What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. When merchandise begins to get stale, you discount. But I’m a cause marketer not a merchandiser.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. If you've shopped at GAP and Macy's (sorry Macy's) then you know the power of good merchandising. Merchandising can make or break a sale.

Trending Sources

Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. Why not build a merchandise line?”

A Well-Crafted Cause Marketing Effort Using Merchandise

Cause Related Marketing

Within the next few weeks you can count on seeing a lot of pink merchandise; garden shears, NFL Player’s shoes, cupcakes and more. That puts him ninth on the all-time PGA Tour Win List All in all, a well-thought-out cause marketing campaign based on selling merchandise.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Shamrocks Variety Club paper icons MDA Telethon Cause Marketing using Merchandise Charity Merchandise Sales cause marketingA local grocery store is selling paper shamrocks for MDA starting at $1. The local Cinemark theater is selling lapel pins for $3 that support the Variety Club.

Buy Any Alden Keene Merchandise and $1.50 Goes to the Children's Organ Transplant Association

Cause Related Marketing

About five years ago I was tasked with finding a national children’s charity that was well-managed, well-regarded, and necessary. It had to meet a number of stringent standards of effectiveness in achieving its mission and demonstrate efficient stewardship of its resources.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning.

A Cause Marketing Study I’d Like to See

Cause Related Marketing

Are the people who buy the Komen merchandise different than those who buy the Habitat merchandise? Should the items be merchandised in proximity to each other in the stores themselves, or not? Would their themed merchandise still sell?

Cause Marketing Goes to the Dogs

Cause Related Marketing

The Dog Whisperer Cesar Millan Cause Marketing using Merchandise Portion of the Proceeds Pennyroyal Studio Charity Merchandise Sales cause marketingShep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you.

Is Your Donor “Endangered”?

iMarketSmart

“Customers [donors] want someone who is knowledgeable about the company’s merchandise or details of their service to help them.” Sometimes it’s who you know not what you know. Fortunately for me, my cousin Richard (who I know) is the foremost authority on customer service.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Each purchase of Sevenly merchandise, whether a campaign-specific shirt or print or an item from their collection, results in a $7 donation to the featured charity. photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. Love it or hate it, the holiday hysteria is upon us!

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

has challenges from recruiting students for its programs to fundraising from an earned income model that survives exclusively on membership fees, ticket and merchandise sales, sponsorship and personal giving. Sean King.

Ep229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays'

Selfish Giving

How Zappos has included merchandise to Friends on Us Fridays and what it's added to the campaign. [Note on Today's Podcast: Megan and were testing a new way to record the show and everything was going great. until afterward when we listened to the audio.

Nov 15

4 Trends That are Changing the Face of Philanthropy

Marketing for Nonprofits

Finding ways to personalize giving by MERCHANDISING your cause.

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

LYM merchandise often sells out at soon as it hits the website, an accomplishment that must leave many national brands green with envy! Today on CauseTalk Radio , Megan and I talk to Alex Meysman , national event director at Love Your Melon (LYM).

Cause Marketing Miscellanea

Cause Related Marketing

Ubah Hassan Menchies Oxfam Queensboro Shirt Company imprinted promotional items American Red Cross Wounded Warrior Project Cause Marketing using Merchandise cause marketingThree different cause marketing efforts worth calling your attention to. On Friday, Nov.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Over the next 30 days we’ll see a lot of pink ribbon merchandise. Evelyn Lauder Estee Lauder Clinique Cause Marketing using Merchandise Self Magazine's GOOD Initiative Breast Cancer Research Foundation QR Codes Pink Ribbon cause marketing

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Nearly nine in ten (87%) recipients of promotional merchandise can identify the advertiser on the item. I met Elaine Fogel a few years ago when she organized a conference in DC. I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

Triple Negative Breast Cancer Foundation RebeccaTaylor.com Awareness Raising Cause Marketing Nancy Block-Zenna Cause Marketing using Merchandise Pink Ribbon cause marketingBreast cancer is heterogeneous, not homogeneous.

Limited-Edition Cause-Related Marketing

Cause Related Marketing

Tags: Audrey Hepburn Children's Fund Merrill Lynch Audrey Hepburn Capgemini Charity Merchandise Sales

Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

Social Entrepreneurship Saught Cause Marketing using Merchandise Social Enterprise cause marketingSome 37 years after the end of the Cambodian civil war, landmines left by the Khmer Rouge and the Vietnamese and unexploded ordnance from the Americans still shroud the landscape.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Etail Cause Marketing Transactional Cause Marketing National Breast Cancer Foundation Chicbud.com Cause Marketing using Merchandise Breast Cancer Research Foundation Pink Ribbon cause marketingCensus figures put ecommerce at 5.1

More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

And NPF was a finalist for best corporate brand by the Licensing Industry Merchandisers’ Association. Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back.

