Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Only 18% say that social media inspires them to give them most. Nonprofit Email Marketing Nonprofit Marketing Trends social media

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. Anybody have a Social Media Audit template? This question keeps coming up in my orbits, and I haven’t seen many specific recipes or templates for social media audits (or more comprehensive digital audits).”.

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How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This challenge is even more apparent on social media platforms like Facebook , Twitter, and Instagram. When used correctly, social media can be one of your most powerful tools for donor acquisition. Share engaging social media content.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Need some inspiration and specific examples of how to grow your donor base using social media? .

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. We don’t know the answer to this question, because many nonprofits aren’t using social media strategically, nor are they measuring what they are doing there. . A recent HubSpot survey found that while almost half (48%) of nonprofits believe that social media is very valuable, a vast majority (67%) have no social media strategy, policies, or goals documented.

Social Media and Newsletter Ideas for June 2020*

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. You can create a blog post around a quote or simply post one to social media. Nonprofit Writing blogging email newsletter social media

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5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . There is a lot on the plate of the modern nonprofit social media manager. . The same goes for social media. .

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit.

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? Her latest book is called “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” and it includes all the advice you need to create both a Social Media Blueprint and a Social Media Calendar. How can you build a social media ambassador program? Get “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” at Amazon now.

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . The belief is that a video must be polished, edited, and produced in order to get attention on social media. . People – your donors – use social media apps on their phone to check on issues they care about, find new information, and watch informative and entertaining videos.

Social Media and Newsletter Ideas for September 2020

Kivi's Nonprofit Communications Blog

If you are looking to fill in your editorial calendar for September with social media updates, blog posts, newsletter articles, or more , w e have you covered. Have fun on social media translating your industry jargon into pirate terms and see if anyone knows what you mean.

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. Here are 15 Authentic Moments to Create on Social Media. This year, the top to-do is better matching content to the right social media channel.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success.

Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

Social Media Use Is Increasing During the Pandemic (Duh)

Kivi's Nonprofit Communications Blog

Back in March, IZEA Worldwide, Inc released a special report that examined how people thought they would use social media over the next few months or so if they were under a lockdown order. They found: 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus. At the top of any social media strategy should be building trust and influence. Nonprofit Social Media facebook Instagra

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. The post If I Were Launching a Social Media Strategy from Scratch. Nonprofit Social MediaFacebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups.

How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

But what about your current social media followers? You don’t get the same kind of data back on a person by person basis from the social media companies. Segmenting to your organic social media followers is also limited. Each social media platform supplies basic demographic data to you under either an Analytics or Insights tab or tool. You can create a survey in your favorite survey tool and then share it on social media.

15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. The post 15 Authentic Moments to Create on Social Media appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Social Media Facebook Live InstagramBut what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

All of these characteristics add up to the perfect storm on social media! How can you celebrate February 29th and the Leap Year overall on social media? The post 9 Ways to Celebrate February 29 and the Leap Year On Social Media appeared first on marketing for the modern nonprofit.

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar. COVID-19 is quickly rewriting the rules for how all of us are approaching our communications.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. But, they are not the most important statistics to follow in your quest for social media success.

Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. The ability to focus your day and to prioritize social media tasks.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. 25 percent of journalists report that they use social media to make new contacts and 12 percent report that they have published stories based on information found on social media. Below are five strategies for using social media to your advantage in media relations.

Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements. What is an online press conference or media event? An online press conference or media event allows the organizer to invite a group of attendees to watch a live online video presentation.

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Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way. It’s very akin to being a thought leader but with some elements that are special to social media. Nonprofit Social Media

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker.

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3 Essential “Do This, Not That” Social Media Strategies for Nonprofits at Year-End (And Beyond)

J Campbell Social Marketing

In this free online training you will learn: Why including social media in your overall nonprofit marketing plan is essential to success at year-end, in 2020 and beyond. Did you know that 94% of NGOs worldwide agree that social media is effective for creating online brand awareness?

Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Using social media as a customer service channel, not just as a promotional one , was the most popular first step. The post Being More Social on Social Media: Where to Start? Nonprofit Social Media

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . Let’s get on social media!” I am building the Nonprofit Social Media Summit for people like you. . Passionate and interested in doing better on social media, but whipsawed at all the options available, not knowing what will work and what to focus you. Here are my top 10 reasons to attend the inaugural Nonprofit Social Media Summit ! .

How to Tackle Nonprofit Social Media in the Time of Coronavirus

J Campbell Social Marketing

Watch the recording: Nonprofit Social Media in the Time of Coronavirus. How can your nonprofit continue to post on social media during the coronavirus pandemic? The post How to Tackle Nonprofit Social Media in the Time of Coronavirus appeared first on marketing for the modern nonprofit.

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 Do you ever feel like you are grasping at straws when it comes to creating content for all of your social media platforms? . In this post, I’ll give you my simple three-step framework for tailoring posts to each social media platform. .

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit. Fundraising Marketing Nonprofits Online Fundraising Social Media #GivingTuesday #GivingTuesdayNow Giving days

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

Last month I had the privilege of being invited by the Sharjah Government Media Bureau’s International Government Communication Centre (IGCC) to train government communications professionals in Sharjah, United Arab Emirates (UAE). Here is some media coverage of the event.

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . But, in order to get real traction on social media, identifying a focal point—a target audience—is critical for you to define where you spend your time on social media, how often you will post, and what you will post about. Who are you talking to on social media? social media measurement tool?.

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

Social Media for Social Good Academy is OPEN FOR ENROLLMENT! We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. . No WONDER you’re tired, discouraged, and maybe even disillusioned with social media. .

How to Convince Your Boss to Invest in Social Media Storytelling

J Campbell Social Marketing

You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. We will be together in a tight cohort for five full weeks, going step-by-step to create a social media playbook for your organization. Decorate them with social media logos.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. . So I’ll spare you the “why social media is essential to nonprofits” lecture. . 90% of NGOs worldwide regularly use social media to engage their supporters and donors.

Social Media and Newsletter Ideas for September

Kivi's Nonprofit Communications Blog

Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Have fun on social media translating your industry jargon into pirate terms and see if anyone knows what you mean. The post Social Media and Newsletter Ideas for September appeared first on Kivi's Nonprofit Communications Blog. Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

Social Media Strategy: Show Up and Hang Out

Kivi's Nonprofit Communications Blog

The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite all the negativity around it. I like to think of the “social” part of social media as “showing up and hanging out.”

The Future of Social Media for Nonprofits? Here’s What I Think

Kivi's Nonprofit Communications Blog

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What's the Future of Social Media for Nonprofits? The post The Future of Social Media for Nonprofits? Nonprofit Social Media

Social Media and Newsletter Ideas for August 2020

Kivi's Nonprofit Communications Blog

Need writing ideas for social media, blog posts, newsletter articles, and more? Perfect for Instagram and other social media channels, this is a chance to post your best pictures. We have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

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