What’s missing from most nonprofit mission statements?

iMarketSmart

Take a look at the following mission statements and see if you can guess what’s missing. You’ll be hard-pressed to find a charity mission statement that includes their donors — the very people that provide the funding to fulfill each charity’s mission.

Passion for the mission is a MUST!

Wild Woman Fundraising

Have you ever read a nonprofit job description that included the words, “Passion for the mission”? “Passion for the mission is a must” has lost its meaning. What if you can do this, but the nonprofit is looking for someone who lives and breathes their mission?

Trending Sources

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Over the seven years that we’ve done the Nonprofit Communications Trends Report , we’ve seen few significant differences between nonprofits with different missions. Will the way an arts organization approaches its communications work vary significantly from a social service agency?

Is your mission statement trying too hard?

Fundraising Coach

Can you recite your nonprofit's mission statement? Your nonprofit's mission is vital. Lynn knew they actually needed vision and a mission statement that the community could get behind. But there was nothing that touched the heart in their mission statement.

The 76% Percent: Is Your Mission Statement Ready for Prime Time?

Getting Attention

A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact— 75% of nonprofit organizations like yours use their mission statement to communicate with external audiences. Most mission statements just aren’t ready for prime time.

Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. Guest Post by Lindsay Ackerman of Mission India. Lindsay Ackerman.

India 33

Mission Minded Wins National Marketing Awards

Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers.

How Mission Affects Marketing Choices

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

The Mission Myth

Marketing for Nonprofits

As a leader at a nonprofit, there are times when I feel out of sync with my colleagues and wonder if I'm too focused on revenue vs. mission. That is why I LOVED The Mission Myth: Building Nonprofit Momentum Through Better Business by Deirdre Maloney.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

MomsRising Mission. Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast.

Thank you for connecting donors with mission

Fundraising Coach

The post Thank you for connecting donors with mission appeared first on FundraisingCoach.com. Happy New (fiscal) Year! For many FundraisingCoach.com readers, today - July 1st - is the start of a brand new fiscal year. The amount raised starts at zero but the goals are set higher.

How to Make Your Mission More Compelling

Fundraising 123

I often get questions like this one from D ei rdre : " As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination. . She could have described her mission in ways that focused on the building or the philosophy. Give your mission a pulse. .

NONPROFIT BRANDING: Why “Mission Driven” is a Deceptive, Destructive Term

NonProfit Branding

The phrase “mission-driven” pops up frequently. Last week I wrote about a dragon. This week is about a unicorn. No kidding. I’ve written 64 posts for this blog, up to today. It seemed like a good concept. However, I recently had … Continue reading →

NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission

NonProfit Branding

“What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf. That’s how the dragon keeps their nonprofit from accomplishing its goals.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

If the mission is a legitimate part of an organization’s identity, that tends to be the case,” he says. Stuart Bunderson… apparently you had to have a J in your first name to be part of this research team … surveyed teams at organizations with a mission-based culture. Having a mission-based organization has great potential to recruit and retain talent,” Bingham said.

Missions Versus Plans

The Agitator

But missions are better. Missions survive when plans fail, and plans almost always fail. Missions are a dime a dozen. Saving children from poverty is a noble mission. Thousands of nonprofits and NGOs work on this mission. From a donor’s perspective, the mission is a given. So I say missions are great. What do you say … mission or plan? A very short post from Seth Godin, called There’s nothing wrong with a plan.

Focus on the mission, not the money

Get Fully Funded

Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission. It’s about fulfilling your organization’s mission. I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . Keep this in mind: it’s not about the money you need. It’s about helping people and changing or saving lives.

Reader question: How do I make my mission sound more exciting?

Nonprofit Marketing Blog

Today I’m answering a question from reader Deirdre, who asks: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination.

On a Mission to Measure

Social Media Bird Brain

Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. Late last week I ran across these articles and wanted to share them with you. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks.

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

In everything that any organization does (for-profit or nonprofit) its mission statement, the clear statement that says what an organization does, for whom, how, and sometimes also why, and where; provides clarity, in the case for nonprofit organizations, for anyone and everyone who either volunteers with, works for, donates to, collaborates with, or considers requesting assistance from a nonprofit. The mission statement provides clarity for everyone about that specific nonprofit.

How to drastically improve your mission statement

Nonprofit Marketing Blog

How can you improve your mission statement? At Network for Good, we recently tried to do a better job with our vision and mission statements to capture these principles. Get rid of all those jargony, intangible words! Or, in the words of Dan Heath: 1. Use concrete language.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. You can learn more about Zach, Mission Minded, and nonprofit branding by reviewing Mission Minded’s free training guides.

