#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant

Non Profit Marketing 360

Gillette Children’s Specialty Healthcare in Minnesota used to publish a so-called donor newsletter, which went out to about 20,000 people, and it was classic corporate communications. Tom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant.

The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

Campbell's Labels for Education University of Minnesota Proof of the Effectiveness of Cause-Related Maketing General Mills BoxTops for Education On October 1, 2008 Cone Inc., in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts.

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Razoo Crash Leaves MN Charities Empty Handed

Blue Sky Collaborative

[link] [link] [link] From the "if its too good to be true it is" files, many charities depending on Give to the Max day in Minnesota were left to fend for themselves when Razoo''s donation web service crashed. Razoo, which. Free Resources for Nonprofits Marathon Fundraising Mobile Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathon software

Razoo: Tastes like chicken

Blue Sky Collaborative

Razoo, a fairly new entrant into the online donation game recently ran a very successful campaign called Give to the Max Day in Minnesota. You can find more info here www.givemn.org. You can see the results of their GiveMN promotion.

Which is Better: More Donors or More $$$?

A. Fine Blog

The Minnesota Community Foundation has their second annual “Give to the Max Day&# last week and once again it was a spectacular success. I had a chance to talk to the chief architect at the Minnesota Community Foundation, Jennifer Ford Reedy, a few months ago for my Social [.]. Tags: Social Media america's giving challenge Blackbaud Give to the Max Day Jennifer Ford Reedy kim klein Minnesota Community Foundation network for good Social Good

Razoo: Tastes like chicken

Blue Sky Collaborative

Razoo, a fairly new entrant into the online donation game recently ran a very successful campaign called Give to the Max Day in Minnesota. You can find more info here www.givemn.org. You can see the results of their GiveMN promotion.

One of the Best Campaign Messages Ever (Case Study)

Getting Attention

MN United lucked out on this one: Chan Poling—a passionate supporter of the Minnesota same-sex marriage campaign and former lead singer of 80s new wave band, The Suburbs— contacted MN United to invite the organization to use his eponymous song just as the campaign was heating up. What’s even more fantastic—and unexpected—is that Love is the Law (the song and the message) has outlived the initial campaign to become the anthem of the marriage equality cause in Minnesota.

Day in the Life of a Nonprofit Communicator – Rebecca Lechner

Kivi's Nonprofit Communications Blog

For the past 7 years, Rebecca Lechner has been the communications manager for the Minnesota Ovarian Cancer Alliance (MOCA). She has a BA in broadcast journalism from the University of Minnesota. Rebecca Lechner Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

A Must-Read Case Study

SocialButterfly

It’s the case study of how “ Minnesota’s ‘Networked Nonprofits’ Raised Over 10M in One Day, with Only One Full-Time Employee! &# That case study. Here’s a sneak peak: Here at GiveMN , we’ve harnessed the power of our networks to raise record amounts of money online for nonprofits in Minnesota and engage record numbers of people in an annual, one-day giving event— Give to the Max Day.

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN) Chief Marketing Officer Net Impact (San Francisco, CA) Communications Assistant The Physicians’ Committee […] Jobs and Hiring fundraising hiring internship nonprofit careers Nonprofit Communications nonprofit marketing nonprofit marketing jobs

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Day in the Life of a Nonprofit Communicator – Kallie Rollenhagen

Kivi's Nonprofit Communications Blog

Kallie Rollenhagen is the Communications Coordinator at Southern Minnesota Initiative Foundation. A Minnesota native, Kallie moved back to the land of lakes in 2015 to join the Southern Minnesota Initiative Foundation (SMIF). SMIF is a rural economic development foundation serving a 20 country region of southern Minnesota. – As a rural economic development foundation, we make both grants and loans for a 20 county region in southern Minnesota.

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Director of Content and Communications Minnesota Children’s Museum (St. Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org. San Francisco, CA). Communications Director Transgender Law Center (Oakland, CA). Communications Manager Hollaback (Brooklyn, NY).

