Passion for the mission is a MUST!

Wild Woman Fundraising

Have you ever read a nonprofit job description that included the words, “Passion for the mission”? “Passion for the mission is a must” has lost its meaning. What if you can do this, but the nonprofit is looking for someone who lives and breathes their mission?

Gatorade Mission Control = True Business Intelligence

Public Sector Marketing 2.0

Humour me for a second, and let’s imagine government departments here in Canada had rooms like this set up to monitor their programs and initiatives. mission control social media audit social media monitoring

Trending Sources

Millennials on a Mission: Idealism, Impact, Innovation

Nonprofit Marketing Blog

Peer influence plays an important role in motivating Millennials to volunteer, attend events, participate in programs, and give. Editor’s note: I’m pleased to introduce Network for Good’s Chief Giving Officer, Jamie McDonald , as a contributor to The Nonprofit Marketing Blog.

RIDDLE: How do you measure the success (or failure) of your planned giving program?


I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” Their missions are different.

Plan 63

Your mission is the gift. Really.

Nonprofit Marketing Blog

Many large-scale peer-to-peer programs are powered by t-shirts, and there’s no denying that for some constituents the thrill of a new branded windbreaker or golf towel is a powerful call to action. And, it will become increasingly hard to hit “reset” and re-focus your program on mission.

Fundraising QuickStart Program

Get Fully Funded

ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! The Fundraising QuickStart program is a 6-week webinar series designed to help you zero in on the strategies that are guaranteed to raise the funds your nonprofit needs NOW! That’s what you’ll find in the Fundraising QuickStart program.

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

Seeing Your Mission with a More Critical Eye. Can you make people care deeply about your mission? If your nonprofit is to survive, you must have a comprehensive donor relations program—one that involves research, stewardship, acknowledgment, and cultivation.

[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. If everyone is aware of matching gift programs, you’ll be able to help donors make their donations go further, even if you don’t have a specialized team of matching gift experts.

5 questions to ask your planned giving marketing vendor


Why do each of those leads care about my organization’s mission? Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofitsHow many highly qualified planned giving leads did you generate for my nonprofit last year? How many of those leads could also be major gift donors? Who among those leads has a donor advised fund or family foundation?

How to Showcase Your Monthly Giving Program

Nonprofit Marketing Blog

What good is a monthly giving program if no one can learn more about how it will help further your mission? This week’s Recurring Giving Challenge lesson is all about highlighting your monthly giving program on your website.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. So like I was talking about the number of program participants or the outcomes the program has had over the last ten years. Hey, everybody.

5 Big To-Dos for Monthly Giving Programs

Nonprofit Marketing Blog

So, if you’re serious about your monthly giving program, make sure that you follow these 5 Big To-Dos. The key with any monthly giving program is that you’re building up the program and your goal is to bring in as many new monthly donors as possible.

Want more planned gifts? Focus on why not how


They help them recognize how your organization’s mission entwines with their personal missions. Folks, let’s be kind to the people who make your mission possible. Fundraising Planned Giving strategy donor communication tips how to ask for a planned gift legacy gift marketing legacy gift solutions legacy society marketing planned gift marketing planned giving marketing blog planned giving program

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. Fund development is viewed and valued as a mission-aligned program of the organization. picture by mb21 on Flickr.

A Real World Example Demonstrating Why Nonprofits' Mission Statements Are More Important Than The Almighty Dollar

Seeking Grant Money Today

On Thursday, though, I spotted a news item that I think is, at a minimum, informative and more than that, probably a good example of when and how a nonprofit can run into conflicts of interest when weighing the organization's very reason for existing and operating (its mission statement) against a donor's wishes. If we look at Jarvis' decision objectively, we need to refer to the National Park Service's mission statement (as stated on their website ), ".to

How to discover planned gifts using interns because you can’t afford a telemarketing firm


Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Then ask permission to ask a few very brief questions about them, their life, their memories of your organization and how it entwines with their life, and what inspired them to give or get involved with the mission, etc.

