Pinterest State of Maryland Pitch Contest: Interview With Zoe Pagonis

Diva Marketing Blog

Toss of a pink boa to the State of Maryland, and specifcally to Governor Martin O'Malley and his communication staff! . The Pinterest State of Maryland Pitch Contest asked entrepreneurs to pitch their businesses by using Pinterest to tell the story of their company. Partnership included: University of Maryland College Park, the Future of Information Alliance, the Maryland Department of Business and Economic Development and the Baltimore Angels.

Branding Success Beats the Odds

Non Profit Marketing 360

Branding Campaigns Cross-Post Education: General Nonprofit branding Maryland Performing arts UMBC University of Maryland Baltimore CountyGood branding is hard. Universities are a hard place to get definitive action of any kind. By launching a new brand for all its arts and humanities programs – developed with in-house staff and faculty consensus – UMBC has achieved the near-miraculous. Full disclosure: I am married to UMBC’s head of marketing and communications. ).

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Time To Plan Your Proposal For The 2012 Baltimore Green Week!

Non Profit Marketing 360

Community Diet eNewsletter Environment Event Greening Health Local/Maryland Nonprofit Urban Farming Baltimore Druid Hill Park environmental Farmer's Market Festival Green Market Maryland Request For ProposalThe fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet.

Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money

Non Profit Marketing 360

Susan Emfinger is currently Assistant Vice President, Alumni Relations and Development at University of Maryland, Baltimore County. Development Donor Acquisition Education: General Fundraising Grants and Funding Major Gifts Marketing Nonprofit Report Baltimore Charities development Donation economy education Financial services Fundraiser marketing Maryland Non-profit organization PRWEB United States University of Maryland Baltimore CountySusan Emfinger of UMBC.

#Aging: Establishing A Business For Baby Boomers Calls For A Long-Distance Run

Non Profit Marketing 360

The projected growth rate in Maryland alone is astounding. She holds a masters degree in the management of aging services from the Erickson School at UMBC and an MBA from Loyola College in Maryland. Brenda Becker. We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. Brenda’s consultancy connects seniors with the resources they need. My husband loves to run.

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#GRANTS: Nominations Open For Awards of $5000 From WLR Automotive

Non Profit Marketing 360

The giveaway is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region. WLR Automotive (‘Wash, Luke, and Repair’) has been a keen practitioner of corporate philanthropy: “Since 1987, the company has operated 16 vehicle maintenance, repair, and car wash facilities throughout Maryland and Pennsylvania. Click here to nominate a nonprofit.

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Work Your Small (Case Study: Meals on Wheels)

Getting Attention

Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be. .

Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland. . Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland. My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit.

Going A Different Route With Your Small Nonprofit's Message

Social Media Bird Brain

Via U of Maryland Center for Environmental Science Very recently, I wrote a post where I said that nearly every piece of social communication you create for your small nonprofit should relate to the key message you're trying to send. The important word in that sentence is nearly. Don't Be a Slave to Your Marketing or Branding Strategy This is where I tell you I don't take my own advice. Since.

Pink Ribbon Cause Marketing and In-Kind Sponsorship

Cause Related Marketing

Long Fence, a large residential and commercial fencing contractor on the East Coast of the United States, is a Diamond Sponsor of the Komen Maryland Race for the Cure, which took place yesterday. It provided fencing to separate participants and spectators during the race held in Hunt Valley, Maryland, a northern suburb of Baltimore. The Komen race is the largest such event in Maryland with more than 33,000 racers in 2011.

Let Those You Serve Tell Their Own Stories

Non Profit Marketing 360

Speaking of storytelling, Marco Kathuria of MKCREATIVE and I will give a workshop on September 9 on Storytelling and Video for Life Span Network, Maryland’s association of senior care provider organizations. (If Texas writer Jubi Headley offers a strong case for getting the hell out of the way and letting your clients tell their stories to donors. The impact outweighs the risks.

Great Nonprofit Marketing Jobs: Take It Forward Tuesday

Getting Attention

Social Media & Strategic Communications Intern , National Association for Children of Alcoholics (Maryland or Washington, DC). Please post your open nonprofit marketing positions here. Communications and Digital Engagement , Rita Allen Foundation (Princeton, NJ). Communications and Marketing Manager , Catalina Island Conservancy (Long Beach, CA). Communications Coordinator , Ford Foundation (New York, NY). Communications Director , Alliance for Regenerative Medicine (Remote).

