Passion for the mission is a MUST!

Wild Woman Fundraising

Have you ever read a nonprofit job description that included the words, “Passion for the mission”? “Passion for the mission is a must” has lost its meaning. What if you can do this, but the nonprofit is looking for someone who lives and breathes their mission?

Gatorade Mission Control = True Business Intelligence

Public Sector Marketing 2.0

Humour me for a second, and let’s imagine government departments here in Canada had rooms like this set up to monitor their programs and initiatives. mission control social media audit social media monitoring

The Heart of a Program Staffer

A Small Change

I think that every person that gets into fundraising has the same heart as a program staffer. That their gift needs to signify more than just a transaction but a commitment to the mission of the non-profit. Politics & Motivation major donors program

How to create a monthly giving program.

A Small Change

Here are three keys to a successful monthly giving program: Invite people to join something (don’t merely ask them to give monthly): Now we’re talking about branding: creating a monthly giving program with a unique name and voice that fits with the mission of your organization.

Why does your nonprofit fail to accomplish its mission? 3 reasons.

Wild Woman Fundraising

Tags: Board Conflict Culture clash Lean Development Measuring Effectiveness corruption artificially low wages financial reporting fraud fraudulent nonprofits funding fraud inefficiency low wages mission fail mission not accomplished nonprofit failing at its mission nonprofit wages too low poor wages program reporting fraud status quo

RIDDLE: How do you measure the success (or failure) of your planned giving program?


I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” Their missions are different.

Starting Your Major Gifts Program

Wild Woman Fundraising

Once you’ve gotten over that, Here are 3 objectives of a major gift program. Belief in the mission of the organization. Tags: Board Fundraising Leadership Major Gifts board asks face to face ask jerry panas leadership gifts mazarine treyz overcoming resistance to asking starting your major gifts program is part one in a series of ten on major gifts. What are major gifts? Gifts that make a significant difference for your organization.

Millennials on a Mission: Idealism, Impact, Innovation

Nonprofit Marketing Blog

Peer influence plays an important role in motivating Millennials to volunteer, attend events, participate in programs, and give. Editor’s note: I’m pleased to introduce Network for Good’s Chief Giving Officer, Jamie McDonald , as a contributor to The Nonprofit Marketing Blog.

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

In everything that any organization does (for-profit or nonprofit) its mission statement, the clear statement that says what an organization does, for whom, how, and sometimes also why, and where; provides clarity, in the case for nonprofit organizations, for anyone and everyone who either volunteers with, works for, donates to, collaborates with, or considers requesting assistance from a nonprofit. The mission statement provides clarity for everyone about that specific nonprofit.

Your mission is the gift. Really.

Nonprofit Marketing Blog

Many large-scale peer-to-peer programs are powered by t-shirts, and there’s no denying that for some constituents the thrill of a new branded windbreaker or golf towel is a powerful call to action. And, it will become increasingly hard to hit “reset” and re-focus your program on mission.

3 Easy Ways to Bring Your Mission to Life at Your Next Fundraising Event

Fundraising 123

What better time is there to make your mission and work come to life? " With that in mind, here are three easy ways to bring your mission to life at your next event: Live testimonial. Look for opportunities to bring your mission to where your supporters are. This "event in a box" is a great opportunity to get the company on board with your mission and encourage them to build a lasting relationship instead of a one-day program.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. As a donor, you are given the opportunity to designate gifts to specific country programs or for specific animals.

Non Profit's Mission Statement, Program/Project Impact, and Your Field's Current Trends

Seeking Grant Money Today

As I've written in this blog over and over again in my 'how to do it' posts; clarity and relevence of mission statement, the results of your work in our community, and how up to date and in touch with the latest in your field that your work is - are very important to raising funds. Requiring that a non profit's mission statement be strong and clear, that the work you do is effective, and that your work is up to date with the latest thinking is not new.

YouTube Nonprofit Program

Fundraising Breakthroughs

YouTube has a Nonprofit Program with tips and tricks to help you get you started, such as: Reach Out. Find other organizations on YouTube who complement your mission, and work together to promote each other.

Mission Based Thinking Part Two of Two - Examples Of It Enabling Organizations That Use It

Seeking Grant Money Today

Examples demonstrating how mission-based nonprofit operations best works when it is used effectively by a nonprofit''s staff and volunteers are difficult to come by. In this post I provide examples demonstrating how mission-based thinking can be used among all people operating a single nonprofit from executive leaders through the ranks to day to day staff or volunteers. The mission statement must be the first and guiding principle.

