How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

Social Media for Social Good Academy is OPEN FOR ENROLLMENT! We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. . No WONDER you’re tired, discouraged, and maybe even disillusioned with social media. .

Social Media Planning: It’s All About Engagement

A Small Change

Have you ever experienced the moment where you are asked to explain what your plan is? I recently had a group of volunteers I was working regarding social media, and the first thing everyone wanted to do was create a fool-proof plan. I realized that it was because everyone was viewing social media in the same they viewed any other marketing project–create a plan and push it out to your audience. Social media is all about community-building and engagement.

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3 Questions To Ask Before You Build Your Social Media Plan

Diva Marketing Blog

Ask two people if you should include social media as a part of your business communication strategy and you'll get at least three different answers. She reminds us that for social media to be effective it circle backs to building a strategy that takes into account not only business goals (that can be measured) but understand where your customers are, as I like to say, hangin' out on the social web. . 3 Questions To Ask Before You Build Your Social Media Plan.

There’s More to Nonprofit Marketing than Social Media

Getting Attention

A few months ago I was invited by the folks at the Frogloop blog to guest author on a social media issue. For those of you who don’t know it, Frogloop is a high-value resource focused mostly on social media. As you would expect, I was asked to write on social media.

Writing a strategic social media engagement plan

Public Sector Marketing 2.0

I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. The answer unfortunately is “it really depends” Over the years I have continually tried to update and improve my Strategic Social Media Engagement Workbook based on what I learned from my actual experiences consulting for a variety of organizations from those sectors. Social Media Presence Audit.

Nonprofit Fundraising: 5 Ways to Expand Community Engagement

Ann Green

But, planning and executing effective fundraisers is not an easy task to juggle while pursuing your mission. Social Media Fundraising. By using the powerful features of social media fundraising, your nonprofit can create stronger ties between your organization, your donors, and your community. Social Media Fundraising. The useful aspects of social media have allowed for two very prominent nonprofit fundraising techniques to stem from this central concept: Crowdfunding.

NONPROFIT BRANDING: Protecting Your Brand From Media Misfires

NonProfit Branding

Tips to protect the brand when your nonprofit is covered by mass media : • planning the sequence with which you move your information; • anticipating possible exploitation of your message; • dealing with toxic media coverage – when you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized managing news mass media Nonprofit marketing VisABILITY

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How to Get the Respect You Deserve As a Nonprofit Social Media Manager

J Campbell Social Marketing

Some people think that social media marketers get to play around on Facebook and Instagram all day and call it a job. How can nonprofit social media managers showcase the work that we do and get the respect that we deserve? Maybe you’ve got a great social media plan, but not a lot of internal support. How can you get the rest of the organization to rally around the importance of your plan and contribute?

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. We don’t know the answer to this question, because many nonprofits aren’t using social media strategically, nor are they measuring what they are doing there. . A recent HubSpot survey found that while almost half (48%) of nonprofits believe that social media is very valuable, a vast majority (67%) have no social media strategy, policies, or goals documented.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s end it the right way with some Mixed Links… Looking to add a little spark to your social media plans? Try these 4 Easy Ways to Take Social Media Marketing to the Next Level. But when you do, make sure you use these 12 Quick Editing Tips for Social Media Managers. Penrose. Oakland, CA. Did you have a good week? Find out What Can We Learn From a Boosted Facebook Post with 545 Shares.

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Take Initiative

A Small Change

Think about doing a thank you campaign or working on a social media plan. Related posts: Social Media Planning: It’s All About Engagement Using Board Members to Fundraise: Part 2 The Art of Phone Follow Up The Fundraising Advantage. I am not a particularly brilliant or innovative person nor am I fabulously talented or charismatic. Any success that I have had I’d contribute to a God that cares about me, great friends, and initiative.

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Take Initiative

A Small Change

Think about doing a thank you campaign or working on a social media plan. I am not a particularly brilliant or innovative person nor am I fabulously talented or charismatic. Any success that I have had I’d contribute to a God that cares about me, great friends, and initiative. I am baffled by how many people will only do exactly what they are told or asked to do and nothing more. If you want to be successful, find a way to do more than is expected and asked of you.

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Day in the Life of a Nonprofit Communicator – Jessica Wuensch

Kivi's Nonprofit Communications Blog

In her role, she manages all of GivingPoint’s social media accounts, email communications, and external marketing efforts, and aims for a clear and consistent branding and messaging. Today by noon I have finalized the design and language of a couple documents, worked on social media planning, and sent out an important email to parents. Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators!

Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

( Watch author interview video : Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.). There are two major paralysis points that detour orgs from putting social media tools to work most productively. Keeping up with the evolving social media landscape. Social Media 101 Social Media Tactics for Nonprofits Chad Norman Melanie Mathos

Media Relations Planning — 11 Steps to Success

Getting Attention

Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in.

Social Media Road Map—Book Giveaway

Getting Attention

Noland Hoshino, Zan McColloch-Lussier and Ash Shepherd teamed up to produce the Social Media Road Map , an all-you-need-but-not more mini-guide to help nonprofits like yours plan, implement and measure your social media engagement. Even better, they’re offering a free copy to the first 5 of you who share your hopes for your social media work here. The passport-sized guide features all you need for basic social media planning and execution, but nothing more.

Training: Getting More Media Attention

Kivi's Nonprofit Communications Blog

Our September E-Clinic is all about getting your nonprofit and good cause more media exposure, and registration is now open! During this month-long e-clinic, you’ll get the training and coaching you need to learn how to get the media interested in your organization and your cause today.

Plan Ahead with Your Proposals

A Small Change

Other times it is valuable to take a step back and think about what your long-term plan is going to be. It is important to know what kind of funder you are working with so you can plan accordingly. When you have a plan like this you can strategize about when and how you approach your funders. Work with your program staff and make sure that they are aware of your overall plan and on board with it.

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

If you say you want to try online fundraising this year, or crowdfunding, or social media marketing, put aside some money to explore new tools and get some help implementing them. Yes, organic (unpaid) reach on social media channels is WAY down. Many, many nonprofits and businesses and causes and individuals are using social media, email, blogging, and more to tell their stories, connect with customers and donors, and do business and raise money.

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Jennifer has more than 10 years of experience in media relations for both nationally focused non-profits such as the Academy of General Dentistry and the American Dietetic Association and global corporations such as DuPont Nutrition & Health. The PR department oversees the social media on campus so I hit all of our accounts to see if anything needs a response. We’re able to help pitch speakers to the media or just make sure that we’re publicizing things via Twitter.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle ). The financial investments need not be significant, but the return on investment could be huge with some planning and some creativity.

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Kivi's Nonprofit Communications Blog

Creating a social media plan that includes promoting your campaign to your audience , reaching out to high-profile supporters, local celebrities, and the media. Developing and sending a press release to relevant media outlets (both online and off). Tag fundraisers and donors on social media with genuine expression of thankfulness for their generosity. Stay in touch on social media. Candace Cody.

New Resource: Nonprofit Marketing Zone

Kivi's Nonprofit Communications Blog

For example, if you click on Social Media , you find not only the most recent blog posts but the best ones, according to social signals across the network such as: - What should be in your association’s social media plan? Tips for Giving Social Media Projects to Interns.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. But if your organization is interested in having its messages connect with your ideal audiences — and if it wants more success landing meaningful media coverage — it’s time to ditch “spray and pray” and get more surgical in your approach. By taking this approach, you won’t be reaching nearly as many media outlets with your pitches.

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Show Your Donors How Much You Care About Them

Ann Green

Create a thank you plan to help you with this. You can do this with a regular newsletter (both email and print) and short updates by mail, email, and social media. Planning ahead is a must here. How much do you care about your donors? I’m sure your intentions are good and you think you care about your donors, but your donor communication doesn’t always reflect that. Your donors showed they care about your cause by giving to your organization.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Baldrick’s Foundatio n, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. Baldrick’s Foundation uses social media to raise thousands of dollars and engage thousands of supporters. In today’s post, I will discuss how they use Online Brand Ambassadors and free tools offered to nonprofits by Google, as well as their future plans and their advice for small nonprofits struggling to build a community on social media.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. ” That query, if you are a nonprofit or a small business, can be tricky to answer, unless you started with a plan and with some measurable goals that can be stood next to what you have in fact done. And sometimes, what you want done can get a nice push from social media but social media won’t necessarily do the heavy hauling.

How Nonprofits Can Use Facebook

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Remember: Social media isn't marketing, it's a way to build a relationship with your audience. Don't set up a social media profile and then walk away. There is no one-size-fits-all social media plan -- find the posting frequency and style that works for your organization and supporters. Have a strategy. Be sure you're connecting on human level. You have to awaken the heart to arouse the mind. Tell real stories to connect with your audience and cultivate your community.

