5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones.

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Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. He’ll be back soon with more details on how to raise money with mobile so stay tuned. Let’s begin with the basic definition of mobile fundraising.

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It’s a Mobile, Mobile, Mobile, Mobile World

Non Profit Marketing 360

Mobile phone evolution (Photo credit: Wikipedia). Nielsen reported in May that just over half of all mobile subscribers in the U.S. And 13 times, the mobile template had a higher open rate – by an average 2 percent. E-Mail Nonprofit email mobile phones NTEN research

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Mobile … Mobile … More Mobile

The Agitator

You, and consumers, and by extension donors, can’t get enough mobile these days. For example, according to eMarketer , by 2017 the smartphone will replace the tablet as the driver of mobile commerce in the US. Communications Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumThe hours used are going up. The preference over desktops is solid and rising.

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The act of composing and sending a brief, electronic message between two or more mobile phones, or fixed or portable devices over a phone network. Used by advertisers and marketers to SMS message mobile phone users about promotions, payment due dates, etc. Mobile Instant Messaging.

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Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. Ready to kick off a killer mobile giving campaign? MobileSteve Page.

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5 Marketing Tips to Retain Your Mobile Donors

J Campbell Social Marketing

As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Send thank-you notes through mobile channels. Make your website mobile-responsive.

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Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

The buzzword “responsive” has been floating around the web design world for the past year or so, especially in mobile contexts. Simply having a desktop and a mobile version of your site might not be enough anymore. Think about how airline mobile websites differ from desktop sites.

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8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. Another 40% of those surveyed used a mobile device to make a donation. What Is A “Mobile Strategy”?

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Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)

SocialButterfly

While the candidates themselves call upon differing mobile strategies, it appears they aren’t the only ones to disagree. When it comes to mobile, where do you stand? actually moving forward and implementing a particular mobile strategy is another ballgame.

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#TECH: Designing A Mobile App? Design For A Mobile Device!

Non Profit Marketing 360

The nonprofit world is going mobile. Mobile apps encourage supporters to stay engaged with your organization and its programs, and the apps also can give volunteers and staff in the field access to necessary information from the home office and/or report developments to that office.

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Mobile Monday

The Agitator

In fact, I’m considering a counter-insurgency campaign, called ‘Mobile Monday’ I don’t care which Monday … maybe every Monday for the fast learners and early adopters. And nowadays, in most cases, that sales process involves a mobile device — smartphone or.

104 Mobile Marketing Facts

The Agitator

Are you reading this email on a mobile device? Mobile marketing and fundraising Online fundraising and marketing premiumIndustry stats would suggest that 7 out of 10 of you are.

How to Implement a Mobile Strategy for Your Nonprofit

J Campbell Social Marketing

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website.

Feature spotlight: Mobile fundraising platform

CrowdRise

“2x more brand experiences happen on mobile than anywhere else, including TV, in-store, computer, etc.

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Mobile And Fundraising

The Agitator

These days The Agitator is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention. A few comments on that, and then some mobile data specifically about fundraising. Mobile marketing and fundraising premium

Get your nonprofit mobile ready for year-end fundraising

J Campbell Social Marketing

Getting “mobile-ready” is no longer an option for nonprofits, or any entity with online properties such as a website, email newsletter or social media channels. The post Get your nonprofit mobile ready for year-end fundraising appeared first on JCSM.

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Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. billion mobile phone subscriptions.

6 Free Mobile Responsive Email Templates for Nonprofits

EveryAction

Mobile has changed the face of the internet. Responsive web design has gone from a perk, to a need, to a must

2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

Mobile apps. Here are just two essential mobile apps for your nonprofit that will heighten connections to your donors and help you spread the word about your activities to even more potential supporters. What is your favorite mobile app for nonprofits?

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Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Build a mobile matrix. .

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Getting Started with Mobile Fundraising: 5 Ways

Ann Green

Almost everyone has a mobile phone these days and that includes your donors. Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising. Mobile fundraising is a craze that’s sweeping the nation. By Eric Griego.

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Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Here are a few more of my favorites, this time on social media and mobile specifically. Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Social Networking Trends

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Our Town—Teens Mobilize & Message

Getting Attention

But I’m thrilled that this group of girls has mobilized to protest this code and punishments. Watch the video here. So proud of these girls in our town who are pushing back on being blamed for “distracting” boys with their outfits, and getting punished for it.

