10 Nonprofit Digital Marketing Resolutions for 2021

J Campbell Social Marketing

Our work – nonprofit digital marketing, digital fundraising, and storytelling were integral pieces of the puzzle last year – and will remain vital going into 2021. . However, we cannot continue to “do digital marketing” like we did it in years past.

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. If your nonprofit marketing emails are going unopened, have a low click through, or engagement rate, it’s not because Gen Z “doesn’t use email.”.

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A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Nonprofit Marketing Plans and Strategies plan strategy template

3 Simple Ways to Get Started with Nonprofit Video Marketing

J Campbell Social Marketing

Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. Watch the mini-training session here: The post 3 Simple Ways to Get Started with Nonprofit Video Marketing appeared first on marketing for the modern nonprofit.

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6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This year, Campaign Monitor created an in-depth guide outlining nonprofit email marketing benchmarks based on billions of Campaign Monitor emails used in their original benchmarks research analyzing multiple industries. 6) Break the email marketing rules. . What are your best nonprofit email marketing tips? .

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Fundraising Nonprofits Online Fundraising Social Media Email marketing Facebook LiveWhat a training!

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. You don’t have to limit your Planned Giving marketing to standalone appeals.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust. The post Mass marketing, relationships and trust. Trust is essential.

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Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA). Marketing & Communications Coordinator BoardSource (Washington, D.C.). Manager, Relationship Marketing Philadelphia Orchestra (Philadelphia, PA).

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Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015. Nonprofit Marketing & Communications Jobs—June 22, 2015. Nonprofit Marketing & Communications Jobs—June 15, 2015. This is my 202nd jobs posting, and the final one.

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Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Guest post by Joshua Meyer, Director of Marketing for OneCause. To make sure you maximize your fundraising ROI, a strong marketing strategy will help your nonprofit reach new donors and foster stronger relationships with supporters. Spread Awareness with Email Marketing .

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA). Director of Digital Marketing Forum One (Alexandria, VA). Director of Marketing and Communications Masa Israel Journey (New York, NY). Marketing & Communications Manager Lakeview Pantry (Chicago, IL).

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6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. . Social Media for Social Good Academy 2.0

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation.

The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. That’s permission-based marketing, but not necessarily content they find especially relevant and meaningful themselves.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. . Whether you followed a Nonprofit Marketing Calendar this past year, or you are starting from scratch, it’s never too late to start planning for success. Ready to crush your social media marketing in 2019? Action Items: Choose one marketing activity that you have been wanting to try.

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Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story. Communication Innovation marketing Multi-channel marketing Target marketing Uncategorized marketing tools online marketing solve problems

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Marketing is about the value exchange.

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Let me put it this way: If you don’t shape program and services, marketing and fundraising around your supporters’ and participants’ actions, wants, habits, and values, you’ll alienate folks who are close now and fail miserably in making new friends. Flickr: Robyn Anderson.

WOWza Nonprofit Marketing Jobs

Getting Attention

Communications and Marketing Manager Youth Frontiers (Twin Cities, MN). Director, Digital Marketing & Communications Pancreatic Cancer Action Network (Manhattan Beach, CA). Manager, Marketing and Strategic Growth Civic Builders (New York, NY). Marketing Manager Lyric Opera of Chicago (Chicago, IL). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Nonprofit Marketing & Communications Jobs—March 30, 2015 .

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Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Director Of Marketing And Communications Tacoma Community College (Tacoma, WA). Marketing and Engagement Administrator Mosaic Youth Theatre (Detroit, MI). Marketing Manager IAPP—International Association of Privacy Professionals (Portsmouth, NH).

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Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). Director of Marketing and Communications Barberton Community Foundation (Barberton, OH). Director of Sales and Marketing Walker Methodist Hazel Ridge (Maplewood, MN).

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How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Nonprofit Email MarketingBetween #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. How will you stand out in a sea of appeals?

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Associate Pittsburgh Botanic Garden (Pittsburgh, PA). Marketing and Communications Coordinator Austin Opera (Austin, TX). Marketing And Communications Manager MedShare International (Atlanta, GA).

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What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

5 steps nonprofit marketers can take to cope with Facebook’s shift to privacy: 1) Don’t panic. The post What Facebook’s Shift to Privacy Means for Nonprofit Marketers appeared first on marketing for the modern nonprofit. Facebook Marketing Nonprofits Social Media Facebook events Facebook Groups Facebook news facebook privacyIn March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet.

