3 smart new metrics to measure your fundraising effectiveness
JANUARY 19, 2018
But what metrics are you judged on and measuring? Bentz, Whaley and Flessner’s 2014 study on “Optimizing Fundraiser Performance” listed the following metrics for major gift officers: Total dollars raised. # If you want to measure these kinds of metrics, we should talk since that’s what you get from MarketSmart’s platform. Related Posts: >>Are you measuring the right performance metrics? >>3 I’ll bet you make lots of calls.