According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations. MORE
Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations MORE
Kivi and I have talked in the past about using holidays and breaking news to get an organization more relevance and traction, and I must say I’ve been impressed with how local businesses and organizations have used the days leading up to the game for their social media and marketing. MORE
As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations. MORE
In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley of BC/DC Ideas shares some tips on becoming a thought leader and what being media savvy can do for your nonprofit. Mary Alice Holley. MORE
He also serves as Nonprofit Marketing Guide’s adviser on public relations. Media Relations Nonprofit CommunicationsWhen your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. MORE
Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. This means following key news outlets regularly — as well as paying attention to social media — to see what news is breaking. MORE
Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations MORE
Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations MORE
The op ed received media attention from The Associated Press and more than 300 outlets. Media Relations and Press media relations Nonprofit Communications nonprofit marketing op eds opinion editorials MORE
Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact. MORE
This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations MORE
You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Many of the posts focus on stories related to self help, finance, or national topics. He also serves as Nonprofit Marketing Guide’s adviser on public relations. MORE
Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. As the the world has changed, the importance of traditional media has waned considerably. Peter Panepento. MORE
A week later, I created this Media Brief for a drive time radio interview with our Executive Director and me. Just two weeks later, during Baltimore’s unrest in April 2015, we had another great media opportunity. We quickly issued a Media Brief including an overview of the meal delivery route, and contact info for relevant volunteers and staff members. Try a Creative Brief for Your Next Event or Media Op. MORE
The Results : Media folks get great content ideas and find what they need when they need it, leading to more and better coverage. Media Relations and Press doGooder video awards media relations Nonprofit Communications nonprofit marketing MORE
Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit. MORE
When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters. MORE
In addition to acting quickly and putting out positive messages, it’s important to avoid getting into a back and forth with Internet and social-media commenters who are trying to make you look bad by insulting you and twisting your words. Media Relations MORE
When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. Are you using social media or mobile technology in a new way? Media Relations MORE
Here is some advice on how you should prepare for some common situations: Meetings with print media journalists. Television, radio and digital media. Social media. Media Relations Nonprofit Communications MORE
The social media team at NASA had a blast with #RealGravity : Congrats to #Gravity for another win at the #Oscars2014 for best director! Follow Kerri Karvetski @ Company K Media’s board 2014 Oscar’s Campaigns & Communications on Pinterest. MORE
Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how. MORE
The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue. MORE
Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study. MORE
That’s why I’m surprised that one of the nonprofit world’s smartest marketing minds is choosing to play defense with his new effort to improve the way the media covers nonprofits. The media takes its role as watchdog seriously. Guest Bloggers Media Relations MORE
Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals. MORE
There’s an adage in public relations that there’s no such thing as bad publicity. This is especially true in a digital media world, where errors can take on a much longer life than ever before. He also serves as Nonprofit Marketing Guide’s adviser on public relations. MORE
Peter will be blogging and presenting webinars for our All-Access Pass Holders on how to get media attention for your organization. When you’re pitching a story to the media, words aren’t enough. Those that include multiple media elements outpace text releases by more than 5.5 MORE
David Meerman Scott has published a fast read all about the process in Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Amazon link). Then your part of the story gets repeated as other media outlets pick up the story. MORE
Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. By taking this approach, you won’t be reaching nearly as many media outlets with your pitches. Step 4: Identify Your Media Targets. MORE
Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. They also provide charities with opportunities to provide contact information, social media links, as well as details about their governance practices and diversity measures. This development matters if you’re looking to convince the media that your nonprofit has a positive story worth telling. Sites like GuideStar are important gateways for the media. MORE
That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications MORE
Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op eds MORE
This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Peter Panepento. MORE
This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Act quickly on media invitations to influence coverage. MORE
This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media Relations MORE
But I think it’s best to begin with an examination of the ‘nut graph ‘, since an effective nut graph not only helps sell your story to the media, but it is the key that unlocks many of the other elements of your release. Media Relations MORE
It’s more difficult than ever for nonprofits to get media coverage. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. He also serves as Nonprofit Marketing Guide’s adviser on public relations. MORE
The first is a PR pro’s nightmare: your organization missteps or makes a mistake and you become the center of a social- and traditional-media firestorm. The second is to create or become a part of an online sensation that makes your charity the darling of the social-media world. MORE
If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. True of false: We don’t have to share our IRS forms with the media. He also serves as Nonprofit Marketing Guide’s adviser on public relations. MORE
Let us know what PR and media relations questions you have and we’ll get you answers. It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. Sean Horrigan. MORE
Advocacy Fundraising Media Relations Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit PersonalityYesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. MORE
Media Relations Related Topics Kivi's Nonprofit Communications Blog
DECEMBER 8, 2016
Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations
Getting Attention
JUNE 5, 2014
Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.
Getting Attention
MARCH 27, 2014
Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact.
Kivi's Nonprofit Communications Blog
FEBRUARY 23, 2017
According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.
Kivi's Nonprofit Communications Blog
AUGUST 16, 2016
Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how.
Kivi's Nonprofit Communications Blog
JUNE 28, 2016
Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. By taking this approach, you won’t be reaching nearly as many media outlets with your pitches. Step 4: Identify Your Media Targets.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2016
This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations
Kivi's Nonprofit Communications Blog
AUGUST 3, 2016
In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley of BC/DC Ideas shares some tips on becoming a thought leader and what being media savvy can do for your nonprofit. Mary Alice Holley.
Kivi's Nonprofit Communications Blog
FEBRUARY 4, 2016
When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters.
Kivi's Nonprofit Communications Blog
JUNE 9, 2016
There’s an adage in public relations that there’s no such thing as bad publicity. This is especially true in a digital media world, where errors can take on a much longer life than ever before. He also serves as Nonprofit Marketing Guide’s adviser on public relations.
