10+ Ideas for a Nonprofit Social Media Intern

J Campbell Social Marketing

During the last live session of Social Media for Social Good Academy, there was a lot of discussion around work study students and social media interns. . Collect stories from program staff to turn into social media content. . Social media audit.

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Only 18% say that social media inspires them to give them most. Nonprofit Email Marketing Nonprofit Marketing Trends social media

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How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. Anybody have a Social Media Audit template? This question keeps coming up in my orbits, and I haven’t seen many specific recipes or templates for social media audits (or more comprehensive digital audits).”.

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This challenge is even more apparent on social media platforms like Facebook , Twitter, and Instagram. When used correctly, social media can be one of your most powerful tools for donor acquisition. Share engaging social media content.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Need some inspiration and specific examples of how to grow your donor base using social media? .

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. We don’t know the answer to this question, because many nonprofits aren’t using social media strategically, nor are they measuring what they are doing there. . A recent HubSpot survey found that while almost half (48%) of nonprofits believe that social media is very valuable, a vast majority (67%) have no social media strategy, policies, or goals documented.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

Should You Put Social Media in Your Editorial Calendar?

Kivi's Nonprofit Communications Blog

Most nonprofits don’t put every social media post into their editorial calendars. Work social media into your content repurposing workflow. Create some simple rules or patterns for how you will repurpose the content above into social media and then follow those workflows.

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . The belief is that a video must be polished, edited, and produced in order to get attention on social media. . People – your donors – use social media apps on their phone to check on issues they care about, find new information, and watch informative and entertaining videos.

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . Who are you talking to on social media? Which segments already make up your social media communities?

Social Media and Newsletter Ideas for December 2020

Kivi's Nonprofit Communications Blog

Stumped for what you can tweet in December or say in your email newsletter? We have you covered! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. .

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness. The odds are that you will not appear enough to enrage or to annoy your social media followers.

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . Three billion people , around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. . There is a lot on the plate of the modern nonprofit social media manager. . How much time do you have to spend on social media?

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. In this free online training, you will learn: The key changes in the current s ocial media landscape that affect nonprofits; The three seismic shifts affecting donor behavior and preferences; How to make sense of the recent changes to Facebook’s business model – and what to do about them; Tools and apps for social media management and content creation.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. But, they are not the most important statistics to follow in your quest for social media success.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success. I’m building an online training course for nonprofit social media managers just like you! Here are 11 simple ways you can grow your nonprofit social media followers, starting today.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . Let’s get on social media!” I am building the Nonprofit Social Media Summit for people like you. . Passionate and interested in doing better on social media, but whipsawed at all the options available, not knowing what will work and what to focus you. Here are my top 10 reasons to attend the inaugural Nonprofit Social Media Summit ! .

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 Do you ever feel like you are grasping at straws when it comes to creating content for all of your social media platforms? . In this post, I’ll give you my simple three-step framework for tailoring posts to each social media platform. .

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit. Fundraising Marketing Nonprofits Online Fundraising Social Media #GivingTuesday #GivingTuesdayNow Giving days

Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

Social Media for Social Good Academy is OPEN FOR ENROLLMENT! We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. . No WONDER you’re tired, discouraged, and maybe even disillusioned with social media. .

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? Her latest book is called “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” and it includes all the advice you need to create both a Social Media Blueprint and a Social Media Calendar. How can you build a social media ambassador program? Get “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” at Amazon now.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. Recommendations and referrals from trusted networks are eminently more powerful than the most exquisitely-designed and well-funded social media advertising campaign. The Monash College Social Media Ambassador Program.

How to Use Social Media to Raise Money Online

J Campbell Social Marketing

How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand.

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. You may be saying, “Oh, sure, Julia, you have to stick up for social media. Social media – when done STRATEGICALLY and CORRECTLY – is the perfect way to do all three of those things.

Social Media Use Is Increasing During the Pandemic (Duh)

Kivi's Nonprofit Communications Blog

Back in March, IZEA Worldwide, Inc released a special report that examined how people thought they would use social media over the next few months or so if they were under a lockdown order. They found: 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus. At the top of any social media strategy should be building trust and influence. Nonprofit Social Media facebook Instagra

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. 7 deadly sins brands Brunner Digiday social media stories As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you''ll miss the great Brunner animations).

Time For Social Media

Social Media Bird Brain

NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a.

Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. Course promise: You will walk away with a calendar and a playbook for proactively managing your nonprofit social media accounts, instead of letting them manage you. . I know from first-hand experience that nonprofit marketers are both overwhelmed and excited by the sheer number of social media resources available to them.

Social Media Housekeeping

Fundraising 123

Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Social Media and Newsletter Ideas for June 2020*

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. You can create a blog post around a quote or simply post one to social media. Nonprofit Writing blogging email newsletter social mediaThese writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

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If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. The post If I Were Launching a Social Media Strategy from Scratch. Nonprofit Social MediaFacebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups.

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Increased media attention. Human beings, and most media outlets, love stories. If you want to get in The New York Times or your local journal, having an interesting or unique story can lead to increased media coverage for the organization.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea. An effective media relations professional listens more than she speaks. More Media Relations and Press Guidance.

3 Essential “Do This, Not That” Social Media Strategies for Nonprofits at Year-End (And Beyond)

J Campbell Social Marketing

In this free online training you will learn: Why including social media in your overall nonprofit marketing plan is essential to success at year-end, in 2020 and beyond. Did you know that 94% of NGOs worldwide agree that social media is effective for creating online brand awareness?

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

All of these characteristics add up to the perfect storm on social media! How can you celebrate February 29th and the Leap Year overall on social media? The post 9 Ways to Celebrate February 29 and the Leap Year On Social Media appeared first on marketing for the modern nonprofit. Social Media 2020 leap year social media funThis year is a leap year, which means we get an extra day in February!

Social Media and Newsletter Ideas for October 2020

Kivi's Nonprofit Communications Blog

Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Today’s post will help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

Social Media and Newsletter Ideas for September 2020

Kivi's Nonprofit Communications Blog

If you are looking to fill in your editorial calendar for September with social media updates, blog posts, newsletter articles, or more , w e have you covered. Have fun on social media translating your industry jargon into pirate terms and see if anyone knows what you mean.

Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. But it breaks my heart that more Americans (and nonprofits) don’t appreciate the their power when it comes to the media. The Power of Media Relations—A Mini Case Study. This is an example of the power of media relations success.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. When crafting your social media storytelling strategy, aim to answer one or both of those questions in all or most of your communications to supporters. .

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pew tells us that more older adults are on social media than ever before, especially Facebook, while younger adults 18-29 are visual platforms like Instagram. Social Media Pressure. You feel it. I feel it.

How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Wondering how to use social media to best stand out? Giving Tuesday success depends on a great promotions plan – and that includes social media. How to Use Social Media to Maximize Your Giving Tuesday Campaigns from Julia Campbell. The post How to Use Social Media to Maximize Your #GivingTuesday Campaigns appeared first on marketing for the modern nonprofit. Giving Tuesday is just around the corner!