Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. If you focus on Measurable and Time-bound , you are usually in good shape with Specific. Here are a dozen ways to think about objectives : Newly joining, subscribing, or following (e.g.,

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. Without measurement and analysis : How will you know what to improve upon? So how to measure the real value?

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world. Objective: To attain an average rating of at least 9/10 on our annual online brand reputation survey this year for the question relating to trust.

Shifting from SMART Objectives to RISKY Ones

Social Marketing and Social Change

SMART objectives may be appropriate for short-term planning, research and evaluation activities. I believe that there is a group of you who want to take the chance of aspiring to RISKY objectives and not settle for the SMART box. What are your RISKY objectives?

Budgeting and measuring online conversations


Second, figure out what your objectives. What tools will allow you to engage with your audience in a way that will drive your objectives? Online efforts, she told us, should be driven by our ability to harness and measure.

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way.

How Often Should You Report Results?

Kivi's Nonprofit Communications Blog

Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? One of those questions is about objectives for your communications plan. You have more options for objectives than you might think. And if you get overwhelmed, go back to these three key concepts for measuring communications effectiveness. Measuring Marketing

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Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

But, without measurable action steps and a timeline to get you there, how will you even know where to begin? From Mile-High to Measurable. SMART stands for specific, measurable, actionable, realistic, and time-bound. Happy February!

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Here's How to Measure Media Relations Impact

Getting Attention

This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? So how can we measure our success? Remember that outcomes (changes in action, awareness, understanding, attitude and/or behavior)of your media relations work are what's ultimately important Of course, these changes (other than action, e.g. driving folks to sign an online petition) are very difficult to measure.

National Objectives for Health Communication and Health Information Technology

Social Marketing and Social Change

In a process that began more than 15 months ago , the US national health objectives are beginning to take final form. Yesterday, the Federal Interagency Workgroup (FIW) approved 13 objectives for the Health Communication and Health Information Technology area. The social marketing objectives are: Increase social marketing in health promotion and disease prevention.

Measuring Social Media Impact

The Agitator

Here’s yet another agency white paper on social marketing … this one, from Serengeti Communications, addresses the challenge of measuring social media impact. And one of their key points is that you might in fact have more relevant data than you think … you just have to collect and integrate it, and relate it to concrete marketing objectives. In any event, Serengeti’s paper will help you get your arms around the social media impact measurement challenge.

Why You Need A Strategic Online Nonprofit Communications Plan

J Campbell Social Marketing

During This Live Interactive Nonprofit Webinar You Will Learn: How to create SMART (Specific, Measurable, Actionable, Realistic, Time-oriented) goals for your nonprofit online communications efforts. How to match actionable objectives to your SMART goals.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

I asked a senior government communications employee for their communications objectives the other day. The best part is that I can measure the quality of traffic coming in via each search term and closely monitor their actions (using Google Analytics ). Tags: Rant communications Google google analytics google insights marketing newspapers objectives search Their response was &# to be on the cover of The Globe & Mail&# (our national Canadian newspaper).

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

TRUTH 1: Good content marketing is more about the objective than the content itself. What makes something content marketing is your ability to use content to achieve a marketing objective. So you have to pick an objective! TRUTH 5: We measure what we care about, and care about what we measure. If you want more support for content marketing in your organization, measure it ! Everything is an experiment, so give it a go, measure, and then adjust.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

We’ll show you how to build an engaged audience, how to measure the success of your campaigns, which platform is right for your nonprofit, and more! 4) Break down your big goals into actionable objectives. Actionable Objectives: Start a Social Media Ambassador Program.

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Quote of the Week: Failure Happens (and One Way to Avoid It)


Measurement failures happen when we planned the communication strategy appropriately and delivered it well, but we had a poor evaluation strategy. I would like to call your attention to reason number 3– measurement and evaluation. This is not a boggy-too sad to read post.

The Nonprofit Fundraising Strategic Plan Guide


In a succinct, thoughtfully constructed few sentences, explain how the fundraising campaign you’ve outlined will help your organization reach its high-level, mission-led objectives. Goals + objectives. This should help you keep you on track and your objectives achievable.

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How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

Second, use that content to further your marketing objectives. Along with your format decisions, you need to think about how that content will be delivered and how to measure that delivery against your objectives. FAQs and explainer videos are great content formats for SEO objectives. You make a lot of content. That’s what communications staff do. But are you using that content well? Are you fully implementing a content marketing strategy?

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which objectives? If there’s no mention of measurements, you aren’t being strategic.

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

When you create your ad, this will be called the “ advertising objective ” – it’s what you want people to do when they encounter your ad. Do you want to measure “website conversions”, which means that when people visit your website, they take an action and “convert”? Can I measure it?

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Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

Where you are on this spectrum will determine your specific objectives for the coming year. If you are very closely aligned with your fundraising, development, or advancement department, then your objectives will be closely aligned with more traditional fundraising goals.

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How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

POST stands for People, Objectives, Strategies, and Tools. O – Objectives – What does success look like? Write down 2-3 main objectives for your Digital Content Strategy. . How will you measure your success? Look at your objectives.

Party for a Party’s Sake

A Small Change

Your need should be defined in terms of moving your fundraising objectives forward. Better to have a clearly defined message and defined measures of success for one group than an event that invites everyone, but doesn’t advance your objective.

What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health. The Workgroup also approved moving the objective from its previous ''developmental'' status to a measurable one.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Julie Campbell is hosting February’s Nonprofit Blog Carnival and is asking for submissions on creating SMART objectives (SMART stands for specific, measurable, actionable, realistic, and time-bound). Happy Friday, everyone!

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Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

Essential #3: You Need Specific Content Marketing Goals and Objectives Just like every other strategy you use, it needs a clear purpose. That allows you to set goals and objectives for your strategy. That process starts at the first glimmer of an idea and continues as the piece of content is researched, drafted, edited, reviewed, approved, published in multiple places, measured, and repurposed again later.

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Insert eye roll and cross arms, maybe stamp foot for good measure.). Social media are not simply hot tech trends, shiny objects, or advertising platforms.

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Next month’s carnival will be hosted by Joanne Fritz on measuring social media effectiveness. Vu Le has a great post on The Frustration with Innovation: Bright Shiny Object Syndrome and its effect on the nonprofit sector. Would love to hear what you’re publishing or reading!

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

You just need actionable strategies, tools, and results you can measure. . Susu will share details on how to define your target audience, identify your objectives, set a manageable budget, and of course, how to measure results for growth and improvement.

Top 100 Best NGOs

The Agitator

Delivery against objectives/quality of external evaluations. accountability charities Don't Miss these Posts General Post Measuring Up nonprofit management nonprofits You Deserve a RaiseOn Friday, while Tom was busily angering and agitating our readers by singling out non-generic names of subscribers, I received a note from our friends at Daryl Upsall Consulting International in Madrid alerting us to a recently published list of “The Top 100 Best NGOs ” in the world.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

What are your objectives with this campaign or effort? If you are unclear on your goals, you won’t know how to measure success. Step 4: Outline the metrics you will measure. Total money raised (measured separately by channel and then combined).

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

To quickly set benchmarks for specific and measurable social media engagement objectives. Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Julie Campbell is hosting February’s Carnival and is asking for submissions on creating SMART objectives (SMART stands for specific, measurable, actionable, realistic, and time-bound). How was your week? Care to join me for some Mixed Links?

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We’ll Keep Up With It All So You Don’t Have To

Kivi's Nonprofit Communications Blog

Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 with Kivi Leroux Miller Writing a Fabulous for Support with Tom Ahern NEW!

Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

Then, set key performance indicators (KPIs) to measure the effectiveness of your site at serving these audiences. Google Analytics and similar software offer a lot of robust functionality for measuring and understanding trends with your traffic. Spencer Brooks.

Using social media to drive policy change


The guide features a grid that shows which social media channels are best at achieving four different communications objectives: increasing credibility, raising awareness, encouraging dialogue, and mobilizing support. The short booklet also contains a lot of common sense wisdom that can help nonprofits start using these online tools strategically and measuring their results. There’s a whole section listing the ROI milestones that can be measured to gauge progress over time.

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter


And, as they say, once an object is in motion, it stays in motion. If your planned giving newsletter IS part of a smart, highly effective strategic plan AND you have been measuring their effectiveness carefully for years, then you should ignore this entire blog post.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

9) Measurement. Don’t get caught up in shiny new object syndrome – but don’t ignore the latest trends either. I’ve noticed a disturbing trend in the nonprofit sector.

Ten AFP Conference Insights from a Newbie

Kivi's Nonprofit Communications Blog

Measure what’s important. Just because you can measure it, doesn’t mean you should measure it. Management should operate by a dashboard of three “dials” that regularly measure the organization’s impact.

A Personal Statement


five many supplies had been genuinely specified in the way that measurements of their circumference and diameter could very nicely be secured comfortably and might be reproducible. So, we didn’t use irregularly fashioned objects or variations that might be deformed when analyzed.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


And, as they say, once an object is in motion, it stays in motion. If your planned giving newsletter IS part of a smart, highly effective strategic plan AND you have been measuring their effectiveness carefully for years, then you should ignore this entire blog post.

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How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

SMART stands for specific, measurable, achievable, relevant, and time-based.). Content that answers questions and addresses objections authentically knocks down barriers to participation in and investment in your cause and your work.

Improving Public Health: Getting Better at Doing the Right Things

Social Marketing and Social Change

The development and vetting of national health objectives for disease prevention and health promotion is coming to a close as the final recommendations for what is in and what is out are being made to DHHS. More importantly, for at least a quarter of these objectives we will have lost ground.