Trending Sources

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. So how do you do it? Cheers!

Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

Why not build a merchandise line?” There are 14 Loft outlet stores for the merchandise that doesn’t sell as well. Finally, there is this.

A Well-Crafted Cause Marketing Effort Using Merchandise

Cause Related Marketing

Within the next few weeks you can count on seeing a lot of pink merchandise; garden shears, NFL Player’s shoes, cupcakes and more. The $7.50

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Shamrocks Variety Club paper icons MDA Telethon Cause Marketing using Merchandise Charity Merchandise Sales cause marketing

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. When merchandise begins to get stale, you discount. But I’m a marketer not a merchandiser.

OMG Nonprofit Communications Jobs

Getting Attention

Online Merchandise Specialist PETA Foundation (Norfolk, VA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO). Communications Director Center on Policy Initiatives (San Diego, CA).

A Cause Marketing Study I’d Like to See

Cause Related Marketing

Are the people who buy the Komen merchandise different than those who buy the Habitat merchandise? This is as it should be. Susan G.

Cause Marketing Goes to the Dogs

Cause Related Marketing

The Dog Whisperer Cesar Millan Cause Marketing using Merchandise Portion of the Proceeds Pennyroyal Studio Charity Merchandise Sales cause marketing

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

LYM merchandise often sells out at soon as it hits the website, an accomplishment that must leave many national brands green with envy!

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. Love it or hate it, the holiday hysteria is upon us! PEOPLink. Worldstock.

Cause Marketing Miscellanea

Cause Related Marketing

Three different cause marketing efforts worth calling your attention to. On Friday, Nov. The charity partner is Oxfam America. On Monday, Nov.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Over the next 30 days we’ll see a lot of pink ribbon merchandise. All from Susan G.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Nearly nine in ten (87%) recipients of promotional merchandise can identify the advertiser on the item. I call it schwag.) by Elaine Fogel.

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

Breast cancer is heterogeneous, not homogeneous. Consequently, most successful treatments target these receptors. That sum seeded the foundation.

Is Your Donor “Endangered”?


“Customers [donors] want someone who is knowledgeable about the company’s merchandise or details of their service to help them.”

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Sean King. Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Guest Post by Sean King of YEA!

Limited-Edition Cause-Related Marketing

Cause Related Marketing

Tags: Audrey Hepburn Children's Fund Merrill Lynch Audrey Hepburn Capgemini Charity Merchandise Sales

Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

Social Entrepreneurship Saught Cause Marketing using Merchandise Social Enterprise cause marketingState of Missouri.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Census figures put ecommerce at 5.1 percent of total retail sales in the second quarter of 2012, up from 4.6 percent in the second quarter of 2011.

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

I''m not suggesting you add lots of upsells or merchandise. I''m just finishing up another family trip to Walt Disney World. What about you?

4 Trends That are Changing the Face of Philanthropy

Marketing for Nonprofits

Finding ways to personalize giving by MERCHANDISING your cause. They are: Embracing the changing demographics of our country. Cheers! jocelyn.

Avon and 100% Donation Cause Marketing

Cause Related Marketing

Eight of the items were merchandise and two polishes represented transactional cause marketing; buy this and a donation of $x is made. MAC Cosmetics 100% Donation Cause Marketing Avon Breast Cancer Crusade Transactional Cause Marketing Avon Cause Marketing using MerchandiseAvon sells the product for $3 a bottle. Why would they want to?

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

In more 30 years Campbell’s Labels for Education has provided in excess of $110 million in school supplies and merchandise. First some caveats.

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

Cause Marketing Activation Activation Cause Marketing using Merchandise cause marketing Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. Imagine, then, how sweet it is when you sign one or more members of the media as a campaign sponsor. Mary J. Blige performed.

Research vs. Awareness in Pink Ribbon Cause Marketing

Cause Related Marketing

Komen for the Cure Yoga City of Hope Cause Marketing using Merchandise Advantages of Cause Marketing Pink Ribbon cause marketingMost of the pink ribbon cause marketing we’ll see this month won’t make a clear distinction between research and awareness. It’s Susan G. Komen for the Cure, after all. The mat retails on the website for $78.

Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

Project Pink is a contest of the sort made popular American Express’s Member’s Project and Pepsi Refresh. Think about it.

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Viva Cause Marketing!

Cause Related Marketing

Blogger’s note: It is with great pleasure that I bring you today’s post from guest blogger Jose Sanchez from Mexico City. Hello! It’s sad but true.

7 Reasons I'm Not Going to Donate to Your Nonprofit

Marketing for Nonprofits

Merchandise your mission" by providing me with concrete examples of what my $25, $50 or $100 gift will do. I've never heard of you. I don't really understand what you do. I'm not clear how my gift will make a difference. No one else gives to you or I can't tell if they do. I can't find your donation form. It's hard to use your donation form.

The Top 22 Art Fundraising Ideas

Fundraiser Ideas

The best part about raising money by transferring student art onto different types of merchandise is that these items can be created after you gauge demand for them, which means that you only have to order as many items as you know you can sell. Custom postcards and stationary. Many parents would buy this as a keepsake.

Ideas 93

L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Bean’s merchandise or in the great outdoors…the company will donate $1 to programs for kids from the National Park Foundation. We Give. The L.L.

Words 34

Diving for Freebies – PLUS New Premiums for Public Radio

NonProfit Branding

In a shameless hustle, VisABILITY brought a wheelbarrow of excess merchandise to the PMDMC in Denver last July. And then – in a public media version of dumpster diving – your station colleagues traded dignity for giveaways. Here we share a peek at that frenzy.

Cause Marketing to the Fashionable Man

Cause Related Marketing

The year is 1885 and the organization building the pedestal for the Statue of Liberty runs out of money. And, oh, what a list of sponsors!

Is ‘Customer Service’ Important?

The Agitator

But if you do think — for a moment — of donors and members as customers, your organization most likely does have quite a number of customer-like interactions — everything from address changes to info requests to merchandise and donation transactions. Just how important was customer service to these consumers?

Friday Futures—Your Next Marketing Job?

Getting Attention

Merchandise Marketing Manager, PETA Foundation (Norfolk, VA). Thanks! NEW OPPORTUNITIES. San Francisco, CA). New York, NY). Paul, MN). Thanks!

An anonymous letter: Is this you? Here’s my advice.

Nonprofit Marketing Blog

Our volunteers, for example, sign on with us to serve in our nutrition program because they want to help people - but we reward them with logo-ed merchandise and coupons for free cookies, instead of stories about how their time and passion is helping us change lives. I got this letter a few days ago. Does this sound like you? Name withheld).

10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Tickets for the parents and other team merchandise can complete the winning package. Sports teams often have to raise money for a variety of reasons. Perhaps they need new uniforms or new equipment. They may need to raise money for travel expenses to go to a tournament. Set up a radar gun to measure the speed of pitches. We do.

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

Consumed by Benjamin Barber. Until today. link]. And I’ve also written about if you’re a good nonprofiteer or a good consumer. link].

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

Typically, we make the most impact in fundraising at our live performances through tickets sales, corporate donations, and merchandise sales.

Band 28

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

VivaTerra specializes in eco friendly merchandise for the home. The T?hoku The home page says that “over $5,000 was raised.”

Japan 11