Kivi's Nonprofit Communications Blog
NOVEMBER 22, 2016
The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue.
Kivi's Nonprofit Communications Blog
OCTOBER 27, 2016
That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications
Kivi's Nonprofit Communications Blog
MAY 12, 2016
Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations
Kivi's Nonprofit Communications Blog
APRIL 28, 2016
He also serves as Nonprofit Marketing Guide’s adviser on public relations. Media Relations Nonprofit CommunicationsWhen your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage.
Kivi's Nonprofit Communications Blog
SEPTEMBER 1, 2016
When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. Are you using social media or mobile technology in a new way? Media Relations
Kivi's Nonprofit Communications Blog
MARCH 17, 2016
It’s more difficult than ever for nonprofits to get media coverage. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. He also serves as Nonprofit Marketing Guide’s adviser on public relations.
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2016
But I think it’s best to begin with an examination of the ‘nut graph ‘, since an effective nut graph not only helps sell your story to the media, but it is the key that unlocks many of the other elements of your release. Media Relations
Kivi's Nonprofit Communications Blog
JANUARY 12, 2016
Peter will be blogging and presenting webinars for our All-Access Pass Holders on how to get media attention for your organization. When you’re pitching a story to the media, words aren’t enough. Those that include multiple media elements outpace text releases by more than 5.5
Kivi's Nonprofit Communications Blog
JULY 28, 2015
As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations.
Getting Attention
FEBRUARY 16, 2012
Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op eds
Kivi's Nonprofit Communications Blog
JANUARY 26, 2017
In addition to acting quickly and putting out positive messages, it’s important to avoid getting into a back and forth with Internet and social-media commenters who are trying to make you look bad by insulting you and twisting your words. Media Relations
Kivi's Nonprofit Communications Blog
APRIL 27, 2017
This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media Relations
Kivi's Nonprofit Communications Blog
MARCH 31, 2016
Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. They also provide charities with opportunities to provide contact information, social media links, as well as details about their governance practices and diversity measures. This development matters if you’re looking to convince the media that your nonprofit has a positive story worth telling. Sites like GuideStar are important gateways for the media.
Kivi's Nonprofit Communications Blog
SEPTEMBER 17, 2015
That’s why I’m surprised that one of the nonprofit world’s smartest marketing minds is choosing to play defense with his new effort to improve the way the media covers nonprofits. The media takes its role as watchdog seriously. Guest Bloggers Media Relations
Kivi's Nonprofit Communications Blog
AUGUST 4, 2016
You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Many of the posts focus on stories related to self help, finance, or national topics. He also serves as Nonprofit Marketing Guide’s adviser on public relations.
Kivi's Nonprofit Communications Blog
JUNE 29, 2017
Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. This means following key news outlets regularly — as well as paying attention to social media — to see what news is breaking.
Kivi's Nonprofit Communications Blog
MARCH 17, 2015
This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Peter Panepento.
Kivi's Nonprofit Communications Blog
FEBRUARY 11, 2016
The social media team at NASA had a blast with #RealGravity : Congrats to #Gravity for another win at the #Oscars2014 for best director! Follow Kerri Karvetski @ Company K Media’s board 2014 Oscar’s Campaigns & Communications on Pinterest.
Kivi's Nonprofit Communications Blog
JULY 1, 2015
Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations
Kivi's Nonprofit Communications Blog
OCTOBER 13, 2016
Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.
Kivi's Nonprofit Communications Blog
JULY 21, 2016
If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. True of false: We don’t have to share our IRS forms with the media. He also serves as Nonprofit Marketing Guide’s adviser on public relations.
Kivi's Nonprofit Communications Blog
MAY 24, 2017
Here is some advice on how you should prepare for some common situations: Meetings with print media journalists. Television, radio and digital media. Social media. Media Relations Nonprofit Communications
Kivi's Nonprofit Communications Blog
FEBRUARY 1, 2012
Advocacy Fundraising Media Relations Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit PersonalityYesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity.
Getting Attention
APRIL 6, 2016
A week later, I created this Media Brief for a drive time radio interview with our Executive Director and me. Just two weeks later, during Baltimore’s unrest in April 2015, we had another great media opportunity. We quickly issued a Media Brief including an overview of the meal delivery route, and contact info for relevant volunteers and staff members. Try a Creative Brief for Your Next Event or Media Op.
Kivi's Nonprofit Communications Blog
JANUARY 28, 2015
Let us know what PR and media relations questions you have and we’ll get you answers. It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. Sean Horrigan.
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2015
Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. As the the world has changed, the importance of traditional media has waned considerably. Peter Panepento.
Kivi's Nonprofit Communications Blog
APRIL 23, 2015
The first is a PR pro’s nightmare: your organization missteps or makes a mistake and you become the center of a social- and traditional-media firestorm. The second is to create or become a part of an online sensation that makes your charity the darling of the social-media world.
Getting Attention
OCTOBER 13, 2011
The op ed received media attention from The Associated Press and more than 300 outlets. Media Relations and Press media relations Nonprofit Communications nonprofit marketing op eds opinion editorials
Kivi's Nonprofit Communications Blog
JANUARY 23, 2012
David Meerman Scott has published a fast read all about the process in Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Amazon link). Then your part of the story gets repeated as other media outlets pick up the story.
Kivi's Nonprofit Communications Blog
FEBRUARY 6, 2017
Kivi and I have talked in the past about using holidays and breaking news to get an organization more relevance and traction, and I must say I’ve been impressed with how local businesses and organizations have used the days leading up to the game for their social media and marketing.
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