What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Here’s what I mean in more detail, using a little classic marketing lingo. Marketing is all about communicating what’s called the “value exchange.” Marketing helps with all these goals and many more.

5 Common Nonprofit Marketing Mistakes

Kivi's Nonprofit Communications Blog

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. Instead, good marketers focus on narrowing their work down to getting the right message to the right person at the right time.

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What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

New Marketing Essentials Course — And How Marketing is More Than Fundraising!

Kivi's Nonprofit Communications Blog

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. After you’ve completed it (or had someone else in your office complete it), using our training materials here at Nonprofit Marketing Guide will make a lot more sense.

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Are Awareness and Thought Leadership Legit Nonprofit Marketing Goals?

Kivi's Nonprofit Communications Blog

Raising awareness and thought leadership are two of twelve nonprofit marketing goals in our Nonprofit Communications Strategic Planning Card Deck (Amazon). If you can pin down those answers, you can turn raising awareness and thought leadership into legitimate nonprofit marketing goals.

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A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Nonprofit Marketing Plans and Strategies plan strategy template

New to Nonprofit Marketing? Start Strong with These Free Resources

Kivi's Nonprofit Communications Blog

If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Quick and Dirty Marketing Plans. The First 100 Days of Your New Nonprofit Marketing Job. The post New to Nonprofit Marketing?

6 Ways to Improve Your Nonprofit Email Marketing Right Now

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts.

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

Sign up for the free Nonprofit Marketing Summit to see this session live! How can you re-focus, re-prioritize, and get yourself back on track with your social media marketing? The answer is having a mapped out 2021 Nonprofit Social Media Marketing Calendar.

Become a Better Writer This Month at Nonprofit Marketing Guide

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. You can subscribe by scrolling down to the footer of this page or under Marketing 101 in the top menu.). The post Become a Better Writer This Month at Nonprofit Marketing Guide appeared first on Nonprofit Marketing Guide.

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Marketing Tips for Small Volunteer-Led Nonprofits

Kivi's Nonprofit Communications Blog

I shared a lot of my Nonprofit Marketing Rules of Three, including the three questions in a quick and dirty marketing plan, the three things you should put in your newsletter, and more. Nonprofit Communications Nonprofit Marketing Plans and Strategies basics beginners

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10 Email Marketing Best Practices for Affiliate Marketers (2019 Update)

Getting Attention

Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach.

Kivi and Sarah Talk about Nonprofit Marketing Trends [Podcast]

Kivi's Nonprofit Communications Blog

Give a listen to one of our recent conversations about nonprofit marketing trends for Sarah’s podcast, The Smart Communications Podcast. The post Kivi and Sarah Talk about Nonprofit Marketing Trends [Podcast] appeared first on Nonprofit Marketing Guide.

Why Your Nonprofit Needs Both Branding And Marketing Strategies

J Campbell Social Marketing

In both the nonprofit and business sectors, the terms “branding” and “marketing” are often used interchangeably. However, branding and marketing are not actually the same–and yes, your nonprofit should be doing both! . Branding vs. Marketing: What are the differences? .

How to Get New Donors Through Digital Marketing

J Campbell Social Marketing

Chris Barlow is the Director of Beeline, has been in marketing and sales for 14 years, and masterfully puts his two youngest down for a nap every day. Chris came on my Facebook Live stream to show a simple way to acquire new donors through digital marketing.

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. If your nonprofit marketing emails are going unopened, have a low click through, or engagement rate, it’s not because Gen Z “doesn’t use email.”.

4 Questions About You and Nonprofit Marketing Guide

Kivi's Nonprofit Communications Blog

We like to think that we listen well to our Nonprofit Marketing Guide community, but sometimes it’s nice to do a quick check-in. The post 4 Questions About You and Nonprofit Marketing Guide appeared first on Nonprofit Marketing Guide.

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The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. You can also use content marketing without an opt-in mailing list.

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. You don’t have to limit your Planned Giving marketing to standalone appeals.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . They also gathered tips and takeaways in this guide that can help marketers improve their nonprofit email marketing campaigns.

