On Thursday, though, I spotted a news item that I think is, at a minimum, informative and more than that, probably a good example of when and how a nonprofit can run into conflicts of interest when weighing the organization's very reason for existing and operating (its mission statement) against a donor's wishes. If we look at Jarvis' decision objectively, we need to refer to the National Park Service's mission statement (as stated on their website ), ".to MORE
So what kind of images can you use if your mission isn''t related to a smiling child or a playful puppy? Would an on-site photo shoot or a series of pictures of your fieldwork do a good job of illustration your mission? The verdict is in: Donors love puppies and babies. MORE
If you’re flagging in the inspiration department this Monday morning, try taking three steps to generate greater excitement around your mission. The reason this approach is helpful is that it gives people an interim endpoint for your broader mission. Show progress toward your mission with fun visual elements, on your website and the walls of your office. Are you struggling to excite your staff or supporters about your cause? MORE
Can you recite your nonprofit's mission statement? Your nonprofit's mission is vital. Lynn knew they actually needed vision and a mission statement that the community could get behind. But there was nothing that touched the heart in their mission statement. MORE
mission control social media audit social media monitoringI know I sound like a broken record whenever I stress the importance of monitoring social media as a form of business intelligence, so instead I thought I’d share this video with you. MORE
Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is. MORE
Have you ever read a nonprofit job description that included the words, “Passion for the mission”? “Passion for the mission is a must” has lost its meaning. What if you can do this, but the nonprofit is looking for someone who lives and breathes their mission? MORE
How can you improve your mission statement? At Network for Good, we recently tried to do a better job with our vision and mission statements to capture these principles. Get rid of all those jargony, intangible words! Or, in the words of Dan Heath: 1. Use concrete language. MORE
Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is. MORE
I’m thrilled to announce the relaunch of 501 Mission Place ! We started 501 Mission Place because we were tired of seeing our nonprofit friends and colleagues get burned out. Starting 501 Mission Place was our way of drawing a line in the sand and saying, “NO MORE!” MORE
Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission. It’s about fulfilling your organization’s mission. I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . Keep this in mind: it’s not about the money you need. It’s about helping people and changing or saving lives. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Curation Content Marketing Guest Bloggers Nonprofit Communications #13NTC MORE
Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. MORE
But missions are better. Missions survive when plans fail, and plans almost always fail. Missions are a dime a dozen. Saving children from poverty is a noble mission. Thousands of nonprofits and NGOs work on this mission. From a donor’s perspective, the mission is a given. So I say missions are great. What do you say … mission or plan? A very short post from Seth Godin, called There’s nothing wrong with a plan. MORE
MomsRising Mission. Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MORE
The post Thank you for connecting donors with mission appeared first on FundraisingCoach.com. Happy New (fiscal) Year! For many FundraisingCoach.com readers, today - July 1st - is the start of a brand new fiscal year. The amount raised starts at zero but the goals are set higher. MORE
If the mission is a legitimate part of an organization’s identity, that tends to be the case,” he says. Stuart Bunderson… apparently you had to have a J in your first name to be part of this research team … surveyed teams at organizations with a mission-based culture. Having a mission-based organization has great potential to recruit and retain talent,” Bingham said. MORE
Today I’m answering a question from reader Deirdre, who asks: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination. MORE
Join me today for a FREE webinar called The Mission Myth. The webinar, inspired by a book of the same name by Deirdre Maloney, will show why you need more than passion to make your nonprofit succeed. You also need the four Ms - Management, Money, Marketing and Measurement! MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. Guest Post by Lindsay Ackerman of Mission India. Lindsay Ackerman. MORE
After a recent speech, a man in the audience came up to chat. He was looking for advice on positioning his after school programs for disadvantaged children. He works in a wealthy Connecticut town with a neighborhood of great need, and he was struggling to tell his story and win support from donors. The program, he explained, had so many dimensions: soccer, dance, arts. It was hard to make it simple. My advice was to think of his program in modules. MORE
As a leader at a nonprofit, there are times when I feel out of sync with my colleagues and wonder if I'm too focused on revenue vs. mission. That is why I LOVED The Mission Myth: Building Nonprofit Momentum Through Better Business by Deirdre Maloney. MORE
Editor’s note: I’m pleased to introduce Network for Good’s Chief Giving Officer, Jamie McDonald , as a contributor to The Nonprofit Marketing Blog. Jamie will be sharing her insight on philanthropy and trends in giving, as well as updates from the field. MORE
