Pinterest State of Maryland Pitch Contest: Interview With Zoe Pagonis

Diva Marketing Blog

Toss of a pink boa to the State of Maryland, and specifcally to Governor Martin O'Malley and his communication staff! . The Pinterest State of Maryland Pitch Contest asked entrepreneurs to pitch their businesses by using Pinterest to tell the story of their company.

Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland. . Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland. My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit.

Trending Sources

How NOT to write a letter to your supporter community

iMarketSmart

Dear University of Maryland community: In late 2006, the University of Maryland publicly launched the $1 billion Great Expectations campaign. This support has helped Maryland compete for the best students and help make their education more affordable. University of Maryland.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be. .

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Director of Marketing and Public Relations Round House Theatre (Maryland or Washington, D.C.). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY).

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Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money

Non Profit Marketing 360

Susan Emfinger is currently Assistant Vice President, Alumni Relations and Development at University of Maryland, Baltimore County. Susan Emfinger of UMBC.

#Aging: Establishing A Business For Baby Boomers Calls For A Long-Distance Run

Non Profit Marketing 360

The projected growth rate in Maryland alone is astounding. She holds a masters degree in the management of aging services from the Erickson School at UMBC and an MBA from Loyola College in Maryland. Brenda Becker.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I hoped to be a business major at the University of Maryland in the 80’s. I failed to get into business school. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing. My dream was to have my own ad agency some day.

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#GRANTS: Nominations Open For Awards of $5000 From WLR Automotive

Non Profit Marketing 360

The giveaway is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region. Click here to nominate a nonprofit. Have you made a nomination for the “Giveaway For Good”?

Why Journalism and Fundraising Make Good Bedfellows

iMarketSmart

But, I failed the first two prerequisite courses for the Business School at the University of Maryland. I was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My mom was an entrepreneur.

Your New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Director of Communications , Healthcare Access Maryland (Baltimore, MD). Please post your open nonprofit marketing positions here. Associate Producer , Marketing Graphic Designer , Online Strategist and Web Designer , The Humane Society (Washington DC). Communications Intern , Marketers without Borders (Toronto, ON). Communications Intern , Rising Tide Capital (Jersey City, NJ). Communications Director , ACLU-NJ (Newark, NJ).

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Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

Headquartered in Silver Spring, Maryland, Trees for the Future thinks of trees much the same way that Heifer International thinks about domesticated animals; that is, as a provider of wealth for people in the developing world.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

MARCH – Giving Day (Philip Merrill College of Journalism, University of Maryland). Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).

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Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

Nancy came to NSLA from the Maryland Coalition Against Sexual Assault where she led marketing and communications campaigns in partnership with the Maryland Department of Health and Mental Hygiene and the Baltimore City Mayor’s Office on Criminal Justice. Nancy Levesque.

Opportunity! Nonprofit Communications Jobs

Getting Attention

Events Specialist Institute for Innovation and Implementation—University of Maryland, Baltimore (Baltimore, MD). Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits.

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Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

Recently, a well-known speaker led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009. Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own." " There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting. When will the donors show up?

Blogging from DC This Week

Kivi's Nonprofit Communications Blog

I’m heading to the airport soon, and will be blogging from Maryland and Washington, DC this week. On Tuesday, I’m speaking three times (yes, three times) at the 2011 Nonprofit Summit in Frederick, Maryland, sponsored by the Ausherman Family Foundation. I’m talking about Quick and Dirty Marketing Plans, Nonprofit Storytelling, and Positioning Your Nonprofit as an Expert Source.

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Great Nonprofit Marketing Jobs: Take It Forward Tuesday

Getting Attention

Social Media & Strategic Communications Intern , National Association for Children of Alcoholics (Maryland or Washington, DC). Please post your open nonprofit marketing positions here. Communications and Digital Engagement , Rita Allen Foundation (Princeton, NJ). Communications and Marketing Manager , Catalina Island Conservancy (Long Beach, CA). Communications Coordinator , Ford Foundation (New York, NY). Communications Director , Alliance for Regenerative Medicine (Remote).

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and editors who had gathered at the University of Maryland for a 4-day training session on how to cover nonprofits. Peter Panepento.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It just takes a little creativity as the Maryland nonprofit Kids Are Heroes found out. Happy Friday! Welcome to our latest edition of Mixed Links where I share the good stuff on nonprofit marketing and communications that I’ve come across over the last week or so.

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New Books on Social Marketing

Social Marketing and Social Change

Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and.

