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According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations. MORE
Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling. MORE
However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap. MORE
Kivi and I have talked in the past about using holidays and breaking news to get an organization more relevance and traction, and I must say I’ve been impressed with how local businesses and organizations have used the days leading up to the game for their social media and marketing. MORE
We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media. MORE
Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits. Registration is $20 or Free when you pre-order the new book Modern Media Relations or with an All-Access Pass. MORE
It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar. MORE
Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations MORE
The op ed received media attention from The Associated Press and more than 300 outlets. Media Relations and Press media relations Nonprofit Communications nonprofit marketing op eds opinion editorials MORE
Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact. MORE
Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here. MORE
This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations MORE
Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Nonprofits face an uphill battle when they pitch stories to the media. Media Relations Nonprofit Communications MORE
Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op edMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. MORE
You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media. Learn about the three types of media and how you can get better at each of them. MORE
The Results : Media folks get great content ideas and find what they need when they need it, leading to more and better coverage. Media Relations and Press doGooder video awards media relations Nonprofit Communications nonprofit marketing MORE
Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. MORE
Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit. MORE
For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. MORE
You Can Become a Media Darling. The post Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations appeared first on Kivi's Nonprofit Communications Blog. MORE
That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. Your path to media relations success isn’t paved with press releases. MORE
Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? In addition, it helps you gauge the ROI (return on investment) of your media relations work. I suggest you create a media log to record media relations activities and results. MORE
It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker. MORE
If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. break into a new media market. As you can see, a media tour isn’t a small lift. MORE
Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how. MORE
PETA says it's wrong that Phil is subjected to the bright lights and crowds related to the Feb. In connecting Phil's rights with a national event, they secured broad mainstream media coverage of animal rights issues at no cost. Tags: Case Studies Media Relations and Press Nonprofit Communications Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention. MORE
The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue. MORE
Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study. MORE
Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals. MORE
Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? During this brand new 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts. MORE
Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts. MORE
Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. For additional tips on preparing Board Members for interviews, check out Chapter 10 of my new book (Co-Authored with Peter Panenpento), Modern Media Relations for Nonprofits. MORE
That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications MORE
Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op eds MORE
This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Act quickly on media invitations to influence coverage. MORE
This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media Relations MORE
Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in. MORE
Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. approach to media relations from their upcoming book. MORE
But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. From a public relations perspective, the BSA was right to invite the President to address the Jamboree. MORE
One of the least talked about — yet potentially most dangerous — of these tools is going “off the record” For most nonprofit media relations professionals, going off the record is rarely necessary. Media Relations MORE
The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. The woman in the beginning of this piece was also sharing on social media, by the way.). Use public social media accounts like Twitter and Instagram. MORE
The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. You Can Become a Media Darling, with Antionette Kerr. . MORE
Danielle Baldwin’s expert advice related to online newsrooms. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. Media RelationsWe’re back with more of L. MORE
Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications MORE
Media Relations Related Topics Kivi's Nonprofit Communications Blog
MARCH 26, 2020
It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar.
Kivi's Nonprofit Communications Blog
SEPTEMBER 12, 2018
Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. During this 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.
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Getting Attention
MARCH 27, 2014
Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact.
Getting Attention
JUNE 5, 2014
Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.
Kivi's Nonprofit Communications Blog
DECEMBER 8, 2016
Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations
Getting Attention
OCTOBER 10, 2018
However, there’s one communications method that remains poorly utilized by most organizations—media relations. Now—thanks to the practical guidance in Modern Media Relations for Nonprofits —you can close this gap.
Kivi's Nonprofit Communications Blog
FEBRUARY 23, 2017
According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.
Kivi's Nonprofit Communications Blog
AUGUST 29, 2018
The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. You Can Become a Media Darling, with Antionette Kerr. .
Kivi's Nonprofit Communications Blog
APRIL 4, 2018
Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. approach to media relations from their upcoming book.
Kivi's Nonprofit Communications Blog
AUGUST 16, 2016
Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how.
Kivi's Nonprofit Communications Blog
NOVEMBER 30, 2017
For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters.
