Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. Your path to media relations success isn’t paved with press releases.

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Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? In doing so, they have chosen to inject their voices into controversial topics — and run the risk of turning off potential donors and allies who hold differing opinions. Media Relations

Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Effective media relations relies on the same idea. They didn’t develop their reputations through sending cookie-cutter press releases a few times a year. In my experience, reporters HATE getting generic releases. Media Relations Nonprofit Communications

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Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. That’s why the lead or opening paragraph of your next opinion editorial is so important.

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. Media Relations

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5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations

Media 206

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. Who do you think of first when you’re about to launch a new campaign or release a piece of important new research?

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How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. So when should you consider outsourcing your media relations work? Outsourcing media relations can get expensive.

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Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements.

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Our Top Posts from 2012

Kivi's Nonprofit Communications Blog

We’ll release the 2013 data and infographics on January 14, 2013. Newsjacking: The New Way to Get Media Attention. Media relations is changing, because the jobs of journalists are changing, and this book review explained how to capitalize on that.