Beware of Vanity Metrics

The Agitator

I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. In Is Your Website Driving Away Your Best Folks ?

Are you measuring the right performance metrics?


The post Are you measuring the right performance metrics? Data Sheets Digital Marketing Fundraising Major Giving Planned Giving strategy big data charitable giving fundraising data fundraising metrics marketing metrics nonprofit blogs Philanthropy Predictive Analytics

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Fundraising metrics: you have to see them to believe them


The post Fundraising metrics: you have to see them to believe them appeared first on MarketSmart, LLC |. I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?”

Fundraising Metrics That Matter

The Agitator

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Today, we’ll move to metrics that truly matter. Or how, in the case of Benchmarking, they’re often ignored or mis-applied.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

A New Email Metric to Track: 23% Are “Our People” Remember that 22% average open rate? What do you think of the “Our People” or “Highly Engaged” metric of those who open your email newsletters at least half the time?

5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Fundraising metrics are crucial analytical tools for nonprofit organizations. Without calculating fundraising metrics, there is no way to keep track of your growth or target how to increase your organization’s success. Fundraising Dan Quirk data Guest blog metrics Salsa

Fundraisers … Beware Of Vanity Metrics

The Agitator

Chances are you’re going to neither understand nor care which metrics matter in fundraising. Problem is, most focus on the ‘data’ part of the slogan, but few understand the requirements of the second word — ‘ driven’ In a fascinating new book, Lean Analytics , authors Alistair Croll and Benjamin Yoskovitz argue: “If you have a piece of data on which you cannot act, it’s a vanity metric.

My Favorite Fundraising Metrics

The Agitator

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Don't Miss these Posts DonorTrends charities direct marketing donor retention fundraising loyalty major donors marketing metrics nonprofit management nonprofits online fundraising planned giving social networking

Social Media with M+R: How to Measure the Metrics that Matter


Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Goal: Awareness Metric: Total Reach/Impressions.

Monitoring Metrics For Your Nonprofit

The Agitator

When I received this alert — Monitoring Metrics for Your Nonprofit? Metrics, properly used, will help you focus on the fixes that are most likely to pay. Look at These 3 First — from Joanne Fritz, nonprofit orgs expert at About Money, I was keen to see which three she had flagged. Joanne is a savvy, reliable source of good advice and useful resources. But this time I was teased and then disappointed.

Stories Or Metrics?

The Agitator

Much is written and fretted about these days regarding the ‘differences’ — some real, some imagined — between Boomers (and older) donors and the younger generations of donors, especially Millennials. Over the weekend I read this ‘take’ on the situation — The Great Divide: Millennials vs. Baby Boomer Fundraising , written delightfully by a fundraiser in the local trenches for some thirty-plus years, Norman Gildin.

Donor Acquisition Series #2 – Lifetime Value: The Key Metric

The Agitator

A drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys,” he says. “I lost them over there.” ” The policeman looks puzzled. “Then why are you looking for them all the way over here?” ” “Because the light here is so much better.” ” It’s human nature.

Vanity Metrics

The Agitator

This article from Huffington Post — Are Vanity Metrics Making Your Organization Sick? ” Vanity metrics are “metrics that only look at the surface performance and don’t relate to the actual health of an organization.” charities Don't Miss these Posts fundraising marketing metrics nonprofit management nonprofitsWhat are you measuring?

5 Fundraising Metrics Worth Monitoring in Google Analytics

Nonprofit Marketing Blog

David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. Instead of giving every metric equal weight, remember: All the decisions you make with regards to online fundraising center around online profit. The metrics outlined below don’t matter in their own right. Total profit from online giving is the metric that should keep you up at night.

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. If you’re not already using video online, surely you owe your organization a test.

Planned Giving Metrics to Measure Instead of Legacy Commitments


So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? The post Planned Giving Metrics to Measure Instead of Legacy Commitments appeared first on MarketSmart. Many legacy commitments never actually turn into gifts.

Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

The printed edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.In

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. We show which metrics you need to be tracking and how to do it in today’s freebie: Email Metrics Explained. Happy Holidays!

Marketing metrics: Are yours vain or accountable?

Nonprofit Marketing Blog

When we do, we often fall into self-promotion and vanity metrics. Ah marketing. We love to do it, but we shy away from really measuring it. Here is a superb infographic from Marketo via Beth Kanter that says it all. Namely: -We don’t measure our impact well.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

They only measure the numbers of followers, likes, views – also called vanity metrics. Vanity metrics may make you feel good –“Look, 10 new Twitter followers this week!” – but the numbers alone are not telling the story. 3) Then choose your metrics.

Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

Unconventional Cause Marketing Metrics

Cause Related Marketing

The print edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity. In 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S. That got me thinking, what unconventional metrics evidence the power of certain cause marketing efforts?

Email Response Metrics

The Agitator

Don't Miss these Posts direct marketing email marketing marketing metrics online fundraisingHere’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. They looked at nearly 3 billion email messages delivered by 100 different companies in various sectors. Compared to a year earlier, H-H sees open rates declining from 26% to 17%, while click-thru rates remained steady at 3%.

Introducing the First Ever Major Gifts Fundraising Benchmark Study


The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort.

More Metrics - KPIs

Social Media Bird Brain

Basically it's a metric and like all metrics, is as useful as you make it. Here's a video I found on YouTube that seeks to explain things: small nonprofits metrics business terms KPI key performance indicators measurements youtubeWhat is a KPI - Key Performance Indicator?

Your Key Metrics In Minutes For A Stellar 2017

The Agitator

It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven’ Problem is, most folks focus on the ‘data’ part of the slogan; few understand the requirements of the second word — ‘ driven’.

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Metric mania! 3) INSIGHTS—Five or fewer metrics or other insights that show you’re moving forward on the right marketing path, or not. . Benchmarks and Measurements marketing planning measures metrics Nonprofit Communications what worksRead Part 1 first. It’s all around us. Unfortunately, when we try to measure too many marketing measures, all we get is frustrated.

How big is the average major gift?


“What’s your average?” ” I found myself asking that question in meetings with clients all the time. What surprised me was that most didn’t know the answer. Most businesses know their numbers. Nonprofits usually know their overall average donation size.

Breaking Down Your Data: How to Set Your Own Benchmarks

Kivi's Nonprofit Communications Blog

Accidental Techies Nonprofit Communications #13NTC data metrics We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

3 big reasons why email open rates don’t matter (and what you should measure instead)


Some people call email open rates empty metrics. Others say they are just a vanity metric. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies.

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

Are you being forced to measure something unmeasurable?

Wild Woman Fundraising

What I’m trying to say here is: Real, lasting change cannot be reduced to a single metric like overhead or numbers of people “served” Changing a culture or an institution is typically too sloppy, random, never-ending, and elusive to be captured by a mathematical formula or metric. This post is a response to Alison Bernstein’s Metrics Mania post over at the National Endowment for the Arts blog. Let’s say that you are writing a grant.

Brand, Reputation, Authenticity, and Interaction

Social Media Bird Brain

social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIRQuirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. In the olden days, this was likely a logo like Coca-Cola's. These days, it could be how you personally are known. For example, there's a guy whose current brand is President of the United States. Nice brand.

Using Email Metrics to Determine Success

Non Profit Marketing 360

Now that you’re using metrics to track data in your account, you’ll want to understand what it all means so that you can make informed decisions about your next steps. These two questions can be answered by looking at various metrics inside your email account. We’re going to use Campaign Monitor for screenshots from the system that I provide to my clients as an example of what can be done with email metrics.

What activity metrics you should measure for effective long-term planned giving marketing


For effective planned giving marketing, you really should be keeping track of your metrics. But one of the worst mistakes you can make is to look at immediate revenue as your number one metric. That’s because it’s not like traditional fundraising.

Make This Improvement Your #1 Fundraising Priority

The Agitator

Don''t Miss these Posts donor retention fundraising loyalty marketing metrics nonprofit management You Deserve a Raise premium Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head.

The Rest Of The Retention Story

The Agitator

communications Don''t Miss these Posts donor retention fundraising loyalty marketing metrics premium I’m just about finished with my book — Retention Fundraising – that will be headed to the publisher at the end of this week.

Four Questions to Ask Yourself About Your Social Media Use

Social Media Bird Brain

Facebook goals Instagram metrics Pew Research Center platforms Small nonprofit social communication Tumblr Twitter "Let me play you the song of my people!" So Amy Poehler hates selfies and Tina Fey thinks social media is boring. Likely you don''t completely agree with them, or you wouldn''t be on a site about how to use social media. Are they right or wrong? Trick question.

4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing


Here are the 4 email metrics that matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). Because these four metrics quantify: 1- The level of engagement that was attained from the email blast.

Dangerous Myth #1: Too Much Solicitation Causes Poor Retention

The Agitator

direct mail direct marketing donor retention DonorVoice fundraising loyalty marketing metrics research premium