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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

A New Email Metric to Track: 23% Are “Our People” Remember that 22% average open rate? Let’s talk about email engagement.

Are you measuring the right performance metrics?


The post Are you measuring the right performance metrics? Check out the new Fundraising Report Card app here. Your feedback is really important.

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

For social media, measure your post frequency, follower numbers, and engagement metrics. Are there other metrics that were left out?

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Here are three metrics that your nonprofit should be measuring: Audience Location. Mobile Traffic Behavior .

Focus On Fundraising Metrics That Really Matter

The Agitator

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” question.

5 Fundraising Metrics Worth Monitoring in Google Analytics

Nonprofit Marketing Blog

David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. Instead of giving every metric equal weight, remember: All the decisions you make with regards to online fundraising center around online profit. The metrics outlined below don’t matter in their own right.

Monitoring Metrics For Your Nonprofit

The Agitator

When I received this alert — Monitoring Metrics for Your Nonprofit? Metrics, properly used, will help you focus on the fixes that are most likely to pay. Look at These 3 First — from Joanne Fritz, nonprofit orgs expert at About Money, I was keen to see which three she had flagged.

Donor Acquisition Series #2 – Lifetime Value: The Key Metric

The Agitator

A drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys,” he says. “I lost them over there.” ” The policeman looks puzzled. “Then why are you looking for them all the way over here?” ” It’s human nature.

Social Media with M+R: How to Measure the Metrics that Matter


Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. 64:29. About Wistia.

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Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

economy’s (still pending?) resurgence.That. Susan G. Jude Children's Research Hospital General Mills

Marketing metrics: Are yours vain or accountable?

Nonprofit Marketing Blog

When we do, we often fall into self-promotion and vanity metrics. Ah marketing. We love to do it, but we shy away from really measuring it.

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. Happy Holidays! Click-through rates. Bounce rates.

Vanity Metrics

The Agitator

This article from Huffington Post — Are Vanity Metrics Making Your Organization Sick? ” Vanity metrics are “metrics that only look at the surface performance and don’t relate to the actual health of an organization.” What are you measuring? ” I love that term!

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian. If you’re not already using video online, surely you owe your organization a test. And to put this.

Unconventional Cause Marketing Metrics

Cause Related Marketing

The print edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity. In 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S.

Planned Giving Metrics to Measure Instead of Legacy Commitments


So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? ” 4%?

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

They only measure the numbers of followers, likes, views – also called vanity metrics. 3) Then choose your metrics. Dig deeper.

Email Response Metrics

The Agitator

Don't Miss these Posts direct marketing email marketing marketing metrics online fundraisingHere’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. How do your marketing email stats compare? Keep your mailing list clean. Test new offers.

Your Key Metrics In Minutes For A Stellar 2017

The Agitator

As the old meme goes: “What gets measured gets managed.” ” So, what are you measuring and managing for the coming year?

More Metrics - KPIs

Social Media Bird Brain

Basically it's a metric and like all metrics, is as useful as you make it. What is a KPI - Key Performance Indicator?

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Metric mania! 3) INSIGHTS—Five or fewer metrics or other insights that show you’re moving forward on the right marketing path, or not. . Benchmarks and Measurements marketing planning measures metrics Nonprofit Communications what worksRead Part 1 first. It’s all around us. Vague benchmarks will get you nowhere.

Breaking Down Your Data: How to Set Your Own Benchmarks

Kivi's Nonprofit Communications Blog

Accidental Techies Nonprofit Communications #13NTC data metrics We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now.

Are you being forced to measure something unmeasurable?

Wild Woman Fundraising

What I’m trying to say here is: Real, lasting change cannot be reduced to a single metric like overhead or numbers of people “served” Changing a culture or an institution is typically too sloppy, random, never-ending, and elusive to be captured by a mathematical formula or metric. Why this is wrong. Hold up.

Oh, so now you been passed over by someone with an MBA

Wild Woman Fundraising

I was talking with my friend Sabrina the other night and ranting about the new MBA nonprofit leaders with no nonprofit experience and how they want to reduce everything to metrics, reduce people to digits on the bottom line, to treat everyone and everything as replaceable. WHY IS THAT? This post will tell you why. “But Sabrina!”

Brand, Reputation, Authenticity, and Interaction

Social Media Bird Brain

social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIRQuirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. In the olden days, this was likely a logo like Coca-Cola's. Nice brand. Wall Street.

Using Email Metrics to Determine Success

Non Profit Marketing 360

Now that you’re using metrics to track data in your account, you’ll want to understand what it all means so that you can make informed decisions about your next steps. These two questions can be answered by looking at various metrics inside your email account. Industry. Open Rate. Agriculture and Food Services. 23.94%.


Make This Improvement Your #1 Fundraising Priority

The Agitator

Don''t Miss these Posts donor retention fundraising loyalty marketing metrics nonprofit management You Deserve a Raise premium

Four Questions to Ask Yourself About Your Social Media Use

Social Media Bird Brain

Facebook goals Instagram metrics Pew Research Center platforms Small nonprofit social communication Tumblr Twitter "Let me play you the song of my people!" So Amy Poehler hates selfies and Tina Fey thinks social media is boring. Likely you don''t completely agree with them, or you wouldn''t be on a site about how to use social media.

Measurement is Not a Strategy

Social Media Bird Brain

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Boggie metrics NGO NYTimes Small nonprofit Social media measurement Hope you had a good Thanksgiving, U.S.

The Rest Of The Retention Story

The Agitator

communications Don''t Miss these Posts donor retention fundraising loyalty marketing metrics premium

Dangerous Myth #1: Too Much Solicitation Causes Poor Retention

The Agitator

direct mail direct marketing donor retention DonorVoice fundraising loyalty marketing metrics research premium

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

What metrics measurement tools do you use for your social media campaigns? Get Schooled! In online Fundraising! to drive increased donations.

Your Boredom is a Bad Way to Measure Success

Kivi's Nonprofit Communications Blog

Your personal level of boredom with something is a terrible metric for when you should stop talking about it or doing it — at least in marketing.

The Investment Paradox – Barriers To Growth, Part 2

The Agitator

Acquisition Don''t Miss these Posts fundraising innovation marketing metrics nonprofit management You Deserve a Raise premium There’s no question that the shortage of investment funds for fundraising is perceived as a principal barrier to growth. The solution to this problem may lie within your organization itself.

Fundraising Intermission #1: Retention (Again!)

The Agitator

Don't Miss these Posts donor retention fundraising loyalty marketing metricsSee Agitator’s earlier review on Bloomerang here. Roger.

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Shape Content for Action


The author writes: What matters varies from campaign to campaign, but there is one global truth: the one constant in metrics is ROI. The U.S.

What activity metrics you should measure for effective long-term planned giving marketing


For effective planned giving marketing, you really should be keeping track of your metrics. It just doesn’t work the same way.

How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Success Metric: Percentage reduction in cost per dollar raised. Success metric: Percentage increase in new donors. What’s the ROI?

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4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing


Because these four metrics quantify: 1- The level of engagement that was attained from the email blast. 2- The stickiness of the website.

Mad About Metrics

Sea Change Strategies

I am a huge fan of smart metrics, but I despair for the effects of setting the wrong numerical targets. It’s a bad metric. They don’t open, click or do anything but screw up all your other engagement metrics and run up your ESP costs. Metrics like Net Promoter are a step in the right direction, but we need more. Now what?