A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

Media Relations Lessons from My Summer Vacation Fiasco

Kivi's Nonprofit Communications Blog

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. The woman in the beginning of this piece was also sharing on social media, by the way.). Use public social media accounts like Twitter and Instagram.

Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. approach to media relations from their upcoming book.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters.

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits. Registration is $20 or Free when you pre-order the new book Modern Media Relations or with an All-Access Pass.

Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media

Kivi's Nonprofit Communications Blog

Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? During this brand new 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

Here's How to Measure Media Relations Impact

Getting Attention

Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? In addition, it helps you gauge the ROI (return on investment) of your media relations work. I suggest you create a media log to record media relations activities and results.

Media Relations Planning — 11 Steps to Success

Getting Attention

Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in.

State Department PR Expert Shares Steps to Media Relations Success

Getting Attention

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.

PETA's Media Relations Triump: Uses Groundhog Day as Animal Rights Platform

Getting Attention

PETA says it's wrong that Phil is subjected to the bright lights and crowds related to the Feb. In connecting Phil's rights with a national event, they secured broad mainstream media coverage of animal rights issues at no cost. Tags: Case Studies Media Relations and Press Nonprofit Communications Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention.

5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

Media relations is a lot like fundraising. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way. Research and understand my media outlet. Media Relations Nonprofit Communications

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Work Our Audience-Driven News Climate

Getting Attention

This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Act quickly on media invitations to influence coverage.

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

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Lessons from the Boy Scouts Controversy: Be Prepared

Kivi's Nonprofit Communications Blog

But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. From a public relations perspective, the BSA was right to invite the President to address the Jamboree.

Get More Media Coverage in 2017

Kivi's Nonprofit Communications Blog

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications

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PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media Relations

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals.

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How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

The Results : Media folks get great content ideas and find what they need when they need it, leading to more and better coverage. Media Relations and Press doGooder video awards media relations Nonprofit Communications nonprofit marketing

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How and When to Use ‘Off the Record’ Conversations With the Media

Kivi's Nonprofit Communications Blog

One of the least talked about — yet potentially most dangerous — of these tools is going “off the record” For most nonprofit media relations professionals, going off the record is rarely necessary. Media Relations

6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Kivi's Nonprofit Communications Blog

Media Relations Nonprofit CommunicationsRecently, when one of our clients faced an unexpected problem, my business partner, Scott Westcott, offered a rather unexpected anecdote to help them navigate the solution.

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How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

Kivi and I have talked in the past about using holidays and breaking news to get an organization more relevance and traction, and I must say I’ve been impressed with how local businesses and organizations have used the days leading up to the game for their social media and marketing.

Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? It can help draw attention to your nonprofit from the news media, serve as an opportunity to advance your mission, and inspire supporters who agree with the statement to donate or take action. Media Relations

Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. This means following key news outlets regularly — as well as paying attention to social media — to see what news is breaking.

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.

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Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

In addition to acting quickly and putting out positive messages, it’s important to avoid getting into a back and forth with Internet and social-media commenters who are trying to make you look bad by insulting you and twisting your words. Media Relations

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10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications

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Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op edMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

Here is some advice on how you should prepare for some common situations: Meetings with print media journalists. Television, radio and digital media. Social media. Media Relations Nonprofit Communications

How to Establish Thought Leadership within Your Nonprofit

Kivi's Nonprofit Communications Blog

In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley of BC/DC Ideas shares some tips on becoming a thought leader and what being media savvy can do for your nonprofit. Mary Alice Holley.

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Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

The op ed received media attention from The Associated Press and more than 300 outlets. Media Relations and Press media relations Nonprofit Communications nonprofit marketing op eds opinion editorials

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. By taking this approach, you won’t be reaching nearly as many media outlets with your pitches. Step 4: Identify Your Media Targets.

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

The 5 Things You Need In Your Nonprofit’s Online Newsroom

Kivi's Nonprofit Communications Blog

When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters.

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More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

Peter will be blogging and presenting webinars for our All-Access Pass Holders on how to get media attention for your organization. When you’re pitching a story to the media, words aren’t enough. Those that include multiple media elements outpace text releases by more than 5.5

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. Are you using social media or mobile technology in a new way? Media Relations

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True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. True of false: We don’t have to share our IRS forms with the media. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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