So, for every pack of Harry’s blades that you buy, we donate one blade (or an equivalent dollar value) to an organization that supports our mission of helping people to look and feel great.” The first charity highlighted is The Mission Continues, which offers military veterans of recent wars 6-month long fellowships at nonprofit organizations. A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. MORE
If you could make two simple phone calls or send two easy letters to advance your nonprofit’s mission, would you do it? To keep it from disappearing again, we each need to act now, to advance our missions and serve our communities into the future. MORE
Seeing Your Mission with a More Critical Eye. Can you make people care deeply about your mission? Social media tools enable a nonprofit to provide a richer and more comprehensive picture of itself and its mission. MORE
Recently Howard Freeman, CFRE [Senior Campaign Director at Young Life, Greater NY Division] reminded the participants in a discussion that the key difference that defines the tone of your relationship with those that support your mission is whether you want something ‘ for ‘ your donors or ‘ from ‘ your donors. I love LinkedIn groups. By joining, you can learn from some amazing people for free! MORE
Take a look at the following mission statements and see if you can guess what’s missing. You’ll be hard-pressed to find a charity mission statement that includes their donors — the very people that provide the funding to fulfill each charity’s mission. MORE
Our firm has run programs in which we’ve used specific, mission-based asks in place of incentives and have achieved the same results, with lower costs and higher mission awareness. And, it will become increasingly hard to hit “reset” and re-focus your program on mission. MORE
The phrase “mission-driven” pops up frequently. Last week I wrote about a dragon. This week is about a unicorn. No kidding. I’ve written 64 posts for this blog, up to today. It seemed like a good concept. However, I recently had … Continue reading → MORE
In everything that any organization does (for-profit or nonprofit) its mission statement, the clear statement that says what an organization does, for whom, how, and sometimes also why, and where; provides clarity, in the case for nonprofit organizations, for anyone and everyone who either volunteers with, works for, donates to, collaborates with, or considers requesting assistance from a nonprofit. The mission statement provides clarity for everyone about that specific nonprofit. MORE
Over the seven years that we’ve done the Nonprofit Communications Trends Report , we’ve seen few significant differences between nonprofits with different missions. Will the way an arts organization approaches its communications work vary significantly from a social service agency? MORE
Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. Late last week I ran across these articles and wanted to share them with you. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks. MORE
Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is. MORE
Satisfaction at materially advancing your nonprofit’s mission? Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? A warm glow from helping the donor(s) achieve their goals? Pride in your own fundraising prowess? Each of these is legitimate to celebrate. MORE
Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. In this two part post I will explain the critical importance of mission-based thinking in this post. Why Mission-Based Thinking Even Exists On the Radar Oregon Governor Kitzhaber signed a law this June that was the first in the United States. So, the mission is the reason the community members (i.e. MORE
Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. You can learn more about Zach, Mission Minded, and nonprofit branding by reviewing Mission Minded’s free training guides. MORE
“What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf. That’s how the dragon keeps their nonprofit from accomplishing its goals. MORE
I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. Again, finding discrete ways to merchandise your mission may bring new donors into the fold. MORE
Do you work for your non-profit because you believe in the mission of the organization or because it is a good opportunity for you? Mission keeps the direction clear and gives you another reason to get out of bed. Having mission can clarify and motivate you to do the work that you do. MORE
I often get questions like this one from D ei rdre : " As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination. . She could have described her mission in ways that focused on the building or the philosophy. Give your mission a pulse. . MORE
A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact— 75% of nonprofit organizations like yours use their mission statement to communicate with external audiences. Most mission statements just aren’t ready for prime time. MORE
Mission Related Topics 
iMarketSmart
MAY 17, 2017
Take a look at the following mission statements and see if you can guess what’s missing. You’ll be hard-pressed to find a charity mission statement that includes their donors — the very people that provide the funding to fulfill each charity’s mission.
Kivi's Nonprofit Communications Blog
JANUARY 24, 2017
Over the seven years that we’ve done the Nonprofit Communications Trends Report , we’ve seen few significant differences between nonprofits with different missions. Will the way an arts organization approaches its communications work vary significantly from a social service agency?
Wild Woman Fundraising
JANUARY 29, 2013
Have you ever read a nonprofit job description that included the words, “Passion for the mission”? “Passion for the mission is a must” has lost its meaning. What if you can do this, but the nonprofit is looking for someone who lives and breathes their mission?
