Newsletter: Cause Marketing is Getting Harder ; Businesses are Replanting Trees in California ; The Power of a Simple Postcard

Selfish Giving

Unless your City Year , The United Way , Product RED , or a handful of other special nonprofits, the money you raise from businesses isn't a big deal. As one development executive said to me, "I could cover all that money with one rich donor."

“It Ain’t Bragging If You Can Back It Up”

Cause Related Marketing

Kohl’s the Milwaukee-based department store with about 1130 stores in 49 states has raised $180 million for kids’ education and health through its cause marketing efforts, and with this ad in their weekly flyer they’re bragging a little. That’s not an unrivaled amount of money for a company to generate via product sales cause marketing: VIVA GLAM is now north of $225 million in funding for HIV/AIDS; Newman’s Own is over $300 million; Geoffrey Beene is right around $150 million.

21 Social Media Tips for Nonprofits from Top Experts

Fundraising Coach

“Like most businesses, non-profits tend to look at social media as a money-first or money-only channel. ” - Phil Gerbyshak, Chief Connections Officer, Milwaukee Social Media. I love nonprofits. And I love social media.