Anyone listening, overhead is a bad way to measure nonprofits. But unfortunately for a lot of nonprofits, it’s hard to measure results, because but there is so much noise in the system. What is GuideStar doing in the area of nonprofit effectiveness measurement? Lindsay J.K. MORE
Hello Kivi, Do you have any resources that will help me to measure our communications effectiveness? Next I would consider some measures or Key Performance Indicators (KPIs) that give you information that is not related to a specific communications channel. MORE
Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. It’s much easier to establish a realistic awareness raising goal and to measure your progress if you pick from that long list of what traditionally comes after awareness. MORE
The right marketing measures deliver huge value to your organization…. But you just can’t say no to assessing impact, whether via metrics or anecdotal insights (and marketing measures have to include both types of insights, otherwise you’re getting only half the picture). BENCHMARKS: Three to five concrete, specific, and measurable (when possible) steps to complete en route to achieving your marketing goals. MORE
Today on CauseTalk Radio , Megan and I talk to Perry Yeatman , CEO, Perry Yeatman Global Partners , External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs. How do you approach measurement from the cause side? MORE
I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. Without measurement and analysis : How will you know what to improve upon? So how to measure the real value? MORE
In fact, most organizations don’t even bother to measure how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor. MORE
Measuring the effectiveness of your nonprofit communications work is hard. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. Don’t let the idea of measuring your work intimidate you. MORE
Beth Kanter and Katie Paine’s new book, Measuring the Networked Nonprofit, helps you answer that question. How can you measure ROI on social media for your nonprofit? The next book, Measuring the Networked nonprofit, ALSO has a wiki. How to measure ROI of social media? MORE
Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes". MORE
So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? And you can measure that by monitoring engagement activity! That you can measure! Get out your spreadsheet and start measuring today. MORE
I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. There’s a whole association dedicated to communications measurement. AMEC is the International Association for Measurement and Evaluation of Communication. MORE
Her latest book, Measuring the Networked Nonprofit , which is co-authored by Katie Delahaye Paine , teaches us how to measure what we’ve done. The whole idea of measurement and insight has been on my brain for two reasons. How was success being measured? MORE
One important decision we’ll discuss is how you’ll measure the success of your annual report. But picking a call to action, whether donating, advocating, downloading, contacting you or whatever, is one way to measure the success of the piece. . MORE
I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” MORE
But on the grant requirements page, you see that they want statistics on a whole range of things that you have no way of measuring. Now they tell you that if you can’t measure it, they can’t make sure you’re using their money wisely, THEREFORE you won’t get the grant. What if you didn’t weigh it and measure it enough? If you REALLY want to measure nonprofit effectiveness, measure how well the nonprofit is treating its workers. MORE
Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. 2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Establish a baseline measure on each data point or insight over two to three months, then look for upward trending. Absolute measures are largely irrelevant—who knows the role that same element plays in another organization’s marketing? MORE
In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. The key, of course, is to measure what really matters. MORE
Are you measuring how effective your communications are with your members, or chapters, or affiliates? If your organization serves others, like members or chapters or affiliates, how do you go about measuring and reporting the success of those communications ? MORE
” We all know that measuring performance is essential for improvement and optimization. But, according to Einstein, each of us needs to ask ourselves, “What data should I ignore and what data should I measure?” The post Are you measuring the right performance metrics? MORE
Measuring things like email subscribers and dollars raised are pretty straight-forward. But how do you measure things like ideas, writing, and relationships? Measuring the success of your nonprofit’s marketing strategy isn’t just a series of numbers. MORE
The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. Analysis MORE
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Boggie metrics NGO NYTimes Small nonprofit Social media measurement Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough? MORE
Do you have any ideas for how to measure if your mailings are working? Reader Questions: How can you measure if your mailings are working? That’s a headscratcher all right! MORE
You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. Stack them up against the same metrics from promotion in standard commercial media. MORE
While I am encouraged by the increase in interest and investment by nonprofits towards digital strategy, the lack of measurement and analysis is troubling. The post Are Nonprofits Measuring their Social Media Results? MORE
It is always good to make every attempt to have and provide measurable results to your donors. I have been frustrated many times with how little measurable and tangible things that I am raising money for. MORE
Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. 22:19] The various formulas … Continue reading "Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)". The post Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4) appeared first on Fundraising Report Card. Click here to listen on YouTube! Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03] MORE
Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. Citizen Engagement Laboratory Jackie Mahendra measurement metrics NGO small nonprofits Social Media Examiner You Tube You Tube cardLate last week I ran across these articles and wanted to share them with you. MORE
Measuring key metrics monthly provides the president to “move fast.” The post How Often Should You Measure Fundraising Metrics? Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. appeared first on Fundraising Report Card. Analysis MORE