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The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Minnesota Council of Nonprofits Annual Conference. Minnesota Council of Nonprofits Annual Conference. Minnesota Council of Nonprofits / Duluth, MN / $299. Join the Minnesota Council of Nonprofits for our 2016 Annual Conference. Hosted in Duluth, MN, this year's gathering is the perfect opportunity for professionals from every corner of Minnesota’s robust nonprofit sector to join together, celebrate the sector, learn from one another and prepare for another year.

YOUR Next Nonprofit Marketing Job

Getting Attention

Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Please post your nonprofit marketing jobs here. Communications Associate Powder River Basin Resource Council (Sheridan, WY). Communications Coordinator National Flute Association (Chicago, IL). Communications Manager Any Baby Can (Austin, TX). Communications Manager City Lights (Chicago, IL). Communications and Public Relations Manager OPCC (Santa Monica, CA).

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25 OMG Nonprofit Communications Jobs: Moving Up Monday

Getting Attention

Marketing & Development Specialist PT The Minnesota Sinfonia (Twin Cities, MN). Please post your nonprofit marketing jobs here. Advocacy/Editorial Officer AJC/Jacob Blaustein (New York, NY). Community Engagement & Communications Manager America SCORES (Boston, MA). Development & Communications Associate Lillian’s List of North Carolina (Raleigh, NC). Director of Communication Thrive Foundation for Youth (Menlo Park, CA).

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Smarter Museums – News from the Frontlines at the AAM Conference

JCA Insights

This year, the American Association of Museums (AAM) held their annual conference in the twin cities, with a number of fantastic events hosted by our clients including the Minneapolis Institute of Arts, the Science Museum of Minnesota, the Walker Art Center and the Minnesota History Center. I love going to Minneapolis and St. JCA has a number of clients in the twin cities and it’s always great to catch up with them to see how they’re doing.

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Nonprofit communications jobs: What to expect

ImpactMax

In Minnesota, you can find these openings through job boards at the Minnesota Council on Foundations and the Minnesota Council of Nonprofits. flickr/stefan. After more than 20 years in nonprofit communications, I often do informational interviews with people exploring the nonprofit sector as a career move. I thought I’d post some of the observations and advice about nonprofit communications jobs I usually share with them. Here goes… LIKE CHANGE, TOLERATE PRESSURE.

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Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

President , Minnesota Council on Foundations (Minneapolis, MN). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Campaign Manager , Leukemia and Lymphoma Society (San Francisco, CA). Chief of Development, Communications & Public Affairs and Senior Director of Communications and Marketing , Child Care Aware (Arlington, VA). Colorado Online Organizer , Stand for Children (Denver, CO).

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Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

Minnesota and Colorado are robust examples. There are so many compelling job opportunities for us nonprofit communicators. In fact, job responsibilities in our field continue to grow more varied as channels, platforms, and approaches evolve. For quite a while, I posted submitted jobs and others “best in class” on a weekly basis. I stopped because the job postings didn’t advance Getting Attention’s communications goals.

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YOU! Nonprofit Communications Jobs

Getting Attention

Email Marketing Specialist University of Minnesota Foundation (Twin Cities, MN). Please post YOUR nonprofit marketing job here. Communication and Digital Content Manager Global Green USA (Santa Monica, CA). Communications Director Americans for Tax Fairness (Washington, D.C.). Communications Director In Defense of Animals. San Rafael, CA). Communications & Event Coordinator PT The FACES Foundation (Detroit, MI). Communications Manager Community Power Network (Washington, D.C.).

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No More Fundraising Thermometers – Free E-Book

Kivi's Nonprofit Communications Blog

This summer, I posted a question from Luke Reynebeau, a student board member and program coordinator for the University of Minnesota YMCA, about alternatives for fundraising thermometers. I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals.