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

I''m fascinated by their attention to detail, their ability to create brand new merchandising opportunities, and their ability to engage guests of all levels. I''m not suggesting you add lots of upsells or merchandise. I''m just finishing up another family trip to Walt Disney World.

Avon and 100% Donation Cause Marketing

Cause Related Marketing

Eight of the items were merchandise and two polishes represented transactional cause marketing; buy this and a donation of $x is made. MAC Cosmetics 100% Donation Cause Marketing Avon Breast Cancer Crusade Transactional Cause Marketing Avon Cause Marketing using MerchandiseWhen you buy a bottle of Avon’s Pink Power Pro Nail Enamel, 100% of the profits go to Avon Breast Cancer Crusade. Avon sells the product for $3 a bottle.

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

In more 30 years Campbell’s Labels for Education has provided in excess of $110 million in school supplies and merchandise. One of the most notable improvements General Mills has over the Campbell’s program is that Box Tops rewards cash rather than merchandise.

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

Cause Marketing Activation Activation Cause Marketing using Merchandise cause marketing Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. Imagine, then, how sweet it is when you sign one or more members of the media as a campaign sponsor. It’s a little like coming home every night to Giselle Bundchen (or, if you prefer, Tom Brady).

The Top 22 Art Fundraising Ideas

Fundraiser Ideas

The best part about raising money by transferring student art onto different types of merchandise is that these items can be created after you gauge demand for them, which means that you only have to order as many items as you know you can sell.

Ideas 94

7 Reasons I'm Not Going to Donate to Your Nonprofit

Marketing for Nonprofits

Merchandise your mission" by providing me with concrete examples of what my $25, $50 or $100 gift will do. I've never heard of you. I don't really understand what you do. I'm not clear how my gift will make a difference. No one else gives to you or I can't tell if they do. I can't find your donation form. It's hard to use your donation form. You haven't asked. Can you turn these objections around?

Research vs. Awareness in Pink Ribbon Cause Marketing

Cause Related Marketing

Komen for the Cure Yoga City of Hope Cause Marketing using Merchandise Advantages of Cause Marketing Pink Ribbon cause marketingMost of the pink ribbon cause marketing we’ll see this month won’t make a clear distinction between research and awareness. Unless they say otherwise, the major pink ribbon charities put the money they raise from cause marketing where they deem best.

Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

The donation was based on the profits from the sale of Project Pink merchandise, mainly branded shorts and t-shirts, and by the number of tweets with a promotional hashtag.

Sept 39

Diving for Freebies – PLUS New Premiums for Public Radio

NonProfit Branding

In a shameless hustle, VisABILITY brought a wheelbarrow of excess merchandise to the PMDMC in Denver last July. And then – in a public media version of dumpster diving – your station colleagues traded dignity for giveaways. Here we share a peek at that frenzy. Then we introduce NEW branding products and contributor incentives for Fall Fundraising! […

Viva Cause Marketing!

Cause Related Marketing

Some business sectors still believe that Marketing is equivalent to merchandising, sales is always a panacea, and partnerships with NGOs are important only to the degree that they can increase market share.

Is ‘Customer Service’ Important?

The Agitator

But if you do think — for a moment — of donors and members as customers, your organization most likely does have quite a number of customer-like interactions — everything from address changes to info requests to merchandise and donation transactions. Most nonprofits probably don’t think of themselves as providing ‘customer service’ … certainly not on the sense of merchants and retailers.

Friday Futures—Your Next Marketing Job?

Getting Attention

Merchandise Marketing Manager, PETA Foundation (Norfolk, VA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Chief Marketing Officer , Midtown Alliance (Atlanta, GA).

L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Bean’s merchandise or in the great outdoors…the company will donate $1 to programs for kids from the National Park Foundation. Twice now I’ve written about cause marketing campaigns that can be summed up in six-words.

10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Tickets for the parents and other team merchandise can complete the winning package. Sports teams often have to raise money for a variety of reasons. Perhaps they need new uniforms or new equipment. They may need to raise money for travel expenses to go to a tournament. Whatever the reason your team needs to raise money, here are 10 exciting fundraising ideas for sports teams: Fast Pitch Fundraiser – This is a great fundraiser for baseball teams.

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

Consumerism is equally dependent on and perhaps addicted to an identity politics that is wrapped up in merchandising, marketing, and above all, branding. Consumed by Benjamin Barber.

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

Typically, we make the most impact in fundraising at our live performances through tickets sales, corporate donations, and merchandise sales. Doctors heal patients in many ways. some even through rock n roll! N.E.D. , an innovative rock band of 6 U.S.

Band 28

Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving