5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

Get More Media Coverage in 2017

Kivi's Nonprofit Communications Blog

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications

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How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on.

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A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Perhaps the biggest announcement involving social media platforms thus far this year came on Friday, with the now infamous Russia indictments.

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. Is Your Nonprofit Prepared for a Media Crisis?

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

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Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media

Kivi's Nonprofit Communications Blog

Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? During this brand new 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

9 Social Media Trends That Will Shape Marketing In 2018

J Campbell Social Marketing

Which social media trends do nonprofits need to understand and be aware of? In this infographic, Filmora lays out 9 of the top social media trends. The post 9 Social Media Trends That Will Shape Marketing In 2018 appeared first on JCSM.

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Become a Thought Leader and Media Darling

Kivi's Nonprofit Communications Blog

If you are interested in becoming a thought leader or cultivating better media relations at your nonprofit, our next Nonprofit Marketing Accelerator is for you: Marketing Your Expertise: Becoming a Thought Leader and Media Darling.

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Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. What are your intentions for your organization’s social media strategy?

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for.

Digital and Media Literacy

Public Sector Marketing 2.0

In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. Media Literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats. I would love to see an evolution occur where Media Literacy includes Digital Literacy and vice-versa, as I think they are inseparable in this day in age.

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10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

They are your website, your email list, and your social media platform(s). With all the recent changes coming to Facebook , and with the unpredictable nature of social media in general, nonprofits need to do more to ensure that they are actively growing their email lists every single day.

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Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. More Media Relations and Press Guidance.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Social Media Pressure.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.

Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

Build a Rapid Response Media Protocol at Your Nonprofit

Kivi's Nonprofit Communications Blog

In a today’s media world, speed is critical. These messages become the raw materials for written statements and social media postings — and can serve as a guide for your spokespeople if they’re speaking to reporters. Who are your highest priority media targets?

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What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.

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10 Steps to a Successful Nonprofit Social Media Strategy

J Campbell Social Marketing

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Get a free download of the Essential Nonprofit Guide to Recruiting and Coordinating Social Media Ambassadors by clicking here.

Time For Social Media

Social Media Bird Brain

NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a.

How to Better Engage Your Followers on Social Media

J Campbell Social Marketing

What prompts followers of your company to share content that you post on social media? And that leads to engaged social media followers, which is the true goal of all those platforms anyway. The post How to Better Engage Your Followers on Social Media appeared first on JCSM.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how. Get the media interested in your events, data, and ideas.

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Here are 3 simple ways to use email and social media to create an exceptional first-time donor experience. For more info, read Media Cause’s great post, How Nonprofits Can Use Facebook Page Groups. Nonprofits are doing a terrible job at keeping donors in the fold. .

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits. Registration is $20 or Free when you pre-order the new book Modern Media Relations or with an All-Access Pass.

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Last year, there were a total of 2,399,092 social media engagements on Giving Tuesday – that’s a lot of people using the hashtag! The post 5 Quick Social Media Tips to Create Buzz Before #GivingTuesday appeared first on JCSM. Giving Tuesday is just one week away!

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How and When to Use ‘Off the Record’ Conversations With the Media

Kivi's Nonprofit Communications Blog

One of the least talked about — yet potentially most dangerous — of these tools is going “off the record” For most nonprofit media relations professionals, going off the record is rarely necessary. Media Relations

How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too. Maggie Siemer.

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3 Engagement Crushing Mistakes Nonprofits Are Making On Social Media – And What To Do Instead

J Campbell Social Marketing

Social media tools have completely revolutionized the way human beings communicate, research information, ask questions, and express themselves. In today’s training, I detail the 3 main engagement crushing mistakes that I see nonprofits making with social media every single day.

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. Instead, consider the basics of what you want your social media to do. Guest blog by Candace Cody.

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night.

Social Media Housekeeping

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Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Getting the Media Interested in a Milestone with Dallas CASA

Kivi's Nonprofit Communications Blog

This was our 20 th year, and we did the normal press release, social media and e-mail communications. What about you – Do you only send press releases or do you pitch specific stories to specific people in the media? Guest Bloggers Media Relations Nonprofit Communications

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