Measure the right things. . I get this question a fair amount, and it came up in the Direct Mail for Small Nonprofits E-Clinic this week: Once we find the voice and style that works for us, how much do we need to get creative every month? MORE
This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world. Measurement analytics impact performance measurement reporting ROI Social Media MORE
Sometimes because of one situation or another your organization will not give you measurable statistics. Straight away I’ll make sure that I can measure my own fundraising success to help me in building a future case for measurable results. MORE
But what metrics are you judged on and measuring? But they really measure what the fundraiser does. If you want to measure these kinds of metrics, we should talk since that’s what you get from MarketSmart’s platform. Related Posts: >>Are you measuring the right performance metrics? >>3 3 big reasons why email open rates don’t matter (and what you should measure instead). I’ll bet you make lots of calls. MORE
Online efforts, she told us, should be driven by our ability to harness and measure. Sure, measuring the "ROI" of a group on Facebook can seem impossible, she told us. The importance of having a benchmark to measure against was my key takeaway. MORE
Here are three metrics that your nonprofit should be measuring: Audience Location. For more information about the metrics that your organization should be utilizing download the free e-book, Top 10 Things Your Association Should Measure in Google Analytics. . MORE
Then I asked, “Why are you measuring open rates? I’m here to tell you that there’s simply no good reason whatsoever to measure them. So what should you measure instead?: First, a short story. MORE
Measurement Nonprofit Resource Social Media measurementFenton, a D.C.-based based communications firm that publishes some of the most useful materials on nonprofit communications, has produced See, Say, Feel Do: Social Media Metrics That Matter. The guide is available as a free download. MORE
Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. So what DO you measure? But here are three key communications measurement concepts that you should keep in mind, no matter where you work. It measures the past. MORE
Jolkona Foundation has some great ideas about how to measure donor impact. We are very committed to measuring impact and providing our community with as much transparency and feedback as possible. MORE
Accidental Techies Measuring Success Nonprofit Communications nptech Online ToolsYou may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email. MORE
Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success. Let’s look at how each connects to measuring success. Without at least some level of strategy, there is no real point in measuring. MORE
Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor. MORE
Measure Related Topics Kivi's Nonprofit Communications Blog
OCTOBER 10, 2017
Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. It’s much easier to establish a realistic awareness raising goal and to measure your progress if you pick from that long list of what traditionally comes after awareness.
A Small Change
SEPTEMBER 16, 2014
Sometimes because of one situation or another your organization will not give you measurable statistics. Straight away I’ll make sure that I can measure my own fundraising success to help me in building a future case for measurable results.
Kivi's Nonprofit Communications Blog
SEPTEMBER 14, 2017
Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. So what DO you measure? But here are three key communications measurement concepts that you should keep in mind, no matter where you work. It measures the past.
Kivi's Nonprofit Communications Blog
OCTOBER 18, 2017
I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. There’s a whole association dedicated to communications measurement. AMEC is the International Association for Measurement and Evaluation of Communication.
iMarketSmart
JANUARY 19, 2018
But what metrics are you judged on and measuring? But they really measure what the fundraiser does. If you want to measure these kinds of metrics, we should talk since that’s what you get from MarketSmart’s platform. Related Posts: >>Are you measuring the right performance metrics? >>3 3 big reasons why email open rates don’t matter (and what you should measure instead). I’ll bet you make lots of calls.
J Campbell Social Marketing
APRIL 7, 2016
While I am encouraged by the increase in interest and investment by nonprofits towards digital strategy, the lack of measurement and analysis is troubling. The post Are Nonprofits Measuring their Social Media Results?
Social Media Bird Brain
DECEMBER 10, 2014
So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Boggie metrics NGO NYTimes Small nonprofit Social media measurement Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?
Kivi's Nonprofit Communications Blog
AUGUST 18, 2015
Hello Kivi, Do you have any resources that will help me to measure our communications effectiveness? Next I would consider some measures or Key Performance Indicators (KPIs) that give you information that is not related to a specific communications channel.
Getting Attention
SEPTEMBER 22, 2015
Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. 2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Establish a baseline measure on each data point or insight over two to three months, then look for upward trending. Absolute measures are largely irrelevant—who knows the role that same element plays in another organization’s marketing?
Kivi's Nonprofit Communications Blog
SEPTEMBER 30, 2014
Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success. Let’s look at how each connects to measuring success. Without at least some level of strategy, there is no real point in measuring.
Kivi's Nonprofit Communications Blog
DECEMBER 2, 2015
One important decision we’ll discuss is how you’ll measure the success of your annual report. But picking a call to action, whether donating, advocating, downloading, contacting you or whatever, is one way to measure the success of the piece. .
iMarketSmart
JULY 11, 2016
” We all know that measuring performance is essential for improvement and optimization. But, according to Einstein, each of us needs to ask ourselves, “What data should I ignore and what data should I measure?” The post Are you measuring the right performance metrics?
Public Sector Marketing 2.0
FEBRUARY 27, 2015
This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world. Measurement analytics impact performance measurement reporting ROI Social Media
Non Profit Marketing 360
MARCH 4, 2012
Measurement Nonprofit Resource Social Media measurementFenton, a D.C.-based based communications firm that publishes some of the most useful materials on nonprofit communications, has produced See, Say, Feel Do: Social Media Metrics That Matter. The guide is available as a free download.
