Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign
JULY 18, 2011
If you’re about to spend money on a PPC marketing campaign by way of a paid search agency , you need to know a little bit about the song and dance routine most businesspeople have to participate in with these agencies. Too many times, agencies allow clients to have free-reign on many PPC issues including bids, in order to please them. This results in a confused and often worthless campaign that’s hardly worth the money spent.