recognize the fact that some donors have more potential than others (based on their capacity and passion for your mission)? They generate the most money in the shortest amount of time at the lowest cost in relation to dollars raised.

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

Donors’ perceptions of charity competence, notably the efficiency with which they are believed to use their money, often judged on the basis of the quality and quantity of direct mail. There’s an old joke at the right that often feels like nonprofit marketing.

Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages

ImpactMax

Unless the demographics, psychographics, and now sociographics of your staff are identical to your key audiences, you need to do research. It can save you money and time. Flickr/3fold.

Recruiting Corporate Partners with a Small Team: The Edge This Nonprofit Has That You Don't [SPONSORED]

Selfish Giving

Catalist gave us the confidence we needed to talk to companies, especially when it came to asking for money.” For nearly two decades Operation Warm has had a simple mission: to provide children in need with the gift of brand new winter coats.

Who Are You Writing To?

The Agitator

All the great fundraising copywriters agree on one key piece of advice … construct a very clear archetypal image (demographically, psychographically, culturally) of the individual you are writing to, and then write as though you were speaking to that person face-to-face. That’s not a bad image, given what we know about life stage giving (and who has money to give).

Good questions and great answers!

Get Fully Funded

Should an organization fundraise for a Fundraiser (money to pay for a person to raise money)? Be sure to answer this question in terms of both demographics and psychographics. Start with the total amount of money you raised last year. What you have left is the amount of money you raised from individuals. Next, think about how much money you’d like to raise this year. If your donors want to communicate and give through the mail, you can raise good money.

Good questions and great answers!

Get Fully Funded

Should an organization fundraise for a Fundraiser (money to pay for a person to raise money)? Be sure to answer this question in terms of both demographics and psychographics. Start with the total amount of money you raised last year. What you have left is the amount of money you raised from individuals. Next, think about how much money you’d like to raise this year. If your donors want to communicate and give through the mail, you can raise good money.

More Agitating For Fundraisers

The Agitator

We believe nonprofits are leaving substantial money "on the table&# because their strategies and tactics are stale and unexamined, because new tools capable of driving more effective fundraising are not employed, and because inadequate attention is given to targeting available resources against donors with greatest lifetime giving potential. Today’s post is #1001 from The Agitator.

“Copy & Paste” Toward Oblivion

The Agitator

At a time when every fundraiser knows the world has changed demographically, psychographically and financially, the ‘global replace’ and ‘copy’ functions in Word and Excel seem to be still working well! Invest in those, figure out how to get more of the same and stop wasting money on the ‘marginal’ just because it’s always been there. Fewer and fewer donors do not have to mean less and less money.