Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. This is my opinion.

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

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Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. approach to media relations from their upcoming book.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

Margot is an expert trainer on writing and placing opinion editorials. At the end of the 1990s, I worked for an advocacy organization that had – more or less – dropped opinion editorials from their communications strategies.

Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. Your path to media relations success isn’t paved with press releases.

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5 Steps to Op-Eds that Change Minds

Getting Attention

Opinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences. Regardless of the goal, you need to be able to state your opinion in one concise sentence.

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Work Our Audience-Driven News Climate

Getting Attention

Other examples abound, affecting news, feature, and opinion coverage. This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects.

10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website. They offer outside voices the opportunity to express opinions and share ideas in their own words.

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Lessons from the Boy Scouts Controversy: Be Prepared

Kivi's Nonprofit Communications Blog

But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. From a public relations perspective, the BSA was right to invite the President to address the Jamboree.

Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. In opinion editorial writing, however, the conventional wisdom may not apply.

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue.

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. That’s why the lead or opening paragraph of your next opinion editorial is so important.

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals.

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Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? In doing so, they have chosen to inject their voices into controversial topics — and run the risk of turning off potential donors and allies who hold differing opinions. Media Relations

Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. And opinion pages are often looking for writers to respond to or add opinions about timely topics. Media Relations Nonprofit Communication

Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

In addition to acting quickly and putting out positive messages, it’s important to avoid getting into a back and forth with Internet and social-media commenters who are trying to make you look bad by insulting you and twisting your words. Media Relations

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. Media Relations

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What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

There’s an adage in public relations that there’s no such thing as bad publicity. This is especially true in a digital media world, where errors can take on a much longer life than ever before. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations

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Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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Reader Favorites to Power Up Your Nonprofit Communications in 2010

Getting Attention

This year saw the explosion of social media, online video and mobile content. How to Write a Letter to the Editor that Gets Published and Read A letter to the editor is great alternative to a news story for nonprofits, giving your org the chance to state an opinion, offer an alternative viewpoint, or move someone to action, in your own words. We’ve friended, tweeted and absorbed more content on the web in 2009 than ever before.

Newsjacking: From Roadkill to Rock Stars

Kivi's Nonprofit Communications Blog

media relations presentation for NC ShowFest. Bear collisions were on the rise but not trending in the media before Tom’s photo of the dead bear went viral with over 400,000 views in 24 hours and a total of 3,003 shares.

How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. So when should you consider outsourcing your media relations work? Outsourcing media relations can get expensive.

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Tomorrow! Turn Your Experts Into Media Rock Stars

Kivi's Nonprofit Communications Blog

Every nonprofit has experts — but few nonprofits excel at getting their experts to share their opinions and perspectives regularly in the media. Join us on Tuesday, September 25, to learn how your nonprofit can turn your executive director — and other experts — into media rock stars during this BRAND NEW WEBINAR: Turn Your Executive Director into a Media Rock Sta r. Followed on social media.

Mixed Links for Nonprofit Communicators – September 7, 2018

Kivi's Nonprofit Communications Blog

We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. It’s time for Mixed Links… Angelina Harper shows you How To Tell A Story On Social Media That People Will Share. Zambra. Asheville, NC.

Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements.

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Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Key explanations for these findings (in my personal opinion). Upon using the CultureGPS app , (which is based on Hofstede’s research) Saudi Arabia scores very highly on collectivism relative to Japan, which in my opinion greatly explains the results.

Our Top Posts from 2012

Kivi's Nonprofit Communications Blog

Newsjacking: The New Way to Get Media Attention. Media relations is changing, because the jobs of journalists are changing, and this book review explained how to capitalize on that. How Social Media and Fundraising Fit Together.