What’s missing from most nonprofit mission statements?


Take a look at the following mission statements and see if you can guess what’s missing. You’ll be hard-pressed to find a charity mission statement that includes their donors — the very people that provide the funding to fulfill each charity’s mission.

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Over the seven years that we’ve done the Nonprofit Communications Trends Report , we’ve seen few significant differences between nonprofits with different missions. “Engaging our community” is the #1 nonprofit communications goal overall.

Trending Sources

Passion for the mission is a MUST!

Wild Woman Fundraising

Have you ever read a nonprofit job description that included the words, “Passion for the mission”? Did it seem like the people writing the job description were just following some sort of rote nonprofit HR description, without ever bothering to think?

Is your mission statement trying too hard?

Fundraising Coach

Can you recite your nonprofit's mission statement? Your nonprofit's mission is vital. Lynn knew they actually needed vision and a mission statement that the community could get behind. But there was nothing that touched the heart in their mission statement.

The 76% Percent: Is Your Mission Statement Ready for Prime Time?

Getting Attention

A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact— 75% of nonprofit organizations like yours use their mission statement to communicate with external audiences. Most mission statements just aren’t ready for prime time.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus. MomsRising Mission. Share Your Hashtag Tip for Fellow Nonprofits. Advocacy Nonprofit Communications Social Networking hashtags twitter Image credit: https://flic.kr/p/7HCgw9.

Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. Guest Post by Lindsay Ackerman of Mission India. Lindsay Ackerman.

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NONPROFIT BRANDING: Why “Mission Driven” is a Deceptive, Destructive Term

NonProfit Branding

The phrase “mission-driven” pops up frequently. Last week I wrote about a dragon. This week is about a unicorn. No kidding. I’ve written 64 posts for this blog, up to today. It seemed like a good concept. However, I recently had … Continue reading →

The Mission Myth

Marketing for Nonprofits

Sometimes I feel like a capitalist at my nonprofit. As a leader at a nonprofit, there are times when I feel out of sync with my colleagues and wonder if I'm too focused on revenue vs. mission. mission) to run a successful, thriving nonprofit.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

If the mission is a legitimate part of an organization’s identity, that tends to be the case,” he says. Stuart Bunderson… apparently you had to have a J in your first name to be part of this research team … surveyed teams at organizations with a mission-based culture. That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop. Having a mission-based organization has great potential to recruit and retain talent,” Bingham said.

Thank you for connecting donors with mission

Fundraising Coach

The nature of our work puts the emphasis on the donors and the impact they create through our nonprofits. Because of your work, the nonprofit sector is the providing meaningful work for tens of millions of people and their families. Happy New (fiscal) Year!

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How to Make Your Mission More Compelling

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Many nonprofits have trouble making their m issions relatabl e and exci ting to potential supporters. I often get questions like this one from D ei rdre : " As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination. . She could have described her mission in ways that focused on the building or the philosophy.

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Missions Versus Plans

The Agitator

But missions are better. Missions survive when plans fail, and plans almost always fail. Missions are a dime a dozen. Saving children from poverty is a noble mission. Thousands of nonprofits and NGOs work on this mission. From a donor’s perspective, the mission is a given. So I say missions are great. What do you say … mission or plan? A very short post from Seth Godin, called There’s nothing wrong with a plan.

Focus on the mission, not the money

Get Fully Funded

Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission. It’s about fulfilling your organization’s mission. I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . Keep this in mind: it’s not about the money you need. It’s about helping people and changing or saving lives.

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

Here are just some of the many benefits that your nonprofit will enjoy when you start using stories in your communications and fundraising efforts: 1. Seeing Your Mission with a More Critical Eye. Can you make people care deeply about your mission?

On a Mission to Measure

Social Media Bird Brain

Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. Citizen Engagement Laboratory Jackie Mahendra measurement metrics NGO small nonprofits Social Media Examiner You Tube You Tube cardLate last week I ran across these articles and wanted to share them with you.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. Does branding work as well for nonprofits? NPM360: Why should nonprofits care about branding?

