Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

Last month I had the privilege of being invited by the Sharjah Government Media Bureau’s International Government Communication Centre (IGCC) to train government communications professionals in Sharjah, United Arab Emirates (UAE). Here is some media coverage of the event.

Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

Nonprofit Social Media 101: Lessons from Indivisible

EveryAction

We recently sat down with Becka Wall, a Social Media Strategist at Individual Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. NTFB Social Media Ambassadors.

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker.

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How to Use Social Media to Raise Money Online

J Campbell Social Marketing

How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand.

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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Get More Media Coverage in 2017

Kivi's Nonprofit Communications Blog

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications

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How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

The Secret Ingredient That Will Help Your Next Media Pitch Stand Out

Kivi's Nonprofit Communications Blog

Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Nonprofits face an uphill battle when they pitch stories to the media. Media Relations Nonprofit Communications

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A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

How to Tell A Story Across Social Media Platforms

J Campbell Social Marketing

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. Do you tell the same story across all social media platforms? So which social media platforms should you use? Social media is a value exchange.

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

J Campbell Social Marketing

This was certainly an interesting year to be a nonprofit social media manager. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian Election Tool Than Facebook, Senate Report Says.

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

Telling Your Story Using Social Media [Presentation]

J Campbell Social Marketing

Here are my slides from tonight’s presentation – Telling Your Story Using Social Media. The post Telling Your Story Using Social Media [Presentation] appeared first on JCSM. I was honored to be part of such an amazing panel of speakers!

How to Rock Social Media Doesn’t Involve Social Media

SocialButterfly

How are you rocking social media in just 30 minutes a day? Social Technology beth kanter information diet media literacy What’s your best tip?

Media Relations Lessons from My Summer Vacation Fiasco

Kivi's Nonprofit Communications Blog

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. The woman in the beginning of this piece was also sharing on social media, by the way.). Use public social media accounts like Twitter and Instagram.

Time For Social Media

Social Media Bird Brain

NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Using Social Media for Social Good {Infographic}

J Campbell Social Marketing

Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts.

Social Media Housekeeping

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Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. You Can Become a Media Darling, with Antionette Kerr. .

How to Plan a Media Tour to Tell Your Nonprofit’s Story

Kivi's Nonprofit Communications Blog

If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. break into a new media market. As you can see, a media tour isn’t a small lift.

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Which Nonprofit Causes Rule Social Media?

J Campbell Social Marketing

Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? The post Which Nonprofit Causes Rule Social Media?

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on.

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Digital and Media Literacy

Public Sector Marketing 2.0

In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. Media Literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats. I would love to see an evolution occur where Media Literacy includes Digital Literacy and vice-versa, as I think they are inseparable in this day in age.

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How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. For additional tips on preparing Board Members for interviews, check out Chapter 10 of my new book (Co-Authored with Peter Panenpento), Modern Media Relations for Nonprofits.

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5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Last year, there were a total of 2,399,092 social media engagements on Giving Tuesday – that’s a lot of people using the hashtag! The post 5 Quick Social Media Tips to Create Buzz Before #GivingTuesday appeared first on JCSM. Giving Tuesday is just one week away!

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Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. More Media Relations and Press Guidance.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. 2) Consider What We Know About Social Media.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Social Media Pressure.

Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

Social Media Defined

Public Sector Marketing 2.0

A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both. Proposed correct term: Social Media Tools.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

My handy dandy Social Media Essentials Cheat Sheet in a one-page download that quickly reminds you what type of content works on different networks, how often to post and how to get fans engaged. It also has a quick reference guide for the Six G’s of Social Media Marketing.

Social Media Vigilantism – Have We Gone Too Far?

Public Sector Marketing 2.0

I have rarely done this, but in this case I felt it was necessary given another rising trend occurring these days, social media vigilantism , which I will discuss in a moment. Digital Footprint Rant digital footprint fhritp shaming Social Media vigilantism