Pinterest State of Maryland Pitch Contest: Interview With Zoe Pagonis

Diva Marketing Blog

Toss of a pink boa to the State of Maryland, and specifcally to Governor Martin O'Malley and his communication staff! . The Pinterest State of Maryland Pitch Contest asked entrepreneurs to pitch their businesses by using Pinterest to tell the story of their company.

Branding Success Beats the Odds

Non Profit Marketing 360

Branding Campaigns Cross-Post Education: General Nonprofit branding Maryland Performing arts UMBC University of Maryland Baltimore CountyGood branding is hard. Universities are a hard place to get definitive action of any kind.

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Time To Plan Your Proposal For The 2012 Baltimore Green Week!

Non Profit Marketing 360

Community Diet eNewsletter Environment Event Greening Health Local/Maryland Nonprofit Urban Farming Baltimore Druid Hill Park environmental Farmer's Market Festival Green Market Maryland Request For Proposal

Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money

Non Profit Marketing 360

Susan Emfinger is currently Assistant Vice President, Alumni Relations and Development at University of Maryland, Baltimore County. Susan Emfinger of UMBC.

#Aging: Establishing A Business For Baby Boomers Calls For A Long-Distance Run

Non Profit Marketing 360

The projected growth rate in Maryland alone is astounding. She holds a masters degree in the management of aging services from the Erickson School at UMBC and an MBA from Loyola College in Maryland. Brenda Becker.

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Work Your Small (Case Study: Meals on Wheels)

Getting Attention

Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be. .

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts


A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.

Going A Different Route With Your Small Nonprofit's Message

Social Media Bird Brain

Via U of Maryland Center for Environmental Science Very recently, I wrote a post where I said that nearly every piece of social communication you create for your small nonprofit should relate to the key message you're trying to send. The important word in that sentence is nearly. Don't Be a Slave to Your Marketing or Branding Strategy This is where I tell you I don't take my own advice. Since.

Pink Ribbon Cause Marketing and In-Kind Sponsorship

Cause Related Marketing

Long Fence, a large residential and commercial fencing contractor on the East Coast of the United States, is a Diamond Sponsor of the Komen Maryland Race for the Cure, which took place yesterday. The Komen race is the largest such event in Maryland with more than 33,000 racers in 2011.

#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

“Giveaway For Good” is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region. Click to nominate an organization.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts


Recently, a well-known speaker led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.

Let Those You Serve Tell Their Own Stories

Non Profit Marketing 360

Speaking of storytelling, Marco Kathuria of MKCREATIVE and I will give a workshop on September 9 on Storytelling and Video for Life Span Network, Maryland’s association of senior care provider organizations. (If Texas writer Jubi Headley offers a strong case for getting the hell out of the way and letting your clients tell their stories to donors. The impact outweighs the risks.

Will you be at AFP 2015 in Baltimore next week?


My firm is located in Maryland, just outside of D.C. The Association of Fundraising Professionals International Conference is here! Literally!! Not too far from Baltimore. So, I’ll be heading up that way on Monday, March 30th. But I won’t actually be AT the conference.

Your future?

Getting Attention

1) Assistant Manager of Digital Media , Clarice Smith Performing Arts Center, University of Maryland. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES.

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Director of Marketing and Public Relations Round House Theatre (Maryland or Washington, D.C.). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY).

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Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration


began as a hip hop conference at the University of Maryland in 2000. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please. International Fund for Animal Welfare.

Great Nonprofit Marketing Jobs: Take It Forward Tuesday

Getting Attention

Social Media & Strategic Communications Intern , National Association for Children of Alcoholics (Maryland or Washington, DC). Please post your open nonprofit marketing positions here. Communications and Digital Engagement , Rita Allen Foundation (Princeton, NJ). Communications and Marketing Manager , Catalina Island Conservancy (Long Beach, CA). Communications Coordinator , Ford Foundation (New York, NY). Communications Director , Alliance for Regenerative Medicine (Remote).

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Day in the Life of a Nonprofit Communicator – Nicole Warren

Kivi's Nonprofit Communications Blog

She started in nonprofits after graduating from Salisbury University in Maryland in 2013 with a double major in Human Communications and Conflict Analysis Dispute Resolution. Nicole Warren.

Great Nonprofit Marketing Jobs: Monday Matters!

Getting Attention

Social Media Assistant , Cultural Tourism DC (Maryland or Virginia). Please post your open nonprofit marketing positions here. Associate Director of Marketing & Communications , The Center for State and Local Finance (Atlanta, GA). Chief Marketing Officer , Net Impact (San Francisco, CA). Communications & Marketing Manager , The Lewy Body Dementia Association (Lilburn, GA). Communications & Marketing Manager , Planned Parenthood Hudson Peconic (Hawthorne, NY).

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Does Your Organization Have a Soul?


In my hometown of Bethesda, Maryland, Vince and Dominic’s had a soul too. Most businesses don’t have a soul. They are cold and heartless. And, that’s probably (at least in part) why most businesses don’t succeed.