2012 Nonprofit Tagline Awards – The Winners!

Kivi's Nonprofit Communications Blog

Organization: Maryland SPCA. Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi). Then 3,300 voted for the 18 winners categorized by organizational, special event, advocacy, fundraising and program tagline.

Nonprofit Marketing Jobs—April 27, 2012

Getting Attention

Maryland State Education Association (Annapolis, MD). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. . NEW OPPORTUNITIES. 1) Communications Coordinator. International Center for Transitional Justice. New York, NY).

Nonprofit Marketing Jobs—April 6, 2012

Getting Attention

NARAL – Pro Choice Maryland (Silver Spring, MD). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director, Digital Media and. Associate Director, Media Relations.

Friday Futures – Nonprofit Marketing Jobs – April 8, 2011

Getting Attention

4) Director of Communications , University of Maryland Baltimore County (UMBC) , (Baltimore, MD) Nothing’s more challenging, but also compelling, than leading the marketing charge at a complex institution like this one.

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Great Nonprofit Marketing Jobs: Monday Matters!

Getting Attention

Social Media Assistant , Cultural Tourism DC (Maryland or Virginia). Please post your open nonprofit marketing positions here. Associate Director of Marketing & Communications , The Center for State and Local Finance (Atlanta, GA). Chief Marketing Officer , Net Impact (San Francisco, CA). Communications & Marketing Manager , The Lewy Body Dementia Association (Lilburn, GA). Communications & Marketing Manager , Planned Parenthood Hudson Peconic (Hawthorne, NY).

How Crowdfunding Can Transform Alumni Giving

Nonprofit Marketing Blog

I recently presented some ideas with Dayna Carpenter of University of Maryland Baltimore County during this year’s eduWeb conference.

7 Strategies for Mobilizing Millennials

Nonprofit Marketing Blog

Check out how our client, the United Way of Central Maryland uses a beautiful image and video to present a clear, simple fundraising message. The United Way of Central Maryland has built a passionate base of Millennial supporters with its Emerging Leaders United program, by focusing on these motivations. (Part two in our series on the Millennial Impact Project). Millennials: A powerful force for change.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Great examples from the State of Maryland Pitch Contest. Pinterest continues to fascinate me by it's simplicity and ease of use. However, if you peak behind the curtain it holds a similar sophistication to that of Twitter.

The 2012 Social Marketing Conference: Getting Better at Doing Good

Social Marketing and Social Change

A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012. This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare.

Friday Futures – Nonprofit Marketing Jobs – April 15, 2011

Getting Attention

4) Director of Communications , University of Maryland Baltimore County (UMBC) , (Baltimore, MD). I’m thrilled to share so many great opportunities with you. There are so many that I’ve skipped the descriptions (but they’re all avialable through the links!

Pink Ribbon Cause Marketing and In-Kind Sponsorship

Cause Related Marketing

Long Fence, a large residential and commercial fencing contractor on the East Coast of the United States, is a Diamond Sponsor of the Komen Maryland Race for the Cure, which took place yesterday. The Komen race is the largest such event in Maryland with more than 33,000 racers in 2011.

Mixed Links and Pass Winners

Kivi's Nonprofit Communications Blog

Barb Cooke, Volunteer Maryland. Welcome to a special Friday the 13th edition of Mixed Links. No black cats or broken mirrors here though. We’re bringing the good stuff today including some lucky folks who won All-Access Passes and individual webinar registrations!

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Stories from Smaller Nonprofits: National Coalition for a Civil Right to Counsel

Diva Marketing Blog

The Coalition is led by the Public Justice Center, a legal advocacy organization based in Maryland. At this holiday season we are encourage to look beyond face value to the heart of the people who may touch our lives. directly or indirectly.

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International Social Marketing Association: 2011 Review

Social Marketing and Social Change

Our accomplishments to date include: Established the iSMA as a nonprofit, tax-exempt corporation in Maryland, USA. Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management.

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Your Website Doesn't Matter (If Know One Goes There!)

Marketing for Nonprofits

She currently lives in Maryland with her cat Butters I'm always harping on the need for nonprofits to clean up their "houses" online. But the fact remains, that even if you have a BEAUTIFUL website, it doesn't really matter if no one goes there.

Can You Capture Your Mission in a Poem?

Marketing for Nonprofits

My new friend and the Executive Director of Shepherd's Table , a feeding ministry here in Silver Spring, Maryland, sent this beautiful poem to me and I thought I'd share it with you. Can you capture the spirit of your mission in poem? What a wonderful way to tell your story. Jocelyn Somewhere in your life hope you might see one starved person, the look on her face when the bread finally arrives. Hope you might have baked it or bought it or even needed it yourself.