Foursquare + Mobile Payments = New Cause Marketing Platform

Selfish Giving

Don’t get me wrong, it’s all for a great cause, but location-based services like can be used for much more than action-triggered donations. What if Foursquare could combine a special offer with a mobile payment so that shoppers could check-in an give.

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

The Michigan study, which was conducted with 300 college students in a student union, only looks at one type of cause marketing: purchased-triggered donations. iParty shoppers only need to buy the erasers to trigger the company donation.

Newsletter: Trashed for a Cause ; Lexus Strikes Out Hunger ??; Socks are the New Fundraising Premium

Selfish Giving

The latter bills itself as the most popular mobile app for people who love fishing. This simple action-triggered fundraiser can be done with any sports team! Manager, Corporate Relations & Sponsorship, Maine Maritime Museum (Bath, ME) 2.