Optimized Mobile Donations Now with Apple Pay


Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile. mobile

2 Mobile Apps that Will Change the Nonprofit Sector

J Campbell Social Marketing

Rather than lamenting our love of screens and mobile apps, innovative entrepreneurs are figuring out a way to make these powerful handheld computers work for the social sector. I came across two forward-thinking mobile app companies that are thinking strategically about they myriad of ways in which people are already using their devices – and they are fitting their business models into people’s existing behavior, rather than trying to change human nature.

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5 Ways Nonprofits Can Harness Mobile Technology In 2018


M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. Mobile users, however, had just an 8% conversion rate.

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It’s a Mobile, Mobile, Mobile, Mobile World

Non Profit Marketing 360

Mobile phone evolution (Photo credit: Wikipedia). Nielsen reported in May that just over half of all mobile subscribers in the U.S. The Nonprofit Technology Network ( NTEN) did a test: on 14 emails over a two-week period, it sent both its standard email and a specially designed, mobile-friendly email – with identical headlines, subject lines and content. And 13 times, the mobile template had a higher open rate – by an average 2 percent.

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Mobile … Mobile … More Mobile

The Agitator

You, and consumers, and by extension donors, can’t get enough mobile these days. For example, according to eMarketer , by 2017 the smartphone will replace the tablet as the driver of mobile commerce in the US. Communications Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumThe hours used are going up. The preference over desktops is solid and rising.

Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. He’ll be back soon with more details on how to raise money with mobile so stay tuned. That’s why it’s especially important as a nonprofit fundraising in the 21st century to look into the latest form of communication: mobile. Let’s begin with the basic definition of mobile fundraising. The Definition of Mobile Fundraising. John Killoran.

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#TECH: Designing A Mobile App? Design For A Mobile Device!

Non Profit Marketing 360

The nonprofit world is going mobile. Mobile apps encourage supporters to stay engaged with your organization and its programs, and the apps also can give volunteers and staff in the field access to necessary information from the home office and/or report developments to that office. Best of all, mobile apps could links developments on projects directly to the mobile donors who can instantly see the link between their support and the progress the charity is making.

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How to Mobilize Supporters to Fundraise for You [Webinar Replay]

J Campbell Social Marketing

GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go.

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5 Marketing Tips to Retain Your Mobile Donors

J Campbell Social Marketing

As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with a strategy to interact with mobile donors if you want to retain these donors in the future. Send thank-you notes through mobile channels.

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A tool for inspiration: Mobile Giving

A Small Change

of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving. I’ve done a little bit of testing, and found that there are some non profits out there who really have their mobile giving option dialed in, characterized by: Webpages that are designed to be mobile friendly. So, how do we know if we are mobile ready?

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To Mobile or Not To Mobile, Part 3

Social Media Bird Brain

Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones

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How to Implement a Mobile Strategy for Your Nonprofit

J Campbell Social Marketing

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media.

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To Mobile or Not to Mobile? Part 2

Social Media Bird Brain

Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content.

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Mobile Giving 101

Fundraising Coach

Mobile giving is one of the hottest topics in town. And that’s precisely why we’ve crafted this essential guide to mobile giving. We’ll explore everything from the definition of mobile fundraising to its inherent benefits and beyond. The Definition of Mobile Giving and More ! #2. What’s the Difference between Mobile and Text-to-Give ? #3. The Many, Many Benefits of Mobile Fundraising. #4. How Do Most Nonprofits Take Advantage of Mobile Giving ? #5.

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The act of composing and sending a brief, electronic message between two or more mobile phones, or fixed or portable devices over a phone network. Used by advertisers and marketers to SMS message mobile phone users about promotions, payment due dates, etc. Mobile Instant Messaging. Mobile instant messaging (MIM) is the technology that allows instant messaging (i.e. Definition Mobile mobile instant messaging mobile messaging sms text messaging texting wechat whatsapp

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2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

Mobile apps. Here are just two essential mobile apps for your nonprofit that will heighten connections to your donors and help you spread the word about your activities to even more potential supporters. So McHale decided to create a mobile app that would connect nonprofits to their supporters, in order to keep them informed on program activities, impact, events, announcements, and calls for donations. . What is your favorite mobile app for nonprofits?

