Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. And this year’s report — which surveyed 1,999 journalists — includes a number of takeaways that are valuable to nonprofit communicators who work with the media. Your path to media relations success isn’t paved with press releases.

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Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? In doing so, they have chosen to inject their voices into controversial topics — and run the risk of turning off potential donors and allies who hold differing opinions. It can help draw attention to your nonprofit from the news media, serve as an opportunity to advance your mission, and inspire supporters who agree with the statement to donate or take action. Media Relations

Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. When you have more time to write (and get approvals), you might depart from these basic structures and try something creative like a satirical press release or news story , an imagined commencement address or inaugural speech, a quiz , or a form that can’t be categorized like a series of provocative questions.

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Effective media relations relies on the same idea. They didn’t develop their reputations through sending cookie-cutter press releases a few times a year. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals. In my experience, reporters HATE getting generic releases.

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Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. That’s why the lead or opening paragraph of your next opinion editorial is so important. What events do you have on the calendar — holidays, anniversaries, movie premieres, legislative actions, report releases — that might create an opportunity for placing an op ed this year?

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. CDI’s story offers some lessons for nonprofit communicators: Your opinion matters — No matter your mission, your nonprofit stands for something.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. And knowing those rules can help your organization get the coverage it deserves, especially if you’re dealing with a reporter who is covering a sensitive issue relating to your organization or its mission. Media Relations

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5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. They take the easy step of sending a news release announcing their event — and they are disappointed when those pitches are ignored. The event helped him get a diverse array of opinions and put a local face on a statewide story.

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Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. Who do you think of first when you’re about to launch a new campaign or release a piece of important new research? In the not-so-distant past, that answer was easy: you wanted to reach the media. In some cases, they are also getting the media to notice without having to directly approach reporters or editors.

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How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. So when should you consider outsourcing your media relations work? An outside firm can use its experience in media relations to help you identify key messages and execute a campaign that will help explain your new plan to your target audiences. Outsourcing media relations can get expensive.

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Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements. What is an online press conference or media event? An online press conference or media event allows the organizer to invite a group of attendees to watch a live online video presentation.

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Our Top Posts from 2012

Kivi's Nonprofit Communications Blog

We’ll release the 2013 data and infographics on January 14, 2013. Newsjacking: The New Way to Get Media Attention. Media relations is changing, because the jobs of journalists are changing, and this book review explained how to capitalize on that. How Social Media and Fundraising Fit Together. Looking at this list, I see these trends: #1, #4, and #5 — 3 of the top 5 — were more provocative opinion or commentary. #2,