Recurring Giving Challenge Lessons Learned: Named Monthly Giving Programs

Nonprofit Marketing Blog

Take, for example, the great debate around naming recurring giving programs. Naming your recurring giving program can have a lot of benefits—and it can also distract from your mission. Debates can stem from the most banal of subjects.

Got Donors? No? Then make modules of your mission.

Nonprofit Marketing Blog

He was looking for advice on positioning his after school programs for disadvantaged children. The program, he explained, had so many dimensions: soccer, dance, arts. My advice was to think of his program in modules. Get them to put their name on the dance program. Find people whose lives were changed by soccer to underwrite that part of his program. Then connect to them, LEGO brick by brick, program by program, and story by story

Integrating channels to spark hot monthly giving programs


No doubt, a robust monthly giving program provides many benefits. One great example of a successful, integrated monthly giving program is PETA’s Investigations and Rescue Fund. And for those that might ask, yes this monthly sustainer program is restricted income.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. As a donor, you are given the opportunity to designate gifts to specific country programs or for specific animals.

Mission-Based Thinking - Why It Matters, Especially Today - Why It Works, And Examples of It Enabling Organizations That Use It

Seeking Grant Money Today

Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. In this two part post I will explain the critical importance of mission-based thinking in this post. Why Mission-Based Thinking Even Exists On the Radar Oregon Governor Kitzhaber signed a law this June that was the first in the United States. So, the mission is the reason the community members (i.e.

The Heart of a Program Staffer

A Small Change

I think that every person that gets into fundraising has the same heart as a program staffer. That their gift needs to signify more than just a transaction but a commitment to the mission of the non-profit. Politics & Motivation major donors program

3 Easy Ways to Bring Your Mission to Life at Your Next Fundraising Event

Fundraising 123

What better time is there to make your mission and work come to life? " With that in mind, here are three easy ways to bring your mission to life at your next event: Live testimonial. Look for opportunities to bring your mission to where your supporters are. This "event in a box" is a great opportunity to get the company on board with your mission and encourage them to build a lasting relationship instead of a one-day program.

Guest post: New Donors Do Join Monthly Giving Programs! by Erica Waasdorp

Wild Woman Fundraising

New Donors Do Join Monthly Giving Programs! Monthly Giving is probably the one fundraising program surrounded by the highest number of myths. Myth: You cannot convert new donors to join a monthly giving program. . Monthly Giving can help your nonprofit build capacity.

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

The reason you should read this interview is because when you get people to sign up for your planned giving program, they will ALSO give more money as yearly donors. This interview tells you the first steps in setting up your first planned giving program.

Is Your Nonprofit Organization Operating In Order to Close Upon Its Mission's Completion?

Seeking Grant Money Today

Stephanie Strom wrote Mission accomplished, nonprofits close up shop for the New York Times , April 1, 2011. To quote, "A few nonprofit groups have recently announced plans to wind down, not over financial problems but because their missions are nearly finished. It might even seem odd to launch or be a leader of an organization that eventually may complete its mission and end its own work for just that reason. Nonprofits are in the business of getting out of business.

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

Flickr image by GinasPics. First off, if you like how I write, you are going to LOVE how I teach. Because then it’s like I’m writing, but you can hear me talk, and then we can have a conversation, too!

Why does your nonprofit fail to accomplish its mission? 3 reasons.

Wild Woman Fundraising

Tags: Board Conflict Culture clash Lean Development Measuring Effectiveness corruption artificially low wages financial reporting fraud fraudulent nonprofits funding fraud inefficiency low wages mission fail mission not accomplished nonprofit failing at its mission nonprofit wages too low poor wages program reporting fraud status quo

Starting a Business Program- PART 1

A Small Change

I work as the project lead for the business giving program at my work. But what if the business is counter to your mission. When starting your program you can look to develop in a few different ways: Work with local businesses employees.

