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Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create ''microsites, portfolios, photo stories, magazines, and presentations'' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an. customer service NGO Readymag Small nonprofit Web application MORE
So, to help children of all ages celebrate their mums, the country’s largest children’s charity the NSPCC (National Society for the Prevention of Cruelty to Children) launched a neat little fundraising microsite offering virtual flowers that donors could send via their mum’s email or mobile phone on the morning of the big day in return for a £5 donation. On Sunday it was Mother’s Day here in the UK. MORE
A VIP insider microsite is designed with them in mind. Anyway, the VIP insider microsite shows supporters what your organization is doing with their money on their behalf. That’s why your VIPs deserve an insider microsite. MORE
New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . MORE
I had three storytelling ideas to help VillageReach with their existing site and this newer microsite. A few weeks ago, Holden Karnofsky of Givewell called me up to discuss an interesting problem: The highest-rated charity for effectiveness according to his rating system was invisible. The problem: it’s small, it has a small following, and it’s in the sector of “health system logistics.&# In other words, VillageReach lacks marketing reach. Health logistics? MORE
She would prefer the NPCA logo to be on everything and does not want individual program managers to set up microsites or their own pages on Facebook. Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross. MORE
Charities should think hard about what is most appealing about their cause and direct QR traffic to a microsite, a video, contests, games, or their own special offer. A new study out suggests that people with smart phones and tablets would scan more QR codes, if only they knew that their mobile device could do it. QR codes help companies and cause span the physical and online. I recommend to many of my cause clients that they use a QR code to help add urgency and emotion to their appeals. MORE
Marie Curie , a UK-based nonprofit that runs hospices and supports people living with terminal illness, has launched Talkabout , a microsite to get people talking about everyone's favorite topic: dying and death. The site is resource-rich - even offering a downloadable set of playing cards to promote conversations around mortality. On Twitter , I asked Meredith Niles , Executive Director of Fundraising & Engagement for the charity, if she had a specific audience in mind for Talkabout. MORE
Microsites. I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon). MORE
Mock up wireframes for a gorgeous microsite for a fictional campaign. This guest post originally appeared on Idealist Careers blog. As someone who has jumped from the corporate world to the nonprofit sector and back again, I’ve learned a lot about the nuances of both, especially in terms of the all-important first interview. MORE
You can also donate directly to the USO at a special microsite. On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. Here’s a review of each: Smith’s is owned by grocery giant Kroger, WalMart’s largest domestic grocery competitor. MORE
Dessert - Microsite. Nothing makes a better cherry-on-top for your campaign than a microsite. Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview. MORE
This can be achieved by embedding the donation form within a campaign microsite or adding an awareness petition to your Facebook profile instead of making people click off to another site to take action. Today my wonderful Network for Good colleague Kate Olsen guest posts. She blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. When was the last time you were enchanted as a customer? As an employee? As a donor? MORE
So, to help children of all ages celebrate their mums, the country’s largest children’s charity the NSPCC (National Society for the Prevention of Cruelty to Children) launched a neat little fundraising microsite offering virtual flowers that donors could send via their mum’s email or mobile phone on the morning of the big day in return for a £5 donation. On Sunday it was Mother’s Day here in the UK. MORE
Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing. MORE
Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters. What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions. MORE
UNICEF knocks it out of the park with a whole microsite dedicated to their year end giving campaign—give hope. The year is almost over but nonprofits around the world are busy with year-end giving , all leading up to one of the largest giving days of the year: December 31st. With December in full swing and the pressure of living up to arguably the best fundraising month, we know things can get overwhelming. MORE
But 140smiles, is an entire microsite dedicated specifically to a Twitter-based fundraising goal--140 smiles raised from Tweeple. And props to them for creating a campaign that is clearly targeted to the social-media engaged donor: 1) The 140smiles.org microsite is specifically for Twitter traffic. For a while, most questions one would hear about Twitter would be "what is it?" MORE
The ACBL is hoping to bring younger players to the game with a new microsite, Try Bridge. The second most popular article in last week's newsletter was Am I Too Small for a Corporate Partnership. I agree with everything the authors wrote. No nonprofit is too small for a corporate partnership! Yay.right? But I would add a corollary to this: small nonprofits SHOULD NOT actively focus on corporate partnerships. MORE
Created a microsite to engage the Twitter community specifically including videos, the ability to log in and donate using Twitter accounts, see who else had donated, as well as displaying a running counter. Does your organization Tweet? Maybe, maybe not, but I’d be willing to bet this whole “tweeting thing” has been at least discussed in marketing, fundraising, and perhaps, even board meetings. MORE
Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like "register to vote." In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. MORE
Best Microsite: Transverse Myelitis Association. A microsite is an individual webpage that functions as a separate entity from the main site, while ultimately existing within and complementing the overarching brand. Creating a microsite for specific fundraising events such as Giving Tuesday can help funnel web traffic to your donation pages by cutting down on the other content and navigation options that your supporters see. MORE
