Social Media Bird Brain

AUGUST 7, 2014

Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create ''microsites, portfolios, photo stories, magazines, and presentations'' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an. customer service NGO Readymag Small nonprofit Web application

Custom 152

Custom Customer Service Microsite 152

iMarketSmart

APRIL 7, 2017

Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters. What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions.

Microsite 122

Microsite Plan Vendor Content 122

EveryAction

MAY 4, 2016

Dessert - Microsite. Nothing makes a better cherry-on-top for your campaign than a microsite. Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign.

Campaign 176

Campaign Microsite Billboards Portal 176

GenerationYGive

JULY 26, 2009

But 140smiles, is an entire microsite dedicated specifically to a Twitter-based fundraising goal--140 smiles raised from Tweeple. And props to them for creating a campaign that is clearly targeted to the social-media engaged donor: 1) The 140smiles.org microsite is specifically for Twitter traffic. For a while, most questions one would hear about Twitter would be "what is it?"

Twitter 166

Twitter Campaign Microsite Viral 166

EveryAction

DECEMBER 18, 2017

UNICEF knocks it out of the park with a whole microsite dedicated to their year end giving campaign—give hope. The year is almost over but nonprofits around the world are busy with year-end giving , all leading up to one of the largest giving days of the year: December 31st. With December in full swing and the pressure of living up to arguably the best fundraising month, we know things can get overwhelming.

Studies 116

Studies Campaign Microsite Urgency 116

DonorDigital

JULY 2, 2013

And we’re just about to deploy an interactive microsite that features a gallery of sharable “Women’s Rights Offenders” images and opportunities to take action on the recent issues. Who do you think is the #1 women’s rights offender?

North Dakota 52

North Dakota Target Microsite Virginia 52

DonorDigital

MAY 27, 2011

You can sign the No Kid Hungry pledge on the organization’s homepage or on its own microsite.

Microsite 56

Microsite Search Engine Acquisition Advertisement 56

Cause Related Marketing

DECEMBER 8, 2011

Special content on microsites. I’ve been pounding the table for cause marketers to use QR codes now for about a year now, but too often, a new report finds, we’re using them to direct traffic to our website or Facebook page. Instead, customers expect the codes to take them to content that’s pertinent to the print piece they just scanned. Taking them to the front page of a website is a missed opportunity, says a report from Direct Marketing IQ.

Microsite 121

Microsite Cause Marketing Traffic Custom 121

Kivi's Nonprofit Communications Blog

FEBRUARY 11, 2016

One and Accountability Lab are teaming up for the third year in a row to host its own oscar-themed voting contest in the Honesty Oscars , now with a branded microsite. Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb.

Awards 157

Awards Microsite How To Feb 157

EveryAction

MAY 23, 2016

Mock up wireframes for a gorgeous microsite for a fictional campaign. This guest post originally appeared on Idealist Careers blog.

Attitudes 151

Attitudes Jobs Sales And Marketing How To 151

Cause Related Marketing

FEBRUARY 7, 2012

For people who choose the JDRF donation option, when the survey ends they could be linked to the JDRF site or maybe some interim microsite that would offer thanks and reinforce their core message. The microsite could also offer subscriptions to one or more of JDRF’s e-newsletters. In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads.

Advertisement 119

Advertisement Advertising Microsite Cause Marketing 119

Kivi's Nonprofit Communications Blog

FEBRUARY 8, 2011

Microsites. I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English.

Online Marketing 252

Online Marketing Online Keyword Search Engine 252

Cause Related Marketing

FEBRUARY 17, 2012

Charities should think hard about what is most appealing about their cause and direct QR traffic to a microsite, a video, contests, games, or their own special offer. A new study out suggests that people with smart phones and tablets would scan more QR codes, if only they knew that their mobile device could do it. QR codes help companies and cause span the physical and online. I recommend to many of my cause clients that they use a QR code to help add urgency and emotion to their appeals.

Microsite 127

Microsite Traffic Urgency URL 127

The Agitator

AUGUST 22, 2011

The Wall Street Journal just published this piece on ‘niche crowdfunding’ Lots of web entrepreneurs are trying to ‘do good and do well’ by establishing microsites that connect donors directly with small projects seeking donor support.

Microsite 59

Microsite Sites Industry Raising Money 59

Giving in a Digital World

MARCH 15, 2010

On Sunday it was Mother’s Day here in the UK.

Microsite 53

Microsite SMS Chocolate UK 53

Giving in a Digital World

MARCH 15, 2010

On Sunday it was Mother’s Day here in the UK.

Microsite 53

Microsite SMS Chocolate UK 53

Cause Related Marketing

JULY 15, 2011

The code could point a shoppers smart phone to a Facebook page, a microsite, open a video or picture, send someone to a sweepstakes sign-up page, or even launch some kind augmented reality. Not all cause-related marketing is about raising money, per se.

Microsite 181

Microsite Sales And Marketing Trigger Sales 181

Kivi's Nonprofit Communications Blog

APRIL 28, 2009

She would prefer the NPCA logo to be on everything and does not want individual program managers to set up microsites or their own pages on Facebook. Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross.

Social Media 150

Social Media Brand Branding Tips 150

Diva Marketing Blog

NOVEMBER 6, 2014

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support.

Case Study 111

Case Study Case Studies Illinois 111

Cause Related Marketing

SEPTEMBER 8, 2011

You can also donate directly to the USO at a special microsite. On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers.

Marketing Campaign 176

Marketing Campaign Campaign Cause Marketing Idaho 176

Fundraising 123

FEBRUARY 12, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like "register to vote."

Google 130

Google Keyword CTR Ads 130

Donor Power Blog

NOVEMBER 18, 2011

Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.

SEM 57

SEM Search Microsite Vertical 57

Giving in a Digital World

FEBRUARY 6, 2012

Countless hours spent negotiating over whether your key campaign should get priority on the homepage; yet more hours trying to help manage an ever changing schedule of emails that each team wants to send; and then you end-up having to build a microsite to get the functionality you need within the time constraints you face.

Trends 43

Trends Microsite Objectives Plan 43

Diva Marketing Blog

NOVEMBER 6, 2014

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support.

Case Study 52

Case Study Case Illinois Studies 52

Nonprofit Marketing Blog

MARCH 1, 2012

This can be achieved by embedding the donation form within a campaign microsite or adding an awareness petition to your Facebook profile instead of making people click off to another site to take action. Today my wonderful Network for Good colleague Kate Olsen guest posts.

Microsite 83

Microsite Campaign Satisfaction Barriers 83

Donor Power Blog

NOVEMBER 18, 2011

Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.

SEM 40

SEM Search Microsite Vertical 40

Donor Power Blog

SEPTEMBER 28, 2010

Created a microsite to engage the Twitter community specifically including videos, the ability to log in and donate using Twitter accounts, see who else had donated, as well as displaying a running counter. Does your organization Tweet? Maybe, maybe not, but I’d be willing to bet this whole “tweeting thing” has been at least discussed in marketing, fundraising, and perhaps, even board meetings.

Iran 47

Iran Microsite Twitter Display 47

Nonprofit Marketing Blog

DECEMBER 6, 2010

I had three storytelling ideas to help VillageReach with their existing site and this newer microsite. A few weeks ago, Holden Karnofsky of Givewell called me up to discuss an interesting problem: The highest-rated charity for effectiveness according to his rating system was invisible. The problem: it’s small, it has a small following, and it’s in the sector of “health system logistics.&# In other words, VillageReach lacks marketing reach. Health logistics?

Mozambique 43

Mozambique Microsite Charity Storytelling 43