Measuring the Un-measurable

A Small Change

Sometimes because of one situation or another your organization will not give you measurable statistics. Straight away I’ll make sure that I can measure my own fundraising success to help me in building a future case for measurable results. It is important that you keep trying to get these measurable results. When facts and measurements are scarce, you have to make sure that you are selling the ideas or founding principles of your organization.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. Without measurement and analysis: How will you know what to improve upon? This brings me to my big problem with the majority of social media measurement tools and spreadsheets. They only measure the numbers of followers, likes, views – also called vanity metrics.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Nonprofit Communicators Can Measure Awareness

Kivi's Nonprofit Communications Blog

Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. It’s much easier to establish a realistic awareness raising goal and to measure your progress if you pick from that long list of what traditionally comes after awareness. You can set SMART goals for these (Specific, Measurable, Achievable, Results-Oriented, and Time-Bound). But list size is one legitimate way to measure awareness. Measuring Succes

What Should You Measure? Ask These 5 Questions First

Kivi's Nonprofit Communications Blog

I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it depends. But it also depends on other factors, such as how easy those measures are to get and how meaningful they really are. Start with just three for your measurement conversation.

On a Mission to Measure

Social Media Bird Brain

Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. Citizen Engagement Laboratory Jackie Mahendra measurement metrics NGO small nonprofits Social Media Examiner You Tube You Tube cardLate last week I ran across these articles and wanted to share them with you.

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. So what DO you measure? But here are three key communications measurement concepts that you should keep in mind, no matter where you work. Know What Parts of the Relationship You Are Measuring. Here’s one common approach: Divide your metrics into those that measure Activity, Reach, Engagement, and Impact. It measures the past.

Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your communications work can be confusing. Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. During this two-part webinar series , we’ll explain and simplify your measurement choices so you’ll know what really works (and how prove it to everyone else). STARTS TOMORROW!

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. 2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Establish a baseline measure on each data point or insight over two to three months, then look for upward trending. Absolute measures are largely irrelevant—who knows the role that same element plays in another organization’s marketing?

To Measure or Not to Measure

A Small Change

It is always good to make every attempt to have and provide measurable results to your donors. I have been frustrated many times with how little measurable and tangible things that I am raising money for. If we do not have enough measurable tangible results in what you are fundraising for try talking with your. But you can show measurable results and a strategic direction without raising only restricted money.

Measurement is Not a Strategy

Social Media Bird Brain

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Boggie metrics NGO NYTimes Small nonprofit Social media measurement Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?

What’s Your Advice on Measuring Marketing Success?

Kivi's Nonprofit Communications Blog

Hello Kivi, Do you have any resources that will help me to measure our communications effectiveness? Next I would consider some measures or Key Performance Indicators (KPIs) that give you information that is not related to a specific communications channel. Measuring Success Nonprofit CommunicationsHere’s a question that came in last week. Our numbers are increasing: clients served, sales at our thrift stores, donations, etc.,

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

But what metrics are you judged on and measuring? But they really measure what the fundraiser does. If you want to measure these kinds of metrics, we should talk since that’s what you get from MarketSmart’s platform. Related Posts: >>Are you measuring the right performance metrics? >>3 3 big reasons why email open rates don’t matter (and what you should measure instead). I’ll bet you make lots of calls.

Three Musts Before Measuring Your Marketing Really Matters

Kivi's Nonprofit Communications Blog

Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success. But I’ll start the webinar by talking about the three elements that your organization really should have in place BEFORE you can do anything serious with marketing measurement: Strategy, Leadership, and Learning. Let’s look at how each connects to measuring success. Without at least some level of strategy, there is no real point in measuring.

How To Measure Social Media

Non Profit Marketing 360

Measurement Nonprofit Resource Social Media measurementFenton, a D.C.-based based communications firm that publishes some of the most useful materials on nonprofit communications, has produced See, Say, Feel Do: Social Media Metrics That Matter. The guide is available as a free download.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

Accidental Techies Measuring Success Nonprofit Communications nptech Online ToolsYou may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email. But do you know why that code is there or what it is doing? Or that you should be using it too?

Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Kivi's Nonprofit Communications Blog

Registration is $20 or free with an All-Access Pass Learn More and Register July 23 & 25: Measuring the Effectiveness of Your Communications Work [Two-Part Series] Measuring the effectiveness of your nonprofit communications work is hard. Kivi will start talking measuring effectiveness and internal communications. The post Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness appeared first on Kivi's Nonprofit Communications Blog.

Press 154

Jolkona Foundation: Measuring Impact

A Small Change

Jolkona Foundation has some great ideas about how to measure donor impact. We are very committed to measuring impact and providing our community with as much transparency and feedback as possible.

Measuring Communications with Chapters – Your Advice?

Kivi's Nonprofit Communications Blog

Are you measuring how effective your communications are with your members, or chapters, or affiliates? As we set these metrics for the next three years, we’re trying to see whether any other organizations are measuring the effectiveness of their communications, so that we might be able to benchmark against them. If your organization serves others, like members or chapters or affiliates, how do you go about measuring and reporting the success of those communications ?

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. Without measurement and analysis : How will you know what to improve upon? This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. They only measure the numbers of followers, likes, views – also called vanity metrics.

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

While I am encouraged by the increase in interest and investment by nonprofits towards digital strategy, the lack of measurement and analysis is troubling. The post Are Nonprofits Measuring their Social Media Results? Nonprofits Social Media Strategy 2016 Digital Outlook Report Care2 hjc measurement nonprofit digital trends NTEN the Resource AllianceThere is no doubt of the power and potential of digital tools for the nonprofit sector.

