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My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. So how to measure the real value? Don’t get me wrong.

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. 2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Read Part 1 first. Metric mania! It’s all around us. Please share your approach here. .

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

The post Are Nonprofits Measuring their Social Media Results? What online tactics (Facebook, email, etc.) What do you think?

Measuring the Success of Your Annual Report

Kivi's Nonprofit Communications Blog

One important decision we’ll discuss is how you’ll measure the success of your annual report. It’s time!

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.

What’s Your Advice on Measuring Marketing Success?

Kivi's Nonprofit Communications Blog

Hello Kivi, Do you have any resources that will help me to measure our communications effectiveness? Measuring Success Nonprofit Communication

Are you measuring the right performance metrics?


” We all know that measuring performance is essential for improvement and optimization. It’s free and it’s easy to use.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

So what should the sponsor measure and evaluate? Customer opinion surveys measured against prior years. Here’s what I mean.

Are you being forced to measure something unmeasurable?

Wild Woman Fundraising

But on the grant requirements page, you see that they want statistics on a whole range of things that you have no way of measuring. Now they tell you that if you can’t measure it, they can’t make sure you’re using their money wisely, THEREFORE you won’t get the grant. Why this is wrong. This is BEYOND wrong.

Measuring Donor Experiences – Part 2

The Agitator

In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow.

How to Measure the Impact of Your Nonprofit Marketing

Fundraising 123

The right marketing measures deliver huge value to your organization…. But you just can’t say no to assessing impact, whether via metrics or anecdotal insights (and marketing measures have to include both types of insights, otherwise you’re getting only half the picture). And you fail. You know it, and I know it. Source is everything.

Measuring Donor Experiences- Part 1

The Agitator

Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. In turn it is the donor’s attitude that determines the donor’s behavior toward the organization.

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

Do you have any ideas for how to measure if your mailings are working? Reader Questions: How can you measure if your mailings are working?

Measurement is Not a Strategy

Social Media Bird Brain

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Boggie metrics NGO NYTimes Small nonprofit Social media measurement Hope you had a good Thanksgiving, U.S.

Starting Over #6: Measuring Donor Experiences

The Agitator

In fact, most organizations don’t even bother to measure how the organization’s actions directed toward the donor actually affect donors’ attitudes. In turn, it is the donor’s attitude that determines the donor’s behavior toward the organization — e.g., giving volunteering, staying or leaving.

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Here are three metrics that your nonprofit should be measuring: Audience Location. Mobile Traffic Behavior .

Your Boredom is a Bad Way to Measure Success

Kivi's Nonprofit Communications Blog

Measure the right things. . We pretty much have the same ask month in and month out for our organization. Listen constantly. Take little risks.

Measuring Marketing’s Worth

The Agitator

Here is an excellent article from McKinsey Quarterly on evaluating an organization’s overall marketing effectiveness … that is, getting more bang for the marketing buck. McKinsey boils it down to asking five questions. Or more accurately, five lines of inquiry, each with a host of questions. ” 2. ” 3. ” 4. ” 5.

On a Mission to Measure

Social Media Bird Brain

Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. Late last week I ran across these articles and wanted to share them with you.

Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

Anyone listening, overhead is a bad way to measure nonprofits. What is GuideStar doing in the area of nonprofit effectiveness measurement?

Measuring Engagement

A. Fine Blog

I think this is a really smart (pun intended!) In particular, I love Debra’s phrase that the community engagement goals are aspirational.

Setting Standards for Social Media Measurement

Social Marketing and Social Change

Such 'beans' are easy to measure, but not particularly valuable. Measurement must focus on conversations and communities, not just 'coverage.'.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

Accidental Techies Measuring Success Nonprofit Communications nptech Online Toolsthings like utm_source=newsletter&utm_medium=email.

Three Musts Before Measuring Your Marketing Really Matters

Kivi's Nonprofit Communications Blog

Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success. Eastern (10:00 a.m. Of course not.

Social Media with M+R: How to Measure the Metrics that Matter


Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". 64:29. About Wistia. message. How did it do at what ?".

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)

How Do You Measure Success for Major Gift Officers

JCA Insights

Dollars in the door can be a good measure, to be sure, but it is a lagging indicator of successful activity, and it will fluctuate even for a great officer. So what can we measure to give us clues to performance beyond the dollars? What do you measure? The key to minimizing this struggle is, in a word, metrics. Activity blend.

Planned Giving Metrics to Measure Instead of Legacy Commitments


So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? ” 4%?

5 fantastic questions to measure marketing’s worth

Nonprofit Marketing Blog

This is why I really enjoyed a recent McKinsey article on measuring your marketing’s worth. It’s really hard to measure the return on each marketing investment in isolation. Most smart organizations come up with a few simple measures of marketing impact on the organization. Is it email? Word of mouth?

Book Review: Measuring the Networked Nonprofit

Selfish Giving

Her latest book, Measuring the Networked Nonprofit , which is co-authored by Katie Delahaye Paine , teaches us how to measure what we’ve done.

Tools 12

7 steps to measuring what you’re doing with social media

Nonprofit Marketing Blog

I hosted a panel last night with Beth Kanter and KD Paine, authors of Measuring the Networked Nonprofit. They offered seven important steps to creating a social media plan that drives results you can actually measure: 1. How else can you measure your impact on the people that matter? Set a goal. Define your stakeholders.

Measuring Communications with Chapters – Your Advice?

Kivi's Nonprofit Communications Blog

Are you measuring how effective your communications are with your members, or chapters, or affiliates? Do you have any thoughts on this one?”

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

So it’s not really a good measure of overall engagement. E-Newsletters Measuring Success Nonprofit CommunicationsIn August!

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. Source: [link].

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How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Some people use click-through divided by open rate, or the click-to-open rate as a way to measure the effectiveness of email content.

3 big reasons why email open rates don’t matter (and what you should measure instead)


Then I asked, “Why are you measuring open rates? So what should you measure instead?: First, a short story. 17% open rate. Clicks.

Measuring the Un-measurable

A Small Change

Sometimes because of one situation or another your organization will not give you measurable statistics. What does your organization do?

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. Stack them up against the same metrics from promotion in standard commercial media.

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

With SMART objectives, you can drill down even deeper to ensure that your success and your progress can be measured. Then the host (that’s us!)

Lose Your Gut! Get Serious About Measurement.

Marketing for Nonprofits

And this means creating a "data-informed" or measurement-based culture. I'm tired of hearing that nonprofits are all mission and no measurement.