Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

The current edition of Newsweek has a very interesting description of what the Obama campaign is cooking up , including these especially noteworthy observations. Don’t ask a disenchanted Ohioan for money; woo him first.

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Want to do political fundraising? Interview with Joe Garecht of The Fundraising Authority

Wild Woman Fundraising

Joe Garecht is a consultant, author and speaker that helps non-profits raise dramatically more money to fund their work. It takes money to get elected. The first thing any candidate thinks is, “Am I going to be able to raise enough money?” Joe Garecht.

Trending Sources

What Nonprofits Can Learn from the Obama Campaign – Lessons from FRDNY

JCA Insights

At Fundraising Day in NY (FRDNY), we welcomed back Stephen Geer, the architect of the groundbreaking 2008 online campaign to elect Barack Obama. At the 2009 FRDNY, Steve spoke about some of the cutting-edge online strategies that the Obama campaign used to leverage social media and more “traditional” email. is engaged by a super-PAC to help Democrats, including President Obama, prevail in the upcoming November elections.

Barack Obama-Presidential Candidate, Fundraiser Blackbelt


Whether you are an Obama supporter or not, we all have to admit that his campaign really "gets it" on how to get to and mobilize Gen Yers. Whether they know it or not Obama is a high-end brand to this target audience." (the the Obama "brand" logo).

Small to Middle Donors and Obama

A Small Change

In Viral Loop by Adam Penenberg (you can read an earlier interview with him), they talk about a technique employed during Obama’s presidential campaign showing a new kind of value in asking for small gifts. “If If Obama had asked for $100 million in the weeks leading up to the election, he probably wouldn’t have gotten it. I believe we do this because it can cost a lot of money to send a mail-out multiple times a year.

Is Populist Fundraising for You?


So, for the vendor that makes money on a per-transaction basis, it’s better to promote the populist approach. Case in point, President Obama is the epitome of the populist fundraiser. Politicians need votes in addition to money.

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New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA). Did the money come in through Facebook,, email or SMS?

What is the Value of a Holiday Greeting

A. Fine Blog

And speaking of unimportant…how about those Obama emails, eh? Of course, the emails still make money otherwise the campaign wouldn’t do it. Just as telemarketing calls still make money from some lonely person somewhere. Uncategorized biden email Obama rosh hashanah

#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving

Non Profit Marketing 360

This is the first post-’Citizens United’ national election , so the astute political junkies are paying attention to the money flow from corporations and unions that need report their large donations until after the voting has been counted.

#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

With the long term in mind, we should remember that few people start giving time or money to a cause they have just encountered. Click to enlarge.

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks. Yet none of that money comes back to them – Facebook uses their information to sell to companies who want to target advertisements back at the subscribers.


Grope-a-palooza and what are nonprofits doing about it?

Wild Woman Fundraising

Corporations, who hire attractive spokespeople like Barack Obama, control the uses of science, technology, education and mass communication. Treasury and stolen billions from small shareholders who had set aside money for retirement or college.

#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities

Non Profit Marketing 360

As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. It certainly would bring more money to the treasury – at least at first glance.

Nonprofit Blog Carnival: Sharing Progress and Communicating Accomplishments

Kivi's Nonprofit Communications Blog

Jake Seliger has two posts for us – The Worse it is, the Better it is: Your Grant Story Needs to Get the Money and President Obama Would Likely Make a Good Grant Writer, as He Recognizes the Value of Telling a Compelling Story , both of which describe the often-underrated power of narrative in proposals. Welcome to the August edition of the Nonprofit Blog Carnival! We’re glad you’re here.

5 Signs You're Not Ready for Social Media

Marketing for Nonprofits

I know it's not exciting but email is still the killer online app, ESPECIALLY when it come to raising money. If this was true for Obama for America (and it was), it's definitely true for you. For more information on what the Obama campaign did and what you CAN emulate, read this.

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Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Presidential candidates including Barack Obama and John Edwards are using this tool in reverse, encouraging citizens to organize together to invite them to their town. Tis the season for email marketing. We can help.


My eyes! My beautiful eyes!

Wild Woman Fundraising

People may laugh at clowns, but they don’t usually want to give money to them. or go with Gotham , which was the Obama campaign’s font.

Mixed Links on Nonprofit Marketing

Kivi's Nonprofit Communications Blog

We live in swing state and I cannot believe how many Obama and Romney commercials are on TV already! If you are worried about trying to raise money in a swing state (or during election season in general), check out Katya’s advice: How to Raise Money When Every Politician Is Asking for It. Summer has arrived in North Carolina. The mint in the garden is mojito ready, so here are a few Mixed Links for you.

The Fundraising Long View

The Agitator

Much will be written about the fundraising and communication tactics of the winning Obama campaign and how they apply (or don’t) to nonprofit fundraising (or at least cause fundraising).


Marketing for Nonprofits

Slow news day. :) Raising money via email is still the primary way to raise money online. Think Obama campaign. I''ve been thinking about email marketing lately. (I I know. But how the heck do you do it well? Here are my not so secret tips! Acquire email addresses!