7 Fundraising and Charity Metrics to Measure Your Success

Fundraising Report Card

They help organizations to measure their successes and failures. Careful analysis of metrics can show trends in behavior to help organizations understand who to target and how … Continue reading "7 Fundraising and Charity Metrics to Measure Your Success".

How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

Measuring things like email subscribers and dollars raised are pretty straight-forward. But how do you measure things like ideas, writing, and relationships? Measuring the success of your nonprofit’s marketing strategy isn’t just a series of numbers. Pacific) for a 60-minute webinar How to Measure Your Nonprofit’s Marketing Success where I will show you: What you need to do BEFORE you start measuring.

STARTS TODAY – Measuring the Effectiveness of Your Communications Work

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit communications work is hard. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. During this two-part webinar series starting in just a few hours, we’ll explain and simplify your measurement choices so you’ll know what really works (and how prove it to everyone else). Don’t let the idea of measuring your work intimidate you.

Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2. Kivi will show you how to measure your success. The post Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Are you measuring the right performance metrics?

iMarketSmart

” We all know that measuring performance is essential for improvement and optimization. But, according to Einstein, each of us needs to ask ourselves, “What data should I ignore and what data should I measure?” They worked tirelessly to bring this new tool to life so thousands of fundraisers, just like you, can measure their effectiveness and generate improved results. The post Are you measuring the right performance metrics?

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world. Noting the above, I always firmly emphasize that it’s impossible to measure performance at any level without setting proper goals and objectives in the first place. Measurement analytics impact performance measurement reporting ROI Social Media

Budgeting and measuring online conversations

GenerationYGive

Online efforts, she told us, should be driven by our ability to harness and measure. Sure, measuring the "ROI" of a group on Facebook can seem impossible, she told us. The importance of having a benchmark to measure against was my key takeaway.

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

How to Measure the Impact of Your Nonprofit Marketing

Fundraising 123

The right marketing measures deliver huge value to your organization…. But you just can’t say no to assessing impact, whether via metrics or anecdotal insights (and marketing measures have to include both types of insights, otherwise you’re getting only half the picture). BENCHMARKS: Three to five concrete, specific, and measurable (when possible) steps to complete en route to achieving your marketing goals.

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Here are three metrics that your nonprofit should be measuring: Audience Location. Although these three metrics only begin to cover the extent of the metrics offered by Google Analytics, they provide a foundation from which you can start to measure the performance of your nonprofit website and your reputation.

How Often Should You Measure Fundraising Metrics?

Fundraising Report Card

Measuring key metrics monthly provides the president to “move fast.” The post How Often Should You Measure Fundraising Metrics? Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. appeared first on Fundraising Report Card. Analysis

Planned Giving Metrics to Measure Instead of Legacy Commitments

iMarketSmart

So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? And you can measure that by monitoring engagement activity! For instance, you can determine if awareness is growing by measuring click-thru rates from planned giving emails, clicks on your planned giving web pages, time spent online viewing planned giving pages, responses to print efforts, inbound phone calls, and so much more. That you can measure!

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. Stack them up against the same metrics from promotion in standard commercial media.

Cost 122

Your Boredom is a Bad Way to Measure Success

Kivi's Nonprofit Communications Blog

Measure the right things. . I get this question a fair amount, and it came up in the Direct Mail for Small Nonprofits E-Clinic this week: Once we find the voice and style that works for us, how much do we need to get creative every month? By that I mean, as long as we have the high energy and conversational tone and compelling story, do we just keep replacing the story and hook, and saying the same message again and again?

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” The post RIDDLE: How do you measure the success (or failure) of your planned giving program? Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland.

Book Review: Measuring the Networked Nonprofit

Selfish Giving

Her latest book, Measuring the Networked Nonprofit , which is co-authored by Katie Delahaye Paine , teaches us how to measure what we’ve done. The whole idea of measurement and insight has been on my brain for two reasons. But she did have some good questions on measurement and insight within the pink ribbons movement. How was success being measured? Cause Tools beth kanter fundraising measurement social media

Measuring Donor Experiences – Part 2

The Agitator

In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. The key, of course, is to measure what really matters.

Goal Setting for 2018: Three Metrics You Must Measure

Fundraising Report Card

The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. Analysis

Measuring Engagement

A. Fine Blog

Debra Askanase posted this great outline of how to measuring online engagement against the SMART goals (Specific, Measurable, Attainable, Realistic, and Time-bound) initially outlined and the commitment and engagement of the community. I think this is a really smart (pun intended!) way of thinking about how to become more intentional and thoughtful about continuous cycles of planning, doing, reflecting and improving over time.

Measuring the Success of Your Annual Report

Kivi's Nonprofit Communications Blog

One important decision we’ll discuss is how you’ll measure the success of your annual report. But picking a call to action, whether donating, advocating, downloading, contacting you or whatever, is one way to measure the success of the piece. . How do you measure the success of your annual report? Are you starting to think about your annual report? It’s time!

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

Then I asked, “Why are you measuring open rates? I’m here to tell you that there’s simply no good reason whatsoever to measure them. So what should you measure instead?: The post 3 big reasons why email open rates don’t matter (and what you should measure instead) appeared first on MarketSmart | . First, a short story.

Measuring Donor Experiences- Part 1

The Agitator

Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

While the cause and agency in a cause marketing campaign should have their own criteria for measuring a campaign’s success, the criteria that matters most comes from the sponsor. So what should the sponsor measure and evaluate? Customer opinion surveys measured against prior years.