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#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

“Giveaway For Good” is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region. WLR Automotive (‘Wash, Luke, and Repair’) has been a keen practitioner of corporate philanthropy: “Since 1987, the company has operated 16 vehicle maintenance, repair, and car wash facilities throughout Maryland and Pennsylvania. Click to nominate an organization.

Great Nonprofit Marketing Jobs: Monday Matters!

Getting Attention

Social Media Assistant , Cultural Tourism DC (Maryland or Virginia). Please post your open nonprofit marketing positions here. Associate Director of Marketing & Communications , The Center for State and Local Finance (Atlanta, GA). Chief Marketing Officer , Net Impact (San Francisco, CA). Communications & Marketing Manager , The Lewy Body Dementia Association (Lilburn, GA). Communications & Marketing Manager , Planned Parenthood Hudson Peconic (Hawthorne, NY).

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Blogging from DC This Week

Kivi's Nonprofit Communications Blog

I’m heading to the airport soon, and will be blogging from Maryland and Washington, DC this week. On Tuesday, I’m speaking three times (yes, three times) at the 2011 Nonprofit Summit in Frederick, Maryland, sponsored by the Ausherman Family Foundation. I’m talking about Quick and Dirty Marketing Plans, Nonprofit Storytelling, and Positioning Your Nonprofit as an Expert Source.

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Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests. But, interestingly, out of those 150,000 charitable estates, only 2,225 (1.5%) were taxable as a result of being worth more than $5 million. So what does this mean?

Your future?

Getting Attention

1) Assistant Manager of Digital Media , Clarice Smith Performing Arts Center, University of Maryland. NEW OPPORTUNITIES 1) Assistant Manager of Digital Media, Clarice Smith Performing Arts Center, University of Maryland (College Park, MD) 2) Associate Director of International Social Media Campaign for Tobacco Free Kids (Washington, D.C.) Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks!

Will you be at AFP 2015 in Baltimore next week?

iMarketSmart

My firm is located in Maryland, just outside of D.C. The Association of Fundraising Professionals International Conference is here! Literally!! Not too far from Baltimore. So, I’ll be heading up that way on Monday, March 30th. But I won’t actually be AT the conference. Instead, I’ll be hanging out with lots of smart people directly ACROSS THE STREET inside the Pratt Street Ale House (the big blue pub directly across the street from the Baltimore Convention Center).

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Communications Associate , ACLU of Maryland (Baltimore, MD). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Assistant , Food and Water Watch (Washington DC). Communications Manager , California Native Plant Society (Sacramento, CA). Communications Officer , Community Renewal Society (Chicago, IL). Communications Specialist , National Nurses United (Oakland, CA).

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Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration

EveryAction

began as a hip hop conference at the University of Maryland in 2000. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please. International Fund for Animal Welfare.

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Director of Marketing and Public Relations Round House Theatre (Maryland or Washington, D.C.). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org. San Francisco, CA). Communications Director Transgender Law Center (Oakland, CA). Communications Manager Hollaback (Brooklyn, NY).

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Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

Recently, a well-known speaker led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests. But, interestingly, out of those 150,000 charitable estates, only 2,225 (1.5%) were taxable as a result of being worth more than $5 million. So what does this mean?

Your New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Director of Communications , Healthcare Access Maryland (Baltimore, MD). Please post your open nonprofit marketing positions here. Associate Producer , Marketing Graphic Designer , Online Strategist and Web Designer , The Humane Society (Washington DC). Communications Intern , Marketers without Borders (Toronto, ON). Communications Intern , Rising Tide Capital (Jersey City, NJ). Communications Director , ACLU-NJ (Newark, NJ).

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Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

Nancy came to NSLA from the Maryland Coalition Against Sexual Assault where she led marketing and communications campaigns in partnership with the Maryland Department of Health and Mental Hygiene and the Baltimore City Mayor’s Office on Criminal Justice. Nancy Levesque. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Want to be featured in this series?

ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn

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Network for Good and Maryland Nonprofits hosted an ePhilanthropy 101 event to help local nonprofits learn how to make the Web and email part of their fundaising program. Is your fundraising going the way of our floundering economy?

Does Your Organization Have a Soul?

iMarketSmart

In my hometown of Bethesda, Maryland, Vince and Dominic’s had a soul too. Most businesses don’t have a soul. They are cold and heartless. And, that’s probably (at least in part) why most businesses don’t succeed. But the ones that thrive and endure are usually the ones that have a soul. And the souls of these businesses are usually a result of their founder’s passion. For instance, Apple had a soul when Steve Jobs ran the show.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I hoped to be a business major at the University of Maryland in the 80’s. I failed to get into business school. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing. My dream was to have my own ad agency some day.