Ep257: How Organizations Can Measure the Success of Social Impact Programs

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Perry Yeatman , CEO, Perry Yeatman Global Partners , External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs. Show Notes Mission Measurement Perry Yeatman on Twitter.

How to Showcase Your Monthly Giving Program

Nonprofit Marketing Blog

What good is a monthly giving program if no one can learn more about how it will help further your mission? This week’s Recurring Giving Challenge lesson is all about highlighting your monthly giving program on your website.

Guest Post: Christina Attard reveals the secrets about your planned giving program that only donors know…

Wild Woman Fundraising

Here are the secrets about your planned giving program that only donors know…. What I learned: It’s no surprise to hear that relationship building is the essential key to building engagement in your mission. What the heck is planned giving and why should you care?

Guest post: New Donors Do Join Monthly Giving Programs! by Erica Waasdorp

Wild Woman Fundraising

New Donors Do Join Monthly Giving Programs! Monthly Giving is probably the one fundraising program surrounded by the highest number of myths. Myth: You cannot convert new donors to join a monthly giving program. . Monthly Giving can help your nonprofit build capacity.

501 Mission Place: helping nonprofits do more with less

Fundraising Coach

501 Mission Place launches today! Here’s the story as it is on the site: 501 Mission Place – Who & Why We Are. Like so many of the organizations that we lead, 501 Mission Place started as a conversation between friends. Chris Brogan, president of Human Business Works, and childhood friend Rob Hatch, then Executive Director of Child Health Center, were talking about the challenges of being someone who lives, eats and breathes mission.

Mission-Based Thinking - Why It Matters, Especially Today - Why It Works, And Examples of It Enabling Organizations That Use It

Seeking Grant Money Today

Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. In this two part post I will explain the critical importance of mission-based thinking in this post. Why Mission-Based Thinking Even Exists On the Radar Oregon Governor Kitzhaber signed a law this June that was the first in the United States. So, the mission is the reason the community members (i.e.

"Missionize" Your Year-End Fundraising: Maximizing Your Organization's Fundraising Potential this Holiday Season

Fundraising 123

Listen and ask questions about how to customize this mission-based system to maximize your organization's fundraising potential at year end.In this session you will learn: An overview of the Benevon Model, an organic system for building sustainable funding for the mission of your organization from multiple-year individual donors. How to missionize your holiday events. This program was featured as a cover story in the Chronicle of Philanthropy.

On A Mission

Nonprofit Consultant Blog

When I teach fundraising workshops, I always ask how many of my students can remember their organization's mission statements. Rare is the student who knows their mission word for word. Generally speaking, most mission statements are over-written statements of principle that have very little to do with the actual work of your nonprofit. The mission statement should be a clear and simple statement of what you intend to do to make the world a better place.

Heart and Soul Grant Award Program


To apply for the grant, the organization must submit a 4-8 line poem (lyrics) that represents the “heart and soul” of their mission. Folks, below is the almost verbatim text of info I received from Lisa at CTK Foundation. Thought some of you all might be interested, so good luck! Made possible by the CTK Foundation Philanthropic Fund and Grammy award-winners, Los Lonely Boys, The Heart and Soul (H&S) grant is an innovative and creative way for nonprofits to apply for funding.

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8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

Seeing Your Mission with a More Critical Eye. Can you make people care deeply about your mission? If your nonprofit is to survive, you must have a comprehensive donor relations program—one that involves research, stewardship, acknowledgment, and cultivation.

3 Easy Ways to Bring Your Mission to Life at Your Next Event

Fundraising 123

What better time is there to make your mission and work come to life? " With that in mind, here are three easy ways to bring your mission to life at your next event: (Another big thanks to Terry Axelrod of Benevon® who shared these with us at the October 20 Nonprofit 911 training!) The holidays provide a great opportunity for you to bring your mission to where your supporters are.

Fighting Mission Statement Bull

Nonprofit Consultant Blog

In my post on Tuesday, I used the "maximizing synergies for optimum resulting outcomes" as an example of a lousy, jargon-laden mission statement. Bullfighter" is a Windows program that works with MS Word to find the jargon in your documents and help you eliminate it. Tags: bullfighter , jargon , nonprofit , mission statementsI just came across a software tool that promises to help get rid of the jargon in your writing.