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Charity Caveat Emptor

Cause Related Marketing

On Friday, a Federal judge in Minnesota sentenced Cameron Lewis, age 36, and his father Tyron Lewis, both of Monticello, Utah, to 17 and five years respectively for defrauding hundreds of school districts of nearly $40 million using a now-defunct charity called the National School Fitness Foundation (NSFF).The

Opportunity! Nonprofit Communication Jobs

Getting Attention

Social Media Marketing Strategist , Planned Parenthood of Minnesota, North Dakota and South Dakota (St. Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Advocacy & Communications Associate , RespectAbility (Bethesda, MD). Cause Marketing Business Development Leader , Phil & Co. New York, NY). Communications & Impact Specialist , Institute of International Education. San Francisco, CA).

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How to Increase Impact of Your Nonprofit’s Email

Getting Attention

The views expressed in this message are not necessarily those of the Minnesota Council of Churches, members or affiliates. Thanks, Emily (Emily Jarrett Hughes, Assistant Director of Organizational Development, Minnesota Council of Churches). Q: Is it necessary (or valuable) to include a caveat at the end of emails coming from our organization? Dear Nancy, I enjoy reading the Getting Attention e-update and am glad to have an opportunity to improve our communications practice.

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Day in the Life of a Nonprofit Communicator – Nancy Valentine

Kivi's Nonprofit Communications Blog

She received her BA in Communication from University of Minnesota Duluth and worked on a marketing campaign that received an Award of Excellence from Explore Minnesota Tourism in 2016. Nancy Valentine. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Day in the Life of a Nonprofit Communicator – Amy Miller

Kivi's Nonprofit Communications Blog

She is on the board of the American Marketing Association, Minnesota Chapter. I’m on the board of the American Marketing Association, Minnesota Chapter, so I check my personal email in the afternoon to respond to any chapter issues. Amy Miller. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want to hear from you too!

[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

Fundraising Coach

From New York; to Minnesota, Pennsylvania to Missouri. On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events! Lot of them. I asked her if she'd share her observations.

3 Ways to Give Your Nonprofit Some Character

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Rochester, Minnesota–settler W. Let me tell you three quick stories: Once upon a time in 19th-century England, after being rejected by church leaders for his unconventional methods, a man named William Booth embarked on a traveling evangelist journey to reach the people in a more personal way, gathering a following of "soldiers" for his aptly named Salvation Army. In 1970''s Boston, Hartford N. Gunn, Jr.,

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

April – Science Museum of Minnesota. December is done. Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. Starts at 1 p.m. ET today so sign up now! Here are 6 quick tips for launching your own member month campaign. Make It About THEM, Not Just YOU.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

Minnesota Council of Nonprofits / Minneapolis, MN / Less than $200. Join the Minnesota Council of Nonprofits and Nonprofits Assistance Fund for this fifth annual day-long conference will offer insights, strategies and tools for staff and board members looking at your organization’s financial sustainability from diverse perspectives – from strategy and oversight to implementation and evaluation. Minnesota Council of Nonprofits / Minneapolis, MN / Price TBA.

#Aging: Which US Cities Offer The Best Lifestyle To Their Older Citizens?

Non Profit Marketing 360

Paul for Minnesota’s progressive medical insurance program and for proximity to the Rochester, MN-based Mayo Clinic—factors that contribute to the region’s high scores for life expectancy and healthcare. Dave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs.

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Friday Futures – Nonprofit Marketing Jobs – October 21, 2011

Getting Attention

11) Social Media Marketing Intern and Website Design Consultant Intern , Minnesota Associations for Volunteer Administration , (Maplewood, MN). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Director and Web Specialist , Green For All , (Oakland, CA). 2) Communications Director , MACED , (Berea, KY). 3) Communications Manager , The New York Women’s Foundation , (New York, NY).

Social issue documentaries: Building a movement

ImpactMax

Here in the Twin Cities, we’ve just experienced an interesting media frenzy about a social issue documentary called Troubled Waters: A Mississippi River Story that was produced by the University of Minnesota and funded by various foundations and governmental agencies.

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Nonprofits: Become a personal “content” shopper for your audiences

ImpactMax

Another great curatorial site is mnartists.org , an online marketplace for Minnesota artists and a clearinghouse for almost anything art related that’s happening in the state—from competitions to concerts to community events. flickr/Somewhat Frank. Content curation isn’t new, even though a lot is being written about it these days. Some nonprofits have been curating content on their websites and blogs for quite a while…maybe without exactly calling it that.

Friday Futures – Nonprofit Marketing Jobs – October 28, 2011

Getting Attention

11) Social Media Marketing Intern and Website Design Consultant Intern , Minnesota Associations for Volunteer Administration , (Maplewood, MN). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Manager, Choose Clean Water Coalition , National Wildlife Federation , (Annapolis, MD). 2) Communications Specialist , National Initiative for Children’s Health Care Quality , (Boston, MA).

The 2018 Best Nonprofit Conferences Calendar

EveryAction

Minnesota Council of Nonprofits / Minneapolis, MN / $209. It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management. Marketing & Communications. Nonprofit Technology, and more!

The Importance of Proximity in Cause Marketing Relationships

Cause Related Marketing

For instance, another of St Jude’s sponsors is Target, headquartered 700 miles upriver in Minneapolis, Minnesota. AutoZone, the car parts dealer with more than 4500 stores across the United States is headquartered in Memphis Tennessee. So too is St. Jude Children’s Research Hospital. Not surprisingly AutoZone is a cause marketing supporter of St. Fedex, another Memphis-based company sponsors the St.

Free tool of the week: Yodio melds narration and images

ImpactMax

So, I put together a fake 2-minute lobbying spot for a clean water and land referendum that was passed last fall in Minnesota. In the next few weeks, I’m hoping to give you the low-down on some free online media that combine slides, photos, voice-overs, graphics, and/or music. I think they have interesting potential applications for nonprofits. But first, I want to try them!

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Your Favorite Topics for Fall Webinars

Kivi's Nonprofit Communications Blog

Vicki Testerman, Volunteers of America of Minnesota. Thanks to the 154 nonprofits who completed our recent survey about what should go on the webinar schedule. Here are the top three webinars you selected. How to Create, Reuse, and Manage All of Your Content. This webinar has been scheduled for Thursday, November 4. Registration will open late August. Rethinking Your Newsletter Strategy. This webinar will be held Thursday, September 9. Registration will open in two weeks.

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Newsletter: How to Calculate the Value of Virtual Events, Partnerships ; This Sports Team is Packing Its Stadium with Fans to Raise Money for Causes ?? ; The Business Roundtable is a Joke

Selfish Giving

If the Minnesota Opera can continue to do its job , so can you! Two things this week. We had a great first Social Impact Book Club meeting last week! Now we're on to the second book and you get to pick it! Just head over to our Facebook group (join the group if you haven't already) and vote on the next book. You have three choices. If you have a book to suggest to the group, just enter it into the comments and we'll add it to the list! We'll announce the new book next week.

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

NOV – Give to the Max (GiveMN, Minnesota). Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. Reach out to a fellow nonprofit and ask them to share their experience.

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A Replacement for the Dreaded Fundraising Thermometer?

Kivi's Nonprofit Communications Blog

So when Luke Reynebeau, a student board member and program coordinator for the University of Minnesota YMCA , sent me this email, I thought, “Yes! I've never really understood what thermometers have to do with fundraising anyway, other than the idea of something rising, which is a pretty weak link. I’m not fan of those fundraising thermometers. Yes, they are an easy way to show progress, but they are so overused.

The future of mobile - and what you should do about it

Nonprofit Marketing Blog

If you’re here in snowy Minnesota, come say hi. (Snow-themed smartphone case from Zazzle). I’m in chilly Minneapolis for the Nonprofit Technology Conference (NTC). On the theme of technology, I wanted to share this new overview of mobile from Business Insider. Available here.) Take a look - it’s a useful set of data that underlines the importance of your organization ensuing that people can read your emails and donate to your cause on their smartphones.