Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

But what metrics are you judged on and measuring? Bentz, Whaley and Flessner’s 2014 study on “Optimizing Fundraiser Performance” listed the following metrics for major gift officers: Total dollars raised. # If you want to measure these kinds of metrics, we should talk since that’s what you get from MarketSmart’s platform. Related Posts: >>Are you measuring the right performance metrics? >>3 I’ll bet you make lots of calls.

Fundraising metrics: you have to see them to believe them

iMarketSmart

The post Fundraising metrics: you have to see them to believe them appeared first on MarketSmart, LLC |. I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?”

Fundraising Metrics That Matter

The Agitator

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Today, we’ll move to metrics that truly matter. Or how, in the case of Benchmarking, they’re often ignored or mis-applied.

Pairing metrics for fun and (non)profit

The Agitator

On Tuesday , I talked about how Simpson’s paradox means you shouldn’t use just overall retention as a metric. Rather, you want to pair it with subgroup metrics so someone doesn’t achieve their retention goals by cutting off acquisition. So what metrics do you want to pair?

Beware of Vanity Metrics

The Agitator

I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. In Is Your Website Driving Away Your Best Folks ?

5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Fundraising metrics are crucial analytical tools for nonprofit organizations. Without calculating fundraising metrics, there is no way to keep track of your growth or target how to increase your organization’s success. Fundraising Dan Quirk data Guest blog metrics Salsa

The Behavioral Science of Fundraising Metrics

The Agitator

But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage? Like good copy, you can imbue your metrics with power through naming. Other thoughts on techniques to give your metrics extra power?

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. We show which metrics you need to be tracking and how to do it in today’s freebie: Email Metrics Explained. Happy Holidays!

Introducing Metrics That Matter (MTM-S01E01)

Fundraising Report Card

Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you’ll need to understand, and how to start using this at your nonprofit. Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic … Continue reading "Introducing Metrics That Matter (MTM-S01E01)".

Ditch the Vanity Metrics. Take the Cannoli.

The Agitator

If vanity metrics were merely useless, we might abide them as just one of many wastes of time. Vanity metrics may make you feel good. The central question of a metric should be “if I get this information, what will I do differently as a result?”. So let’s take a look at the metrics that should be cast off to sleep with the fishes, along with some better versions of the same thing. If a metric can be viewed as good if it grows or if it shrinks, it’s a bad metric.

Fundraising Metrics 101 (Season 1, Episode 2)

Fundraising Report Card

Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download the Metrics That Matter eBook found for free at FundraisingReportCard.com/book. Click here … Continue reading "Fundraising Metrics 101 (Season 1, Episode 2)". The post Fundraising Metrics 101 (Season 1, Episode 2) appeared first on Fundraising Report Card.

How Often Should You Measure Fundraising Metrics?

Fundraising Report Card

Measuring key metrics monthly provides the president to “move fast.” The post How Often Should You Measure Fundraising Metrics? Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. appeared first on Fundraising Report Card. Analysis

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

You need to examine certain metrics and analyze against sector benchmarks to find out how you are doing – and where there is still room for improvement. For social media, measure your post frequency, follower numbers, and engagement metrics.

Stories Or Metrics?

The Agitator

Much is written and fretted about these days regarding the ‘differences’ — some real, some imagined — between Boomers (and older) donors and the younger generations of donors, especially Millennials. Over the weekend I read this ‘take’ on the situation — The Great Divide: Millennials vs. Baby Boomer Fundraising , written delightfully by a fundraiser in the local trenches for some thirty-plus years, Norman Gildin.

The Two Fundraising Metrics That Matter Most

The Agitator

Yesterday we identified those metrics you should eliminate with extreme prejudice. So it’s only fitting that we should talk about those metrics you’ll want to embrace and socialize in your organization – Key Performance Indicators (KPIs). This will quickly give you the vital fundraising metrics of your own organization. This isn’t to say that you shouldn’t track metrics like: Retention rate.

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)

Fundraising Report Card

Download the Metrics That Matter eBook at [link] Click here to listen on YouTube! 04:27] What is … Continue reading "Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)". The post Applying Concepts with Direct Mail Metrics (Season 1, Episode 6) appeared first on Fundraising Report Card. Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign.

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions. Here are three metrics that your nonprofit should be measuring: Audience Location.

3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting

Fundraising Report Card

Today we’ll walk through 3 metrics you’ll absolutely want to share with your board members at the next annual meeting. These metrics come from our team’s experience presenting to dozens of boards over the past few years. The post 3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting appeared first on Fundraising Report Card.

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Goal: Awareness Metric: Total Reach/Impressions.

