Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. Why not build a merchandise line?” There are 14 Loft outlet stores for the merchandise that doesn’t sell as well. The Loft has a method for dealing with merchandise that doesn’t sell even at the outlet stores.

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. When merchandise begins to get stale, you discount. But I’m a cause marketer not a merchandiser.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A Well-Crafted Cause Marketing Effort Using Merchandise

Cause Related Marketing

Within the next few weeks you can count on seeing a lot of pink merchandise; garden shears, NFL Player’s shoes, cupcakes and more. That puts him ninth on the all-time PGA Tour Win List All in all, a well-thought-out cause marketing campaign based on selling merchandise. Alden Keene Cause Marketing Database Calloway Phil Mickelson First Book PGA Golf Cause Marketing using Merchandise KPMG cause marketing

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Shamrocks Variety Club paper icons MDA Telethon Cause Marketing using Merchandise Charity Merchandise Sales cause marketingA local grocery store is selling paper shamrocks for MDA starting at $1. The local Cinemark theater is selling lapel pins for $3 that support the Variety Club. Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. According to Wikipedia, "merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase." If you've shopped at GAP and Macy's (sorry Macy's) then you know the power of good merchandising. Merchandising can make or break a sale.

Buy Any Alden Keene Merchandise and $1.50 Goes to the Children's Organ Transplant Association

Cause Related Marketing

About five years ago I was tasked with finding a national children’s charity that was well-managed, well-regarded, and necessary. It had to meet a number of stringent standards of effectiveness in achieving its mission and demonstrate efficient stewardship of its resources. It also had to have a good name and ‘heart.’ That is, even given all those data-driven measures, it also had to be a charity.

Cause Marketing Goes to the Dogs

Cause Related Marketing

The Dog Whisperer Cesar Millan Cause Marketing using Merchandise Portion of the Proceeds Pennyroyal Studio Charity Merchandise Sales cause marketingShep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. Or he may be a neurotic canine basket case of the type featured on the TV program, The Dog Whisperer. But you love Shep and want the world to know it.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Over the next 30 days we’ll see a lot of pink ribbon merchandise. Evelyn Lauder Estee Lauder Clinique Cause Marketing using Merchandise Self Magazine's GOOD Initiative Breast Cancer Research Foundation QR Codes Pink Ribbon cause marketingThroughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day.

Cancer 133

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Karma52 will put the design on T-shirts and other apparel and merchandise, and then give a portion of sales to the cause. Fortune 1000 Karma52 Catch-22 Cause Marketing using Merchandise Threadless Small Business Cause Marketing cause marketingSuppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. How would that phone call or email go?

Cause Marketing Miscellanea

Cause Related Marketing

Ubah Hassan Menchies Oxfam Queensboro Shirt Company imprinted promotional items American Red Cross Wounded Warrior Project Cause Marketing using Merchandise cause marketingThree different cause marketing efforts worth calling your attention to. On Friday, Nov. 16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. Menchies is a self-serve frozen yogurt chain with about 230 locations across the globe.

Avon and 100% Donation Cause Marketing

Cause Related Marketing

Eight of the items were merchandise and two polishes represented transactional cause marketing; buy this and a donation of $x is made. MAC Cosmetics 100% Donation Cause Marketing Avon Breast Cancer Crusade Transactional Cause Marketing Avon Cause Marketing using MerchandiseWhen you buy a bottle of Avon’s Pink Power Pro Nail Enamel, 100% of the profits go to Avon Breast Cancer Crusade. Avon sells the product for $3 a bottle.

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

Triple Negative Breast Cancer Foundation RebeccaTaylor.com Awareness Raising Cause Marketing Nancy Block-Zenna Cause Marketing using Merchandise Pink Ribbon cause marketingBreast cancer is heterogeneous, not homogeneous. There are subtypes that are more deadly and less receptive to current therapies, including a variety known as triple negative breast cancer.

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

Cause Marketing Activation Activation Cause Marketing using Merchandise cause marketing Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. Imagine, then, how sweet it is when you sign one or more members of the media as a campaign sponsor. It’s a little like coming home every night to Giselle Bundchen (or, if you prefer, Tom Brady).

Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

Social Entrepreneurship Saught Cause Marketing using Merchandise Social Enterprise cause marketingSome 37 years after the end of the Cambodian civil war, landmines left by the Khmer Rouge and the Vietnamese and unexploded ordnance from the Americans still shroud the landscape. Wikipedia says that it will take a decade more to remove the majority of it.