Kivi's Nonprofit Communications Blog
SEPTEMBER 24, 2012
Are you measuring how effective your communications are with your members, or chapters, or affiliates? If your organization serves others, like members or chapters or affiliates, how do you go about measuring and reporting the success of those communications ?
Wild Woman Fundraising
DECEMBER 4, 2012
Beth Kanter and Katie Paine’s new book, Measuring the Networked Nonprofit, helps you answer that question. How can you measure ROI on social media for your nonprofit? The next book, Measuring the Networked nonprofit, ALSO has a wiki. How to measure ROI of social media?
J Campbell Social Marketing
JULY 8, 2014
I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. Without measurement and analysis : How will you know what to improve upon? So how to measure the real value?
Kivi's Nonprofit Communications Blog
AUGUST 19, 2015
Accidental Techies Measuring Success Nonprofit Communications nptech Online ToolsYou may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email.
Fundraising Report Card
FEBRUARY 27, 2018
Measuring key metrics monthly provides the president to “move fast.” The post How Often Should You Measure Fundraising Metrics? Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. appeared first on Fundraising Report Card. Analysis
A Small Change
JULY 22, 2009
Jolkona Foundation has some great ideas about how to measure donor impact. We are very committed to measuring impact and providing our community with as much transparency and feedback as possible.
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2014
Measuring things like email subscribers and dollars raised are pretty straight-forward. But how do you measure things like ideas, writing, and relationships? Measuring the success of your nonprofit’s marketing strategy isn’t just a series of numbers.
Wild Woman Fundraising
JULY 17, 2014
Anyone listening, overhead is a bad way to measure nonprofits. But unfortunately for a lot of nonprofits, it’s hard to measure results, because but there is so much noise in the system. What is GuideStar doing in the area of nonprofit effectiveness measurement? Lindsay J.K.
GenerationYGive
JUNE 15, 2008
Online efforts, she told us, should be driven by our ability to harness and measure. Sure, measuring the "ROI" of a group on Facebook can seem impossible, she told us. The importance of having a benchmark to measure against was my key takeaway.
iMarketSmart
MARCH 13, 2017
I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?”
The Agitator
FEBRUARY 29, 2016
In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. The key, of course, is to measure what really matters.
iMarketSmart
APRIL 8, 2014
So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? And you can measure that by monitoring engagement activity! That you can measure! Get out your spreadsheet and start measuring today.
Fundraising 123
MARCH 18, 2014
Here are three metrics that your nonprofit should be measuring: Audience Location. For more information about the metrics that your organization should be utilizing download the free e-book, Top 10 Things Your Association Should Measure in Google Analytics. .
EveryAction
SEPTEMBER 20, 2016
Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".
The Agitator
FEBRUARY 28, 2016
Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor.
iMarketSmart
JULY 6, 2016
Then I asked, “Why are you measuring open rates? I’m here to tell you that there’s simply no good reason whatsoever to measure them. So what should you measure instead?: First, a short story.
Selfish Giving
NOVEMBER 14, 2012
Her latest book, Measuring the Networked Nonprofit , which is co-authored by Katie Delahaye Paine , teaches us how to measure what we’ve done. The whole idea of measurement and insight has been on my brain for two reasons. How was success being measured?
Wild Woman Fundraising
MAY 14, 2012
But on the grant requirements page, you see that they want statistics on a whole range of things that you have no way of measuring. Now they tell you that if you can’t measure it, they can’t make sure you’re using their money wisely, THEREFORE you won’t get the grant. What if you didn’t weigh it and measure it enough? If you REALLY want to measure nonprofit effectiveness, measure how well the nonprofit is treating its workers.
Fundraising 123
JUNE 12, 2014
The right marketing measures deliver huge value to your organization…. But you just can’t say no to assessing impact, whether via metrics or anecdotal insights (and marketing measures have to include both types of insights, otherwise you’re getting only half the picture). BENCHMARKS: Three to five concrete, specific, and measurable (when possible) steps to complete en route to achieving your marketing goals.
Selfish Giving
MARCH 20, 2018
Today on CauseTalk Radio , Megan and I talk to Perry Yeatman , CEO, Perry Yeatman Global Partners , External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs. How do you approach measurement from the cause side?
Fundraising Report Card
DECEMBER 19, 2017
The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. Analysis
Wild Woman Fundraising
AUGUST 30, 2012
Do you have any ideas for how to measure if your mailings are working? Reader Questions: How can you measure if your mailings are working? That’s a headscratcher all right!
NonProfit Branding
DECEMBER 6, 2011
You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. Stack them up against the same metrics from promotion in standard commercial media.
Fundraising Report Card
MAY 2, 2018
Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. 22:19] The various formulas … Continue reading "Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)". The post Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4) appeared first on Fundraising Report Card. Click here to listen on YouTube! Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03]
Kivi's Nonprofit Communications Blog
MAY 8, 2012
Measure the right things. . I get this question a fair amount, and it came up in the Direct Mail for Small Nonprofits E-Clinic this week: Once we find the voice and style that works for us, how much do we need to get creative every month?
The Agitator
JULY 13, 2016
In fact, most organizations don’t even bother to measure how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor.
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