The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. What happens to your nice, personalized email when that first name field is blank in your database? Call me “Unknown” one more time.

Online and Mobile: The Potential of Personalized Health Information


Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? Personalized Medicine vs. Personalized Health . We are in an age of personalized medicine. Fogg’s Mobile Health Conference this May.

Trending Sources

Online and Mobile: The Potential of Personalized Health Information


Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? Personalized Medicine vs. Personalized Health . We are in an age of personalized medicine. Fogg’s Mobile Health Conference this May.

You may have noticed…

Wild Woman Fundraising

The leaders were usually young or middle-aged, educated and always unable to meet their professional and personal aspirations. If the government taxed the wealthy, they would have more money to provide for every person in society. that my blog posts have gotten a little more.

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6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

Here are 6 reasons that your nonprofit may not be ready for social media. You may not be ready for social media if you don’t want to open up conversations and build authentic relationships with your community online. I personally love Buffer and HootSuite.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

There have been volumes written about how to create a “personal brand” including right here on Diva Marketing posted in 2009. your employer helped you develop your personal brand to the benefit of both you and them? Answer: You have an Employee Personal Branding Strategy.

What’s Up in May

Kivi's Nonprofit Communications Blog

That means you’ll have May, June, July AND August to take part in live webinars, listen to webinar recordings and download all of my e-books for one low price. But remember, this offer expires this Friday, May 4th so hurry!

Social Recruiting: New, Necessary and May Be Critical to Nonprofits

Kivi's Nonprofit Communications Blog

The increasing importance of online marketing may increase the need for marketing staff to maintain social media visibility. You’ll even get links to passive candidates, those not actively looking for a new position but who may be ideal for the positions. You also want to ensure that the person you want wants you. Encourage your top staff and board members to keep their profiles up to date and personal. Geri Stengel.

May 26th Webinar: Move on up! And give yourself a leg up the career ladder!

Wild Woman Fundraising

Thursday May 26th. Webinar Outline: During this 90 minute webinar, in an easy-to-follow process, we’ll cover how to go from nobody to shiny person that everyone wants. Move on up! And give yourself a leg up the career ladder!

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Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

But what about the personal side? Small business owners understand the merging of business and personal all too well. What do you do if a person you barely spoke to an offline Chamber event wants to be your Facebook friend?

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Who Is Reading Your Blog May Be A Delightful Surprise

Diva Marketing Blog

Keep in mind that just like the shoes you choose to wear, from cute boots to fun flip flops , how you develop your "digital personal brand" sends a message too. The very smart Nancy White , Full Circle , once told me.

Why Your Emails Need a Personal Touch

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One way to spread the love is by giving your emails a personal touch. Use a personalized greeting. While you may not individually know all of your supporters, think of them as your nonprofit''s treasured partners and write to each one by name with a friendly greeting. Sending your email from one person, using first-person pronouns, and including contractions will keep your note feeling conversational.

The Next Best Thing May Already Be Here

Ann Green

But sometimes we need to take a step back, and realize the next best thing may already be here. Give donors the personal touch. Hardly anyone writes personal letters anymore, but imagine your donors’ surprise when they receive a personal, handwritten thank you note from you.

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Consenting to being doused with ice water, however silly it may seem, is a sacrifice. Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

Your Personal Brand. What I was curious to explore was what women who work in a corporate world think of personal branding and how they use it to build their reputations inside of their job and outside as well. . Diva Marketing/Toby: We all have many facets to our personalities.

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Join Me—Engage Fundraising Conference— May 9, Philly

Getting Attention

It’s a first-time in-person conference sponsored by FundRaising Success — Engage 2013: A FundRaising Success Case Study Conference. You may be wondering why a marketer like me is so enthused about a fundraising conference but I know that 1) Many of you wear both hats, and even if you don’t 2) fundraising and marketing must be strong partners, and the better you understand the other half, the better you’ll be able to move your supporters to act.

Goal Setting for Personal and Professional Development

Fundraising Coach

Rather than simply focusing on your professional goals, include personal goals, family goals, social goals–all the goals that will make the next year amazing for you. This may seem like a weird step, but give it a shot. I just love the week of Thanksgiving. Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals.

Reader Questions: Snow White and the 7 Faces of Philanthropy

Wild Woman Fundraising

This person we will call Queen B. He decided he wanted to take a personal interest, not just for the survivors of domestic violence, but also to help his business’ bottom line. ” They also want a sensitive acknowledgement of their personal situation.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

My personal beliefs are very clear and public. As one person on Twitter put it, just crickets. They may not have counted on Planned Parenthood being so aggressive in turning the Komen decision into a fundraising campaign, but even without that, it’s still a big news story because of how high-profile Planned Parenthood funding of any kind is right now.

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How to give donors a more personal experience on your site

Nonprofit Marketing Blog

Donors may have a preference, but that doesn’t mean they want to fund work that only benefits that type of animal (if they did, there are many species-specific charities they could easily discover on Google).

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Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

The second experiment took the concept of prosocial incentives a step further by directly comparing people who were asked to spend money on themselves (a personal incentive) with those who were asked to purchase a gift for a teammate (a prosocial incentive). Here’s a fascinating question: Which of the following is more motivating? A bonus you spend on yourself. A bonus you spend on someone else.

Free Webinar: Finding and Keeping Volunteers May 13th

Wild Woman Fundraising

Join us on Tuesday May 13th, 2014, at 1pm ET, 12pm CT, 11am MT, and 10am PT for a free webinar as we learn. Where to find in-person and virtual volunteers. Normally this webinar is $67, but on May 13th, you get it for free! Do you have too much to do?

