Kivi's Nonprofit Communications Blog

SEPTEMBER 12, 2018

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

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Kivi's Nonprofit Communications Blog

DECEMBER 8, 2016

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

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Getting Attention

OCTOBER 10, 2018

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

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Kivi's Nonprofit Communications Blog

AUGUST 29, 2018

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. You Can Become a Media Darling, with Antionette Kerr. .

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Kivi's Nonprofit Communications Blog

AUGUST 2, 2017

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. The woman in the beginning of this piece was also sharing on social media, by the way.). Use public social media accounts like Twitter and Instagram.

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Kivi's Nonprofit Communications Blog

FEBRUARY 23, 2017

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

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Getting Attention

MARCH 27, 2014

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact.

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Kivi's Nonprofit Communications Blog

APRIL 4, 2018

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. approach to media relations from their upcoming book.

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Kivi's Nonprofit Communications Blog

AUGUST 1, 2018

You Can Become a Media Darling. The post Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations appeared first on Kivi's Nonprofit Communications Blog.

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Kivi's Nonprofit Communications Blog

NOVEMBER 30, 2017

For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters.

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Kivi's Nonprofit Communications Blog

AUGUST 16, 2016

Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 4, 2018

You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media. Learn about the three types of media and how you can get better at each of them.

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Kivi's Nonprofit Communications Blog

APRIL 2, 2018

Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits. Registration is $20 or Free when you pre-order the new book Modern Media Relations or with an All-Access Pass.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 6, 2017

Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? During this brand new 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

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Getting Attention

JANUARY 21, 2010

Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? In addition, it helps you gauge the ROI (return on investment) of your media relations work. I suggest you create a media log to record media relations activities and results.

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Getting Attention

SEPTEMBER 8, 2009

Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in.

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Getting Attention

JUNE 8, 2009

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.

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Getting Attention

FEBRUARY 2, 2010

PETA says it's wrong that Phil is subjected to the bright lights and crowds related to the Feb. In connecting Phil's rights with a national event, they secured broad mainstream media coverage of animal rights issues at no cost. Tags: Case Studies Media Relations and Press Nonprofit Communications Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention.

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Kivi's Nonprofit Communications Blog

NOVEMBER 29, 2018

Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Nonprofits face an uphill battle when they pitch stories to the media. Media Relations Nonprofit Communications

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Kivi's Nonprofit Communications Blog

SEPTEMBER 10, 2018

So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and treasured source. Media Relations Nonprofit Communications

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Kivi's Nonprofit Communications Blog

APRIL 26, 2018

Media relations is a lot like fundraising. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way. Research and understand my media outlet. Media Relations Nonprofit Communications

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Kivi's Nonprofit Communications Blog

OCTOBER 25, 2018

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker.

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Kivi's Nonprofit Communications Blog

JUNE 7, 2018

Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. For additional tips on preparing Board Members for interviews, check out Chapter 10 of my new book (Co-Authored with Peter Panenpento), Modern Media Relations for Nonprofits.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 18, 2018

Danielle Baldwin’s expert advice related to online newsrooms. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. Media RelationsWe’re back with more of L.

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Kivi's Nonprofit Communications Blog

JULY 26, 2018

If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. break into a new media market. As you can see, a media tour isn’t a small lift.

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Kivi's Nonprofit Communications Blog

AUGUST 24, 2017

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

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Kivi's Nonprofit Communications Blog

AUGUST 23, 2018

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 27, 2018

Have you ever noticed that some nonprofit leaders seem to be everywhere in the media? The cynical among us might dismiss their media success, saying that they get attention because they are good looking. When the media comes calling, they often are drawn to pretty faces, famous names, and big brands. After all, there are more than a few good-looking people who lead nonprofit organizations who don’t get a lot of media attention.

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Kivi's Nonprofit Communications Blog

DECEMBER 12, 2016

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications

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Kivi's Nonprofit Communications Blog

NOVEMBER 22, 2016

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue.

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Kivi's Nonprofit Communications Blog

MARCH 29, 2017

Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals.

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Kivi's Nonprofit Communications Blog

JULY 26, 2017

But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. From a public relations perspective, the BSA was right to invite the President to address the Jamboree.

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Kivi's Nonprofit Communications Blog

APRIL 27, 2017

This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media Relations

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Getting Attention

FEBRUARY 10, 2015

The Results : Media folks get great content ideas and find what they need when they need it, leading to more and better coverage. Media Relations and Press doGooder video awards media relations Nonprofit Communications nonprofit marketing

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Kivi's Nonprofit Communications Blog

SEPTEMBER 15, 2016

This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations

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Kivi's Nonprofit Communications Blog

OCTOBER 13, 2016

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.

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Kivi's Nonprofit Communications Blog

OCTOBER 27, 2016

That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications

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Kivi's Nonprofit Communications Blog

FEBRUARY 6, 2017

Kivi and I have talked in the past about using holidays and breaking news to get an organization more relevance and traction, and I must say I’ve been impressed with how local businesses and organizations have used the days leading up to the game for their social media and marketing.

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Kivi's Nonprofit Communications Blog

AUGUST 31, 2017

One of the least talked about — yet potentially most dangerous — of these tools is going “off the record” For most nonprofit media relations professionals, going off the record is rarely necessary. Media Relations

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Kivi's Nonprofit Communications Blog

OCTOBER 4, 2017

When should your nonprofit release a statement to the news media? It can help draw attention to your nonprofit from the news media, serve as an opportunity to advance your mission, and inspire supporters who agree with the statement to donate or take action. Media Relations

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Kivi's Nonprofit Communications Blog

MARCH 17, 2015

This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Peter Panepento.

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Kivi's Nonprofit Communications Blog

JULY 28, 2015

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations.

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Getting Attention

JULY 27, 2016

This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Act quickly on media invitations to influence coverage.

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