Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea. Let me be clear—My relationships are not the key to what defines my accomplishments in public relations.

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Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. But it breaks my heart that more Americans (and nonprofits) don’t appreciate the their power when it comes to the media. The Power of Media Relations—A Mini Case Study. This is an example of the power of media relations success.

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar. COVID-19 is quickly rewriting the rules for how all of us are approaching our communications.

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap. Authors Peter Panepento and Antionette Kerr, both former journalists, provide a set of concrete, doable steps for media relations success based on this clear definition of today’s broad-ranging media landscape : .

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Unfortunately, because media relations is often low on their priority list, nonprofits’ efforts in courting coverage are often ineffective and inefficient. Media Relations

Media Relations Lessons from My Summer Vacation Fiasco

Kivi's Nonprofit Communications Blog

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. Even though I wasn’t seeking media attention, I got it, resulting in my quote appearing online and/or in print in the Washington Post, the New York Times, the Miami Herald, the San Francisco Chronicle, Time Magazine, and a bunch of regional dailies and trade press. The woman in the beginning of this piece was also sharing on social media, by the way.).

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. If you don’t have a media relations plan or your plan just isn’t working, then our next Nonprofit Marketing Accelerator is for you! You Can Become a Media Darling, with Antionette Kerr. . Media Strategy and Start Getting Headlines.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how. Join us next Tuesday as we present: Modern Media Relations for Nonprofits: Creating a PR Strategy for Today’s World. Develop key messages that resonate with your audiences — and the media.

Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. The book will serve as your guide to successfully working with reporters, editors, and opinion makers and also prepare you for crises such as being inaccurately depicted in a story or on social media or being at the center of a controversy.

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. If your organization does not have a media relations strategy, the end of the year is a good time to create one. Dig Deeper: Stop Approaching Your Media Relations Like It’s 2007.

Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations

Kivi's Nonprofit Communications Blog

You Can Become a Media Darling. The post Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations appeared first on Kivi's Nonprofit Communications Blog. Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work. See examples of awesome nonprofit communications and learn what makes them great.

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Here's How to Measure Media Relations Impact

Getting Attention

Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? In addition, it helps you gauge the ROI (return on investment) of your media relations work. I suggest you create a media log to record media relations activities and results.

Hot Topics for September: Media Relations, Healthy Email Engagement, and Bequests Marketing

Kivi's Nonprofit Communications Blog

You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media. Learn about the three types of media and how you can get better at each of them. September 25: Turn Your Executive Director into a Media Rock Star. Find out how your nonprofit can turn your executive director — and other experts — into media rock stars.

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits. Registration is $20 or Free when you pre-order the new book Modern Media Relations or with an All-Access Pass. The post Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures appeared first on Kivi's Nonprofit Communications Blog.

Media Relations Planning — 11 Steps to Success

Getting Attention

Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in.

Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. And this year’s report — which surveyed 1,999 journalists — includes a number of takeaways that are valuable to nonprofit communicators who work with the media. Your path to media relations success isn’t paved with press releases.

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Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media

Kivi's Nonprofit Communications Blog

Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. Create a strategy for making media relations G.R.E.A.T.

State Department PR Expert Shares Steps to Media Relations Success

Getting Attention

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.

PETA's Media Relations Triump: Uses Groundhog Day as Animal Rights Platform

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PETA says it's wrong that Phil is subjected to the bright lights and crowds related to the Feb. In connecting Phil's rights with a national event, they secured broad mainstream media coverage of animal rights issues at no cost. Tags: Case Studies Media Relations and Press Nonprofit Communications Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

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The Results : Media folks get great content ideas and find what they need when they need it, leading to more and better coverage. Media Relations and Press doGooder video awards media relations Nonprofit Communications nonprofit marketing Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. So I’m always surprised that so few folks put it to work.

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Op Ed Writing Made Easy: Ideas for a Basic Structure

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Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op edMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share free tips and strategies. There is no formula for writing an op ed. You could write stream of consciousness and it could be terrific.

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Work Our Audience-Driven News Climate

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This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. To compete with these newcomers, traditional media outlets must stay closely attuned to their own audiences. Act quickly on media invitations to influence coverage. Think creatively about how to convey your messages in this media environment.

Move Your Nonprofit Agenda Forward with Opinion Editorials

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The op ed received media attention from The Associated Press and more than 300 outlets. Media Relations and Press media relations Nonprofit Communications nonprofit marketing op eds opinion editorialsI’m happy to welcome guest blogger, Margot Friedman, principal of Dupont Circle Communications. Margot is an expert trainer on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies.