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2012 Nonprofit Tagline Awards – The Winners!

Kivi's Nonprofit Communications Blog

Organization: Maryland SPCA. Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi). Then 3,300 voted for the 18 winners categorized by organizational, special event, advocacy, fundraising and program tagline.

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Just Can't Bring Myself to Do It

Fundraising Breakthroughs

And in Baltimore, Takoma Park (Maryland), and soon in downtown Washington, DC and Silver Spring, Maryland. We've been working pretty hard to explore, highlight, and support social enterprise and socially-responsible business in Maryland. Anyone still watching this space for info on strategy, management, planning, nonprofit leadership, fundraising, boards, social enterprise and wondering why nothing seems to be happening with ChangeMatters? Well.happenings are happening.

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

Back in 1996, I was a young, energetic salesman working to help grow a small marketing agency in Silver Spring, Maryland. I’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too. I made tons of cold calls and set plenty of appointments. Then I uncovered needs and, later, made presentations or wrote proposals. A percentage of the proposals would turn into sales.

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

in Communication from The University of Maryland, a Digital Marketing Certificate from Georgetown University, and is certified in advanced Google Analytics, and inbound marketing from HubSpot Academy. Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship.

Nonprofit Marketing Jobs—April 27, 2012

Getting Attention

Maryland State Education Association (Annapolis, MD). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. . NEW OPPORTUNITIES. 1) Communications Coordinator. International Center for Transitional Justice. New York, NY). 2) Communications Director. Mountain Association for Community Economic Development (Berea, KY). 3) Communications Director. Planned Parenthood of South Florida and the Treasure Coast (West Palm Beach, FL).

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Nonprofit Marketing Jobs—April 6, 2012

Getting Attention

NARAL – Pro Choice Maryland (Silver Spring, MD). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director, Digital Media and. Associate Director, Media Relations. Patient-Centered Outcomes Research Institute (Washington, D.C.). 2) Communications and Advocacy Associate , Global Health Strategies (New York, NY).

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New Books on Social Marketing

Social Marketing and Social Change

Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and. innovate, build and implement, manage and measure, scale up and sustain. programs that go well beyond influencing individual behaviors, all the. way to broad social change in a world that needs the help.” - Bill.

Day in the Life of a Nonprofit Communicator – Nicole Warren

Kivi's Nonprofit Communications Blog

She started in nonprofits after graduating from Salisbury University in Maryland in 2013 with a double major in Human Communications and Conflict Analysis Dispute Resolution. Nicole Warren. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Why Journalism and Fundraising Make Good Bedfellows

iMarketSmart

But, I failed the first two prerequisite courses for the Business School at the University of Maryland. I was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My mom was an entrepreneur. All three of my uncles were entrepreneurs. My grandparents were all entrepreneurs. So, at 19 I was all washed up. No chance I’d own my own business (so I was told).

#Enviro: Looking For Work? Jobs For Greenbacks And For A Green Mid-Atlantic

Non Profit Marketing 360

If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs.

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Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

Headquartered in Silver Spring, Maryland, Trees for the Future thinks of trees much the same way that Heifer International thinks about domesticated animals; that is, as a provider of wealth for people in the developing world. Over the last few years I’ve profiled about a dozen or so variations on a theme of ‘Buy One Give One’ (BOGO). But at the Outdoor Retailer Show that wrapped up Saturday, August 6, 2011 I found a new favorite.

It’s Time to Kill the “Fundraiser”

iMarketSmart

In fact I got a call from someone at the University of Maryland telling me they wanted to take me to get coffee so they could update me about what’s going on at the campus. What if a vendor told you they’d be sending a sales person to your office to sell something to you? How would you feel? Now consider how a donor feels. Do you think they like it when a nonprofit sends a fundraiser to get a donation? Oh I know, that’s not what they’re doing.

Resources For Issues Concerning Older Americans

Non Profit Marketing 360

The first is the LifeSpan Network based in Columbia, Maryland. The network consists of over 300 affiliated organizations , nursing homes, and health-care providers in the Maryland/DC/Northern Virginia region. Numerous resources are available online and in print for information about elder care, aging, homes for older Americans, etc. We would like simply to touch on a few that we think are quite valuable, and which we hope you will as well.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and editors who had gathered at the University of Maryland for a 4-day training session on how to cover nonprofits. Peter Panepento. I am very excited to welcome Peter Panepento to our distinguished list of regular guest bloggers.

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009. Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own." " There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting. When will the donors show up?

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009. Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own." " There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting. When will the donors show up?