Cause Related Marketing

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. When merchandise begins to get stale, you discount. But I’m a cause marketer not a merchandiser.

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.

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Trending Sources

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning.

Viva Cause Marketing!

Cause Related Marketing

Some business sectors still believe that Marketing is equivalent to merchandising, sales is always a panacea, and partnerships with NGOs are important only to the degree that they can increase market share.

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Karma52 will put the design on T-shirts and other apparel and merchandise, and then give a portion of sales to the cause. Fortune 1000 Karma52 Catch-22 Cause Marketing using Merchandise Threadless Small Business Cause Marketing cause marketingSuppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. How would that phone call or email go?

L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Bean’s merchandise or in the great outdoors…the company will donate $1 to programs for kids from the National Park Foundation. Twice now I’ve written about cause marketing campaigns that can be summed up in six-words.

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Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. Why not build a merchandise line?”

Cause Marketing to the Fashionable Man

Cause Related Marketing

The site takes direct donations for the four charities, they sponsor a benefit called The Gentlemen’s Ball in New York City in October, and they sell merchandise. The year is 1885 and the organization building the pedestal for the Statue of Liberty runs out of money.

A Well-Crafted Cause Marketing Effort Using Merchandise

Cause Related Marketing

Within the next few weeks you can count on seeing a lot of pink merchandise; garden shears, NFL Player’s shoes, cupcakes and more. That puts him ninth on the all-time PGA Tour Win List All in all, a well-thought-out cause marketing campaign based on selling merchandise.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Shamrocks Variety Club paper icons MDA Telethon Cause Marketing using Merchandise Charity Merchandise Sales cause marketingA local grocery store is selling paper shamrocks for MDA starting at $1. The local Cinemark theater is selling lapel pins for $3 that support the Variety Club.

Payless Gives Shoes 4 Kids; the Basic Black Pump of Cause Marketing

Cause Related Marketing

Zappos.com is famous for its customer service, while Payless is mainly famous for its low prices and stack ‘em deep, sell ‘em cheap merchandising. This holiday season Payless ShoeSource will donate $1.2

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

VivaTerra specializes in eco friendly merchandise for the home. Horrifying natural disasters, especially when they happen to people that are geographical close and/or culturally similar… have great built in affinity, a necessary element to cause marketing. The T?hoku

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Easter Cause Marketing

Cause Related Marketing

Because of this, Hobby Lobby has decided to give a special 10% discount on merchandise sold to churches, schools and national charitable organizations when they purchase items with an organizational check or credit card. Let’s try a cause marketing thought experiment.

Cause Marketing Goes to the Dogs

Cause Related Marketing

The Dog Whisperer Cesar Millan Cause Marketing using Merchandise Portion of the Proceeds Pennyroyal Studio Charity Merchandise Sales cause marketingShep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you.

Buy Any Alden Keene Merchandise and $1.50 Goes to the Children's Organ Transplant Association

Cause Related Marketing

About five years ago I was tasked with finding a national children’s charity that was well-managed, well-regarded, and necessary. It had to meet a number of stringent standards of effectiveness in achieving its mission and demonstrate efficient stewardship of its resources.

Cause Marketing Miscellanea

Cause Related Marketing

Ubah Hassan Menchies Oxfam Queensboro Shirt Company imprinted promotional items American Red Cross Wounded Warrior Project Cause Marketing using Merchandise cause marketingThree different cause marketing efforts worth calling your attention to. On Friday, Nov.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Over the next 30 days we’ll see a lot of pink ribbon merchandise. Evelyn Lauder Estee Lauder Clinique Cause Marketing using Merchandise Self Magazine's GOOD Initiative Breast Cancer Research Foundation QR Codes Pink Ribbon cause marketing

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

Triple Negative Breast Cancer Foundation RebeccaTaylor.com Awareness Raising Cause Marketing Nancy Block-Zenna Cause Marketing using Merchandise Pink Ribbon cause marketingBreast cancer is heterogeneous, not homogeneous.

Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

Social Entrepreneurship Saught Cause Marketing using Merchandise Social Enterprise cause marketingSome 37 years after the end of the Cambodian civil war, landmines left by the Khmer Rouge and the Vietnamese and unexploded ordnance from the Americans still shroud the landscape.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Etail Cause Marketing Transactional Cause Marketing National Breast Cancer Foundation Chicbud.com Cause Marketing using Merchandise Breast Cancer Research Foundation Pink Ribbon cause marketingCensus figures put ecommerce at 5.1

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

Cause Marketing Activation Activation Cause Marketing using Merchandise cause marketing Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. Imagine, then, how sweet it is when you sign one or more members of the media as a campaign sponsor. It’s a little like coming home every night to Giselle Bundchen (or, if you prefer, Tom Brady).

Avon and 100% Donation Cause Marketing

Cause Related Marketing

Eight of the items were merchandise and two polishes represented transactional cause marketing; buy this and a donation of $x is made. MAC Cosmetics 100% Donation Cause Marketing Avon Breast Cancer Crusade Transactional Cause Marketing Avon Cause Marketing using MerchandiseWhen you buy a bottle of Avon’s Pink Power Pro Nail Enamel, 100% of the profits go to Avon Breast Cancer Crusade. Avon sells the product for $3 a bottle.

Research vs. Awareness in Pink Ribbon Cause Marketing

Cause Related Marketing

Komen for the Cure Yoga City of Hope Cause Marketing using Merchandise Advantages of Cause Marketing Pink Ribbon cause marketingMost of the pink ribbon cause marketing we’ll see this month won’t make a clear distinction between research and awareness. Unless they say otherwise, the major pink ribbon charities put the money they raise from cause marketing where they deem best.

Limited-Edition Cause-Related Marketing

Cause Related Marketing

Tags: Audrey Hepburn Children's Fund Merrill Lynch Audrey Hepburn Capgemini Charity Merchandise Sales

Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers?

Cause Related Marketing

Komen for the Cure in a merchandise effort called Ford Warriors in Pink. Starting in 1997 and for at least a dozen years following, BMW did both promotions and celebrity-studded merchandise sales on behalf Komen.

The Sponsor/Cause Match in Pink Ribbon Cause Marketing

Cause Related Marketing

A for-profit entity sells merchandise with its name and logo. Research and experience show that the match between the cause and the sponsor is an important determining factor in the success of the cause marketing campaign.

Using Cause Marketing to Help Expand a Regional Brand

Cause Related Marketing

The amount of money a benefit concert can raise is necessarily limited by the size of the venue, how much can be charged for tickets, sponsorships, and merchandising, and what the production expenses are.

Pink Ribbon Cause Marketing Targeted to Men

Cause Related Marketing

The NFL offers pink merchandise in men’s sizes in conjunction with its partner the American Cancer Society. My travels yesterday took me to a suburban Ulta Beauty store. There was a great deal of cause marketing going on there, none of it… not surprisingly… aimed at a someone like me.

Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

With its evocative name and donkey mascot, Big Ass Fans is now also an active merchandiser of its brand. Most cause marketing faces the consumer. You can imagine why. The lady who buys, say, printer paper where you work almost certainly is under the obligation to find the best price she can.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Later, as the cause cooled and the merchandise grew stale, Marks & Spencer begin to discount the underwear in stores and online.

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

Fifty percent of the purchase price of the merchandise goes to the cause.

Cause Marketing by the Bag

Cause Related Marketing

Later they wanted to put my logo on their merchandise or sales platform, usually without any upfront money. When I was in nonprofit management I heard a lot of pitches from retailers or suppliers wanting to sell something to my list of supporters. But there was always a sticking point. Oftentimes they wanted me to just turn over my donor list. That was a nonstarter. Those terms, too, were. Newhall Coffee for a Cause Portion of the Proceeds

Tarnished Halos

Cause Related Marketing

Why Company-Named foundations Benefiting from Cause-Related Marketing Rub Me the Wrong Way.Just this month I’ve seen cause-related marketing campaigns for McDonalds and the Ronald McDonald House Children’s Charities; PETCO, and the PETCO Foundation; and, JC Penney and the JCPenney Afterschool Fund.Two other general merchandise retailers, Kohls and Mervyns, run ‘charity-flavored’ campaigns.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. If you've shopped at GAP and Macy's (sorry Macy's) then you know the power of good merchandising. Merchandising can make or break a sale.

OMG Nonprofit Communications Jobs

Getting Attention

Online Merchandise Specialist PETA Foundation (Norfolk, VA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO). Communications Director Center on Policy Initiatives (San Diego, CA). Communications Director America Achieves (Washington, D.C.).

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21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Each purchase of Sevenly merchandise, whether a campaign-specific shirt or print or an item from their collection, results in a $7 donation to the featured charity. photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. Love it or hate it, the holiday hysteria is upon us!

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

LYM merchandise often sells out at soon as it hits the website, an accomplishment that must leave many national brands green with envy! Today on CauseTalk Radio , Megan and I talk to Alex Meysman , national event director at Love Your Melon (LYM).

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

has challenges from recruiting students for its programs to fundraising from an earned income model that survives exclusively on membership fees, ticket and merchandise sales, sponsorship and personal giving. Sean King.

Is Your Donor “Endangered”?

iMarketSmart

“Customers [donors] want someone who is knowledgeable about the company’s merchandise or details of their service to help them.” Sometimes it’s who you know not what you know. Fortunately for me, my cousin Richard (who I know) is the foremost authority on customer service.

4 Trends That are Changing the Face of Philanthropy

Marketing for Nonprofits

Finding ways to personalize giving by MERCHANDISING your cause.