Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. Why not build a merchandise line?” There are 14 Loft outlet stores for the merchandise that doesn’t sell as well. The Loft has a method for dealing with merchandise that doesn’t sell even at the outlet stores.

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. When merchandise begins to get stale, you discount. But I’m a cause marketer not a merchandiser.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A Well-Crafted Cause Marketing Effort Using Merchandise

Cause Related Marketing

Within the next few weeks you can count on seeing a lot of pink merchandise; garden shears, NFL Player’s shoes, cupcakes and more. That puts him ninth on the all-time PGA Tour Win List All in all, a well-thought-out cause marketing campaign based on selling merchandise. Alden Keene Cause Marketing Database Calloway Phil Mickelson First Book PGA Golf Cause Marketing using Merchandise KPMG cause marketing

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Shamrocks Variety Club paper icons MDA Telethon Cause Marketing using Merchandise Charity Merchandise Sales cause marketingA local grocery store is selling paper shamrocks for MDA starting at $1. The local Cinemark theater is selling lapel pins for $3 that support the Variety Club. Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. According to Wikipedia, "merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase." If you've shopped at GAP and Macy's (sorry Macy's) then you know the power of good merchandising. Merchandising can make or break a sale.

Buy Any Alden Keene Merchandise and $1.50 Goes to the Children's Organ Transplant Association

Cause Related Marketing

About five years ago I was tasked with finding a national children’s charity that was well-managed, well-regarded, and necessary. It had to meet a number of stringent standards of effectiveness in achieving its mission and demonstrate efficient stewardship of its resources. It also had to have a good name and ‘heart.’ That is, even given all those data-driven measures, it also had to be a charity.

Cause Marketing Goes to the Dogs

Cause Related Marketing

The Dog Whisperer Cesar Millan Cause Marketing using Merchandise Portion of the Proceeds Pennyroyal Studio Charity Merchandise Sales cause marketingShep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. Or he may be a neurotic canine basket case of the type featured on the TV program, The Dog Whisperer. But you love Shep and want the world to know it.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Over the next 30 days we’ll see a lot of pink ribbon merchandise. Evelyn Lauder Estee Lauder Clinique Cause Marketing using Merchandise Self Magazine's GOOD Initiative Breast Cancer Research Foundation QR Codes Pink Ribbon cause marketingThroughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day.

Cancer 133

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Karma52 will put the design on T-shirts and other apparel and merchandise, and then give a portion of sales to the cause. Fortune 1000 Karma52 Catch-22 Cause Marketing using Merchandise Threadless Small Business Cause Marketing cause marketingSuppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. How would that phone call or email go?

Cause Marketing Miscellanea

Cause Related Marketing

Ubah Hassan Menchies Oxfam Queensboro Shirt Company imprinted promotional items American Red Cross Wounded Warrior Project Cause Marketing using Merchandise cause marketingThree different cause marketing efforts worth calling your attention to. On Friday, Nov. 16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. Menchies is a self-serve frozen yogurt chain with about 230 locations across the globe.

Avon and 100% Donation Cause Marketing

Cause Related Marketing

Eight of the items were merchandise and two polishes represented transactional cause marketing; buy this and a donation of $x is made. MAC Cosmetics 100% Donation Cause Marketing Avon Breast Cancer Crusade Transactional Cause Marketing Avon Cause Marketing using MerchandiseWhen you buy a bottle of Avon’s Pink Power Pro Nail Enamel, 100% of the profits go to Avon Breast Cancer Crusade. Avon sells the product for $3 a bottle.

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

Triple Negative Breast Cancer Foundation RebeccaTaylor.com Awareness Raising Cause Marketing Nancy Block-Zenna Cause Marketing using Merchandise Pink Ribbon cause marketingBreast cancer is heterogeneous, not homogeneous. There are subtypes that are more deadly and less receptive to current therapies, including a variety known as triple negative breast cancer.

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

Cause Marketing Activation Activation Cause Marketing using Merchandise cause marketing Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. Imagine, then, how sweet it is when you sign one or more members of the media as a campaign sponsor. It’s a little like coming home every night to Giselle Bundchen (or, if you prefer, Tom Brady).

Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

Social Entrepreneurship Saught Cause Marketing using Merchandise Social Enterprise cause marketingSome 37 years after the end of the Cambodian civil war, landmines left by the Khmer Rouge and the Vietnamese and unexploded ordnance from the Americans still shroud the landscape. Wikipedia says that it will take a decade more to remove the majority of it.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Etail Cause Marketing Transactional Cause Marketing National Breast Cancer Foundation Chicbud.com Cause Marketing using Merchandise Breast Cancer Research Foundation Pink Ribbon cause marketingCensus figures put ecommerce at 5.1 percent of total retail sales in the second quarter of 2012, up from 4.6 percent in the second quarter of 2011. Almost everyone see etail’s percentage of total retail sales doubling and even trebling in the next three to five years.

