Millenials aren’t really that different!

Fundraising Coach

Millenials aren't really different. Both Gen Xers and some late Boomers have raised MILLENIALS. Millenials have all the characteristics of their parents but there are so many Millenials charities are no longer able to ignore them. Millenials take our questions and scrappiness to a new level of expecting access to the top leaders and transparency about charities. Millenials aren't very different. It's not about the Millenials.

CauseTalk Radio Ep31: Red Cross Targets Millenials with “Saving Zombies”

Selfish Giving

We talk with Jarrett on how this Halloween promotion is aimed at Millenials who prefer new media and are drawn to popular, interesting themes that are as entertaining as they are informative. Taking another page from the Millenial marketing handbook, the Red Cross launched a contest encouraging supporters to create their own Go Bag video that shows what they plan to pack.


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Tips for Integrating Pokemon Go Into Your Nonprofit Client's Marketing Strategy

Exactask Marketing

Millenials MarketingPokémon Go has quickly become the most used app of all-time, with over 100 million new downloads in a little more than a month. Users spend an average of 26 minutes a day in-app. To put that in perspective, that's more time than users spend daily on Facebook. All of this means marketing with Pokémon Go is a great tool for nonprofits aiming to reach millennials.

What Would You Say? Thoughts on Global Citizenship


By now, you’ve probably heard about the “Millenials,&# those born between 1981 and 2000 as defined by the Pew Research Center. Summed up, Pew identifies Millenials as “ Confident. The UN is correct–there is a new generation of world citizens who want more, but I don’t think it’s limited to just Millenials. What would you say to world leaders if given the chance? This is the question the UN’s Citizen Ambassadors campaign asks us.

Global 191

Millenial Philanthropy - An Oxymoron or the Real Deal

Marketing for Nonprofits

Meet Rosetta Thurman. In case you haven't read it yet, check out my March column in Fundraising Success, Millennial Philanthropy: An Oxymoron or the Real Deal it features an interview with Qui Diaz, keeper of the Alltop blog Evangelist and Director of Strategy for Livingston Communications.

How to engage with Millenials - and how they’re different from teens

Nonprofit Marketing Blog

I had the pleasure of serving on a panel yesterday at the Legacy Foundation’s event to celebrate the tenth anniversary of the Truth Campaign , one my all-time favorite examples of stellar social marketing. You should check out the slides from my fellow panelists ( Peter Zollo of TRU, Paul Farhi of the Washington Post and Nick Shore from MTV), which you can find here. Among these panelists’ fascinating observations: 1.

Reaching Across Generations

The Nonprofit Consultant

How are you involving millenials in your organization''s work? I''ve been in several conversations and meetings in recent months where the idea of creating a "millenial advisory group" was brought up. And yet, everybody nods and agrees that without the active involvement of millenials, their development of new donors and volunteers is dead in the water. And so, the Millenial Advisory Group. This is a question we''ve all been hearing a lot lately.

Fundraising with an eye to the future

Fundraising Coach

A recent study by Deliotte found that almost half of Millenials were thinking of leaving their job in the next 2 years. In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy.

Halloween Fundraising 101: A Killer Guide for Nonprofits

Selfish Giving

CauseTalk Radio Ep31: Red Cross Targets Millenials with “Saving Zombies [PODCAST]. It’s Halloween! One of my favorite holidays of the year, especially for fundraising and cause marketing. I could write yet another post on Halloween but I’ve said it all before. Here’s a round-up of some of my best Halloween posts on fundraising and cause marketing from my blog and around the web. My Own Experience with Hallowen. Halloween Town Boston [VIDEO]. Halloween Town by the Numbers.

What’s Missing On Your Website?

The Agitator

A heap of stats, in the report — the 2013 Millenial Impact Report — sponsored by the Case Foundation and conducted by Achieve, about likes, dislikes, size of donations, channels used, etc. The Chronicle of Philanthropy just published this great article, 75% of Young Donors Turned Off by Out-of-Date Web Sites , describing what motivates people in their 20s and 30s to donate, and what their giving preferences are.