Nonprofits have two missions to balance–cause and corporate


You have two missions —a cause mission to change society and a corporate mission to sustain your organization. It’s important to keep clear about these two missions, the tension between them, and the communications resources required for both.

Starting Your Major Gifts Program

Wild Woman Fundraising

Once you’ve gotten over that, Here are 3 objectives of a major gift program. Belief in the mission of the organization. Tags: Board Fundraising Leadership Major Gifts board asks face to face ask jerry panas leadership gifts mazarine treyz overcoming resistance to asking starting your major gifts program is part one in a series of ten on major gifts. What are major gifts? Gifts that make a significant difference for your organization.

501 Mission Place: helping nonprofits do more with less

Fundraising Coach

501 Mission Place launches today! Here’s the story as it is on the site: 501 Mission Place – Who & Why We Are. Like so many of the organizations that we lead, 501 Mission Place started as a conversation between friends. Chris Brogan, president of Human Business Works, and childhood friend Rob Hatch, then Executive Director of Child Health Center, were talking about the challenges of being someone who lives, eats and breathes mission.

Considering Or Beginning A Grant Writing Program? Here's Some Help.

Seeking Grant Money Today

Have on hand the nonprofit's current list of board members, your nonprofit's most recent financial audit, the most recent financials, all proposed programs' or projects' budgets, your nonprofit's most recent tax filing (probably a tax form 990), etc. Does it have a reputation as being successful in its mission (work)? have a vision, organizational goals, planning and all operations based in the mission statement?

John Urschel Interview

Wild Woman Fundraising

The two sessions he’s going to be teaching are moving from a small to large organization in your fundraising career, and growing your major gifts program. The first is how to start your major gifts program and how to succeed professionally in major gifts fundraising, right?

Non Profit's Mission Statement, Program/Project Impact, and Your Field's Current Trends

Seeking Grant Money Today

As I've written in this blog over and over again in my 'how to do it' posts; clarity and relevence of mission statement, the results of your work in our community, and how up to date and in touch with the latest in your field that your work is - are very important to raising funds. Requiring that a non profit's mission statement be strong and clear, that the work you do is effective, and that your work is up to date with the latest thinking is not new.

Mission Based Thinking Part Two of Two - Examples Of It Enabling Organizations That Use It

Seeking Grant Money Today

Examples demonstrating how mission-based nonprofit operations best works when it is used effectively by a nonprofit''s staff and volunteers are difficult to come by. In this post I provide examples demonstrating how mission-based thinking can be used among all people operating a single nonprofit from executive leaders through the ranks to day to day staff or volunteers. The mission statement must be the first and guiding principle.

Susan G, Komen Organization's Experience Is the Devil In the Details (for Us and Not Just Komen)

Seeking Grant Money Today

The mission statement, as Shakespeare might have written (sorry, William, for my liberties here) , is "the thing". In looking at Komen's situation we begin to understanding how nonprofits best operate effectively, efficiently, professionally ensuring their own longevity and thereby ensuring that their mission's goals get delivered to the beneficiaries of the organization's work. Mission drift , at a minimum, occurred. news mission statement mission drift

Building awareness for planned giving is easier and less expensive than ever


It’s an inexpensive, highly scalable, trackable and efficient way to engage your supporters and offer them a way to help ensure the future of your shared mission. The single worst way to evaluate your planned giving marketing program.

YouTube Nonprofit Program

Fundraising Breakthroughs

YouTube has a Nonprofit Program with tips and tricks to help you get you started, such as: Reach Out. Find other organizations on YouTube who complement your mission, and work together to promote each other.

"Missionize" Your Year-End Fundraising: Maximizing Your Organization's Fundraising Potential this Holiday Season

Fundraising 123

Listen and ask questions about how to customize this mission-based system to maximize your organization's fundraising potential at year end.In this session you will learn: An overview of the Benevon Model, an organic system for building sustainable funding for the mission of your organization from multiple-year individual donors. How to missionize your holiday events. This program was featured as a cover story in the Chronicle of Philanthropy.