Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Nonprofit Social Media

Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. It’s very akin to being a thought leader but with some elements that are special to social media. Nonprofit Social Media

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

Last month I had the privilege of being invited by the Sharjah Government Media Bureau’s International Government Communication Centre (IGCC) to train government communications professionals in Sharjah, United Arab Emirates (UAE). Here is some media coverage of the event.

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

The Future of Social Media for Nonprofits? Here’s What I Think

Kivi's Nonprofit Communications Blog

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What's the Future of Social Media for Nonprofits? The post The Future of Social Media for Nonprofits? Nonprofit Social Media

Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

Social Media Strategy: Show Up and Hang Out

Kivi's Nonprofit Communications Blog

The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite all the negativity around it. I like to think of the “social” part of social media as “showing up and hanging out.”

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Public Sector Marketing 2.0

Social Media Intelligence (SOCMINT). A subset of OSINT that gathers information exclusively from social media sites. For those interested, I should mention that I’ll be covering potential uses of some of these tools in a comms context during my upcoming digital / social media strategy workshops. The post Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation appeared first on Navigating Digital Disruption.

Nonprofit Social Media 101: Lessons from Indivisible

EveryAction

We recently sat down with Becka Wall, a Social Media Strategist at Individual Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign.

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker.

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The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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Get More Media Coverage in 2017

Kivi's Nonprofit Communications Blog

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications

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Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. NTFB Social Media Ambassadors.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

The Future of Social Media for Nonprofits? Let’s Talk about It Tuesday

Kivi's Nonprofit Communications Blog

I’ve been doing a lot of reading and research lately on what the next iteration of social media might look like for nonprofits. How will the main social media platforms that nonprofits use, especially Facebook, Instagram, and Twitter, change in wake of. Admissions that social media platforms are designed to be addictive ? Studies linking social media use and depression, especially among teens and young adults ? The post The Future of Social Media for Nonprofits?

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

The Secret Ingredient That Will Help Your Next Media Pitch Stand Out

Kivi's Nonprofit Communications Blog

Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Nonprofits face an uphill battle when they pitch stories to the media. Media Relations Nonprofit Communications

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Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. Let’s take a look at two of the main reasons why you may not be getting the social media success that you crave: . #1

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.

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How to Tell A Story Across Social Media Platforms

J Campbell Social Marketing

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. Do you tell the same story across all social media platforms? So which social media platforms should you use? Social media is a value exchange.

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

How to Rock Social Media Doesn’t Involve Social Media

SocialButterfly

How are you rocking social media in just 30 minutes a day? Social Technology beth kanter information diet media literacy What’s your best tip?

Telling Your Story Using Social Media [Presentation]

J Campbell Social Marketing

Here are my slides from tonight’s presentation – Telling Your Story Using Social Media. The post Telling Your Story Using Social Media [Presentation] appeared first on JCSM. I was honored to be part of such an amazing panel of speakers!

How to Use Social Media to Raise Money Online

J Campbell Social Marketing

How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand.

Time For Social Media

Social Media Bird Brain

NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.

Media Relations Lessons from My Summer Vacation Fiasco

Kivi's Nonprofit Communications Blog

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. The woman in the beginning of this piece was also sharing on social media, by the way.). Use public social media accounts like Twitter and Instagram.

10 New Year’s Resolutions for Nonprofit Social Media Managers

J Campbell Social Marketing

This was certainly an interesting year to be a nonprofit social media manager. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian Election Tool Than Facebook, Senate Report Says.

Social Media Housekeeping

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Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Using Social Media for Social Good {Infographic}

J Campbell Social Marketing

Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts.

Which Nonprofit Causes Rule Social Media?

J Campbell Social Marketing

Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? The post Which Nonprofit Causes Rule Social Media?

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

Digital and Media Literacy

Public Sector Marketing 2.0

In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. Media Literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats. I would love to see an evolution occur where Media Literacy includes Digital Literacy and vice-versa, as I think they are inseparable in this day in age.

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Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. More Media Relations and Press Guidance.

April Action: Google Analytics, Social Media Strategies, and Growing Your Email List

Kivi's Nonprofit Communications Blog

Registration is $129 or free with an All-Access Pass Learn More and Register April 16 and 18: Social Media Strategies That Won’t Waste Your Time [Two-Part Webinar Series] Learn how to create and customize a social media strategy that works for you and your nonprofit in every way.

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on.

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Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. You Can Become a Media Darling, with Antionette Kerr. .

How to Plan a Media Tour to Tell Your Nonprofit’s Story

Kivi's Nonprofit Communications Blog

If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. break into a new media market. As you can see, a media tour isn’t a small lift.

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