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

Ethel Kennedy even challenged President Obama to join in , and Facebook’s Mark Zuckerberg has dared Bill Gates to do the same. In this case, the ask is important, for sure, but the reason this has spread so quickly (and, in turn, raised so much money for ALS) is due to the stunt.

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Your Website Doesn't Matter (If Know One Goes There!)

Marketing for Nonprofits

This was true for Obama's 2008 campaign for President, and remains true for most, if not all, nonprofits raising money online. Yes, you need a secure, functioning website to send people to so they can donate money online.

Presenting 10 Imaginary Nonprofit Blogs

Wild Woman Fundraising

Ever wonder what would happen if philanthropists were actually honest about how they got their money? Image from Obama You can stay at home, with this teabag, and have a tea party by yourself, because you have no friends, and then send us money!”

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Now is the time to send your Holiday Appeal!

Wild Woman Fundraising

Help them feel good about giving to your nonprofit through stories of people who have been helped, and people who just need a little bit of money to get a new start in life. When Obama signed the healthcare bill, he sent a copy of the bill with a gold seal on it to everyone who donated to his campaign. So how to make sure your holiday appeal works for your organization? Does it have: 1. Testimonials? Stories? Pictures? Stats?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Supreme Court ruling on President Obama’s healthcare bill was big news earlier this week. We just opened registration on a new e-clinic Donor Newsletters that Raise More Money , also with Tom Ahern. Enjoy this week’s edition of Mixed Links!

Guess what? For-Profit Online Universities are.

Wild Woman Fundraising

Obama has even signed a bill protecting veterans from for-profit online university recruiters. I recently got an email from someone who wanted to guest post on this blog. I get about 2-3 emails per week from people like this.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Tom’s post on the Obama campaign’s email testing prompts me to weigh in on one of the least understood and woefully mis-practiced skills in the direct response fundraiser’s repertoire – direct mail testing.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

Peer-to-peer fundraising was a big component of the Obama Campaign fundraising in the last campaign. You can have a perfect piece of software or a website that doesn’t bring in a lot of money.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques


To improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks. Yet none of that money comes back to them – Facebook uses their information to sell to companies who want to target advertisements back at the subscribers.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks. Yet none of that money comes back to them – Facebook uses their information to sell to companies who want to target advertisements back at the subscribers.

Direct Mail Drop and Social Media Rise

A Small Change

Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. It will take a little bit of time to teach your donor community to raise money online but if we keep waiting we may find out that someday soon we are behind. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline.

Year-End Fundraising in Review: Innovations with website donation pages


Could a monthly giving ask really net you more money in the long run than a simple one-off donation ask? Multi-step giving processes: This technique came to prominence during the 2012 Obama Campaign.

Was It The Envelope?

The Agitator

One example is from Obama for America 2012; the other is from Gettysburg Museum. ” Meanwhile, lots of time and money wasted. “The letter seems OK, let’s test another carrier!” ” You heard that — maybe said it — before. It occurred to me as I was listening to this Ethan Boldt ( Direct Marketing IQ ) video reviewing a new carrier format he thinks will light up response rates.

August Resource Round-up

A Small Change

Obama’s movement of change has started a website to promote socially conscious jobs. They have promoted their concept with a number of bloggers who have taken to Twitter, Facebook, and back to their blogs to raise money and make a difference. Jobs for Change. This site is about promoting work in nonprofit, government, and social enterprise. If you’re looking for this kind of job, this is a neat project that is starting to get some attention. 12 for 12k.

Resource Roundup: Hot Altruists, Philanthropy Concierge, Mobile Volunteering, and More

Fundraising Breakthroughs

Give, get, or get off: Inspiring your board to raise money. In Defense of Raising Money : A Fundraiser's Manifesto. Nonprofit fundraisers, you’re no Obama. You’d be hotter if you donated: Altruism and attractiveness. What’s that smell?:

What is the story of your life?

Wild Woman Fundraising

And that’s pretty much what happened, despite raising a ton of money for this nonprofit. Then there are four major complications- The Money complication, the Escape complication, the Sex complication, and the Children complication. Add the money complication to that.

Resource Roundup: Mobile Giving, Gender and Philanthropy, Major Gifts, etc.

Fundraising Breakthroughs

Are Fund-Raising Lessons From the Obama Campaign applicable to nonprofits? Steve Meyerson offers Tips for Raising Money in a Recession. The next big thing: mobile giving. He gave, she gave: gender differences in philanthropy. From the 2008 Bridge Conference: Major-Gift Fundraising for Anyone. Should You Ask a Donor to Cover Your Group's Budget Deficit ? Marc Pitman says no. The “ Silver Tsunami ”: how older volunteers can aid your nonprofit.

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. On the other hand, at least one site is dedicated solely to proving the entire project a money-spinning scam perpetrated by Jason Russel (Filmaker) and Ben Keesey (CEO). And even the internal financials say only about a third of donated money gets to Uganda, the rest going to overhead, outreach, and promotion.

This is what a fundraising email looks like

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While many Americans are already aware that there is a national emergency in North Dakota, the email frames the urgency even more directly: "President Obama has already declared a state of emergency in this area, because of flood waters that could reach over 44 feet! People say friends and family are the most influential in determining where they give money, so also think about how you can get your supporters to speak for you among their own circles of influence.