You can sign the No Kid Hungry pledge on the organization’s homepage or on its own microsite. For our new client, Share Our Strength , the anti-hunger organization that connects children with the nutritious food they need to lead healthy, active lives, we’re working to get 1 million Americans to take the No Kid Hungry pledge. You can also sign on a tab on Share Our Strength’s Facebook page. Corporate partners across the U.S. MORE
Special content on microsites. I’ve been pounding the table for cause marketers to use QR codes now for about a year now, but too often, a new report finds, we’re using them to direct traffic to our website or Facebook page. Instead, customers expect the codes to take them to content that’s pertinent to the print piece they just scanned. Taking them to the front page of a website is a missed opportunity, says a report from Direct Marketing IQ. MORE
One and Accountability Lab are teaming up for the third year in a row to host its own oscar-themed voting contest in the Honesty Oscars , now with a branded microsite. Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories. ). MORE
Countless hours spent negotiating over whether your key campaign should get priority on the homepage; yet more hours trying to help manage an ever changing schedule of emails that each team wants to send; and then you end-up having to build a microsite to get the functionality you need within the time constraints you face. MORE
The Wall Street Journal just published this piece on ‘niche crowdfunding’ Lots of web entrepreneurs are trying to ‘do good and do well’ by establishing microsites that connect donors directly with small projects seeking donor support. MORE
And we’re just about to deploy an interactive microsite that features a gallery of sharable “Women’s Rights Offenders” images and opportunities to take action on the recent issues. Who do you think is the #1 women’s rights offender? Right wing extremists are trying to downplay the “War on Women” with rhetoric but continue to push anti-women legislation at the state level. MORE
Use microsites for member committees. Along with your dedicated nonprofit website, consider creating microsites. Microsites are websites that are associated with a main webpage, but also stand alone as an independent entity. MORE
The AmeriCares Online Tax Receipt Portal was a multichannel donor-centric campaign, anchored by a custom tax receipt microsite designed to engage donors by allowing easy and free access to their tax receipts for their online and offline donations. MORE
Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing. MORE
Microsite or special website section with interactive elements – 1%. About 100 people have taken the 2019 Nonprofit Communications Trends Survey to date (we like to hear from 1,000 – take the survey here ). One of the new questions we asked is: “Which format is your nonprofit most likely to use for its next annual report? Please pick the primary format, even if you will convert it to additional formats.” ” Here’s how the answers shake out so far. MORE
You can now filter by certain activities, such as microsite engagement, cultivation email engagement, recency of digital engagement, notes, and more! Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online. Unique Supporter Links. That’s right! You can copy, paste, and share individual supporter links with others. MORE
The digital assets are a microsite and an email newsletter. However, the microsite, email newsletter and all the activities planned for Bat Week are a great start in filling a cauldron that brands may one day gather around. ?? Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. In short, audiences are a magnet for companies. MORE
The code could point a shoppers smart phone to a Facebook page, a microsite, open a video or picture, send someone to a sweepstakes sign-up page, or even launch some kind augmented reality. Not all cause-related marketing is about raising money, per se. Sometimes it’s about the charity's messaging. Pictured are images from a box of Hamburger Helper from the Alden Keene Cause Marketing Database that was purchased in 2008. Prominently featured on the front and back of the box is Susan G. MORE
For people who choose the JDRF donation option, when the survey ends they could be linked to the JDRF site or maybe some interim microsite that would offer thanks and reinforce their core message. The microsite could also offer subscriptions to one or more of JDRF’s e-newsletters. In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. MORE
New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . MORE
That is why MarketSmart customers who have a partnership with an online will tool (we recommend Trust & Will ) can simply add this feature to their System, which includes: An email blast offering a free online will to your supporters Additions to your microsite that drives traffic to the online will tool Stewardship of new legacy donors (only available if Stewardship Series is purchased). Stewardship Series Effort. MORE
Microsite Related Topics iMarketSmart
FEBRUARY 26, 2021
A VIP insider microsite is designed with them in mind. Anyway, the VIP insider microsite shows supporters what your organization is doing with their money on their behalf. That’s why your VIPs deserve an insider microsite.
EveryAction
DECEMBER 4, 2018
Best Microsite: Transverse Myelitis Association. A microsite is an individual webpage that functions as a separate entity from the main site, while ultimately existing within and complementing the overarching brand. Creating a microsite for specific fundraising events such as Giving Tuesday can help funnel web traffic to your donation pages by cutting down on the other content and navigation options that your supporters see.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Bird Brain
AUGUST 7, 2014
Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create ''microsites, portfolios, photo stories, magazines, and presentations'' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an. customer service NGO Readymag Small nonprofit Web application
iMarketSmart
APRIL 7, 2017
Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters. What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions.