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

In everything that any organization does (for-profit or nonprofit) its mission statement, the clear statement that says what an organization does, for whom, how, and sometimes also why, and where; provides clarity, in the case for nonprofit organizations, for anyone and everyone who either volunteers with, works for, donates to, collaborates with, or considers requesting assistance from a nonprofit. I'm not stating, here, list what your nonprofit does.

Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. For most nonprofits, news about government budgets and policy can have implications for their causes and the people they serve.

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Curate Like Costco to Tackle Information Overload and Market Your Mission #13NTC

Kivi's Nonprofit Communications Blog

Content Curation Content Marketing Guest Bloggers Nonprofit Communications #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. Download my Ultimate Guide to Instagram for Small Nonprofits for even more tips and actionable ways to use Instagram to raise money and awareness for your cause. 25 Instagram Tips for the Modern Nonprofit.

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Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. Marketing Team Nonprofit Communications Trends

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How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations and to do the work with purpose, enthusiasm, and integrity. As nonprofit communicators, we cannot ignore the tumultuous political times we live in.

Remember … It’s The Donor And The Mission

The Agitator

Satisfaction at materially advancing your nonprofit’s mission? Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? A warm glow from helping the donor(s) achieve their goals? Pride in your own fundraising prowess? Each of these is legitimate to celebrate.

To-Die-For Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Director of Marketing PT Achieve Mission (Boston area). Nonprofit Marketing & Communications Jobs—February 2, 2015. Nonprofit Marketing & Communications Jobs—January 26, 2015.

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A Road Map for Nonprofit Storytelling

J Campbell Social Marketing

I came across this great infographic from Classy , providing details and a road map for nonprofits who have great stories to tell but do not know how to tell them. Here is where your nonprofit comes in! Check out the full infographic on my Nonprofit Storytelling Pinterest board.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. As a result, it’s important that you not only have a strong understanding of its mission — but also the key strategic priorities that are supporting that mission.

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A Real World Example Demonstrating Why Nonprofits' Mission Statements Are More Important Than The Almighty Dollar

Seeking Grant Money Today

I write, in this blog, about professional nonprofit best practices a lot. Best practices are not anything written in stone or some pact that was galvanized by every professional nonprofit volunteer or employee swearing allegiance; but rather, best practices are simply either adhered to and practiced regularly - or not. If we look at Jarvis' decision objectively, we need to refer to the National Park Service's mission statement (as stated on their website ), ".to

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Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

If your nonprofit’s website hasn’t been a top priority, it’s time to change that. As more and more donors prefer to engage with nonprofits through digital channels, designing a stunning website is more important than ever. the makers of NeonCRM for nonprofits.

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How to Establish Thought Leadership within Your Nonprofit

Kivi's Nonprofit Communications Blog

In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley of BC/DC Ideas shares some tips on becoming a thought leader and what being media savvy can do for your nonprofit. Mary Alice Holley.

Finding Purpose: You and Your Nonprofit

Kivi's Nonprofit Communications Blog

I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing and fundraising itself.

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nonprofits don’t exist to grab sexy headlines. Many nonprofits already have a handful of media-friendly activities on their annual calendar.

Compelling Images for Nonprofits: When Babies and Puppies Aren’t in Your Mission

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So what kind of images can you use if your mission isn''t related to a smiling child or a playful puppy? Here are some ideas to help you create or find compelling images for your nonprofit. . Web Site 101 Nonprofit Storytelling The verdict is in: Donors love puppies and babies.

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How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . So let me ask you – Why is your nonprofit on Facebook?

3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives.

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Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

Here’s how the Red Rover team newsjacked these disasters—connecting what’s top of mind to the org’s mission and network of partners, friends and others. That’s great nonprofit disaster communications, a.k.a.

Should Your Nonprofit Use Pinterest?

Kivi's Nonprofit Communications Blog

Should your nonprofit be using Pinterest? To get started, I recommend you read about these ideas and examples gathered by smart people who have spent more time considering the possibilities than I have: John Haydon: 12 Ways to Use Pinterest for Your Nonprofit.

Four Tactics for Amazing Nonprofit Stories

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Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. .

Three Drivers for Nonprofit Editorial Calendars

Kivi's Nonprofit Communications Blog

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications.

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

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