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Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Websites will be built to suit mobile screens before computer screens sooner than later – mark my words. . Build a mobile matrix. . Write copy easily consumed via mobile. Tonia Zampieri.

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Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. If your nonprofit is looking for a flexible and sustainable way for your supporters to donate, chances are you’ve considered mobile giving. Hint: If you need to catch up on the latest in mobile giving, start with this ultimate guide from MobileCause before diving into these strategies.).

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Get your nonprofit mobile ready for year-end fundraising

J Campbell Social Marketing

Getting “mobile-ready” is no longer an option for nonprofits, or any entity with online properties such as a website, email newsletter or social media channels. In my latest post for About.com, I detail my top 5 tips for getting your nonprofit on the mobile bandwagon, in order to accelerate your year-end fundraising push. The post Get your nonprofit mobile ready for year-end fundraising appeared first on JCSM.

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Get Your Nonprofit Marketing “Mobile Ready”

Kivi's Nonprofit Communications Blog

This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. Fresh off this year’s Nonprofit Technology Conference and newly released annual benchmark studies, it couldn’t be a better time to dive into mobile marketing, the subject of Thursday’s webinar: Get Your Nonprofit Marketing Mobile Ready. So mobile might not seem like a big deal to adopt in marketing, right? Mobile is the new face of engagement.

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6 Free Mobile Responsive Email Templates for Nonprofits


Mobile has changed the face of the internet. Responsive web design has gone from a perk, to a need, to a must

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. With mobile donations becoming one of the most popular ways for donors to give, your nonprofit has to take a slightly different approach if you want to engage your mobile donors effectively. Your mobile donors are seeking content that is concise and easy to read on their mobile phones. MobileJohn Killoran.

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CMA Mobile Marketing Conference Debrief

Public Sector Marketing 2.0

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways: Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please 50% of Twitter use occurs on mobile devices. On average, Americans spend 3 hours a day on their mobile device. Half of all local searches occur on a mobile device. Quotes: “Mobile is dead.

Are mobile devices impacting your planned giving marketing plans?


Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices. In any case, here’s what I found: 12.83% of the visitors used mobile devices. Most of the mobile devices were either iPhones or iPads. Communication marketing Mobile marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Uncategorized mobile online marketing

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Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)


While the candidates themselves call upon differing mobile strategies, it appears they aren’t the only ones to disagree. When it comes to mobile, where do you stand? Think “Mobile First” While many of us can agree with a “mobile first” approach (hopefully, right?), actually moving forward and implementing a particular mobile strategy is another ballgame. Responsive Design vs. a Mobile Site.

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Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Here are a few more of my favorites, this time on social media and mobile specifically. Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Social Networking TrendsYesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Half of Boomers use social media, as do a 1/3 of people over 65.

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8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. Another 40% of those surveyed used a mobile device to make a donation.

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Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

This session is called When Mobile Delivers Millennial Donors with Tonia Zampieri ( Iheartcharity on Twitter). Mobile is growing faster than anyone has predicted — even those who are supposed to know. 90% of mobile subscribers in the US have an Internet-ready phone. how to engage millennials and use mobile, given its prevalence? Think about these four elements: Mobile Websites: If they can’t find you where they are looking, millennials will go elsewhere.

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Getting Started with Mobile Fundraising: 5 Ways

Ann Green

Almost everyone has a mobile phone these days and that includes your donors. Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising. Mobile fundraising is a craze that’s sweeping the nation. In this article, we’re going to discuss 5 of the top ways to make mobile fundraising a part of your organization’s strategy. Upgrade Your Email Strategy for Mobile. You guessed it: on their mobile phones!

Top mobile social media apps for nonprofits


It’s predicted that by the end of 2014, mobile (smart phone and tablet) access to the web will have outstripped desktop access. It’s time to start thinking/acting mobile. Even if you’re aiming for older audiences, you can’t ignore mobile—tablets are becoming very popular. Understand that your communications role via mobile is that of a 24/7 reporter. Top 8 mobile social media apps. Flickr/Irish Typepad.

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Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

The buzzword “responsive” has been floating around the web design world for the past year or so, especially in mobile contexts. Simply having a desktop and a mobile version of your site might not be enough anymore. Responsive design will cost more and take longer to develop than a desktop version, however it will still be cheaper than creating desktop, mobile and tablet versions. Think about how airline mobile websites differ from desktop sites.