Kivi's Nonprofit Communications Blog
AUGUST 1, 2018
You Can Become a Media Darling. The post Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
SEPTEMBER 4, 2018
You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media. Learn about the three types of media and how you can get better at each of them.
Kivi's Nonprofit Communications Blog
APRIL 2, 2018
Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits. Registration is $20 or Free when you pre-order the new book Modern Media Relations or with an All-Access Pass.
Kivi's Nonprofit Communications Blog
JUNE 25, 2019
That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. Your path to media relations success isn’t paved with press releases.
Kivi's Nonprofit Communications Blog
SEPTEMBER 6, 2017
Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? During this brand new 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.
Getting Attention
JANUARY 21, 2010
Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? In addition, it helps you gauge the ROI (return on investment) of your media relations work. I suggest you create a media log to record media relations activities and results.
Getting Attention
SEPTEMBER 8, 2009
Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in.
Getting Attention
JUNE 8, 2009
Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.
Getting Attention
FEBRUARY 2, 2010
PETA says it's wrong that Phil is subjected to the bright lights and crowds related to the Feb. In connecting Phil's rights with a national event, they secured broad mainstream media coverage of animal rights issues at no cost. Tags: Case Studies Media Relations and Press Nonprofit Communications Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention.
Getting Attention
FEBRUARY 10, 2015
The Results : Media folks get great content ideas and find what they need when they need it, leading to more and better coverage. Media Relations and Press doGooder video awards media relations Nonprofit Communications nonprofit marketing
Kivi's Nonprofit Communications Blog
NOVEMBER 29, 2018
Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Nonprofits face an uphill battle when they pitch stories to the media. Media Relations Nonprofit Communications
Kivi's Nonprofit Communications Blog
OCTOBER 25, 2018
It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. Media RelationsFlickr Creative Commons photo by Steve Baker.
Kivi's Nonprofit Communications Blog
JUNE 7, 2018
Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. For additional tips on preparing Board Members for interviews, check out Chapter 10 of my new book (Co-Authored with Peter Panenpento), Modern Media Relations for Nonprofits.
Getting Attention
MARCH 15, 2013
Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op edMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.
Kivi's Nonprofit Communications Blog
DECEMBER 12, 2016
Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. Media Relations Nonprofit Communications
Kivi's Nonprofit Communications Blog
AUGUST 24, 2017
We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.
Getting Attention
JULY 27, 2016
This is happening because traditional media is still adjusting to the internet’s impact. Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Act quickly on media invitations to influence coverage.
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2018
Danielle Baldwin’s expert advice related to online newsrooms. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. Media RelationsWe’re back with more of L.
Getting Attention
OCTOBER 13, 2011
The op ed received media attention from The Associated Press and more than 300 outlets. Media Relations and Press media relations Nonprofit Communications nonprofit marketing op eds opinion editorials
Kivi's Nonprofit Communications Blog
JULY 26, 2018
If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. break into a new media market. As you can see, a media tour isn’t a small lift.
Getting Attention
JULY 25, 2013
Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.
Kivi's Nonprofit Communications Blog
NOVEMBER 22, 2016
The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue.
Kivi's Nonprofit Communications Blog
APRIL 27, 2017
This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media Relations
Kivi's Nonprofit Communications Blog
JULY 26, 2017
But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. From a public relations perspective, the BSA was right to invite the President to address the Jamboree.
Kivi's Nonprofit Communications Blog
MARCH 29, 2017
Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2016
This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations
Kivi's Nonprofit Communications Blog
AUGUST 31, 2017
One of the least talked about — yet potentially most dangerous — of these tools is going “off the record” For most nonprofit media relations professionals, going off the record is rarely necessary. Media Relations
Kivi's Nonprofit Communications Blog
AUGUST 23, 2018
Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.
Kivi's Nonprofit Communications Blog
FEBRUARY 6, 2017
Kivi and I have talked in the past about using holidays and breaking news to get an organization more relevance and traction, and I must say I’ve been impressed with how local businesses and organizations have used the days leading up to the game for their social media and marketing.
Kivi's Nonprofit Communications Blog
OCTOBER 13, 2016
Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.
Kivi's Nonprofit Communications Blog
OCTOBER 27, 2016
That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications
Getting Attention
FEBRUARY 16, 2012
Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op eds
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