Asante Sana Tanzania!

Public Sector Marketing 2.0

The first phase of our project in Tanzania is now over. Some key statistics of Tanzania are as follows. Mobile penetration: 50%. The implications of this are tremendous as the the internet and mobile are about to explode (1000% + growth rates at the moment).

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. The 2012 African Mobile Factbook can be downloaded here. Here are some key stats from the report that I found quite interesting: Global mobile phone penetration is at 85% of the world’s population.

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Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa. The mobile penetration rate in South Africa is 84%.

Africa 187

A few updates and learnings

Public Sector Marketing 2.0

A few things I learned last month: Mobile is finally creeping onto the radars of senior management. To date, the largest list of mobile initiatives I have managed to collaboratively compile within the Canadian Government can be found on Learned a bit more about Ushahidi , an incredible crowdsourcing platform used to empower people with mobile devices living in troubled and/or developing nations.

Interview: How to get your colleagues on board with your digital plans

Nonprofit Marketing Blog

Since I get so many questions about how to best integrate online and mobile efforts into an overall strategy, I thought I’d ask them to share their thoughts with us. Katya: What can advocates of online and mobile do if their organizational leadership doesn’t see the potential?

Creating Radical Changes in HIV Risk Behaviors

Social Marketing and Social Change

…the radical behavioural change that is needed to reduce HIV transmission requires radical commitment. Prevention strategies will never work if they are not implemented completely, with appropriate resources and benchmarks, and with a view toward sustainability.