Fundraising Coach
MAY 23, 2016
Can you recite your nonprofit's mission statement? Your nonprofit's mission is vital. Lynn knew they actually needed vision and a mission statement that the community could get behind. But there was nothing that touched the heart in their mission statement.
Getting Attention
JUNE 4, 2012
A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact— 75% of nonprofit organizations like yours use their mission statement to communicate with external audiences. Most mission statements just aren’t ready for prime time.
Kivi's Nonprofit Communications Blog
JULY 21, 2015
We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. Guest Post by Lindsay Ackerman of Mission India. Lindsay Ackerman.
Kivi's Nonprofit Communications Blog
JANUARY 10, 2013
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
Marketing for Nonprofits
APRIL 8, 2012
As a leader at a nonprofit, there are times when I feel out of sync with my colleagues and wonder if I'm too focused on revenue vs. mission. That is why I LOVED The Mission Myth: Building Nonprofit Momentum Through Better Business by Deirdre Maloney.
Kivi's Nonprofit Communications Blog
MARCH 18, 2015
MomsRising Mission. Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast.
Fundraising Coach
JULY 1, 2015
The post Thank you for connecting donors with mission appeared first on FundraisingCoach.com. Happy New (fiscal) Year! For many FundraisingCoach.com readers, today - July 1st - is the start of a brand new fiscal year. The amount raised starts at zero but the goals are set higher.
Fundraising 123
MAY 6, 2013
I often get questions like this one from D ei rdre : " As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination. . She could have described her mission in ways that focused on the building or the philosophy. Give your mission a pulse. .
Nonprofit Marketing Blog
AUGUST 17, 2012
Our firm has run programs in which we’ve used specific, mission-based asks in place of incentives and have achieved the same results, with lower costs and higher mission awareness. And, it will become increasingly hard to hit “reset” and re-focus your program on mission.
NonProfit Branding
APRIL 10, 2012
The phrase “mission-driven” pops up frequently. Last week I wrote about a dragon. This week is about a unicorn. No kidding. I’ve written 64 posts for this blog, up to today. It seemed like a good concept. However, I recently had … Continue reading →
NonProfit Branding
APRIL 3, 2012
“What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf. That’s how the dragon keeps their nonprofit from accomplishing its goals.
Cause Related Marketing
JUNE 3, 2013
If the mission is a legitimate part of an organization’s identity, that tends to be the case,” he says. Stuart Bunderson… apparently you had to have a J in your first name to be part of this research team … surveyed teams at organizations with a mission-based culture. Having a mission-based organization has great potential to recruit and retain talent,” Bingham said.
The Agitator
NOVEMBER 22, 2011
But missions are better. Missions survive when plans fail, and plans almost always fail. Missions are a dime a dozen. Saving children from poverty is a noble mission. Thousands of nonprofits and NGOs work on this mission. From a donor’s perspective, the mission is a given. So I say missions are great. What do you say … mission or plan? A very short post from Seth Godin, called There’s nothing wrong with a plan.
Get Fully Funded
SEPTEMBER 11, 2011
Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission. It’s about fulfilling your organization’s mission. I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . Keep this in mind: it’s not about the money you need. It’s about helping people and changing or saving lives.
Social Media Bird Brain
MAY 6, 2015
Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. Late last week I ran across these articles and wanted to share them with you. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks.
Seeking Grant Money Today
SEPTEMBER 6, 2009
In everything that any organization does (for-profit or nonprofit) its mission statement, the clear statement that says what an organization does, for whom, how, and sometimes also why, and where; provides clarity, in the case for nonprofit organizations, for anyone and everyone who either volunteers with, works for, donates to, collaborates with, or considers requesting assistance from a nonprofit. The mission statement provides clarity for everyone about that specific nonprofit.
Nonprofit Marketing Blog
APRIL 4, 2013
Today I’m answering a question from reader Deirdre, who asks: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination.
Non Profit Marketing 360
AUGUST 31, 2011
Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. You can learn more about Zach, Mission Minded, and nonprofit branding by reviewing Mission Minded’s free training guides.
Kivi's Nonprofit Communications Blog
APRIL 30, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Curation Content Marketing Guest Bloggers Nonprofit Communications #13NTC
Nonprofit Marketing Blog
NOVEMBER 26, 2011
How can you improve your mission statement? At Network for Good, we recently tried to do a better job with our vision and mission statements to capture these principles. Get rid of all those jargony, intangible words! Or, in the words of Dan Heath: 1. Use concrete language.
