Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

If you’re about to spend money on a PPC marketing campaign by way of a paid search agency , you need to know a little bit about the song and dance routine most businesspeople have to participate in with these agencies. Too many times, agencies allow clients to have free-reign on many PPC issues including bids, in order to please them. This results in a confused and often worthless campaign that’s hardly worth the money spent.

The Ultimate Guide to Social Media for Nonprofits


When most of your money needs to go into your cause, fundraising that is efficient and cheap is essential. There are several different ways you can be charged for social media advertising: Pay-per-click (PPC) or Cost-per-click (CPC) – you pay a cost every time someone clicks on your ad.

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The Ultimate Guide to Digital Marketing for Nonprofits


Telling your supporters more about your work is going to make them more likely to not only feel you are a worthy cause to donate to, but also trust that you are going to use their money wisely. by Zoe Allen.

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What Blogging Can Do For You

Marketing for Nonprofits

And while billions are spent on Pay Per Click (PPC) and other ad-centric strategies, nearly all of the clicks on search results come from an organic area.It I love blogging. I love having a voice on the issues I care about.

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