Your main website sucks at raising major gifts – and here’s why

iMarketSmart

A VIP insider microsite is designed with them in mind. Anyway, the VIP insider microsite shows supporters what your organization is doing with their money on their behalf. That’s why your VIPs deserve an insider microsite.

2018's Best Giving Tuesday Campaigns

EveryAction

Best Microsite: Transverse Myelitis Association. A microsite is an individual webpage that functions as a separate entity from the main site, while ultimately existing within and complementing the overarching brand. Creating a microsite for specific fundraising events such as Giving Tuesday can help funnel web traffic to your donation pages by cutting down on the other content and navigation options that your supporters see.

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Adventures in Customer Service

Social Media Bird Brain

Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create ''microsites, portfolios, photo stories, magazines, and presentations'' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an. customer service NGO Readymag Small nonprofit Web application

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Why you don’t need to update your planned giving web pages as much as you might think

iMarketSmart

Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters. What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions.

Online Community-Building for Nonprofit Members

Ann Green

Use microsites for member committees. Along with your dedicated nonprofit website, consider creating microsites. Microsites are websites that are associated with a main webpage, but also stand alone as an independent entity.

Brand new digital body language filters

iMarketSmart

You can now filter by certain activities, such as microsite engagement, cultivation email engagement, recency of digital engagement, notes, and more! Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online. Unique Supporter Links. That’s right! You can copy, paste, and share individual supporter links with others.

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Product Updates: Stewardship Series Effort and Online Will Tool Add-on

iMarketSmart

That is why MarketSmart customers who have a partnership with an online will tool (we recommend Trust & Will ) can simply add this feature to their System, which includes: An email blast offering a free online will to your supporters Additions to your microsite that drives traffic to the online will tool Stewardship of new legacy donors (only available if Stewardship Series is purchased). Stewardship Series Effort.

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Dessert - Microsite. Nothing makes a better cherry-on-top for your campaign than a microsite. Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview.

Twitter Fundraising: Operation Smile's 140 Smiles Campaign

GenerationYGive

But 140smiles, is an entire microsite dedicated specifically to a Twitter-based fundraising goal--140 smiles raised from Tweeple. And props to them for creating a campaign that is clearly targeted to the social-media engaged donor: 1) The 140smiles.org microsite is specifically for Twitter traffic. For a while, most questions one would hear about Twitter would be "what is it?"

7 Year-End Campaigns to Study for a Stellar Fundraising Season

EveryAction

UNICEF knocks it out of the park with a whole microsite dedicated to their year end giving campaign—give hope. The year is almost over but nonprofits around the world are busy with year-end giving , all leading up to one of the largest giving days of the year: December 31st. With December in full swing and the pressure of living up to arguably the best fundraising month, we know things can get overwhelming.

Cause Marketers, Be Purposeful in Your Use of QR Codes

Cause Related Marketing

Special content on microsites. I’ve been pounding the table for cause marketers to use QR codes now for about a year now, but too often, a new report finds, we’re using them to direct traffic to our website or Facebook page. Instead, customers expect the codes to take them to content that’s pertinent to the print piece they just scanned. Taking them to the front page of a website is a missed opportunity, says a report from Direct Marketing IQ.

Newsletter: A "Batty" Idea to Attract a Cauldron of Corporate Partners; Corporate Giving Jumps 11% ; Blue Pumpkin Buckets Raise Awareness of Trick-Or-Treaters with Autism  

Selfish Giving

The digital assets are a microsite and an email newsletter. However, the microsite, email newsletter and all the activities planned for Bat Week are a great start in filling a cauldron that brands may one day gather around. ?? Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. In short, audiences are a magnet for companies.

Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

For people who choose the JDRF donation option, when the survey ends they could be linked to the JDRF site or maybe some interim microsite that would offer thanks and reinforce their core message. The microsite could also offer subscriptions to one or more of JDRF’s e-newsletters. In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads.

National Organization for Women targets women’s rights offenders

DonorDigital

And we’re just about to deploy an interactive microsite that features a gallery of sharable “Women’s Rights Offenders” images and opportunities to take action on the recent issues. Who do you think is the #1 women’s rights offender? Right wing extremists are trying to downplay the “War on Women” with rhetoric but continue to push anti-women legislation at the state level.

Message QR Codes Better to Improve Market Penetration

Cause Related Marketing

Charities should think hard about what is most appealing about their cause and direct QR traffic to a microsite, a video, contests, games, or their own special offer. A new study out suggests that people with smart phones and tablets would scan more QR codes, if only they knew that their mobile device could do it. QR codes help companies and cause span the physical and online. I recommend to many of my cause clients that they use a QR code to help add urgency and emotion to their appeals.

Share Our Strength: Getting to 100,000 “No Kid Hungry” pledges

DonorDigital

You can sign the No Kid Hungry pledge on the organization’s homepage or on its own microsite. For our new client, Share Our Strength , the anti-hunger organization that connects children with the nutritious food they need to lead healthy, active lives, we’re working to get 1 million Americans to take the No Kid Hungry pledge. You can also sign on a tab on Share Our Strength’s Facebook page. Corporate partners across the U.S.

Online tax receipt portal scores for AmeriCares

DonorDigital

The AmeriCares Online Tax Receipt Portal was a multichannel donor-centric campaign, anchored by a custom tax receipt microsite designed to engage donors by allowing easy and free access to their tax receipts for their online and offline donations.