Diving for Freebies – PLUS New Premiums for Public Radio

NonProfit Branding

In a shameless hustle, VisABILITY brought a wheelbarrow of excess merchandise to the PMDMC in Denver last July. And then – in a public media version of dumpster diving – your station colleagues traded dignity for giveaways. Here we share a peek at that frenzy. Then we introduce NEW branding products and contributor incentives for Fall Fundraising! […

Radio 141

Limited-Edition Cause-Related Marketing

Cause Related Marketing

Tags: Audrey Hepburn Children's Fund Merrill Lynch Audrey Hepburn Capgemini Charity Merchandise Sales

How to Get More People to Sign-Up for Your Event [Webinar Replay]

J Campbell Social Marketing

Sell tickets, spots, or merchandise. If you have a campaign on GoFundMe Charity or are considering launching one, the Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.

6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

Here are some ways you might take your thank you to the next level: Sending t-shirts or branded merchandise to donors. Almost all nonprofit professionals focus their efforts on growth in one way or another, and your team is likely no exception.

Credit Card Processing for a Fundraising Campaign

A Small Change

Fundraising Merchandise: Do you intend to offer any fundraising merchandise for purchase as part of your fundraising campaign? On-site payments : If your nonprofit is hosting a conference or fundraising event such as a gala dinner, having a POS or mobile credit card processing system on site is a great way to easily collect credit card payments for last-minute ticket sales, fundraising merchandise, raffle tickets, food and drinks, etc. (by

When and How to Pay Yourself a Nonprofit Salary

Get Fully Funded

Do you sell merchandise? As the founder of a new nonprofit, you are probably doing everything yourself and working for free instead of taking a nonprofit salary. . I get it.

How To 194

Cause Marketing by the Bag

Cause Related Marketing

Later they wanted to put my logo on their merchandise or sales platform, usually without any upfront money. When I was in nonprofit management I heard a lot of pitches from retailers or suppliers wanting to sell something to my list of supporters. But there was always a sticking point. Oftentimes they wanted me to just turn over my donor list. That was a nonstarter. Those terms, too, were. Newhall Coffee for a Cause Portion of the Proceeds

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. When merchandise begins to get stale, you discount. But I’m a marketer not a merchandiser.

A Cause Marketing Study I’d Like to See

Cause Related Marketing

Are the people who buy the Komen merchandise different than those who buy the Habitat merchandise? Should the items be merchandised in proximity to each other in the stores themselves, or not? Would their themed merchandise still sell? Since cause marketing usually faces the consumer, retailers are under pressure to engage in cause marketing campaigns for causes large and small.

5 Versatile Fundraising Strategies for Small Nonprofits

NonProfit Hub

Spread the word with branded merchandise. Branded merchandise serves multiple purposes within your nonprofit’s fundraising effort. For your nonprofit, branded merchandise is a wonderful way to spread the word about your organization and develop the brand recognition that your larger counterparts leverage. There are several ways in which you can incorporate branded merchandise throughout your fundraising process. Offering merchandise to event registrants.

OMG Nonprofit Communications Jobs

Getting Attention

Online Merchandise Specialist PETA Foundation (Norfolk, VA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO). Communications Director Center on Policy Initiatives (San Diego, CA). Communications Director America Achieves (Washington, D.C.).

Jobs 154

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. Purchases benefit Susan G. Komen for the Cure.But the ad on the left from the Noviembre 2009 issue of People en Espanol is more of awareness and esteem builder for Spanish-speakers affected by cancer.Here’s how. Komen for the Cure People en Espanol Ford Warriors in Pink People magazine

Ads 106

Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ed Riegert, retail marketing manager for Brooks , and Kristin Finton footwear merchandising manager for REI , about the National Parks Collection , an exclusive line of shoes and tees being sold at REI that celebrate five iconic national parks and benefit the National Park Foundation.

Fundraising in the Black: 4 Accounting Best Practices

Fundraising Coach

Purchasing t-shirts and other merchandise for each of the attendees. Merchandise sales that are made at the event. For instance, you may have different revenue goals associated with donations, merchandise sales, etc.

Friday Futures—Your Next Marketing Job?

Getting Attention

Merchandise Marketing Manager, PETA Foundation (Norfolk, VA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Chief Marketing Officer , Midtown Alliance (Atlanta, GA). Communications and Development Director , San Luis Obispo Little Theatre (San Luis Obispo, CA). Communications and Grants Officer , Jewish Senior Living Group (JSLG). San Francisco, CA).

