How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

Social Media and Newsletter Ideas for June 2020*

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. You can create a blog post around a quote or simply post one to social media. Nonprofit Writing blogging email newsletter social media

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How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

But what about your current social media followers? You don’t get the same kind of data back on a person by person basis from the social media companies. Segmenting to your organic social media followers is also limited. Nonprofit Social Media Target Audience

Social Media Use Is Increasing During the Pandemic (Duh)

Kivi's Nonprofit Communications Blog

Back in March, IZEA Worldwide, Inc released a special report that examined how people thought they would use social media over the next few months or so if they were under a lockdown order. At the top of any social media strategy should be building trust and influence.

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . The belief is that a video must be polished, edited, and produced in order to get attention on social media. .

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? What social media posting strategies can you share?

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? How can you build a social media ambassador program? Get “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” at Amazon now. Nonprofit Social Media

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. The post How Nonprofits Should Adapt Their Social Media Strategy in 2020 appeared first on marketing for the modern nonprofit.

Social Media and Newsletter Ideas for July 2020

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. Create social media posts with truths about your cause that supporters can use on their networks or counter any lies your detractors are spreading.

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How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. Here are 15 Authentic Moments to Create on Social Media. This year, the top to-do is better matching content to the right social media channel.

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar.

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Greatly enhanced media and community relationships.

15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. The post 15 Authentic Moments to Create on Social Media appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Social Media Facebook Live Instagram

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success.

Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements.

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Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. It’s very akin to being a thought leader but with some elements that are special to social media. Nonprofit Social Media

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . Let’s get on social media!” I am building the Nonprofit Social Media Summit for people like you. . How to Use Facebook Ads to Promote Your Social Media Campaign!

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Nonprofit Social Media

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Increased media attention.

Social Media and Newsletter Ideas for September

Kivi's Nonprofit Communications Blog

Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Have fun on social media translating your industry jargon into pirate terms and see if anyone knows what you mean.

Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. The ability to focus your day and to prioritize social media tasks.

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. The post If I Were Launching a Social Media Strategy from Scratch. Nonprofit Social MediaFacebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups.

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

All of these characteristics add up to the perfect storm on social media! How can you celebrate February 29th and the Leap Year overall on social media? The post 9 Ways to Celebrate February 29 and the Leap Year On Social Media appeared first on marketing for the modern nonprofit.

Social Media and Newsletter Ideas for November 2019

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. Social media is great for these kinds of things. Both will have lots of new original programming that is sure to get social media talking.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. NTFB Social Media Ambassadors.

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

Get More Media Coverage in 2017

Kivi's Nonprofit Communications Blog

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications

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The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for.

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker.

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How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Wondering how to use social media to best stand out? Giving Tuesday success depends on a great promotions plan – and that includes social media. How to Use Social Media to Maximize Your Giving Tuesday Campaigns from Julia Campbell. Giving Tuesday is just around the corner!

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. More Media Relations and Press Guidance.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. 2) Consider What We Know About Social Media.

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

Last month I had the privilege of being invited by the Sharjah Government Media Bureau’s International Government Communication Centre (IGCC) to train government communications professionals in Sharjah, United Arab Emirates (UAE). Here is some media coverage of the event.

Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Social Media Pressure.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. How can you get your next social media campaign to catch on and take off like wildfire?

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

Social Media Strategy: Show Up and Hang Out

Kivi's Nonprofit Communications Blog

The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite all the negativity around it. I like to think of the “social” part of social media as “showing up and hanging out.”

10 New Year’s Resolutions for Nonprofit Social Media Managers

J Campbell Social Marketing

This was certainly an interesting year to be a nonprofit social media manager. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian Election Tool Than Facebook, Senate Report Says.