A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions. Media Relations

Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

Trending Sources

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how.

Lessons from the Boy Scouts Controversy: Be Prepared

Kivi's Nonprofit Communications Blog

But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. From a public relations perspective, the BSA was right to invite the President to address the Jamboree.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. By taking this approach, you won’t be reaching nearly as many media outlets with your pitches. Step 4: Identify Your Media Targets.

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals.

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How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations

The 5 Things You Need In Your Nonprofit’s Online Newsroom

Kivi's Nonprofit Communications Blog

When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters.

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How to Establish Thought Leadership within Your Nonprofit

Kivi's Nonprofit Communications Blog

In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley of BC/DC Ideas shares some tips on becoming a thought leader and what being media savvy can do for your nonprofit. Mary Alice Holley.

What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

There’s an adage in public relations that there’s no such thing as bad publicity. This is especially true in a digital media world, where errors can take on a much longer life than ever before. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue.

5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations

10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications

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A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

He also serves as Nonprofit Marketing Guide’s adviser on public relations. Media Relations Nonprofit CommunicationsWhen your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage.

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. Are you using social media or mobile technology in a new way? Media Relations

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. This means following key news outlets regularly — as well as paying attention to social media — to see what news is breaking.

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Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op eds

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Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

But I think it’s best to begin with an examination of the ‘nut graph ‘, since an effective nut graph not only helps sell your story to the media, but it is the key that unlocks many of the other elements of your release. Media Relations

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Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations.

More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

Peter will be blogging and presenting webinars for our All-Access Pass Holders on how to get media attention for your organization. When you’re pitching a story to the media, words aren’t enough. Those that include multiple media elements outpace text releases by more than 5.5

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. They also provide charities with opportunities to provide contact information, social media links, as well as details about their governance practices and diversity measures. This development matters if you’re looking to convince the media that your nonprofit has a positive story worth telling. Sites like GuideStar are important gateways for the media.

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Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

In addition to acting quickly and putting out positive messages, it’s important to avoid getting into a back and forth with Internet and social-media commenters who are trying to make you look bad by insulting you and twisting your words. Media Relations

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Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media

Kivi's Nonprofit Communications Blog

Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? During this brand new 60-minute webinar , you’ll learn how to: Coordinate owned and paid media to support your earned media efforts.

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media Relations

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Nonprofits Should Play Offense, Not Defense, to Improve Reputation

Kivi's Nonprofit Communications Blog

That’s why I’m surprised that one of the nonprofit world’s smartest marketing minds is choosing to play defense with his new effort to improve the way the media covers nonprofits. The media takes its role as watchdog seriously. Guest Bloggers Media Relations

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Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Peter Panepento.

When Reporters Are Looking for You: How to Respond to Journalists’ Queries

Kivi's Nonprofit Communications Blog

You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Many of the posts focus on stories related to self help, finance, or national topics. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Kivi's Nonprofit Communications Blog

The social media team at NASA had a blast with #RealGravity : Congrats to #Gravity for another win at the #Oscars2014 for best director! Follow Kerri Karvetski @ Company K Media’s board 2014 Oscar’s Campaigns & Communications on Pinterest.

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. True of false: We don’t have to share our IRS forms with the media. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Advocacy Fundraising Media Relations Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit PersonalityYesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity.

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Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

Let us know what PR and media relations questions you have and we’ll get you answers. It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. Sean Horrigan.

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Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

A week later, I created this Media Brief for a drive time radio interview with our Executive Director and me. Just two weeks later, during Baltimore’s unrest in April 2015, we had another great media opportunity. We quickly issued a Media Brief including an overview of the meal delivery route, and contact info for relevant volunteers and staff members. Try a Creative Brief for Your Next Event or Media Op.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. As the the world has changed, the importance of traditional media has waned considerably. Peter Panepento.

2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

The first is a PR pro’s nightmare: your organization missteps or makes a mistake and you become the center of a social- and traditional-media firestorm. The second is to create or become a part of an online sensation that makes your charity the darling of the social-media world.

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