Is Your Nonpnrofit Providing Enough Or Too Many Programs? Too, How Does A Start Up Nonprofit Know How Many Programs To Open With?

Seeking Grant Money Today

In the economy that we''ve been living in for the past six years, it may seem unnecessary to state that a nonprofit need not overextend itself and its operations by offering too many programs or services, but of course some organization do so. All nonprofit organization provide programs, or services, or products (or some combination of all three) to deliver the agency''s mission statement''s goal to the intended beneficiaries it serves.

5 Big To-Dos for Monthly Giving Programs

Nonprofit Marketing Blog

So, if you’re serious about your monthly giving program, make sure that you follow these 5 Big To-Dos. The key with any monthly giving program is that you’re building up the program and your goal is to bring in as many new monthly donors as possible.

5 questions to ask your planned giving marketing vendor


Why do each of those leads care about my organization’s mission? Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofitsHow many highly qualified planned giving leads did you generate for my nonprofit last year? How many of those leads could also be major gift donors? Who among those leads has a donor advised fund or family foundation?

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Who's The Boss At Your Nonprofit? Not the E.D. Not the Board. It's the Mission Statement!

Seeking Grant Money Today

The reason that your nonprofit exists, the reason that the IRS gave the nonprofit that you work for official nonprofit 501(c)(3) status, the reason that donors give to it, and people volunteer for it - is the mission statement. While there is a hierarchy or organizational chart - everyone involved in the organization; from the founder, to the executive director, to the volunteer folding and stuffing envelopes, to the board of directors - everyone is responsible to the mission statement.

Recurring Giving Challenge Lessons Learned: Named Monthly Giving Programs

Nonprofit Marketing Blog

Take, for example, the great debate around naming recurring giving programs. Naming your recurring giving program can have a lot of benefits—and it can also distract from your mission. Debates can stem from the most banal of subjects.

Club 54

Capital One® Card Lab Connect: How to Promote Your Affinity Card Program

Fundraising 123

Your Capital One affinity card program is only as effective as the loyal base of supporters who sign up. How can you promote the program to your audience without being too "sales-y" as an organization? Here are a few quick outreach and messaging tips to get your program off the ground and into your supporters' wallets, so to speak: Promote the program on your home page. Stick in information regarding your affinity card program as well.

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How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. So like I was talking about the number of program participants or the outcomes the program has had over the last ten years. Hey, everybody.

Integrating channels to spark hot monthly giving programs


No doubt, a robust monthly giving program provides many benefits. One great example of a successful, integrated monthly giving program is PETA’s Investigations and Rescue Fund. And for those that might ask, yes this monthly sustainer program is restricted income.

Businesses Using Nonprofit-Style Mission and Vision

Fundraising Breakthroughs

University of Wisconsin-Madison MBA in Arts Administration program director Andrew Taylor The Artful Manager: Andrew Taylor on the business of arts and culture. Unique nonprofit-style client-directed branding and mission statements where bland, self-serving corporate "mission" statements used to reign encounters what appears to be emotion, passion, and service from big businesses in their messages to consumers like him.

A Real World Example Demonstrating Why Nonprofits' Mission Statements Are More Important Than The Almighty Dollar

Seeking Grant Money Today

On Thursday, though, I spotted a news item that I think is, at a minimum, informative and more than that, probably a good example of when and how a nonprofit can run into conflicts of interest when weighing the organization's very reason for existing and operating (its mission statement) against a donor's wishes. If we look at Jarvis' decision objectively, we need to refer to the National Park Service's mission statement (as stated on their website ), ".to

Want more planned gifts? Focus on why not how


They help them recognize how your organization’s mission entwines with their personal missions. Folks, let’s be kind to the people who make your mission possible. Fundraising Planned Giving strategy donor communication tips how to ask for a planned gift legacy gift marketing legacy gift solutions legacy society marketing planned gift marketing planned giving marketing blog planned giving program

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[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. If everyone is aware of matching gift programs, you’ll be able to help donors make their donations go further, even if you don’t have a specialized team of matching gift experts.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. Fund development is viewed and valued as a mission-aligned program of the organization. picture by mb21 on Flickr.