Curate Like Costco to Tackle Information Overload and Market Your Mission #13NTC

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Curation Content Marketing Guest Bloggers Nonprofit Communications #13NTC

A Real World Example Demonstrating Why Nonprofits' Mission Statements Are More Important Than The Almighty Dollar

Seeking Grant Money Today

On Thursday, though, I spotted a news item that I think is, at a minimum, informative and more than that, probably a good example of when and how a nonprofit can run into conflicts of interest when weighing the organization's very reason for existing and operating (its mission statement) against a donor's wishes. If we look at Jarvis' decision objectively, we need to refer to the National Park Service's mission statement (as stated on their website ), ".to

Law 15

Three ways to make your mission come alive on a Monday morning

Nonprofit Marketing Blog

If you’re flagging in the inspiration department this Monday morning, try taking three steps to generate greater excitement around your mission. The reason this approach is helpful is that it gives people an interim endpoint for your broader mission. Show progress toward your mission with fun visual elements, on your website and the walls of your office. Are you struggling to excite your staff or supporters about your cause?

Goal 15

Mission or Opportunity

A Small Change

Do you work for your non-profit because you believe in the mission of the organization or because it is a good opportunity for you? Mission keeps the direction clear and gives you another reason to get out of bed. Having mission can clarify and motivate you to do the work that you do.

Got Donors? No? Then make modules of your mission.

Nonprofit Marketing Blog

After a recent speech, a man in the audience came up to chat. He was looking for advice on positioning his after school programs for disadvantaged children. He works in a wealthy Connecticut town with a neighborhood of great need, and he was struggling to tell his story and win support from donors. The program, he explained, had so many dimensions: soccer, dance, arts. It was hard to make it simple. My advice was to think of his program in modules.

Compelling Images for Nonprofits: When Babies and Puppies Aren’t in Your Mission

Fundraising 123

So what kind of images can you use if your mission isn''t related to a smiling child or a playful puppy? Would an on-site photo shoot or a series of pictures of your fieldwork do a good job of illustration your mission? The verdict is in: Donors love puppies and babies.

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

Seeing Your Mission with a More Critical Eye. Can you make people care deeply about your mission? Social media tools enable a nonprofit to provide a richer and more comprehensive picture of itself and its mission.

Brand 15

Two easy – yet lasting – ways to advance your nonprofit’s mission

Nonprofit Marketing Blog

If you could make two simple phone calls or send two easy letters to advance your nonprofit’s mission, would you do it? To keep it from disappearing again, we each need to act now, to advance our missions and serve our communities into the future.

Join Me Today for a FREE Webinar: The Mission Myth

Marketing for Nonprofits

Join me today for a FREE webinar called The Mission Myth. The webinar, inspired by a book of the same name by Deirdre Maloney, will show why you need more than passion to make your nonprofit succeed. You also need the four Ms - Management, Money, Marketing and Measurement!

Want some good reads? Here’s what I’ve been reading this week.

Wild Woman Fundraising

From the Mission Paradox Blog: Have you ever been nickeled and dimed by a small nonprofit? eliminating charitable deduction future fundraising now blog get fully funded blog is social media contributing to cause fatigue mazarine treyz mission paradox blog nickel and dimed nonprofit bloggers nonprofit blogs nonprofit reads nonprofiteer pamela grow pamela grow's grantwriting blog pnd blog sandy rees small nonprofit why fundraising events suck wild woman fundraising blog

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. Again, finding discrete ways to merchandise your mission may bring new donors into the fold.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Do you want something “for” your donors or “from” your donors? The answer could mean everything to your mission.

iMarketSmart

Recently Howard Freeman, CFRE [Senior Campaign Director at Young Life, Greater NY Division] reminded the participants in a discussion that the key difference that defines the tone of your relationship with those that support your mission is whether you want something ‘ for ‘ your donors or ‘ from ‘ your donors. I love LinkedIn groups. By joining, you can learn from some amazing people for free!

Plan 13

Get a free month of 501 Mission Place!

Fundraising Coach

I’m thrilled to announce the relaunch of 501 Mission Place ! We started 501 Mission Place because we were tired of seeing our nonprofit friends and colleagues get burned out. Starting 501 Mission Place was our way of drawing a line in the sand and saying, “NO MORE!”

CPA 4

Mission-Based Thinking - Why It Matters, Especially Today - Why It Works, And Examples of It Enabling Organizations That Use It

Seeking Grant Money Today

Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. In this two part post I will explain the critical importance of mission-based thinking in this post. Why Mission-Based Thinking Even Exists On the Radar Oregon Governor Kitzhaber signed a law this June that was the first in the United States. So, the mission is the reason the community members (i.e.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

So, for every pack of Harry’s blades that you buy, we donate one blade (or an equivalent dollar value) to an organization that supports our mission of helping people to look and feel great.” The first charity highlighted is The Mission Continues, which offers military veterans of recent wars 6-month long fellowships at nonprofit organizations. A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach.

Feb 41