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Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. Smartphones have irreversibly changed people’s mobile habits and how marketers interact with them. Mobile website: A website built on the world-wide-web, but specifically designed for smaller mobile screens.

Mobile Monday

The Agitator

In fact, I’m considering a counter-insurgency campaign, called ‘Mobile Monday’ I don’t care which Monday … maybe every Monday for the fast learners and early adopters. And nowadays, in most cases, that sales process involves a mobile device — smartphone or. Mobile marketing and fundraising premiumAgitator readers know I’m not a big fan of Giving Tuesday.

Mobile Glitch Proves Nonprofit a Winner

Social Media Bird Brain

glitch application mobile smart phone process Open Studios remedy OS Art Tour Small nonprofit Google Maps Here in Santa Cruz, it''s Open Studios Art Tour season. The first three weekends of every October are given over to the visual arts as about 300 artists open their studios and share their processes with the public.

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It's Not Working - Mobile Apps and Your Small Nonprofit

Social Media Bird Brain

Via WebMapSolutions I''ve been known to encourage the integration of mobile into your social media communications strategy. application mobile development project management functional requirements design Small nonprofit I really believe this is becoming the future. You may always need a website, but more people will end up visiting it via their smartphone (or just plain ''phone'', since eventually all phones will be smart) or tablet than any other way.

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Mobile And Fundraising

The Agitator

These days The Agitator is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention. For the simple fact that mobile is becoming the dominant vehicle for digital interaction — from simple communication to entertainment to e-commerce … pulling mobile fundraising along in the wake. A few comments on that, and then some mobile data specifically about fundraising. Mobile marketing and fundraising premium

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. The 2012 African Mobile Factbook can be downloaded here. Here are some key stats from the report that I found quite interesting: Global mobile phone penetration is at 85% of the world’s population.

Vancouver 2010 Mobile Olympics

Public Sector Marketing 2.0

If I have access to a TV then I watch the event on there and follow the #olympics OR #teamcanada hashtags on my mobile. I do all of the above on my mobile device since I am rarely in front of a TV. Mobile means 24/7 access on my own terms, anywhere I go. Tags: Compliment Review app athletes Canada ctv iPhone Mobile olympic games olympics Social Media teamcanada vancouver vancouver 2010 web20 I love the Olympics.

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Longer & Mobile Reach

Social Media Bird Brain

You probably have some great pieces that were developed for print or the web and you'd like to get more use out of them. Likely the proofs for them and maybe even the finished works were delivered in a PDF format. Here's a free tool that lets you convert those PDFs into formats that will work on Kindles. pdf4kindle.com. PDF tool small nonprofits free reformat kindle

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8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression. . Luckily, you don’t need a special mobile version of your site or an app to improve how mobile visitors experience your site overall. Free White Paper Why Mobile Matters: A Guide to the Mobile Web.

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3 Keys to Making Your Nonprofit Website Mobile Optimized

Fundraising 123

Why should your nonprofit care about going mobile? Credit: infocux Technologies. As of June 2013, mobile web visits accounted for an estimated 34.3% Internet traffic, and it''s predicted to surpass non-mobile web traffic by 2014. Despite these statistics, over 60% of the top 100 nonprofit organizations in the United States have failed to adopt any sort of mobile strategy. Choose the right method to become mobile-friendly.

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

It’s time to make sure your content is mobile friendly. If you aren’t thinking through how your online efforts are being seen on the mobile web, you are missing out and eventually hurting the very mission you set out to support with your web content and email. With nearly 50% of all mobile sales now being Smartphone sales, developing a mobile strategy is critical today to remain sustainable. How does your existing website look on several mobile devices?

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104 Mobile Marketing Facts

The Agitator

Are you reading this email on a mobile device? That’s right, 69% of emails these days are opened on mobile devices That said, I’d still like to fantasize that most Agitator readers are comfortably seated at your desks, morning coffee readily at hand, taking in all that Agitator wisdom (or ranting) on a big wide desktop screen, counting your Agitator time in minutes, not seconds (the data says the average time spent reading an email is 11 seconds).