Social Media Planning: It’s All About Engagement
A Small Change
SEPTEMBER 8, 2010
Have you ever experienced the moment where you are asked to explain what your plan is? I recently had a group of volunteers I was working regarding social media, and the first thing everyone wanted to do was create a fool-proof plan. I realized that it was because everyone was viewing social media in the same they viewed any other marketing project–create a plan and push it out to your audience. Social media is all about community-building and engagement.