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CMA Mobile Marketing Conference Debrief

Public Sector Marketing 2.0

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways: Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please 50% of Twitter use occurs on mobile devices. On average, Americans spend 3 hours a day on their mobile device. Half of all local searches occur on a mobile device. Quotes: “Mobile is dead.

7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Everyone everywhere is talking about what an incredible tool mobile fundraising can be for nonprofits. Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. Ease concerns about mobile fundraising safety.

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Can a mobile app save lives? Yes it can.

Public Sector Marketing 2.0

As a result, I have performed quite a bit of research and literature review on the applicability of social media engagement and mobile technology in the public health field. Government Mobile Review Social Media Videos citizen engagement cpr crowdsourcing ems health public health pulsepoint

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Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

You’ve got a new frontier to confront in the search for more effective emails: mobile. Mobile is now; no longer something we need to worry about at some point in the future. Luckily, preparing your email to go mobile isn’t as difficult as you might assume.

A tool for inspiration: Mobile Giving

A Small Change

of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving. I’ve done a little bit of testing, and found that there are some non profits out there who really have their mobile giving option dialed in, characterized by: Webpages that are designed to be mobile friendly. So, how do we know if we are mobile ready?

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We’re Going Mobile

Non Profit Marketing 360

More nonprofits are trying to raise funds using mobile technology, according to research from Kaptivate and the Associaton of Fundraising Professionals (AFP). (It’s But what seems to be most promising is not the text-to-give campaigns, which worked brilliantly for disaster relief, but the mobile web, and for several purposes besides fundraising.

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Get Your Nonprofit Marketing “Mobile Ready”

Kivi's Nonprofit Communications Blog

This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? Mobile is the new face of engagement. Mobile Nonprofit Communications

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Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. Smartphones have irreversibly changed people’s mobile habits and how marketers interact with them. Mobile website: A website built on the world-wide-web, but specifically designed for smaller mobile screens.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? How can we best apply these concepts when developing personalized health strategies–especially for the expanding number of digital and mobile formats?

To Mobile or Not To Mobile, Part 3

Social Media Bird Brain

Image from whatsyourdigitaliq.com We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. social communications mobile texting mobile-friendly smartphones website evolution mobile-optimized feature phones

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Are mobile devices impacting your planned giving marketing plans?

iMarketSmart

Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices. In any case, here’s what I found: 12.83% of the visitors used mobile devices. Most of the mobile devices were either iPhones or iPads.

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8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Another 40% of those surveyed used a mobile device to make a donation.

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To Mobile or Not to Mobile? Part 2

Social Media Bird Brain

Image from whatsyourdigitaliq.com So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. Separate Mobile Site One of the reasons a separate mobile site can be problematic is that most non-mobile optimized sites have a lot of content.

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Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? How can best apply these concepts when developing personalized health strategies–especially for the expanding number of digital and mobile formats?

Vancouver 2010 Mobile Olympics

Public Sector Marketing 2.0

If I have access to a TV then I watch the event on there and follow the #olympics OR #teamcanada hashtags on my mobile. I do all of the above on my mobile device since I am rarely in front of a TV. Mobile means 24/7 access on my own terms, anywhere I go. Tags: Compliment Review app athletes Canada ctv iPhone Mobile olympic games olympics Social Media teamcanada vancouver vancouver 2010 web20 I love the Olympics.

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Mobile Giving 101

Fundraising Coach

Mobile giving is one of the hottest topics in town. And that’s precisely why we’ve crafted this essential guide to mobile giving. We’ll explore everything from the definition of mobile fundraising to its inherent benefits and beyond. The Definition of Mobile Giving and More ! #2.

How to get mobile donors to convert

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. The main reason why your mobile visitors convert so much worse?

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

It’s time to make sure your content is mobile friendly. If you aren’t thinking through how your online efforts are being seen on the mobile web, you are missing out and eventually hurting the very mission you set out to support with your web content and email. Tonia Zampieri.

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The State of Mobile in the Canadian Government

Public Sector Marketing 2.0

Ok, the title may be a stretch, but I have put together a quick visual presentation of current government mobile apps and websites based on the input I received on my mobile government wiki. The State of Mobile in the Canadian Government (2011).