Op Ed Writing: Countering Your Opponent’s Argument

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Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share free tips and strategies. Don’t say your opponent’s name. Don’t make the other side’s case for them.

Op Eds: Writing Leads that Grab Readers by the Lapels

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Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op edsGuest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies. Remember those posters in your high school hallway that said, “SEX!

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Attract News Coverage for Your Cause: Free Online Advice, Today Noon ET (6/12)

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Broadcast media still works…sometimes. And in an age of social media, some of you question whether you should continue your focus on traditional journalists. Sharpen your media strategy via this no-charge online discussion , hosted by the Chronicle of Philanthropy. Media Relations and Press Anne Singer chronicle of philanthropy nonprofit media relations

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The Secret Ingredient That Will Help Your Next Media Pitch Stand Out

Kivi's Nonprofit Communications Blog

Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Nonprofits face an uphill battle when they pitch stories to the media. One way to do that is to ask those you’re profiling in your newsletter, annual report and other content whether they’d be willing to talk to outside media in the future. Media Relations Nonprofit Communications

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How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. For additional tips on preparing Board Members for interviews, check out Chapter 10 of my new book (Co-Authored with Peter Panenpento), Modern Media Relations for Nonprofits. ” The post How to Prep a Board Member to Be a Media Ambassador in 10 Minutes appeared first on Kivi's Nonprofit Communications Blog. Media Relations Nonprofit Communications

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Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. So if you’re working to raise your organization’s media profile, this focus on year-end giving offers a great opportunity. Here are some steps you can take now to improve your chances of showing up in year-end media coverage. Media Relations

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on Thursday, September 7th. We’ve seen some sophisticated media relations plans.

Get More Media Coverage in 2017

Kivi's Nonprofit Communications Blog

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. During this insightful, one-hour webinar, you’ll get practical advice for how to get more media coverage for your organization in 2017 and beyond, with a particular focus on planning and executing strategies for: getting media coverage for your events.

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How to Write a Letter to the Editor that Gets Published and Read (Case Study)

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Ensure that your letter is reviewed by your organization’s media expert. Media Relations and Press content creation Crisis Communications letter to the editor media relations Mila Rosenthal Nonprofit Communications nonprofit marketingMila Rosenthal, Executive Director of HealthRight International , is a Letter to the Editor (LOE) expert with a significant record of success.

The 3 Ingredients You Need to Turn Your Expert Into a Thought Leader

Kivi's Nonprofit Communications Blog

Have you ever noticed that some nonprofit leaders seem to be everywhere in the media? The cynical among us might dismiss their media success, saying that they get attention because they are good looking. When the media comes calling, they often are drawn to pretty faces, famous names, and big brands. After all, there are more than a few good-looking people who lead nonprofit organizations who don’t get a lot of media attention.

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Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Danielle Baldwin’s expert advice related to online newsrooms. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses. Media RelationsWe’re back with more of L.

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How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. If your organization received a landmark gift — or if it has a longstanding donor who continues to make a difference — the holidays could offer a perfect hook for getting the media to pay attention. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations

How to Plan a Media Tour to Tell Your Nonprofit’s Story

Kivi's Nonprofit Communications Blog

If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. In recent months, I’ve been setting up media tours for nonprofits and foundations in which an executive or expert within the organization sets aside a day or two to meet informally with key reporters and editors — and these tours have generated some terrific results. break into a new media market.

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals. If you’ve read any of my other posts on media relations, you already know that I strongly advise against sending a generic release to your entire media list.

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PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

This is especially true if your role isn’t exclusively focused on media relations. If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, it’s hard to carve out the time to actually build relationships with reporters and editors. As a result, your media relations work largely focuses on sending out news releases.

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Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Whoever fills this role should have some experience in front of the camera — and you might consider providing them with media training so he or she is equipped to handle the heat. Have a media kit.

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10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. You can also look for opportunities to offer insights into new research or explore the implications of a new report or Census data that relates to your cause. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

Kivi and I have talked in the past about using holidays and breaking news to get an organization more relevance and traction, and I must say I’ve been impressed with how local businesses and organizations have used the days leading up to the game for their social media and marketing. They’ve done a great job making their social media match their greater marketing with an obvious all hands on deck surrounding the NFL Championship game and the Super Bowl.