Diving for Freebies – PLUS New Premiums for Public Radio

NonProfit Branding

In a shameless hustle, VisABILITY brought a wheelbarrow of excess merchandise to the PMDMC in Denver last July. And then – in a public media version of dumpster diving – your station colleagues traded dignity for giveaways. Here we share a peek at that frenzy. Then we introduce NEW branding products and contributor incentives for Fall Fundraising! […

Radio 141

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Etail Cause Marketing Transactional Cause Marketing National Breast Cancer Foundation Chicbud.com Cause Marketing using Merchandise Breast Cancer Research Foundation Pink Ribbon cause marketingCensus figures put ecommerce at 5.1 percent of total retail sales in the second quarter of 2012, up from 4.6 percent in the second quarter of 2011. Almost everyone see etail’s percentage of total retail sales doubling and even trebling in the next three to five years.

Limited-Edition Cause-Related Marketing

Cause Related Marketing

Tags: Audrey Hepburn Children's Fund Merrill Lynch Audrey Hepburn Capgemini Charity Merchandise Sales

How to Get More People to Sign-Up for Your Event [Webinar Replay]

J Campbell Social Marketing

Sell tickets, spots, or merchandise. If you have a campaign on GoFundMe Charity or are considering launching one, the Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.

Credit Card Processing for a Fundraising Campaign

A Small Change

Fundraising Merchandise: Do you intend to offer any fundraising merchandise for purchase as part of your fundraising campaign? On-site payments : If your nonprofit is hosting a conference or fundraising event such as a gala dinner, having a POS or mobile credit card processing system on site is a great way to easily collect credit card payments for last-minute ticket sales, fundraising merchandise, raffle tickets, food and drinks, etc. (by

Cause Marketing by the Bag

Cause Related Marketing

Later they wanted to put my logo on their merchandise or sales platform, usually without any upfront money. When I was in nonprofit management I heard a lot of pitches from retailers or suppliers wanting to sell something to my list of supporters. But there was always a sticking point. Oftentimes they wanted me to just turn over my donor list. That was a nonstarter. Those terms, too, were. Newhall Coffee for a Cause Portion of the Proceeds

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. When merchandise begins to get stale, you discount. But I’m a marketer not a merchandiser.

A Cause Marketing Study I’d Like to See

Cause Related Marketing

Are the people who buy the Komen merchandise different than those who buy the Habitat merchandise? Should the items be merchandised in proximity to each other in the stores themselves, or not? Would their themed merchandise still sell? Since cause marketing usually faces the consumer, retailers are under pressure to engage in cause marketing campaigns for causes large and small.

OMG Nonprofit Communications Jobs

Getting Attention

Online Merchandise Specialist PETA Foundation (Norfolk, VA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO). Communications Director Center on Policy Initiatives (San Diego, CA). Communications Director America Achieves (Washington, D.C.).

Jobs 154

Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ed Riegert, retail marketing manager for Brooks , and Kristin Finton footwear merchandising manager for REI , about the National Parks Collection , an exclusive line of shoes and tees being sold at REI that celebrate five iconic national parks and benefit the National Park Foundation.

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. Purchases benefit Susan G. Komen for the Cure.But the ad on the left from the Noviembre 2009 issue of People en Espanol is more of awareness and esteem builder for Spanish-speakers affected by cancer.Here’s how. Komen for the Cure People en Espanol Ford Warriors in Pink People magazine

Ads 106

Friday Futures—Your Next Marketing Job?

Getting Attention

Merchandise Marketing Manager, PETA Foundation (Norfolk, VA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Chief Marketing Officer , Midtown Alliance (Atlanta, GA). Communications and Development Director , San Luis Obispo Little Theatre (San Luis Obispo, CA). Communications and Grants Officer , Jewish Senior Living Group (JSLG). San Francisco, CA).

Jobs 137

Tarnished Halos

Cause Related Marketing

Why Company-Named foundations Benefiting from Cause-Related Marketing Rub Me the Wrong Way.Just this month I’ve seen cause-related marketing campaigns for McDonalds and the Ronald McDonald House Children’s Charities; PETCO, and the PETCO Foundation; and, JC Penney and the JCPenney Afterschool Fund.Two other general merchandise retailers, Kohls and Mervyns, run ‘charity-flavored’ campaigns.

Unanticipated Details Related to Help Me with My Essay

SocialButterfly

Area different traces, and view to find out some brightness funny, and primary and foremost, promise that you keep this merchandise resource. The help Me with My Essay Efficiency. Essay Jedii provides many different professionals for its unique shoppers and prospective clients. Protected a web based fax choices like eFax ( Delight in ways ), if all else breaks down. For a end result you’re ascertained that we are a expert essay authoring little business.

Fax 100

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

LYM merchandise often sells out at soon as it hits the website, an accomplishment that must leave many national brands green with envy! Today on CauseTalk Radio , Megan and I talk to Alex Meysman , national event director at Love Your Melon (LYM). The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer.

Is Your Nonprofit Ready for Product Licensing?