3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world. After all, your audiences view and support your organization as a whole, not in fragmented silos of IT, fundraising, marketing, programs or leadership.

36 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Marketing Lincoln Center Theater (New York, NY). Communications and Marketing Coordinator SACNAS (Santa Cruz, CA). Communications and Marketing Director Sustain Charlotte (Charlotte, NC). Director of Community Engagement and Marketing Rebuilding Together. Director of Marketing & Communications and Writer-Videographer Canadian Women’s Foundation (Toronto, ON).

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3 Steps to Funding Nonprofit Marketing

Getting Attention

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. During the last three years, the Findlay-Hancock County Community Foundation has made marketing grants to a range of nonprofit organizations, including: A food pantry seeking more financial donations.

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YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Communications Coordinator PT National Multiple Sclerosis Society. Marketing and Communications Director One World Education (Washington, DC). Marketing and Development Associate Hesperian Health Guides (Berkeley, CA).

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How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. Choose one marketing activity that you have been wanting to try. This is why I recommend focusing your efforts on one or two overall nonprofit marketing goals every few months to avoid overwhelm and burnout. Marketing Nonprofits 2020 2020 planning new year planning nonprofit marketing plan

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Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars? If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

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14 Fantastic Nonprofit Marketing Jobs

Getting Attention

Please post your open nonprofit marketing positions here. Marketing & Communications Manger , Harbor History Museum (Gig Harbor, WA). Marketing Manager , Insight Education Group (Los Angeles, CA). Senior Director of Marketing & Communications , Living Water International. Nonprofit Marketing Jobs—August 26, 2014. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention blog & e-news.

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4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Nonprofit Marketing Strategy Trends

Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing positions here. Digital Marketing Consultant and Digital Marketing Producer , Beacon Fire (Arlington, VA). Marketing & Communications Intern , Reach Within (New York, NY). Nonprofit Marketing Jobs—June 9, 2014. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention blog & e-news. Communications Counselor , Full Court Communications (Oakland, CA).

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Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Thus, we’re encouraged by Kotler sharing that he plans to “talk about the interrelations between social marketing, social entrepreneurship, social innovation and other expressions of social activism” at the upcoming World Social Marketing Conference in Toronto, Canada. image courtesy of swamibu.

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Great Marketing Jobs at Nonprofit Orgs

Getting Attention

Associate Director of Email Marketing , NARAL Pro Choice America (Washington, DC). Communications & Marketing Coordinator , Tuesday’s Children (Manhasset, NY). Digital Marketing Specialist , Southern Poverty Law Center (Montgomery, AL). Director of Marketing & Communications , The Contemporary Jewish Museum. Marketing Coordinator , Wisconsin Foundation and Alumni Association (Madison, WI). Marketing Manager , Jackson River (Washington, DC).

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Outrageous Fortune for Marketers

Non Profit Marketing 360

Those of us in the marketing profession have taken a few slings and arrows in recent days. First a consumer study commissioned by Adobe found that marketers were held in low esteem by the consuming public. Then Forbes takes it one step farther with a column entitled “The End of the Expert: Why No One in Marketing Knows What They’re Doing.” The post Outrageous Fortune for Marketers appeared first on Nonprofit Marketing 360.

Best Marketing Tips & Tricks (#17NTC)

Getting Attention

Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily , a Jewish non-profit based in Newton, MA. Held in Washington DC, the 3,000 attendees at the 2017 conference brainstormed on topics far beyond the “traditional” definition of technology—nonprofit marketing, development, leadership, and organizational infrastructure. My thanks to those who led sessions this year, you always inspire me to be a better marketer.

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9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. Marketing bank for logos, photos, stories, etc. Quick and dirty marketing plan (audience, message, channels).

22 Terrific Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Assistant Director – Marketing and Communications URJ Greene Family Camp (Austin, TX). Associate Communications & Marketing Manager Point Foundation (New York, NY). Director of Digital Marketing & Regional Marketing Consultant Citizen Schools. Donor Relations and Marketing Associate Jewish Communal Fund (New York, NY). Marketing Coordinator Broadway Cares (New York, NY).

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