Jobs 143

Wear Your Brand Out: How to Use Clothing to Promote Your Nonprofit

NonProfit Hub

Despite those vague descriptions, you likely know what nonprofits these products are associated with because they have effectively used clothing and merchandise to promote their nonprofit and brand. Even though the students we worked with didn’t have much prior exposure to the brand, they instantly took to the new name and merchandise. Having other people wear clothing or use branded-merchandise is a simple and effective way to advertise your organization. Yellow wristbands.

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

LYM merchandise often sells out at soon as it hits the website, an accomplishment that must leave many national brands green with envy! Today on CauseTalk Radio , Megan and I talk to Alex Meysman , national event director at Love Your Melon (LYM). The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer.

Tarnished Halos

Cause Related Marketing

Why Company-Named foundations Benefiting from Cause-Related Marketing Rub Me the Wrong Way.Just this month I’ve seen cause-related marketing campaigns for McDonalds and the Ronald McDonald House Children’s Charities; PETCO, and the PETCO Foundation; and, JC Penney and the JCPenney Afterschool Fund.Two other general merchandise retailers, Kohls and Mervyns, run ‘charity-flavored’ campaigns.

Unanticipated Details Related to Help Me with My Essay

SocialButterfly

Area different traces, and view to find out some brightness funny, and primary and foremost, promise that you keep this merchandise resource. The help Me with My Essay Efficiency. Essay Jedii provides many different professionals for its unique shoppers and prospective clients. Protected a web based fax choices like eFax ( Delight in ways ), if all else breaks down. For a end result you’re ascertained that we are a expert essay authoring little business.

Fax 100

Is Your Nonprofit Ready for Product Licensing?

Selfish Giving

Product licensing is a legal agreement where a nonprofit grants a manufacturer the rights to use the charity's intellectual property/brand on merchandise, in exchange for a payment. The top benefits to creating a licensed merchandise program are income and exposure. A licensing agent can bring additional expertise to the process by identifying a product design and distribution strategy, as well as negotiating strong merchandise agreements on your behalf.

Sponsorship v. Donations: The Drawbacks and Benefits

NonProfit Hub

Needing money is a common denominator among all nonprofits. We may do different things, serve different causes, or even operate in different areas of the world. However, we all need funds.

6 Ways to Align Your Web Design and Social Media Strategy

J Campbell Social Marketing

You might even have nonprofit merchandise sporting the hashtag. . Join my new, on demand Free Masterclass: 3 Must-Have Elements of Social Media Content that Converts. How to start building a thriving social media community for your nonprofit or library right now!

Design 196

Ep229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays'

Selfish Giving

How Zappos has included merchandise to Friends on Us Fridays and what it's added to the campaign. [Note on Today's Podcast: Megan and were testing a new way to record the show and everything was going great. until afterward when we listened to the audio. Something was off with my microphone and I sound very, very weird (Yes, more so than usual!). Megan thought it was hilarious! I wasn't so thrilled. Still, the content is good! So, forgive us. We'll do better next week!]

Attracting P2P Fundraisers: 5 Tips to Boost Your Results

Nonprofit Marketing Insights by GlobalOwls

Tangible prizes like merchandise are always a popular choice, but consider more engaging options like volunteer-only virtual events, discounted memberships, and more. Attracting P2P Fundraisers: 5 Tips to Boost Your Results.

P2P 73

5 Website Features All New Nonprofits Should Know and Use

Get Fully Funded

For your recurring donation program, you can provide recurring donors with perks such as merchandise or a yearly calendar, but communicating the impact of recurring donations can be just as effective.

Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers?

Cause Related Marketing

Komen for the Cure in a merchandise effort called Ford Warriors in Pink. Starting in 1997 and for at least a dozen years following, BMW did both promotions and celebrity-studded merchandise sales on behalf Komen. There’s a big pink ribbon behind the Chevy sign on the building at my local dealer. Chevy has multiple promotions that their dealers seemingly can embrace to whatever degree they prefer.

7 Reasons I'm Not Going to Donate to Your Nonprofit

Marketing for Nonprofits

Merchandise your mission" by providing me with concrete examples of what my $25, $50 or $100 gift will do. I've never heard of you. I don't really understand what you do. I'm not clear how my gift will make a difference. No one else gives to you or I can't tell if they do. I can't find your donation form. It's hard to use your donation form. You haven't asked. Can you turn these objections around?

5th Grade Book Summary – Is it a Scam?

SocialButterfly

Or you might generate your merchandise in various spots and offer it entirely online. The Most Popular 5th Grade Book Summary. Set your thesis announcement at the face of your own outline so that you don’t shed sight of it and ramble off-topic. The report should have a literature review. Complete the research before you begin to compose your paper. A Secret Weapon for 5th Grade Book Summary.