Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Only 18% say that social media inspires them to give them most. Nonprofit Email Marketing Nonprofit Marketing Trends social media

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? . The answer is having a mapped out 2021 Nonprofit Social Media Marketing Calendar.

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How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

Tim came on my Facebook Live stream to share specific tips and steps to use your nonprofit CRM to create a social media ambassador program. How To Use Your Nonprofit CRM To Create A Social Media Ambassador Program . What is a social media ambassador program?

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Social Media and Newsletter Ideas for November 2020

Kivi's Nonprofit Communications Blog

Social media is great for these kinds of things. Nonprofit Communications Nonprofit Writing e-newsletters social mediaHave some gaps to fill in your editorial calendar for next month? The suggestions below should help! (If

Social Media and Newsletter Ideas for March 2021

Kivi's Nonprofit Communications Blog

If you need ideas for your newsletter articles or social media posts next month, then this post is for you! The post Social Media and Newsletter Ideas for March 2021 appeared first on Nonprofit Marketing Guide.

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Should You Put Social Media in Your Editorial Calendar?

Kivi's Nonprofit Communications Blog

Most nonprofits don’t put every social media post into their editorial calendars. Work social media into your content repurposing workflow. Create some simple rules or patterns for how you will repurpose the content above into social media and then follow those workflows.

Social Media and Newsletter Ideas for February 2021

Kivi's Nonprofit Communications Blog

No idea what you will talk about on social media next month? Unsure what to include in your newsletter? This post is for you! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. Anybody have a Social Media Audit template? This question keeps coming up in my orbits, and I haven’t seen many specific recipes or templates for social media audits (or more comprehensive digital audits).”.

How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

J Campbell Social Marketing

Social Media for Social Good Academy is OPEN for enrollment – for a very limited time! How to convert social media fans and followers into donors and long-term supporters? If we are spending all this time on social media, what are WE getting out of it?

3 Must-Have Elements of Social Media Content that Converts

J Campbell Social Marketing

Social Media for Social Good Academy is opening soon! It’s 2021, and the debate raging over whether or not nonprofits should use social media still persists. . While we will never get to 100% of our community and our donors using social media, why ignore this 25%? .

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This challenge is even more apparent on social media platforms like Facebook , Twitter, and Instagram. When used correctly, social media can be one of your most powerful tools for donor acquisition. Share engaging social media content.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Need some inspiration and specific examples of how to grow your donor base using social media? .

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. We don’t know the answer to this question, because many nonprofits aren’t using social media strategically, nor are they measuring what they are doing there. . A recent HubSpot survey found that while almost half (48%) of nonprofits believe that social media is very valuable, a vast majority (67%) have no social media strategy, policies, or goals documented.

Top Comms Channels and Social Media Sites for Nonprofits

Kivi's Nonprofit Communications Blog

The Big Six are email, website/blog, social media, events, PR/media relations, and direct mail. Top Social Media Sites in Order of Importance for Nonprofits.

Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . The belief is that a video must be polished, edited, and produced in order to get attention on social media. . People – your donors – use social media apps on their phone to check on issues they care about, find new information, and watch informative and entertaining videos.

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . Who are you talking to on social media? Which segments already make up your social media communities?

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? Her latest book is called “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” and it includes all the advice you need to create both a Social Media Blueprint and a Social Media Calendar. How can you build a social media ambassador program? Get “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” at Amazon now.

How to Make Your Media Pitches Camera Ready

Kivi's Nonprofit Communications Blog

So if media attention is a goal at your organization, it’s important to take a step back and think about how you can provide relevant visuals whenever you make a new announcement, launch a new campaign, or host an event. Create an Library on Your Online Media Page.

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6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. .

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness. The odds are that you will not appear enough to enrage or to annoy your social media followers.

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . Three billion people , around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. . There is a lot on the plate of the modern nonprofit social media manager. . How much time do you have to spend on social media?

Social Media Use Is Increasing During the Pandemic (Duh)

Kivi's Nonprofit Communications Blog

Back in March, IZEA Worldwide, Inc released a special report that examined how people thought they would use social media over the next few months or so if they were under a lockdown order. They found: 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus. At the top of any social media strategy should be building trust and influence. Nonprofit Social Media facebook Instagra

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. The post If I Were Launching a Social Media Strategy from Scratch. Nonprofit Social MediaFacebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups.

Social Media and Newsletter Ideas for December 2020

Kivi's Nonprofit Communications Blog

Stumped for what you can tweet in December or say in your email newsletter? We have you covered! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

Social Media and Newsletter Ideas for June 2020*

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. You can create a blog post around a quote or simply post one to social media. Nonprofit Writing blogging email newsletter social mediaThese writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

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15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. The post 15 Authentic Moments to Create on Social Media appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Social Media Facebook Live InstagramBut what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. 25 percent of journalists report that they use social media to make new contacts and 12 percent report that they have published stories based on information found on social media. Below are five strategies for using social media to your advantage in media relations.

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. In this free online training, you will learn: The key changes in the current s ocial media landscape that affect nonprofits; The three seismic shifts affecting donor behavior and preferences; How to make sense of the recent changes to Facebook’s business model – and what to do about them; Tools and apps for social media management and content creation.

How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

But what about your current social media followers? You don’t get the same kind of data back on a person by person basis from the social media companies. Segmenting to your organic social media followers is also limited. Each social media platform supplies basic demographic data to you under either an Analytics or Insights tab or tool. You can create a survey in your favorite survey tool and then share it on social media.

Social Media and Newsletter Ideas for September 2020

Kivi's Nonprofit Communications Blog

If you are looking to fill in your editorial calendar for September with social media updates, blog posts, newsletter articles, or more , w e have you covered. Have fun on social media translating your industry jargon into pirate terms and see if anyone knows what you mean.

Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way. It’s very akin to being a thought leader but with some elements that are special to social media. Nonprofit Social Media

Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements. What is an online press conference or media event? An online press conference or media event allows the organizer to invite a group of attendees to watch a live online video presentation.

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Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Using social media as a customer service channel, not just as a promotional one , was the most popular first step. The post Being More Social on Social Media: Where to Start? Nonprofit Social Media

Social Media and Newsletter Ideas for October 2020

Kivi's Nonprofit Communications Blog

Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Today’s post will help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. But, they are not the most important statistics to follow in your quest for social media success.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . Let’s get on social media!” I am building the Nonprofit Social Media Summit for people like you. . Passionate and interested in doing better on social media, but whipsawed at all the options available, not knowing what will work and what to focus you. Here are my top 10 reasons to attend the inaugural Nonprofit Social Media Summit ! .

Social Media and Newsletter Ideas for August 2020

Kivi's Nonprofit Communications Blog

Need writing ideas for social media, blog posts, newsletter articles, and more? Perfect for Instagram and other social media channels, this is a chance to post your best pictures. We have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

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11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success. I’m building an online training course for nonprofit social media managers just like you! Here are 11 simple ways you can grow your nonprofit social media followers, starting today.

[FREE MASTERCLASS] 3 Must-Have Elements of Social Media Content that Converts

J Campbell Social Marketing

How to start building a thriving social media community for your nonprofit right now – WITHOUT a big team, lots of tech overwhelm, or getting stuck on the question “What do I do next?”. How to create nonprofit social media content that actually converts?

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How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. Here are 15 Authentic Moments to Create on Social Media. Last year, 37% prioritized having internal conversations about social media as a service , rather than a billboard. This year, the top to-do is better matching content to the right social media channel. This year, rethinking their social media workflow topped the to-do list.

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar. COVID-19 is quickly rewriting the rules for how all of us are approaching our communications.