Vanity Metrics

The Agitator

This article from Huffington Post — Are Vanity Metrics Making Your Organization Sick? ” Vanity metrics are “metrics that only look at the surface performance and don’t relate to the actual health of an organization.” charities Don't Miss these Posts fundraising marketing metrics nonprofit management nonprofitsWhat are you measuring?

Unconventional Cause Marketing Metrics

Cause Related Marketing

The print edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity. In 2011 Michael Glimcher, CEO of Glimcher Realty Trust cited as his metric an increased number of black cars on the streets of New York City as a sign of the U.S. That got me thinking, what unconventional metrics evidence the power of certain cause marketing efforts?

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. If you’re not already using video online, surely you owe your organization a test.

Planned Giving Metrics to Measure Instead of Legacy Commitments

iMarketSmart

So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? The post Planned Giving Metrics to Measure Instead of Legacy Commitments appeared first on MarketSmart. Many legacy commitments never actually turn into gifts.

Fundraisers … Beware Of Vanity Metrics

The Agitator

Chances are you’re going to neither understand nor care which metrics matter in fundraising. Problem is, most focus on the ‘data’ part of the slogan, but few understand the requirements of the second word — ‘ driven’ In a fascinating new book, Lean Analytics , authors Alistair Croll and Benjamin Yoskovitz argue: “If you have a piece of data on which you cannot act, it’s a vanity metric.

What activity metrics you should measure for effective long-term planned giving marketing

iMarketSmart

For effective planned giving marketing, you really should be keeping track of your metrics. But one of the worst mistakes you can make is to look at immediate revenue as your number one metric. That’s because it’s not like traditional fundraising.

Goal Setting for 2018: Three Metrics You Must Measure

Fundraising Report Card

The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. Analysis

Using Email Metrics to Determine Success

Non Profit Marketing 360

Now that you’re using metrics to track data in your account, you’ll want to understand what it all means so that you can make informed decisions about your next steps. These two questions can be answered by looking at various metrics inside your email account. We’re going to use Campaign Monitor for screenshots from the system that I provide to my clients as an example of what can be done with email metrics.

Focus On Fundraising Metrics That Really Matter

The Agitator

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” Here are my picks for Metrics That Really Matter because they lead us to ask key questions.

4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing

iMarketSmart

Here are the 4 email metrics that matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). Because these four metrics quantify: 1- The level of engagement that was attained from the email blast.

Monitoring Metrics For Your Nonprofit

The Agitator

When I received this alert — Monitoring Metrics for Your Nonprofit? Metrics, properly used, will help you focus on the fixes that are most likely to pay. Look at These 3 First — from Joanne Fritz, nonprofit orgs expert at About Money, I was keen to see which three she had flagged. Joanne is a savvy, reliable source of good advice and useful resources. But this time I was teased and then disappointed.

4 email metrics that matter most for major and legacy gifts

iMarketSmart

Here are the 4 email metrics that truly matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). Don’t analyze metrics that don’t matter.

My Favorite Fundraising Metrics

The Agitator

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Don't Miss these Posts DonorTrends charities direct marketing donor retention fundraising loyalty major donors marketing metrics nonprofit management nonprofits online fundraising planned giving social networking

Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

The printed edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.In

Your Key Metrics In Minutes For A Stellar 2017

The Agitator

It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven’ Problem is, most folks focus on the ‘data’ part of the slogan; few understand the requirements of the second word — ‘ driven’.

Email Response Metrics

The Agitator

Don't Miss these Posts direct marketing email marketing marketing metrics online fundraisingHere’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. They looked at nearly 3 billion email messages delivered by 100 different companies in various sectors. Compared to a year earlier, H-H sees open rates declining from 26% to 17%, while click-thru rates remained steady at 3%.

BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others?

iMarketSmart

See your organization’s metrics here with our visualization app by uploading only three anonymous data points into the Fundraising Report Card. Related Posts: >>Are you measuring the right performance metrics? Fundraising Metrics: you have to see them to believe them.

Mad About Metrics

Sea Change Strategies

I am a huge fan of smart metrics, but I despair for the effects of setting the wrong numerical targets. It’s a bad metric. They don’t open, click or do anything but screw up all your other engagement metrics and run up your ESP costs. We need a new set of metrics that gauges the quality and depth of engagement and puts them at least on a par with quantity. Metrics like Net Promoter are a step in the right direction, but we need more.

Get The Most From Your Website With Good Metrics

Non Profit Marketing 360

If you’re not sure how to measure the performance of your website, you’re in excellent company. And you’re also in luck, because blogger John Haydon has posted his list of five reports you can get from your free Google Analytics account. Even better, he tells you what the results mean. Marketing Measurement Nonprofit evaluation Google Analytics John Haydon measurement web