Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. He’ll be back soon with more details on how to raise money with mobile so stay tuned. Let’s begin with the basic definition of mobile fundraising.

2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

Mobile apps. Here are just two essential mobile apps for your nonprofit that will heighten connections to your donors and help you spread the word about your activities to even more potential supporters. What is your favorite mobile app for nonprofits?

Trending Sources

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The act of composing and sending a brief, electronic message between two or more mobile phones, or fixed or portable devices over a phone network. Used by advertisers and marketers to SMS message mobile phone users about promotions, payment due dates, etc. Mobile Instant Messaging.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Your mobile donors are seeking content that is concise and easy to read on their mobile phones. MobileJohn Killoran.

Mobile … Mobile … More Mobile

The Agitator

You, and consumers, and by extension donors, can’t get enough mobile these days. For example, according to eMarketer , by 2017 the smartphone will replace the tablet as the driver of mobile commerce in the US. Communications Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumThe hours used are going up. The preference over desktops is solid and rising.

How to Implement a Mobile Strategy for Your Nonprofit

J Campbell Social Marketing

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Another 40% of those surveyed used a mobile device to make a donation.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? How can we best apply these concepts when developing personalized health strategies–especially for the expanding number of digital and mobile formats?

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? How can best apply these concepts when developing personalized health strategies–especially for the expanding number of digital and mobile formats?

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Build a mobile matrix. .

8 Tips for a Mobile-Friendly Nonprofit Website

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Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression. .

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Our Town—Teens Mobilize & Message

Getting Attention

But I’m thrilled that this group of girls has mobilized to protest this code and punishments. Watch the video here. So proud of these girls in our town who are pushing back on being blamed for “distracting” boys with their outfits, and getting punished for it.

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

The buzzword “responsive” has been floating around the web design world for the past year or so, especially in mobile contexts. Simply having a desktop and a mobile version of your site might not be enough anymore. Think about how airline mobile websites differ from desktop sites.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

You’ve got a new frontier to confront in the search for more effective emails: mobile. Mobile is now; no longer something we need to worry about at some point in the future. Luckily, preparing your email to go mobile isn’t as difficult as you might assume.

CMA Mobile Marketing Conference Debrief

Public Sector Marketing 2.0

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways: Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please 50% of Twitter use occurs on mobile devices. On average, Americans spend 3 hours a day on their mobile device. Half of all local searches occur on a mobile device. Quotes: “Mobile is dead.

Pressure Builds For Mobile Savvy

The Agitator

As I’ve complained in the past, it’s a damn shame Nielsen doesn’t recognise making donations as a key form of online/mobile shopping. Communications Media usage / trends Mobile marketing and fundraising premium

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. Another 40% of those surveyed used a mobile device to make a donation. What Is A “Mobile Strategy”?

Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)

SocialButterfly

While the candidates themselves call upon differing mobile strategies, it appears they aren’t the only ones to disagree. When it comes to mobile, where do you stand? actually moving forward and implementing a particular mobile strategy is another ballgame.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. Smartphones have irreversibly changed people’s mobile habits and how marketers interact with them. Mobile website: A website built on the world-wide-web, but specifically designed for smaller mobile screens.

Get Your Nonprofit Marketing “Mobile Ready”

Kivi's Nonprofit Communications Blog

This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? Mobile is the new face of engagement. Mobile Nonprofit Communications

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

I received a few emails recently asking me about my favourite mobile apps. Refer to my post on cross-platform mobile messaging for more info. HootSuite: This is my main mobile monitoring and publishing dashboard (primarily for Twitter).

How to get mobile donors to convert

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. The main reason why your mobile visitors convert so much worse?

Mobile Fundraising: The impact of mobile technology on peer-driven fundraising campaigns

DonorDigital

They examined the success of 83,866 participants in a variety of fundraising campaigns to help answer the question of what impact the use of mobile technology has on peer-to-peer fundraising campaigns. Online Fundraising Social Media and Mobile peer-to-peer fundraising

Mobile And Fundraising

The Agitator

These days The Agitator is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention. A few comments on that, and then some mobile data specifically about fundraising. Mobile marketing and fundraising premium

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The State of Mobile in the Canadian Government

Public Sector Marketing 2.0

Ok, the title may be a stretch, but I have put together a quick visual presentation of current government mobile apps and websites based on the input I received on my mobile government wiki. The State of Mobile in the Canadian Government (2011).

Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

This session is called When Mobile Delivers Millennial Donors with Tonia Zampieri ( Iheartcharity on Twitter). Mobile is growing faster than anyone has predicted — even those who are supposed to know. 90% of mobile subscribers in the US have an Internet-ready phone. how to engage millennials and use mobile, given its prevalence? Think about these four elements: Mobile Websites: If they can’t find you where they are looking, millennials will go elsewhere.

Best Practices for Mobile-Friendly Email Design

DonorDigital

When designing for mobile optimization, it is important for the design to be easily resized for various widths from desktop width (about 640 pixels across) to mobile width (about 320 pixels across). Online Fundraising Social Media and Mobile fundraising mobile mobile fundraising

104 Mobile Marketing Facts

The Agitator

Are you reading this email on a mobile device? Mobile marketing and fundraising Online fundraising and marketing premiumIndustry stats would suggest that 7 out of 10 of you are.

Mobile Monday

The Agitator

In fact, I’m considering a counter-insurgency campaign, called ‘Mobile Monday’ I don’t care which Monday … maybe every Monday for the fast learners and early adopters. And nowadays, in most cases, that sales process involves a mobile device — smartphone or.

Mobile giving: 4 trends nonprofits should consider

ImpactMax

This time the topic is mobile giving. Many believe that mobile giving reached a tipping point with response to the Haiti crisis last year. Make a habit of reading nonprofit tech blogs to keep up to speed with mobile technology. Apps and mobile support credit card giving.

Getting Started with Mobile Fundraising: 5 Ways

Ann Green

Almost everyone has a mobile phone these days and that includes your donors. Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising. Mobile fundraising is a craze that’s sweeping the nation. By Eric Griego.

Mobile Phone Fundraising Redux

Cause Related Marketing

mGive, which helps nonprofits raise money using SMS (mobile phone texting) has announced that in 2008 nonprofits using its service generated some $500,000. Tags: mGive Mobile Giving Foundation I’m still in the holidaze, so today is another quick post. Sound underwhelming? Well bear in mind four things: While mGive had a soft rollout in February 2008 with a Super Bowl campaign for the United Way, the service wasn’t publicly.

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5 Marketing Tips to Retain Your Mobile Donors

J Campbell Social Marketing

As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Send thank-you notes through mobile channels. Make your website mobile-responsive.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Move to cross-platform mobile messaging. That being said, there are numerous players in the market such as GroupMe , ChatOn , Viber , Jaxtr , ChatPlus , EBuddy , LiveProfile , WeChat and of course the proprietary mobile messenger applications of major social media platforms (e.g.

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4 Ways Nonprofits Can Get Started with Mobile (and 4 Ways They Shouldn’t)

Selfish Giving

I’m writing this post in Kansas City where I presented at the Philanthropy Midwest Conference on How Mobile is Changing Nonprofit Fundraising and Marketing. I had four main suggestions to get nonprofits started on mobile NOW without going broke or crazy. Mobile starts with you.

Can a mobile app save lives? Yes it can.

Public Sector Marketing 2.0

As a result, I have performed quite a bit of research and literature review on the applicability of social media engagement and mobile technology in the public health field. Government Mobile Review Social Media Videos citizen engagement cpr crowdsourcing ems health public health pulsepoint

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Working in Canada goes Mobile

Public Sector Marketing 2.0

What I’m most excited about however is their efforts in the mobile space. Here’s a stat for you: Over 50% of internet access in 2012 will occur via a mobile device yet under 1% of all websites are mobile friendly. to begin compiling a list of government websites in Canada that are now mobile friendly and/or have created a stand-alone app. I’ve written about Hidden Canadian Government Gems before.

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

It’s time to make sure your content is mobile friendly. If you aren’t thinking through how your online efforts are being seen on the mobile web, you are missing out and eventually hurting the very mission you set out to support with your web content and email. Tonia Zampieri.

Mobile Marketing

The Agitator

communications demographic trends email marketing media usage mobile advocacy online fundraising online publishing research social networking premium Marketers (maybe more accurately, market researchers) love to create new consumer segments to spin theories about. I can’t resist this stuff, just out of intellectual curiosity … and sometimes I actually pick up an insight.

How Local Nonprofits Can Use Mobile to Beat Goliath

Selfish Giving

This Mediapost article has some good news for brick-and-mortar businesses: the skyrocketing rise of mobile may actually be good for business. While true in some cases, the author contends that mobile is helping to bring customers closer to physical businesses.