Trending Sources

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Over the seven years that we’ve done the Nonprofit Communications Trends Report , we’ve seen few significant differences between nonprofits with different missions.

Is your mission statement trying too hard?

Fundraising Coach

Can you recite your nonprofit's mission statement? Your nonprofit's mission is vital. Lynn knew they actually needed vision and a mission statement that the community could get behind. But there was nothing that touched the heart in their mission statement.

Passion for the mission is a MUST!

Wild Woman Fundraising

Have you ever read a nonprofit job description that included the words, “Passion for the mission”? “Passion for the mission is a must” has lost its meaning. What if you can do this, but the nonprofit is looking for someone who lives and breathes their mission?

The 76% Percent: Is Your Mission Statement Ready for Prime Time?

Getting Attention

A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact— 75% of nonprofit organizations like yours use their mission statement to communicate with external audiences. Most mission statements just aren’t ready for prime time.

How ‘Sustainable’ Is Your Organization?

The Agitator

But that assumes they meet their mission and the reason for their being is over.

The Mission Myth

Marketing for Nonprofits

As a leader at a nonprofit, there are times when I feel out of sync with my colleagues and wonder if I'm too focused on revenue vs. mission. That is why I LOVED The Mission Myth: Building Nonprofit Momentum Through Better Business by Deirdre Maloney.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

MomsRising Mission. Describe How Your Organization Uses These Hashtags. Image credit: p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly.

How to Make Your Mission More Compelling

Fundraising 123

I often get questions like this one from D ei rdre : " As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. How can organizations dedicated to civic engagement or research creat e an inspiring story ? Describe your mission as a destination. . She could have described her mission in ways that focused on the building or the philosophy.

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Do Your Organization’s Values and Brand Intersect?

Mission Minded

Your mission statement is not your brand, and neither is your name. The post Do Your Organization’s Values and Brand Intersect? appeared first on Mission Minded. Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your brand is the set of ideas people […].

What are your nonprofit organization’s assets?

Get Fully Funded

What are your organization’s assets? Compelling mission (like feeding the hungry or housing the homeless). Incredible organization name recognition (like Habitat for Humanity). Well-known local, regional, or national celebrity who supports your organization. What are your nonprofit organization’s assets? Step one in the Simple Success Fundraising Plan is to identify your assets.

Focus on the mission, not the money

Get Fully Funded

Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission. It’s about fulfilling your organization’s mission. I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . Keep this in mind: it’s not about the money you need. It’s about helping people and changing or saving lives.

Reader question: How do I make my mission sound more exciting?

Nonprofit Marketing Blog

Today I’m answering a question from reader Deirdre, who asks: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

Strengthen your organization with a sacred story

Nonprofit Marketing Blog

We often talk about the way stories bring your mission to life for supporters and inspire donors to give. Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. Simply put, these are the stories that tell the story of how and why your organization was founded. Andy says: If you work for an organization, you should be able to answer the question, “Where did this organization come from?

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. Most organizations want to talk about how they do their work.

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

In everything that any organization does (for-profit or nonprofit) its mission statement, the clear statement that says what an organization does, for whom, how, and sometimes also why, and where; provides clarity, in the case for nonprofit organizations, for anyone and everyone who either volunteers with, works for, donates to, collaborates with, or considers requesting assistance from a nonprofit. among the organization's volunteers and staff.

How to drastically improve your mission statement

Nonprofit Marketing Blog

How can you improve your mission statement? At Network for Good, we recently tried to do a better job with our vision and mission statements to capture these principles. Get rid of all those jargony, intangible words! Or, in the words of Dan Heath: 1. Use concrete language.

How to break the most vicious cycle that hamstrings your organization’s growth


Unrealistic expectations: Donors tend to reward organizations with the “leanest” profiles. Then, ask them to support your mission with unrestricted dollars to allow for growth.

What are your nonprofit organization’s assets

Get Fully Funded

As an organization, you have assets that you can leverage in your fundraising plan that can make your case for support stronger. Here are some examples of nonprofit organizational assets: Compelling mission (like feeding the hungry or housing the homeless).

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. Use “Favorites” to organize the chaos and feature your most important Tweets! The favorites option on Twitter is a simple, excellent tool to help you organize the chaos.

Your supporters want a polyamorous relationship with you and your organization


They will cozy up to other organizations (your competitors). At some point they might even make a plan to leave your organization in their will. And, later, they might change that plan by replacing your organization with another. Are you developing their belief in your mission?

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Acquisition: Prospecting Hope For Small Organizations

The Agitator

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus.

