Why you don’t need to update your planned giving web pages as much as you might think
APRIL 7, 2017
Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters. What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions.