Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. Why not build a merchandise line?”

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome. Sales of both the paper shamrock and the pins will eventually go stale.

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Promotions… cause marketing and otherwise… tend to be front-loaded and rightfully so.

Cause Marketing Goes to the Dogs

Cause Related Marketing

Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund.

Avon and 100% Donation Cause Marketing

Cause Related Marketing

Why not just follow MAC Viva Glam lipsticks and glosses lead and give 100% of sales of this product to Avon Breast Cancer Crusade? The short answer is those Avon ladies need all the sales arrows in their quiver that they can get. They need a low-threat way to talk about Avon products and the Avon business opportunity. Eight of the items were merchandise and two polishes represented transactional cause marketing; buy this and a donation of $x is made.

Cause Marketing Miscellanea

Cause Related Marketing

Three different cause marketing efforts worth calling your attention to. 16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. The campaign is activated via in-store promotional materials and public relations.

Limited-Edition Cause-Related Marketing

Cause Related Marketing

Still selling $15 pink hoodies and $28 cosmetic bags to benefit your charity? Audreybags, like the Trocadero to the left, are made of canvas and feature images of the timeless beauty that is Audrey Hepburn.Only 36 of each handbag is made.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

percent of total retail sales in the second quarter of 2012, up from 4.6 Almost everyone see etail’s percentage of total retail sales doubling and even trebling in the next three to five years. Naturally a lot of cause marketing has migrated to etail as well.

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Suppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. That’s because the biggest causes ask for (and get) large upfront commitments from would-be sponsors. Most of the large companies are either already doing cause marketing or it doesn’t make sense for them. The future growth of cause marketing for causes will be with smaller companies.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. The Cadets drum and bugle corps, the flagship program of YEA!, Sean King.

A Cause Marketing Study I’d Like to See

Cause Related Marketing

Since cause marketing usually faces the consumer, retailers are under pressure to engage in cause marketing campaigns for causes large and small. Sales from the items benefit the charity. Here’s the cause marketing study I’d like to see done.

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

Horrifying natural disasters, especially when they happen to people that are geographical close and/or culturally similar… have great built in affinity, a necessary element to cause marketing. VivaTerra specializes in eco friendly merchandise for the home.

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L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. The campaign started on January 1, 2012 and wraps on December 31, 2012.

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Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers?

Cause Related Marketing

Chevy Service enables people to donate the rebate from certain oil changes and brake pad installations to the American Cancer Society. On October 6, Chevy donated $10 per test drive up to $130,000 for anyone who came into dealers and test-drove a Chevy.

The Sponsor/Cause Match in Pink Ribbon Cause Marketing

Cause Related Marketing

Research and experience show that the match between the cause and the sponsor is an important determining factor in the success of the cause marketing campaign. There’s a few notable exceptions…namely when the cause and the sponsor are very well known.

Cause Marketing Dampens Giving?

The Agitator

As reported by Marketing Daily , here’s a study from the University of Michigan Business School that suggests cause marketing dampens giving. Marketing professor Aradhna Krishna conducted studies involving 300 college students to see whether consumers who bought products linked to a social cause would reduce subsequent donations to that cause. Don't Miss these Posts cause marketing charities direct marketing fundraising nonprofits research

Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving

On the show, Megan, Ed, Kristin and I discuss: How the National Park Collection got started by Brooks. Other cause programs REI and Brooks have worked on. Is branded footwear the future of footwear marketing. Why REI got involved as the exclusive sales partner in the program.

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Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions. Communities in Los Angeles and Little Rock, Ark., in 1998 and stood at 23.1%

Is Your Nonprofit Ready for Product Licensing?

Selfish Giving

Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. I always thought of it as an area of opportunity for only the biggest and best known cause brands. Joanna and I advised caution.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I The company also distributes promotional products as part of its product and service mix. Contests prizes and promotions. Demonstrate appreciation and recognition.

5th Grade Book Summary – Is it a Scam?

SocialButterfly

Set your thesis announcement at the face of your own outline so that you don’t shed sight of it and ramble off-topic. If you’ve gained a few years of expertise, then it’s imperative that you mention only the quantity of decades of experience that you’ve got and the preceding company you worked out for. For instance, a quality which enriches a product catalogue that produces a person’s purchase much more efficient could contribute to a increase in sales.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Learn more about #GivingTuesday and save the date – Tuesday, December 2! Make sure to choose a charity to support via Amazon Smile and Amazon will donate 0.5% And Why.”

Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

Today is the last day of Breast Cancer Awareness Month 2012 and I devote this final pink ribbon post to Project Pink , from Puma, the shoe and apparel company. Project Pink is a contest of the sort made popular American Express’s Member’s Project and Pepsi Refresh.

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Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions. From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. obese adults per 100 and 0.3

Newsletter: GameStop Aims to Score $100K TODAY for Charity ; At What Stores are Consumers Spending Money?; Nike’s Lesson for Nonprofits??

Selfish Giving

GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon. CT and donate online at GameStop Gives.

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Tired of begging

Mission Paradox Blog

Several weeks ago I was doing an arts marketing workshop.  fundraising) and wanted to get more revenue from ticket sales, merchandising, etc.   People see marketing and the increased earned revenue it can bring as a way of escaping the difficulties of fundraising.   But if you plan on creating work of a certain scope and paying people decently, it is vital that you do it well.      Fundraising Marketing Strateg

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

As Doc/Musician Nimesh Nagarsheth told us in this Diva Marketing interview, " Through our music we are able to reach thousands at a time getting our our awareness and education messages and quite honestly have a great time doing it.". Awesome and amazing.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. In an environment where your changing avatar is accepted as your image to the world, where people exchange ideas that frequently lead to business opportunities and where 'real' friendships are formed it was important to have a few boundaries that could help establish trust.

Looking For Retention In All The Wrong Places

The Agitator

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Tom writes: “In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers.”.

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

As Doc/Musician Nimesh Nagarsheth told us in this Diva Marketing interview, " Through our music we are able to reach thousands at a time getting our our awareness and education messages and quite honestly have a great time doing it.". Awesome and amazing.

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The value chain

Mission Paradox Blog

If you want to make a living through art, then you have to understand the difference between adding more and adding value.   If a musician is so inclined, so she can her songs recorded, mixed and placed on a newly designed website for sale in a matter of days. If a group of actors want to do a performance, they can search the web for possible venues, have scripts delivered to their house, send out some emails to possible audience and have a show up in a few weeks.