5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Which Nonprofit Causes Rule Social Media?

J Campbell Social Marketing

Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? The post Which Nonprofit Causes Rule Social Media?

Trending Sources

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.

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Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?

Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Social Media Pressure.

5 Reasons to Get Excited About Social Media Day

J Campbell Social Marketing

Social Media Day is almost here, and you should be just as I excited as I am! Here are just 5 reasons: 1) Social media has completely revolutionized communications. 2) Social media isn’t just for young people anymore.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for.

What Is Your Organization’s Social Media Workflow?

J Campbell Social Marketing

There is a misconception that the work of social media is easy – simple posting and tweeting. created a great infographic depicting how much time organizations invest in social media management. He examined a typical social media workflow in a 40 hour work week.

Social Media Housekeeping

Fundraising 123

Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. What are your intentions for your organization’s social media strategy?

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. There, I said it.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I But focusing on numbers and followers misses the point of social media. Being a go-to resource in your field should be the main goal of any social media campaign.

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. There, I said it.

Using Social Media for Social Good {Infographic}

J Campbell Social Marketing

Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. Here are just 4 ways that your nonprofit can use social media to build relationships with donors.

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. Do you track your efforts on social media? The post Are Nonprofits Measuring their Social Media Results?

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool.

5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Still doubting the power of social media? The post Nonprofits, are you still doubting the power of social media? Infographics Social Media Infographic social media Social Media 2014 Statistics Check out this neat interactive infographic from Digital Insights.

What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success. Social Media Strategy Infographic strategy timing

Media Benchmarks For Nonprofits

The Agitator

“How many media hits should we getting?” In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study. Communications Media usage / trends Nonprofit management Research premium

Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. I wanted to come up with a quick checklist of all the questions and To Dos that I go over with my clients when forming a social media strategy for their organization.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Thankfully, we’ve got a quick guide to the types of social media posts you should be sharing with your supporters. Guest blog by Adam Weinger.

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

Social Media Road Map—Book Giveaway

Getting Attention

Noland Hoshino, Zan McColloch-Lussier and Ash Shepherd teamed up to produce the Social Media Road Map , an all-you-need-but-not more mini-guide to help nonprofits like yours plan, implement and measure your social media engagement.

Relief—Your Social Media Decision Guide (No Charge)

Getting Attention

It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how?

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What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Here are 6 reasons that your nonprofit may not be ready for social media.

Social Media Defined

Public Sector Marketing 2.0

A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both. Proposed correct term: Social Media Tools.

The Social Media Success Silver Bullet [VIDEO]

J Campbell Social Marketing

I will finally give you the answer to social media success, all without requiring you to invest any time, money, or effort! The post The Social Media Success Silver Bullet [VIDEO] appeared first on JCSM. Uncategorized April Fool's Day silver bullet social media success