How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

Mock up wireframes for a gorgeous microsite for a fictional campaign. This guest post originally appeared on Idealist Careers blog. As someone who has jumped from the corporate world to the nonprofit sector and back again, I’ve learned a lot about the nuances of both, especially in terms of the all-important first interview.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Microsites. I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon).

Newsletter: Will a Nonprofit’s Bet on Death be a Boon for Partnerships? ; How Brands Gave Thanks on Veterans Day ; Why Your Nonprofit Needs an Explainer Video

Selfish Giving

Marie Curie , a UK-based nonprofit that runs hospices and supports people living with terminal illness, has launched Talkabout , a microsite to get people talking about everyone's favorite topic: dying and death. The site is resource-rich - even offering a downloadable set of playing cards to promote conversations around mortality. On Twitter , I asked Meredith Niles , Executive Director of Fundraising & Engagement for the charity, if she had a specific audience in mind for Talkabout.

Branding Your Org in Social Media - Tips from #09NTC

Kivi's Nonprofit Communications Blog

She would prefer the NPCA logo to be on everything and does not want individual program managers to set up microsites or their own pages on Facebook. Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross.

NSPCC offers virtual flowers by email or mobile for Mother’s Day

Giving in a Digital World

So, to help children of all ages celebrate their mums, the country’s largest children’s charity the NSPCC (National Society for the Prevention of Cruelty to Children) launched a neat little fundraising microsite offering virtual flowers that donors could send via their mum’s email or mobile phone on the morning of the big day in return for a £5 donation. On Sunday it was Mother’s Day here in the UK.

NSPCC offers virtual flowers by email or mobile for Mother’s Day

Giving in a Digital World

So, to help children of all ages celebrate their mums, the country’s largest children’s charity the NSPCC (National Society for the Prevention of Cruelty to Children) launched a neat little fundraising microsite offering virtual flowers that donors could send via their mum’s email or mobile phone on the morning of the big day in return for a £5 donation. On Sunday it was Mother’s Day here in the UK.

Cause Related Marketing - Untitled Article

Cause Related Marketing

The code could point a shoppers smart phone to a Facebook page, a microsite, open a video or picture, send someone to a sweepstakes sign-up page, or even launch some kind augmented reality. Not all cause-related marketing is about raising money, per se. Sometimes it’s about the charity's messaging. Pictured are images from a box of Hamburger Helper from the Alden Keene Cause Marketing Database that was purchased in 2008. Prominently featured on the front and back of the box is Susan G.

Niche Crowdfunding

The Agitator

The Wall Street Journal just published this piece on ‘niche crowdfunding’ Lots of web entrepreneurs are trying to ‘do good and do well’ by establishing microsites that connect donors directly with small projects seeking donor support.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls .

Newsletter: Am I Too Small for Corporate Partnerships? ; 25,000 Salvation Army Kettles Go Cashless; The Causes Influencers Most Want to Work With

Selfish Giving

The ACBL is hoping to bring younger players to the game with a new microsite, Try Bridge. The second most popular article in last week's newsletter was Am I Too Small for a Corporate Partnership. I agree with everything the authors wrote. No nonprofit is too small for a corporate partnership! Yay.right? But I would add a corollary to this: small nonprofits SHOULD NOT actively focus on corporate partnerships.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

You can also donate directly to the USO at a special microsite. On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. Here’s a review of each: Smith’s is owned by grocery giant Kroger, WalMart’s largest domestic grocery competitor.

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Kivi's Nonprofit Communications Blog

One and Accountability Lab are teaming up for the third year in a row to host its own oscar-themed voting contest in the Honesty Oscars , now with a branded microsite. Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories. ).

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5 Reasons Nonprofits Should Take Search Seriously - Part I

Donor Power Blog

Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.

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The Joys of Google Grants, Part 2

Fundraising 123

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like "register to vote." In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started.

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12 digital fundraising trends for 2012 #11 Properly Joined-up Digital Planning

Giving in a Digital World

Countless hours spent negotiating over whether your key campaign should get priority on the homepage; yet more hours trying to help manage an ever changing schedule of emails that each team wants to send; and then you end-up having to build a microsite to get the functionality you need within the time constraints you face.

5 Reasons Nonprofits Should Take Search Seriously - Part I

Donor Power Blog

Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls .

8 ways to become the most enchanting cause on the block

Nonprofit Marketing Blog

This can be achieved by embedding the donation form within a campaign microsite or adding an awareness petition to your Facebook profile instead of making people click off to another site to take action. Today my wonderful Network for Good colleague Kate Olsen guest posts. She blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. When was the last time you were enchanted as a customer? As an employee? As a donor?

My Favorite Tweets

Donor Power Blog

Created a microsite to engage the Twitter community specifically including videos, the ability to log in and donate using Twitter accounts, see who else had donated, as well as displaying a running counter. Does your organization Tweet? Maybe, maybe not, but I’d be willing to bet this whole “tweeting thing” has been at least discussed in marketing, fundraising, and perhaps, even board meetings.

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The Best Charity You’ve Never Heard Of - Till Now

Nonprofit Marketing Blog

I had three storytelling ideas to help VillageReach with their existing site and this newer microsite. A few weeks ago, Holden Karnofsky of Givewell called me up to discuss an interesting problem: The highest-rated charity for effectiveness according to his rating system was invisible. The problem: it’s small, it has a small following, and it’s in the sector of “health system logistics.&# In other words, VillageReach lacks marketing reach. Health logistics?