Taming the Special Event Monster

Fundraising Coach

It is time to take that first step towards planning your special event. Last year Careercast.com tagged event planning as the 8 th most stressful job in the world – no wonder you find creating special events intimidating! That is understandable, and I help them ease their jitters by giving them the SMART System of event planning. The SMART System allows you to create successful events with far less stress than they have experienced in their past event planning attempts.

7 steps to measuring what you’re doing with social media

Nonprofit Marketing Blog

They offered seven important steps to creating a social media plan that drives results you can actually measure: 1. What are you actually trying to do with social media to advance your mission? I hosted a panel last night with Beth Kanter and KD Paine, authors of Measuring the Networked Nonprofit. Set a goal. Define your stakeholders. Who are the people you want to help or stand in the way of change? Know who you need to engage. Don’t skip #1 and #2!

3 ways to jumpstart year end giving by planning your fall fundraising now

Fundraising Coach

Successful year end fundraising takes strategic planning. Look for ways to reinforce letters with social media. One way could be to simply tweet or post this to your social media accounts: “XYZ Nonprofit supporters: check your mailbox for our latest update!” In the fall, you could simply use the same “call to action” in social media and drive people to a specifically themed donation page.

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Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. In the Interweb and social media, where free content is expected there is a haunting question. " Always in motion is the future”– Yoda .

Opening The Door To Social Media Impacts The Entire Organization

Diva Marketing Blog

Are the people within your organization aligned with your social media strategy and do they understand how social media will impact the enterprise? Few companies begin their internal social media foundation with HOW social media will impact the organization, the brand and the people.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009!

Getting Started with Social Media

Fundraising Coach

Frank recently came out with a report on nonprofits and social media. He definitely “gets&# social media and nonprofits! Social media continues to grow in both popularity and reach. It’s even been said that Nonprofits are among the leaders in social media adoption.

Three Ways to Avoid a Social Media Time Suck

Nonprofit Marketing Blog

Last week, while blogging on vacation, I reflected on the 24/7 pace of social media. Here is her post on avoiding the time suck that social media can be. Although it’s vital to dedicate time to social media, your social media efforts don’t need to consume your entire day. I thought I’d share a few tips I use to save time, while also delivering strong, comprehensive social media efforts. Develop your social media plan ahead of time and keep it handy.

Social Media 101 for Nonprofit Consultants

The Nonprofit Consultant

Yesterday I had the opportunity to present an introductory workshop on social media to a few of my colleagues in the Fund Builders Alliance. We covered some of the basics of what social media is and is not, got into the how-tos and whys of facebook, twitter, linkedin, and blogging, and briefly went over the variety of other services available (pinterest, storify, g+,). Social media is such a constantly changing and evolving ecosystem that I believe it is a continual learning effort.

Stories From Smaller Nonprofits: Wello WaterWheel

Diva Marketing Blog

In keeping with Diva Marketing's focus to help people understand how to better use social media, each nonprofit also kindly shared their social media experiences and lessons learned. . Sean is the founder of Freeworld Media in Atlanta. Freeworld is a social media boutique with an advanced perspective on how consumer marketing connects with science and art for measurable social business results.". Social Media Does Social Good.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot.

Atlanta Women In Social Media Marketing_4

Diva Marketing Blog

Where are the women in Atlanta who use social media as a marketing tool? I'm doing what any social media marketer would do reaching out to my network on blogs, Twitter, Facebook, LinkedIn and offline too. Check out the other Atlanta Women in Social Media Marketing mini interviews.

A Marketing Diva’s tips on social media

Nonprofit Marketing Blog

It’s called Social Media Marketing GPS , and it was written one Tweet at time. “Social Media Marketing GPS began as an experiment. The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan.

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Welcome Back to Social Media

A. Fine Blog

After the most lovely August-off, I’m back to the social media world. I wanted to share my thoughts published in a recent edition of the Chronicle of Philanthropy on where we are regarding social media and nonprofits. The article is behind the pay wall at the Chronicle, so here’s the full text: It’s Time to Get Serious About Using Social Media. Social media as tools have reached the boring stage.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

I was asked to speak about the latest social media tools for nonprofits , but I found myself learning even more from the other presenters – nonprofit professionals in the trenches who use social media every day to change the world. One of the best examples of a nonprofit effectively harnessing the power of social media is the St. But what about using social media to get people excited about childhood cancer research? Fundraising Nonprofits Social Media Case Study St.