Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. You Can Become a Media Darling, with Antionette Kerr. .

Media Relations Lessons from My Summer Vacation Fiasco

Kivi's Nonprofit Communications Blog

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. The woman in the beginning of this piece was also sharing on social media, by the way.). Use public social media accounts like Twitter and Instagram.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact.

Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. approach to media relations from their upcoming book.

Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations

Kivi's Nonprofit Communications Blog

You Can Become a Media Darling. The post Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations appeared first on Kivi's Nonprofit Communications Blog.

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Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how.

Hot Topics for September: Media Relations, Healthy Email Engagement, and Bequests Marketing

Kivi's Nonprofit Communications Blog

You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media. Learn about the three types of media and how you can get better at each of them.

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits. Registration is $20 or Free when you pre-order the new book Modern Media Relations or with an All-Access Pass.

Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media

Kivi's Nonprofit Communications Blog

Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? During this brand new 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

Here's How to Measure Media Relations Impact

Getting Attention

Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? In addition, it helps you gauge the ROI (return on investment) of your media relations work. I suggest you create a media log to record media relations activities and results.

Media Relations Planning — 11 Steps to Success

Getting Attention

Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in.

State Department PR Expert Shares Steps to Media Relations Success

Getting Attention

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.

PETA's Media Relations Triump: Uses Groundhog Day as Animal Rights Platform

Getting Attention

PETA says it's wrong that Phil is subjected to the bright lights and crowds related to the Feb. In connecting Phil's rights with a national event, they secured broad mainstream media coverage of animal rights issues at no cost. Tags: Case Studies Media Relations and Press Nonprofit Communications Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention.

The Secret Ingredient That Will Help Your Next Media Pitch Stand Out

Kivi's Nonprofit Communications Blog

Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Nonprofits face an uphill battle when they pitch stories to the media. Media Relations Nonprofit Communications

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Expert Advice about Online Newsrooms, Part 1: Great Content

Kivi's Nonprofit Communications Blog

So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and treasured source. Media Relations Nonprofit Communications

5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

Media relations is a lot like fundraising. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way. Research and understand my media outlet. Media Relations Nonprofit Communications

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How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker.

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How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. For additional tips on preparing Board Members for interviews, check out Chapter 10 of my new book (Co-Authored with Peter Panenpento), Modern Media Relations for Nonprofits.

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Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Danielle Baldwin’s expert advice related to online newsrooms. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. Media RelationsWe’re back with more of L.

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How to Plan a Media Tour to Tell Your Nonprofit’s Story

Kivi's Nonprofit Communications Blog

If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. break into a new media market. As you can see, a media tour isn’t a small lift.

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

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Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

The 3 Ingredients You Need to Turn Your Expert Into a Thought Leader

Kivi's Nonprofit Communications Blog

Have you ever noticed that some nonprofit leaders seem to be everywhere in the media? The cynical among us might dismiss their media success, saying that they get attention because they are good looking. When the media comes calling, they often are drawn to pretty faces, famous names, and big brands. After all, there are more than a few good-looking people who lead nonprofit organizations who don’t get a lot of media attention.

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Get More Media Coverage in 2017

Kivi's Nonprofit Communications Blog

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications

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How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue.

5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals.

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Lessons from the Boy Scouts Controversy: Be Prepared

Kivi's Nonprofit Communications Blog

But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. From a public relations perspective, the BSA was right to invite the President to address the Jamboree.

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media Relations

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

The Results : Media folks get great content ideas and find what they need when they need it, leading to more and better coverage. Media Relations and Press doGooder video awards media relations Nonprofit Communications nonprofit marketing

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How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.

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10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications

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How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

Kivi and I have talked in the past about using holidays and breaking news to get an organization more relevance and traction, and I must say I’ve been impressed with how local businesses and organizations have used the days leading up to the game for their social media and marketing.

How and When to Use ‘Off the Record’ Conversations With the Media

Kivi's Nonprofit Communications Blog

One of the least talked about — yet potentially most dangerous — of these tools is going “off the record” For most nonprofit media relations professionals, going off the record is rarely necessary. Media Relations

Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? It can help draw attention to your nonprofit from the news media, serve as an opportunity to advance your mission, and inspire supporters who agree with the statement to donate or take action. Media Relations

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Peter Panepento.

Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations.

Work Our Audience-Driven News Climate

Getting Attention

This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Act quickly on media invitations to influence coverage.