Ann Green
JANUARY 20, 2021
Use microsites for member committees. Along with your dedicated nonprofit website, consider creating microsites. Microsites are websites that are associated with a main webpage, but also stand alone as an independent entity.
iMarketSmart
SEPTEMBER 5, 2019
You can now filter by certain activities, such as microsite engagement, cultivation email engagement, recency of digital engagement, notes, and more! Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online. Unique Supporter Links. That’s right! You can copy, paste, and share individual supporter links with others.
iMarketSmart
MAY 20, 2020
That is why MarketSmart customers who have a partnership with an online will tool (we recommend Trust & Will ) can simply add this feature to their System, which includes: An email blast offering a free online will to your supporters Additions to your microsite that drives traffic to the online will tool Stewardship of new legacy donors (only available if Stewardship Series is purchased). Stewardship Series Effort.
EveryAction
MAY 4, 2016
Dessert - Microsite. Nothing makes a better cherry-on-top for your campaign than a microsite. Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview.
GenerationYGive
JULY 26, 2009
But 140smiles, is an entire microsite dedicated specifically to a Twitter-based fundraising goal--140 smiles raised from Tweeple. And props to them for creating a campaign that is clearly targeted to the social-media engaged donor: 1) The 140smiles.org microsite is specifically for Twitter traffic. For a while, most questions one would hear about Twitter would be "what is it?"
EveryAction
DECEMBER 18, 2017
UNICEF knocks it out of the park with a whole microsite dedicated to their year end giving campaign—give hope. The year is almost over but nonprofits around the world are busy with year-end giving , all leading up to one of the largest giving days of the year: December 31st. With December in full swing and the pressure of living up to arguably the best fundraising month, we know things can get overwhelming.
Cause Related Marketing
DECEMBER 8, 2011
Special content on microsites. I’ve been pounding the table for cause marketers to use QR codes now for about a year now, but too often, a new report finds, we’re using them to direct traffic to our website or Facebook page. Instead, customers expect the codes to take them to content that’s pertinent to the print piece they just scanned. Taking them to the front page of a website is a missed opportunity, says a report from Direct Marketing IQ.
Selfish Giving
OCTOBER 23, 2019
The digital assets are a microsite and an email newsletter. However, the microsite, email newsletter and all the activities planned for Bat Week are a great start in filling a cauldron that brands may one day gather around. ?? Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. In short, audiences are a magnet for companies.
Cause Related Marketing
FEBRUARY 7, 2012
For people who choose the JDRF donation option, when the survey ends they could be linked to the JDRF site or maybe some interim microsite that would offer thanks and reinforce their core message. The microsite could also offer subscriptions to one or more of JDRF’s e-newsletters. In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads.
DonorDigital
JULY 2, 2013
And we’re just about to deploy an interactive microsite that features a gallery of sharable “Women’s Rights Offenders” images and opportunities to take action on the recent issues. Who do you think is the #1 women’s rights offender? Right wing extremists are trying to downplay the “War on Women” with rhetoric but continue to push anti-women legislation at the state level.
Cause Related Marketing
FEBRUARY 17, 2012
Charities should think hard about what is most appealing about their cause and direct QR traffic to a microsite, a video, contests, games, or their own special offer. A new study out suggests that people with smart phones and tablets would scan more QR codes, if only they knew that their mobile device could do it. QR codes help companies and cause span the physical and online. I recommend to many of my cause clients that they use a QR code to help add urgency and emotion to their appeals.
DonorDigital
MAY 27, 2011
You can sign the No Kid Hungry pledge on the organization’s homepage or on its own microsite. For our new client, Share Our Strength , the anti-hunger organization that connects children with the nutritious food they need to lead healthy, active lives, we’re working to get 1 million Americans to take the No Kid Hungry pledge. You can also sign on a tab on Share Our Strength’s Facebook page. Corporate partners across the U.S.
DonorDigital
FEBRUARY 10, 2014
The AmeriCares Online Tax Receipt Portal was a multichannel donor-centric campaign, anchored by a custom tax receipt microsite designed to engage donors by allowing easy and free access to their tax receipts for their online and offline donations.
EveryAction
MAY 23, 2016
Mock up wireframes for a gorgeous microsite for a fictional campaign. This guest post originally appeared on Idealist Careers blog. As someone who has jumped from the corporate world to the nonprofit sector and back again, I’ve learned a lot about the nuances of both, especially in terms of the all-important first interview.
Kivi's Nonprofit Communications Blog
FEBRUARY 8, 2011
Microsites. I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon).