How to pick a fundraising job that you will absolutely love! -with Abbi Haggerty

Wild Woman Fundraising

So the goals of the presentation are to help fundraisers connect with information and tools that will help them find happiness in their fundraising careers by choosing positions in organizations that match and support their personal values. Mazarine Treyz: Hey, everybody. Welcome.

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5 Summer Fundraising Ideas for Every Nonprofit

J Campbell Social Marketing

People may be more willing to pay $5 for a T-shirt if they know the proceeds go to a good cause, instead of trying to negotiate it down to $1. Whatever your event may be, be sure to allow sufficient time and planning to maximize your fundraising potential. Guest post by Sara Lowe.

[Guest Post] The Most Important Story Fundraisers Can Tell – and it’s probably not one you’ve thought about

Fundraising Coach

Fundraising Coach blog readers may remember her from last year's Stewardship Tutoring Hour. Vanessa will be giving a training for The Nonprofit Academy called " The Story of You – How to create and share your personal story to raise money ," so I asked her to share a bit of her story here.

Guest post: Should you send that card? Personalizing Can KILL Your Major Gifts!

Wild Woman Fundraising

But, if you don’t make that connection in a way that honors the donor or the prospective donor, you may ruin the relationship – and maybe forever. She said they were “personalized.” What do you think of this personalization? Personalizing Can KILL Your Major Gifts!

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Fundraising problems are LEADERSHIP problems

Fundraising Coach

That may be great from an operations stand point, but it can be a near death knell for fundraising. And she’ll think she’s taken it off her plate by hiring a fundraising person. So what does each person need to know?

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Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

That wussy white dude may be a punching bag, but I don’t want him to stand for all community managers! Are you tweeting for your cause or company? Are you posting on facebook for your cause? Are you updating a website or blog for your nonprofit, charity, or corporation?

In-Person Meetings

A Small Change

In both situations you are unable to read a person’s facial expressions or you may miss nonverbal communication cues. People are a lot harder to read on the phone than in-person. There are certain rules that apply to in-person conversations that do not apply to phone conversations. Not every meeting needs to be in-person, and many people are not willing to meet in-person for their first meeting. Talking on the phone or over email has its limitations.

Are you using that all wrong?

Fundraising Coach

One time you may want to examine digital tools. Another you may want to assess your use of meetings or "annual" performance reviews. Fundraising Secrets Personal Leadership performance Sometimes, we get so used to using something, we don''t realize we''re using it the wrong way.

4 things to check as you begin 2016

Fundraising Coach

That goes for donation forms, subscription boxes, and any other advanced tools you may offer like mapping, calculators, and visualizations. Fundraising Secrets Personal Leadership

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Personally I currently use WhatApp , which is the largest at the moment (over 10 billion messages per day ). I may be using WhatsApp now but next year it may be something else. Insight Mobile Personal 2012 2013 groupme mobile messaging movie rental Statistics trends whatsapp

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[Guest Post] 3 Tips to Create Sustainable Nonprofit Systems

Fundraising Coach

It may seem easier said than done. Since people may not be involved in solicitation be sure to inform them and others how their efforts assisted in the fulfillment of a gift or the identification of another gain. I''m honored to introduce Tycely Williams.

Someone Has To Say It: The Nonprofit's Founder May Not Be the Best Executive Director or Board President Candidate (and Should Certainly Not Be Both)

Seeking Grant Money Today

When a nonprofit is founded by a single person often that person feels 'the right' to become the nonprofit's executive director or board president. They carry in their person both the passion in a nonprofit's launch but too, the unique story of who began this nonprofit, and why or how the organization started. Sometimes the founder is the person for one of the leadership jobs, but sometimes they aren't and a professional will acknowledge and even support facing this fact.

Can You Explain Your Org’s Voice, Tone, and Style?

Kivi's Nonprofit Communications Blog

We often talk about nonprofit personality or brand, and how it’s more than just your logo and color palette. Your nonprofit may have different voices for clients you serve and donors/partners in your work. Copywriting Marketing Team Nonprofit Personality Your Advice

You Can Save the Corporations

Wild Woman Fundraising

It may be cliche, but it’s true. Or a person from their company on your board? Check out his webinar too on May 15th ! Are you looking for sponsorship for that next event? How altruistic of you! You could be SAVING THE COMPANY. YOU COULD BE SAVING THEIR BRAND. Seriously. You have no idea. Consumers are much more savvy these days. They don’t want to give their money to big corporate conglomerates that hurt the earth.

Don’t Get Caught in the Cycle of Mediocre Fundraising!

Get Fully Funded

You may feel as though you’re trying everything you can think of and nothing is really working. Fundraising Planning General Fundraising Get Fully Funded Leadership Management Personal/Professional DevelopmentIf your fundraising is flat (or worse, declining) there are reasons why.

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How Do You Know When It’s Time to Re-Brand?

Kivi's Nonprofit Communications Blog

Sometimes you know it’s time for a re-brand because your organization’s mission, vision, and personality have changed over the years, and your logo no longer reflects who you have evolved to become. There are many indications it may be time to re-brand your organization. Julia Reich.

Changing our Nonprofit Culture, one person at a time

Wild Woman Fundraising

I also personally interviewed about 10 people about what they thought the issues of nonprofits were and how we could help fix them. I talked with a person currently a member of a union. I talked with a person who had formerly been a part of unions.


Invite Your Person(a) to Thanksgiving Dinner

Getting Attention

Here’s how: Choose just one of your target audiences and drill down within that group to identify a persona–a fictional individual who represents one type of person you hope to engage. Include the personal side–from upbringing and neighborhood to marital situation and hobbies–as well as the professional, and patterns such as news content read regularly. This may sound hokey but it does work to build understanding, and so connection.