J Campbell Social Marketing
JUNE 29, 2017
Seeing Your Mission with a More Critical Eye. Can you make people care deeply about your mission? Social media tools enable a nonprofit to provide a richer and more comprehensive picture of itself and its mission.
Seeking Grant Money Today
NOVEMBER 13, 2011
On Thursday, though, I spotted a news item that I think is, at a minimum, informative and more than that, probably a good example of when and how a nonprofit can run into conflicts of interest when weighing the organization's very reason for existing and operating (its mission statement) against a donor's wishes. If we look at Jarvis' decision objectively, we need to refer to the National Park Service's mission statement (as stated on their website ), ".to
A Small Change
NOVEMBER 25, 2014
Do you work for your non-profit because you believe in the mission of the organization or because it is a good opportunity for you? Mission keeps the direction clear and gives you another reason to get out of bed. Having mission can clarify and motivate you to do the work that you do.
Fundraising 123
JULY 16, 2013
So what kind of images can you use if your mission isn''t related to a smiling child or a playful puppy? Would an on-site photo shoot or a series of pictures of your fieldwork do a good job of illustration your mission? The verdict is in: Donors love puppies and babies.
Marketing for Nonprofits
MAY 22, 2012
Join me today for a FREE webinar called The Mission Myth. The webinar, inspired by a book of the same name by Deirdre Maloney, will show why you need more than passion to make your nonprofit succeed. You also need the four Ms - Management, Money, Marketing and Measurement!
Nonprofit Marketing Blog
AUGUST 22, 2011
If you’re flagging in the inspiration department this Monday morning, try taking three steps to generate greater excitement around your mission. The reason this approach is helpful is that it gives people an interim endpoint for your broader mission. Show progress toward your mission with fun visual elements, on your website and the walls of your office. Are you struggling to excite your staff or supporters about your cause?
Nonprofit Marketing Blog
MAY 7, 2011
After a recent speech, a man in the audience came up to chat. He was looking for advice on positioning his after school programs for disadvantaged children. He works in a wealthy Connecticut town with a neighborhood of great need, and he was struggling to tell his story and win support from donors. The program, he explained, had so many dimensions: soccer, dance, arts. It was hard to make it simple. My advice was to think of his program in modules.
Marketing for Nonprofits
AUGUST 16, 2011
I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. Again, finding discrete ways to merchandise your mission may bring new donors into the fold.
Get Fully Funded
SEPTEMBER 24, 2011
Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.
Get Fully Funded
SEPTEMBER 24, 2011
Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.
Get Fully Funded
SEPTEMBER 24, 2011
Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.
iMarketSmart
AUGUST 23, 2013
Recently Howard Freeman, CFRE [Senior Campaign Director at Young Life, Greater NY Division] reminded the participants in a discussion that the key difference that defines the tone of your relationship with those that support your mission is whether you want something ‘ for ‘ your donors or ‘ from ‘ your donors. I love LinkedIn groups. By joining, you can learn from some amazing people for free!
Nonprofit Marketing Blog
SEPTEMBER 15, 2014
If you could make two simple phone calls or send two easy letters to advance your nonprofit’s mission, would you do it? To keep it from disappearing again, we each need to act now, to advance our missions and serve our communities into the future.
Seeking Grant Money Today
JULY 1, 2013
Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. In this two part post I will explain the critical importance of mission-based thinking in this post. Why Mission-Based Thinking Even Exists On the Radar Oregon Governor Kitzhaber signed a law this June that was the first in the United States. So, the mission is the reason the community members (i.e.
Fundraising Coach
SEPTEMBER 26, 2011
I’m thrilled to announce the relaunch of 501 Mission Place ! We started 501 Mission Place because we were tired of seeing our nonprofit friends and colleagues get burned out. Starting 501 Mission Place was our way of drawing a line in the sand and saying, “NO MORE!”
Cause Related Marketing
MARCH 18, 2013
So, for every pack of Harry’s blades that you buy, we donate one blade (or an equivalent dollar value) to an organization that supports our mission of helping people to look and feel great.” The first charity highlighted is The Mission Continues, which offers military veterans of recent wars 6-month long fellowships at nonprofit organizations. A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach.
The Agitator
OCTOBER 19, 2017
Satisfaction at materially advancing your nonprofit’s mission? Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? A warm glow from helping the donor(s) achieve their goals? Pride in your own fundraising prowess? Each of these is legitimate to celebrate.
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