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Communications Associate , ACLU of Maryland (Baltimore, MD). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Assistant , Food and Water Watch (Washington DC).

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3 smart new metrics to measure your fundraising effectiveness


Back in 1996, I was a young, energetic salesman working to help grow a small marketing agency in Silver Spring, Maryland. I’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too. I made tons of cold calls and set plenty of appointments. Then I uncovered needs and, later, made presentations or wrote proposals. A percentage of the proposals would turn into sales.

9 simple pointers for writing better emails and letters to your donors


I hoped to be a business major at the University of Maryland in the 80’s. I failed to get into business school. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing. My dream was to have my own ad agency some day.

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Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

Nancy came to NSLA from the Maryland Coalition Against Sexual Assault where she led marketing and communications campaigns in partnership with the Maryland Department of Health and Mental Hygiene and the Baltimore City Mayor’s Office on Criminal Justice. Nancy Levesque.

ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn

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Network for Good and Maryland Nonprofits hosted an ePhilanthropy 101 event to help local nonprofits learn how to make the Web and email part of their fundaising program. Is your fundraising going the way of our floundering economy?

Blogging from DC This Week

Kivi's Nonprofit Communications Blog

I’m heading to the airport soon, and will be blogging from Maryland and Washington, DC this week. On Tuesday, I’m speaking three times (yes, three times) at the 2011 Nonprofit Summit in Frederick, Maryland, sponsored by the Ausherman Family Foundation. I’m talking about Quick and Dirty Marketing Plans, Nonprofit Storytelling, and Positioning Your Nonprofit as an Expert Source.

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Your New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Director of Communications , Healthcare Access Maryland (Baltimore, MD). Please post your open nonprofit marketing positions here. Associate Producer , Marketing Graphic Designer , Online Strategist and Web Designer , The Humane Society (Washington DC). Communications Intern , Marketers without Borders (Toronto, ON). Communications Intern , Rising Tide Capital (Jersey City, NJ). Communications Director , ACLU-NJ (Newark, NJ).

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It’s Time to Kill the “Fundraiser”


In fact I got a call from someone at the University of Maryland telling me they wanted to take me to get coffee so they could update me about what’s going on at the campus. What if a vendor told you they’d be sending a sales person to your office to sell something to you?

Nonprofit Marketing Jobs—April 27, 2012

Getting Attention

Maryland State Education Association (Annapolis, MD). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. . NEW OPPORTUNITIES. 1) Communications Coordinator. International Center for Transitional Justice. New York, NY).

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Why Journalism and Fundraising Make Good Bedfellows


But, I failed the first two prerequisite courses for the Business School at the University of Maryland. I was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My mom was an entrepreneur.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

MARCH – Giving Day (Philip Merrill College of Journalism, University of Maryland). Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).

Nonprofit Marketing Jobs—April 6, 2012

Getting Attention

NARAL – Pro Choice Maryland (Silver Spring, MD). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director, Digital Media and. Associate Director, Media Relations.

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New Books on Social Marketing

Social Marketing and Social Change

Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and.

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

Headquartered in Silver Spring, Maryland, Trees for the Future thinks of trees much the same way that Heifer International thinks about domesticated animals; that is, as a provider of wealth for people in the developing world.

Just Can't Bring Myself to Do It

Fundraising Breakthroughs

And in Baltimore, Takoma Park (Maryland), and soon in downtown Washington, DC and Silver Spring, Maryland. We've been working pretty hard to explore, highlight, and support social enterprise and socially-responsible business in Maryland. Anyone still watching this space for info on strategy, management, planning, nonprofit leadership, fundraising, boards, social enterprise and wondering why nothing seems to be happening with ChangeMatters? Well.happenings are happening.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and editors who had gathered at the University of Maryland for a 4-day training session on how to cover nonprofits. Peter Panepento.

2012 Nonprofit Tagline Awards – The Winners!

Kivi's Nonprofit Communications Blog

Organization: Maryland SPCA. Nancy Schwartz of Getting has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi). Then 3,300 voted for the 18 winners categorized by organizational, special event, advocacy, fundraising and program tagline.

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#LiveClass: Successful Fundraising with Imperfect Boards

Non Profit Marketing 360

His career has included positions at several Quaker institutions, The Wilderness Society, and the American Civil Liberties Union of Maryland. Playing to Their Strengths.

Resources For Issues Concerning Older Americans

Non Profit Marketing 360

The first is the LifeSpan Network based in Columbia, Maryland. The network consists of over 300 affiliated organizations , nursing homes, and health-care providers in the Maryland/DC/Northern Virginia region. Numerous resources are available online and in print for information about elder care, aging, homes for older Americans, etc. We would like simply to touch on a few that we think are quite valuable, and which we hope you will as well.

#Enviro: Looking For Work? Jobs For Greenbacks And For A Green Mid-Atlantic

Non Profit Marketing 360

If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs.

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