Selfish Giving
NOVEMBER 12, 2019
Marie Curie , a UK-based nonprofit that runs hospices and supports people living with terminal illness, has launched Talkabout , a microsite to get people talking about everyone's favorite topic: dying and death. The site is resource-rich - even offering a downloadable set of playing cards to promote conversations around mortality. On Twitter , I asked Meredith Niles , Executive Director of Fundraising & Engagement for the charity, if she had a specific audience in mind for Talkabout.
Kivi's Nonprofit Communications Blog
APRIL 28, 2009
She would prefer the NPCA logo to be on everything and does not want individual program managers to set up microsites or their own pages on Facebook. Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross.
Giving in a Digital World
MARCH 15, 2010
So, to help children of all ages celebrate their mums, the country’s largest children’s charity the NSPCC (National Society for the Prevention of Cruelty to Children) launched a neat little fundraising microsite offering virtual flowers that donors could send via their mum’s email or mobile phone on the morning of the big day in return for a £5 donation. On Sunday it was Mother’s Day here in the UK.
Giving in a Digital World
MARCH 15, 2010
So, to help children of all ages celebrate their mums, the country’s largest children’s charity the NSPCC (National Society for the Prevention of Cruelty to Children) launched a neat little fundraising microsite offering virtual flowers that donors could send via their mum’s email or mobile phone on the morning of the big day in return for a £5 donation. On Sunday it was Mother’s Day here in the UK.
Cause Related Marketing
JULY 15, 2011
The code could point a shoppers smart phone to a Facebook page, a microsite, open a video or picture, send someone to a sweepstakes sign-up page, or even launch some kind augmented reality. Not all cause-related marketing is about raising money, per se. Sometimes it’s about the charity's messaging. Pictured are images from a box of Hamburger Helper from the Alden Keene Cause Marketing Database that was purchased in 2008. Prominently featured on the front and back of the box is Susan G.
The Agitator
AUGUST 22, 2011
The Wall Street Journal just published this piece on ‘niche crowdfunding’ Lots of web entrepreneurs are trying to ‘do good and do well’ by establishing microsites that connect donors directly with small projects seeking donor support.
Diva Marketing Blog
NOVEMBER 6, 2014
New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls .
Selfish Giving
NOVEMBER 20, 2019
The ACBL is hoping to bring younger players to the game with a new microsite, Try Bridge. The second most popular article in last week's newsletter was Am I Too Small for a Corporate Partnership. I agree with everything the authors wrote. No nonprofit is too small for a corporate partnership! Yay.right? But I would add a corollary to this: small nonprofits SHOULD NOT actively focus on corporate partnerships.
Cause Related Marketing
SEPTEMBER 8, 2011
You can also donate directly to the USO at a special microsite. On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. Here’s a review of each: Smith’s is owned by grocery giant Kroger, WalMart’s largest domestic grocery competitor.
Kivi's Nonprofit Communications Blog
FEBRUARY 11, 2016
One and Accountability Lab are teaming up for the third year in a row to host its own oscar-themed voting contest in the Honesty Oscars , now with a branded microsite. Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories. ).
Donor Power Blog
NOVEMBER 18, 2011
Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.
Fundraising 123
FEBRUARY 12, 2009
Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like "register to vote." In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started.
Giving in a Digital World
FEBRUARY 6, 2012
Countless hours spent negotiating over whether your key campaign should get priority on the homepage; yet more hours trying to help manage an ever changing schedule of emails that each team wants to send; and then you end-up having to build a microsite to get the functionality you need within the time constraints you face.
Donor Power Blog
NOVEMBER 18, 2011
Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.
Diva Marketing Blog
NOVEMBER 6, 2014
New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls .
Nonprofit Marketing Blog
MARCH 1, 2012
This can be achieved by embedding the donation form within a campaign microsite or adding an awareness petition to your Facebook profile instead of making people click off to another site to take action. Today my wonderful Network for Good colleague Kate Olsen guest posts. She blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. When was the last time you were enchanted as a customer? As an employee? As a donor?
Donor Power Blog
SEPTEMBER 28, 2010
Created a microsite to engage the Twitter community specifically including videos, the ability to log in and donate using Twitter accounts, see who else had donated, as well as displaying a running counter. Does your organization Tweet? Maybe, maybe not, but I’d be willing to bet this whole “tweeting thing” has been at least discussed in marketing, fundraising, and perhaps, even board meetings.
Nonprofit Marketing Blog
DECEMBER 6, 2010
I had three storytelling ideas to help VillageReach with their existing site and this newer microsite. A few weeks ago, Holden Karnofsky of Givewell called me up to discuss an interesting problem: The highest-rated charity for effectiveness according to his rating system was invisible. The problem: it’s small, it has a small following, and it’s in the sector of “health system logistics.&# In other words, VillageReach lacks marketing reach. Health logistics?
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