Chronicle of Philanthropy Discussion on Millennials


Question from Sara Koppelman , Sports 4 All Foundation: What are the top three ways you think nonprofit groups can communicate with millenials ? This Tuesday, the Chronicle of Philanthropy hosted a live discussion -"Engaging Millennials for Social Causes" with guest host Allison H. Fine , a senior fellow at Demos: A Network for Ideas and Action, in New York, and a writer.

Waiting For Inspiration

The Agitator

The New York Times recently headlined … For Millenials, a Tide of Cynicism and a Partisan Gap. They were previewing a series of polls regarding Millenials political and social views by Harvard’s Institute of Politics. A finding that makes me want to throw my hands up in despair is that those age 18-29 split evenly in their views of the National Rifle Association (NRA) — 38% favorable, 38% unfavorable.

Twitter Emerges as Best Rapid-Fire News Source in Post-Election Iran Media Vacuum

Getting Attention

as a whole, and the biggest single gift we bequeath to the Millenials -- as users, we control our own experience. I've continued to ponder the value of tweeting -- even as I do it -- but see clearly its unique value in getting news out of Iran (and organized protest going on the scene) when the more traditional lines (Internet, phone have been shut down). Here's a partial list of folks tweeting out of Iran right now (thanks to Alison Fine ).

Iran 104

Nonprofit Academy Lifetime 2019 Membership Special!

Fundraising Coach

When you join, you get instant access to: 14 leadership and management trainings (like creating plans and managing Millenials). Leading and funding a nonprofit is surprisingly hard. You got into the work to do good. But others don't see it as quickly as you do. On top of that, nonprofit work can be isolating. As they rise, leaders find fewer and fewer people to confide. And fundraisers? Fundraisers tend to be the only people at their organization to think the way they do.

Who’s A Young Donor?

The Agitator

He’s warning against hyperventilating over a recent report, Millenial Impact Report , based on the survey research that Jeff loves to hate (as opposed to hard data), that enthuses over giving by the age 20-35 set. He kind of sniffs at the 93% of Millenials who claim they gave in 2010, noting they include, together with real (i.e., Jeff Brooks at Future Fundraising Now just wrote a post, Don’t get too excited by survey on Millennial giving.

Giving By Generations

The Agitator

Millenials (youngest would be 19 years old; oldest 36) — 25.9% Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. If any of these figures surprise you, think about taking a refresher on the basics of the fundraising biz. of population, 11% of giving. Gen X — 20.4% of population, 20% of giving. Boomers (youngest would be 52 years old) — 23.6% of population, 43% of giving.

Baby boomers most generous – Gen Y most likely to increase donations

Fundraising Coach

Another interesting finding is that Generation Y (or Millenials) is the generational cohort most likely to increase giving in the next 12 months. Nonprofits that effectively engage millenials now will reap benefits for years to come. Ian Adair gives some incredibly practical tips on engaging Millenials in his section of The Donor Retention Project.). Baby boomers represent 43% of giving in USA.

How Do You Live Online?

Marketing for Nonprofits

I pulled up data for total US and for the "Millenials" - age 18 - 24 and this is what jumped out at me. SlideShare src="[link] View Upload your own Forrester Research has created this great tool to help you understand who is online and what they are doing. Simply choose the age, geographical location and gender of the folks you want to reach and the tool will tell you HOW your stakeholders live online.

Are you able to sharpen your saw?

Fundraising Coach

As an NPA member, you'll immediately get: 10 leadership and management trainings (like creating plans and managing Millenials). I've been talking to a lot of amazing nonprofit leaders and staff. Our sector is full of some of the most dedicated people! But dedication seems to go only so far, doesn't it? With all the hard work, doesn't it just feel like there's more to do? In our latest nonprofit leadership research , leaders report an overall feeling of being overwhelmed.

