My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. Without measurement and analysis : How will you know what to improve upon? So how to measure the real value?

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. 2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Establish a baseline measure on each data point or insight over two to three months, then look for upward trending. Absolute measures are largely irrelevant—who knows the role that same element plays in another organization’s marketing?

Trending Sources

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

While I am encouraged by the increase in interest and investment by nonprofits towards digital strategy, the lack of measurement and analysis is troubling. The post Are Nonprofits Measuring their Social Media Results?

Measuring the Success of Your Annual Report

Kivi's Nonprofit Communications Blog

One important decision we’ll discuss is how you’ll measure the success of your annual report. But picking a call to action, whether donating, advocating, downloading, contacting you or whatever, is one way to measure the success of the piece. .

Are you measuring the right performance metrics?

iMarketSmart

” We all know that measuring performance is essential for improvement and optimization. But, according to Einstein, each of us needs to ask ourselves, “What data should I ignore and what data should I measure?” The post Are you measuring the right performance metrics?

What’s Your Advice on Measuring Marketing Success?

Kivi's Nonprofit Communications Blog

Hello Kivi, Do you have any resources that will help me to measure our communications effectiveness? Next I would consider some measures or Key Performance Indicators (KPIs) that give you information that is not related to a specific communications channel.

Are you being forced to measure something unmeasurable?

Wild Woman Fundraising

But on the grant requirements page, you see that they want statistics on a whole range of things that you have no way of measuring. Now they tell you that if you can’t measure it, they can’t make sure you’re using their money wisely, THEREFORE you won’t get the grant. What if you didn’t weigh it and measure it enough? If you REALLY want to measure nonprofit effectiveness, measure how well the nonprofit is treating its workers.

Measuring Donor Experiences – Part 2

The Agitator

In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. The key, of course, is to measure what really matters.

How to Measure the Impact of Your Nonprofit Marketing

Fundraising 123

The right marketing measures deliver huge value to your organization…. But you just can’t say no to assessing impact, whether via metrics or anecdotal insights (and marketing measures have to include both types of insights, otherwise you’re getting only half the picture). BENCHMARKS: Three to five concrete, specific, and measurable (when possible) steps to complete en route to achieving your marketing goals.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?”

Measuring Donor Experiences- Part 1

The Agitator

Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor.

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

Do you have any ideas for how to measure if your mailings are working? Reader Questions: How can you measure if your mailings are working? That’s a headscratcher all right!

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

While the cause and agency in a cause marketing campaign should have their own criteria for measuring a campaign’s success, the criteria that matters most comes from the sponsor. So what should the sponsor measure and evaluate? Customer opinion surveys measured against prior years.

Measurement is Not a Strategy

Social Media Bird Brain

So, I came across this very interesting piece of writing about measurements - or what biz folk like to call ''metrics'' and how they should be collected in an effort to support your social media strategy, not be the strategy. Boggie metrics NGO NYTimes Small nonprofit Social media measurement Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn''t shopping tough enough?

Starting Over #6: Measuring Donor Experiences

The Agitator

In fact, most organizations don’t even bother to measure how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor.

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Here are three metrics that your nonprofit should be measuring: Audience Location. For more information about the metrics that your organization should be utilizing download the free e-book, Top 10 Things Your Association Should Measure in Google Analytics. .

Measuring Marketing’s Worth

The Agitator

Here is an excellent article from McKinsey Quarterly on evaluating an organization’s overall marketing effectiveness … that is, getting more bang for the marketing buck. McKinsey boils it down to asking five questions. Or more accurately, five lines of inquiry, each with a host of questions. If you have reason to be taking an overall evaluation of your fundraising program, these five ‘questions’ provide a pretty decent framework: 1.

Your Boredom is a Bad Way to Measure Success

Kivi's Nonprofit Communications Blog

Measure the right things. . I get this question a fair amount, and it came up in the Direct Mail for Small Nonprofits E-Clinic this week: Once we find the voice and style that works for us, how much do we need to get creative every month?

On a Mission to Measure

Social Media Bird Brain

Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. Citizen Engagement Laboratory Jackie Mahendra measurement metrics NGO small nonprofits Social Media Examiner You Tube You Tube cardLate last week I ran across these articles and wanted to share them with you.

Measuring Engagement

A. Fine Blog

Debra Askanase posted this great outline of how to measuring online engagement against the SMART goals (Specific, Measurable, Attainable, Realistic, and Time-bound) initially outlined and the commitment and engagement of the community.

Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

Anyone listening, overhead is a bad way to measure nonprofits. But unfortunately for a lot of nonprofits, it’s hard to measure results, because but there is so much noise in the system. What is GuideStar doing in the area of nonprofit effectiveness measurement? Lindsay J.K.

Setting Standards for Social Media Measurement

Social Marketing and Social Change

Such 'beans' are easy to measure, but not particularly valuable. There is also a need for standards in social media measurement: a common language that is transparent, meaningful and able to drive strategy across organizations.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

Accidental Techies Measuring Success Nonprofit Communications nptech Online ToolsYou may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email.

Three Musts Before Measuring Your Marketing Really Matters

Kivi's Nonprofit Communications Blog

Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success. Let’s look at how each connects to measuring success. Without at least some level of strategy, there is no real point in measuring.

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

How Do You Measure Success for Major Gift Officers

JCA Insights

Dollars in the door can be a good measure, to be sure, but it is a lagging indicator of successful activity, and it will fluctuate even for a great officer. So what can we measure to give us clues to performance beyond the dollars? Allow me to discuss just a few measures – there are many, and I encourage you to let me know some of the ones you find useful. What do you measure? There is nothing I enjoy more than informally talking shop with my fundraising colleagues.

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Rate 26

5 fantastic questions to measure marketing’s worth

Nonprofit Marketing Blog

This is why I really enjoyed a recent McKinsey article on measuring your marketing’s worth. It’s really hard to measure the return on each marketing investment in isolation. Most smart organizations come up with a few simple measures of marketing impact on the organization. I strive to make business decisions based on strong data, but sometimes the quantity of numbers is so massive that it makes the picture of what it all means quite murky.

7 steps to measuring what you’re doing with social media

Nonprofit Marketing Blog

I hosted a panel last night with Beth Kanter and KD Paine, authors of Measuring the Networked Nonprofit. They offered seven important steps to creating a social media plan that drives results you can actually measure: 1. How else can you measure your impact on the people that matter? Set a goal. What are you actually trying to do with social media to advance your mission? Define your stakeholders. Who are the people you want to help or stand in the way of change?

Planned Giving Metrics to Measure Instead of Legacy Commitments

iMarketSmart

So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? And you can measure that by monitoring engagement activity! That you can measure! Get out your spreadsheet and start measuring today.

Measuring the Un-measurable

A Small Change

Sometimes because of one situation or another your organization will not give you measurable statistics. Straight away I’ll make sure that I can measure my own fundraising success to help me in building a future case for measurable results.

Book Review: Measuring the Networked Nonprofit

Selfish Giving

Her latest book, Measuring the Networked Nonprofit , which is co-authored by Katie Delahaye Paine , teaches us how to measure what we’ve done. The whole idea of measurement and insight has been on my brain for two reasons. How was success being measured?

Radio 10

Measuring Communications with Chapters – Your Advice?

Kivi's Nonprofit Communications Blog

Are you measuring how effective your communications are with your members, or chapters, or affiliates? If your organization serves others, like members or chapters or affiliates, how do you go about measuring and reporting the success of those communications ?

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. Content Marketing Measuring Success Nonprofit Communications Social Networking Trends

NPR 95

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

So it’s not really a good measure of overall engagement. E-Newsletters Measuring Success Nonprofit CommunicationsLet’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Some people use click-through divided by open rate, or the click-to-open rate as a way to measure the effectiveness of email content. E-Newsletters Measuring SuccessTrying to improve the open rates for your email newsletters?

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. Stack them up against the same metrics from promotion in standard commercial media.

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Abby Jarvis helps you understand how to measure your progress using Facebook Insights.

Lose Your Gut! Get Serious About Measurement.

Marketing for Nonprofits

And this means creating a "data-informed" or measurement-based culture. matter what your program or campaign - be it an event, a Facebook page, a messaging campaign, or a donor outreach program - there are seven basic steps for doing good measurement and getting valid and actionable results."

Beyond The Thermometer: Measuring Engagement In Your Peer to Peer Campaign

Blue Sky Collaborative

What organization does not love a rainmaker? You know, that dedicated, committed, and indispensable soul that runs a marathon for you and raises $20,000 from their friends and family in the process. This is the peer to peer fundraising gold.