Selfish Giving

Product licensing is a legal agreement where a nonprofit grants a manufacturer the rights to use the charity's intellectual property/brand on merchandise, in exchange for a payment. The top benefits to creating a licensed merchandise program are income and exposure. A licensing agent can bring additional expertise to the process by identifying a product design and distribution strategy, as well as negotiating strong merchandise agreements on your behalf.

Ep229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays'

Selfish Giving

How Zappos has included merchandise to Friends on Us Fridays and what it's added to the campaign. [Note on Today's Podcast: Megan and were testing a new way to record the show and everything was going great. until afterward when we listened to the audio. Something was off with my microphone and I sound very, very weird (Yes, more so than usual!). Megan thought it was hilarious! I wasn't so thrilled. Still, the content is good! So, forgive us. We'll do better next week!]

Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers?

Cause Related Marketing

Komen for the Cure in a merchandise effort called Ford Warriors in Pink. Starting in 1997 and for at least a dozen years following, BMW did both promotions and celebrity-studded merchandise sales on behalf Komen. There’s a big pink ribbon behind the Chevy sign on the building at my local dealer. Chevy has multiple promotions that their dealers seemingly can embrace to whatever degree they prefer.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

has challenges from recruiting students for its programs to fundraising from an earned income model that survives exclusively on membership fees, ticket and merchandise sales, sponsorship and personal giving. They were in need of a campaign that would recruit students, compliment holiday fundraisers, assist in holiday merchandise sales and set the stage for the annual campaign coming in the second quarter of 2012. Sean King.

5th Grade Book Summary – Is it a Scam?

SocialButterfly

Or you might generate your merchandise in various spots and offer it entirely online. The Most Popular 5th Grade Book Summary. Set your thesis announcement at the face of your own outline so that you don’t shed sight of it and ramble off-topic. The report should have a literature review. Complete the research before you begin to compose your paper. A Secret Weapon for 5th Grade Book Summary.

New Article Reveals the Low Down on Research Papaer Outline and Why You Must Take Action Today

SocialButterfly

You need to list the kinds of foods you are eating and the particular skincare merchandise you’re using. All About Research Papaer Outline. The Way to Select the Proper Laboratory Coaching Program. Thus, it’s very critical for you personally. Remember you are going to end up overly hectic with distinct pursuits like you’re caught up by the deadline. They are therefore needed to comprehend the basic traits of superior laboratory reports.

Paper 100

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Each purchase of Sevenly merchandise, whether a campaign-specific shirt or print or an item from their collection, results in a $7 donation to the featured charity. photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping. Participate in #GivingTuesday.

7 Reasons I'm Not Going to Donate to Your Nonprofit

Marketing for Nonprofits

Merchandise your mission" by providing me with concrete examples of what my $25, $50 or $100 gift will do. I've never heard of you. I don't really understand what you do. I'm not clear how my gift will make a difference. No one else gives to you or I can't tell if they do. I can't find your donation form. It's hard to use your donation form. You haven't asked. Can you turn these objections around?

The Top 22 Art Fundraising Ideas

Fundraiser Ideas

The best part about raising money by transferring student art onto different types of merchandise is that these items can be created after you gauge demand for them, which means that you only have to order as many items as you know you can sell.

Ideas 190

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

VivaTerra specializes in eco friendly merchandise for the home. Horrifying natural disasters, especially when they happen to people that are geographical close and/or culturally similar… have great built in affinity, a necessary element to cause marketing. The T?hoku hoku earthquake and tsunami in Japan have already led to what I’ve termed “instant-on cause marketing.” What follows are two other examples of instant-on cause marketing efforts meant to benefit the people of Japan.

Japan 119

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Later, as the cause cooled and the merchandise grew stale, Marks & Spencer begin to discount the underwear in stores and online. Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. In the past, I’ve been critical of cause marketing efforts that front-load all their promotional efforts.

Lead 180

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Called by many names: advertising specialties, swag, promotional items, branded goods, chotchkes (Yiddish), giveaways, promotional gifts, advertising gifts, or promotional merchandise, promotional products can help your organization accomplish many of its goals – some related to external audiences, and some internal. Nearly nine in ten (87%) recipients of promotional merchandise can identify the advertiser on the item.

Spring Forward With 5 Fundraising Ideas for Savvy Nonprofits

Fundraising Coach

Sell merchandise at fundraising events and online. Sell merchandise at fundraising events and online. Why Selling Merchandise Works. With branded merchandise, your organization is able to raise both money and awareness for your cause. Remember: The merchandise that you sell should provide some value to your donors and predominantly showcase the impact of your mission.

10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Tickets for the parents and other team merchandise can complete the winning package. Sports teams often have to raise money for a variety of reasons. Perhaps they need new uniforms or new equipment. They may need to raise money for travel expenses to go to a tournament. Whatever the reason your team needs to raise money, here are 10 exciting fundraising ideas for sports teams: Fast Pitch Fundraiser – This is a great fundraiser for baseball teams.

Sports 143