How Millennials can help you boost corporate sponsorships

Nonprofit Marketing Blog

Myth: Millenials don’t care about communities. We’re pleased to announce the release of our new guide, Engaging Millennial Employees. While the guide focuses on helping companies understand how social good can help them win over young talent, this ebook is packed with facts that nonprofits use to better engage Gen Y supporters, staff, and volunteers—as well as strengthen their value proposition to corporate sponsors.

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

Don’t aim for a demographic that is too wide -- millenials -- or too narrow -- 23 year old left handed females who own dogs. Today, I''ve invited Dave Linn to teach about peer-to-peer fundraising. Having run bikathons and walkathons myself, I know how powerful they can be.and how much of a pain they can be too! Dave is the Chief Operating Officer of The Generosity Series , a series of multi-charity 5K Run/Walks with an integrated peer-to-peer platform.

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

You''ll likely communicate differently to a retired Baby Boomer than to a starting-their-career Millenial. I''m just finishing up another family trip to Walt Disney World. Every time I''m here, I study the culture, habits, and design of the parks and resorts. I''m fascinated by their attention to detail, their ability to create brand new merchandising opportunities, and their ability to engage guests of all levels.

Latest Cause Marketing Research

The Agitator

The 2010 Cone Cause Evolution Study notes that moms and Millenials (age 18-24) are the biggest believers in cause marketing. Thanks to Joanne Fritz at for alerting us to the latest report on cause marketing from Cone. Cause marketing is Cone’s specialty … they know their stuff.

Nonprofit fundraising & Groundhog Day’s Ned Ryerson

Fundraising Coach

Millenial? Happy Groundhog Day! It’s become my Groundhog Day tradition to repost my 2008 post: Fundraising Secret #11: Don’t Be A Ned. Enjoy! And don’t be a Ned!). Fundraising Secret #11: Don’t be a Ned. Click on the image to watch the clip. Does this sound like your fundraising efforts? Ned: Phil? Phil Connors? Phil Connors, I thought that was you! Phil: Hi, thanks for watching. Starts to walk away].

Good news about Millennials and Fundraising

Fundraising Coach

I’ve asked her to share her take on engaging millenials in funding causes. This week, I’m thrilled to introduce Christina Attard. Christina is an accomplished Canadian fundraiser with a particular expertise in the areas of planned giving and millennial. She can be found on her blog or on Twitter @gptekkie. by Christina Attard. There is good news for the future of philanthropy coming from reports about giving trends among members of the Millennial generation in North America.

News 72

Disruption : Evolving Models of Engagement and Support

A. Fine Blog

The benefits of traditional membership are not adequate to engage Millenials and inspire them to give. The Monitor Institute released a very interesting study – and the best news about it isn’t that it isn’t a report! Instead, a slide deck, and only 25 of those, and the last few are mainly thank yous! This is a study of membership-based advocacy organizations.

Flying Blind Fundraising

The Agitator

If you think Millenials are a marketing segment, or Boomers for that matter, you may as well target by Scorpios and Capricorns while you’re at it. In Make It About Me and More…About Me , Tom and I emphasize the importance of ‘donor identity’ in answering fundraising’s most critically important question: “Why does this donor give?” ” First, let me begin with the following important side note….

A Salute to Ground Hog Day

Fundraising Coach

Millenial? In a salute to Ground Hog Day, I’m reposting Fundraising Secret #11: Don’t Be A Ned. Enjoy! Fundraising Secret #11: Don’t be a Ned. Click on the image to watch the clip. Does this sound like your fundraising efforts? Ned: Phil? Phil Connors? Phil Connors, I thought that was you! Phil: Hi, thanks for watching. Starts to walk away]. Ned: Hey now, don’t you tell me you don’t remember me ’cause I sure as heckfire remember you. Phil: Not a chance.