Mail 18

A Real World Example Demonstrating Why Nonprofits' Mission Statements Are More Important Than The Almighty Dollar

Seeking Grant Money Today

So, for this reason, I find great value in noting and following real world current events to both track what the community (at large) thinks or how it reacts to the situation (many times no one writes to the Editor when a paper mentions a local nonprofit's bookkeeper bilked the organization out of money). If we look at Jarvis' decision objectively, we need to refer to the National Park Service's mission statement (as stated on their website ), ".to

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Mission-Based Thinking - Why It Matters, Especially Today - Why It Works, And Examples of It Enabling Organizations That Use It

Seeking Grant Money Today

Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. In this two part post I will explain the critical importance of mission-based thinking in this post. Why Mission-Based Thinking Even Exists On the Radar Oregon Governor Kitzhaber signed a law this June that was the first in the United States. Organizations run in other fashions suck resources (i.e.

Is Your Nonprofit Organization Operating In Order to Close Upon Its Mission's Completion?

Seeking Grant Money Today

Stephanie Strom wrote Mission accomplished, nonprofits close up shop for the New York Times , April 1, 2011. To quote, "A few nonprofit groups have recently announced plans to wind down, not over financial problems but because their missions are nearly finished. It may seem a strange way to operate any kind of organization, including a nonprofit. Is the end-goal of every nonprofit to achieve its mission statement's goals?

Compelling Images for Nonprofits: When Babies and Puppies Aren’t in Your Mission

Fundraising 123

But not every organization can use an image of a child or dog to tell their story. So what kind of images can you use if your mission isn''t related to a smiling child or a playful puppy? Look to other organizations you admire and see how they are using images.

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Why Your Organization Needs to Change


Nonprofits keep doing the same things that deliver the same results (usually prompting donors to hop from supporting one organization to another– hoping for a better value exchange and a more meaningful experience). It will keep you focused on your true mission.

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Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

So, for every pack of Harry’s blades that you buy, we donate one blade (or an equivalent dollar value) to an organization that supports our mission of helping people to look and feel great.” We have handpicked a group of amazing organizations,” the website continues, “that we deeply give a shave about, and will feature these organizations in the coming months so that they can benefit from our collective support.”

Mission or Opportunity

A Small Change

Do you work for your non-profit because you believe in the mission of the organization or because it is a good opportunity for you? Mission keeps the direction clear and gives you another reason to get out of bed.

How to Tap into the Heart and Soul of Your Organization When You Write

Fundraising 123

Is your organization one of the thousands that miss the mark when writing fundraising materials? found that the written materials of most nonprofit organizations focus more on transferring information than creating interpersonal involvement. His research found that the majority of online and printed materials written by nonprofit organizations are overly formal, cold, detached and abstract rather than conversational, warm, connected and concrete.

Best 26

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

AdAge revealed last week that Facebook admitted to directly decreasing the organic (read: unpaid) reach of brand pages. The majority of nonprofit organizations have budgets under $500,000. This week Facebook rolled out the Donate Button for nonprofits.

3 Easy Ways to Bring Your Mission to Life at Your Next Fundraising Event

Fundraising 123

Asking supporters to pledge their money and time face to face makes a bigger emotional impact and further strengthens their relationship with your organization. What better time is there to make your mission and work come to life? " With that in mind, here are three easy ways to bring your mission to life at your next event: Live testimonial. Who has your organization touched? Keep in mind that this method is not reserved for human services organizations only.

The Mission Statement and Why It's So Important

Seeking Grant Money Today

I've heard nonprofit colleagues refer to mission statements, in general, as b.s. I'm not a 'pie in the sky' or 'starry eyed' idealist about mission statements. I happen to believe that a well thought out, investigated, and hashed out mission statement can both inform clients, volunteers, the board, and staff; and it can direct the organization's work, growth, planning, PR/marketing, and fundraising, etc. The key to the effective mission statement (e.g.

Market like your mission depends on it

Nonprofit Marketing Blog

When we fall short of our mission, it hits our personal pocketbooks. I know we’re in it for the mission, not the money, but reward structures say a lot about our expectations. What do you reward at your organization? If you’d change how you’d work, then maybe that change is worth making - for the mission if not the money I work for an unusual nonprofit.

The top 10 signs that it’s time to fire your employer


Does your organization stink? The organization has a weak case for support or it’s absent altogether. There’s no clear mission or vision. There are too many silos hindering cooperation or blatantly creating turf wars that serve the interests of some selfish employees but not the donors or the organization and its purpose. There are no goals for the organization, its teams or its individuals (people like to make progress toward goals that are attainable).

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Susan G, Komen Organization's Experience Is the Devil In the Details (for Us and Not Just Komen)

Seeking Grant Money Today

The mission statement, as Shakespeare might have written (sorry, William, for my liberties here) , is "the thing". When a nonprofit that has not taken any political stands before is perceived as having done so by the public (and that public is either for or not in agreement about that particular political stance) harm has indeed been done to the organization's brand (and its ability to raise all kinds of support). Mission drift , at a minimum, occurred.