Open Your Own Pink Ribbon Merchandise Line, Why?
Cause Related Marketing
OCTOBER 23, 2012
A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. Why not build a merchandise line?” There are 14 Loft outlet stores for the merchandise that doesn’t sell as well. The Loft has a method for dealing with merchandise that doesn’t sell even at the outlet stores.