Apple will be changing how their products report your email marketing metrics… but does it matter?

iMarketSmart

Apple aims to make sure that email marketers no longer have any way to know when email recipients open their emails on Apple devices. This is a big deal for many email marketers. Transactional email fundraisers (marketers) usually aim to raise small donations from lots of people.

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation.

Digital Annual Reports as Marketing Tools: 4 Best Practices

J Campbell Social Marketing

In this guide, we’re going to specifically look at how these reports can be used for marketing purposes. Plus, your marketing strategy probably doesn’t include the IRS website in your list of ideal promoting platforms. . Nonprofit annual reports can be powerful tools for marketing.

3 Marketing Tips to Promote Your Virtual Fundraiser

J Campbell Social Marketing

Market on multiple platforms. According to Snowball’s virtual fundraising guide , an effective online registration form for your fundraiser is a critical component of your marketing strategy. Market on multiple platforms.

Can your nonprofit organization afford to invest in marketing automation?

iMarketSmart

So why not use marketing automation to plug a lot of those holes? Marketing automation saves time and money. The post Can your nonprofit organization afford to invest in marketing automation? SPOILER ALERT: You can’t afford not to automate your fundraising operations.

Top 10 ways marketing automation helps nonprofits raise more money for less

iMarketSmart

In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. The post Top 10 ways marketing automation helps nonprofits raise more money for less appeared first on MarketSmart. Quick review.

7 Things I Learned from Neil Patel about Online Marketing

Getting Attention

Being both humorous and extremely clever, Neil is like a younger brother of Seth Godin, easily the best marketer of the decade! Internet MarketingNeil Patel is definitely one of the coolest guys I’ve ever come across.

How to put marketing automation to work for your nonprofit’s fundraising

iMarketSmart

If you read all my previous posts (starting here) about how you can use marketing automation to raise more major and legacy gifts, you’re probably starting to see how powerful this technology can be for your nonprofit’s fundraising operations. Marketing automation helps prove you listened. .

3 Simple Ways to Get Started with Nonprofit Video Marketing

J Campbell Social Marketing

Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. Watch the mini-training session here: The post 3 Simple Ways to Get Started with Nonprofit Video Marketing appeared first on marketing for the modern nonprofit.

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Non-Profit Marketing: How to Win Supporters and Donors Online

Nonprofit Marketing Insights by GlobalOwls

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. Start telling stories through content marketing.

How can your B2B Tech Marketing Strategy Go Green

Nonprofit Marketing Insights by GlobalOwls

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. To help you, we collected proven B2B green marketing tactics that work for tech companies. Top Digital Marketing Tools for your Tech Stack.

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10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of? In 2019, Amazon led the smart speaker market, shipping 10.4

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Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015. Nonprofit Marketing & Communications Jobs—June 22, 2015. Nonprofit Marketing & Communications Jobs—June 15, 2015. This is my 202nd jobs posting, and the final one.

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Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Marketing is about the value exchange.

Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA). Marketing & Communications Coordinator BoardSource (Washington, D.C.). Manager, Relationship Marketing Philadelphia Orchestra (Philadelphia, PA).

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Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust. The post Mass marketing, relationships and trust. Trust is essential.

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5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Fundraising Nonprofits Online Fundraising Social Media Email marketing Facebook LiveWhat a training!

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA). Director of Digital Marketing Forum One (Alexandria, VA). Director of Marketing and Communications Masa Israel Journey (New York, NY). Marketing & Communications Manager Lakeview Pantry (Chicago, IL).

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How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits

J Campbell Social Marketing

Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. When you register, you also get these special bonuses: 10 Email Marketing and Fundraising Samples from Nonprofits (PDFs). Nonprofit Email Marketing Mastery Checklist.

The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance

iMarketSmart

But now there’s this tool out there called marketing automation. Marketing automation allows you to do more with less. Put all this together, and marketing automation seems like the ticket for increasing your fundraising efficiency without increasing costs or staff time.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. . Social Media for Social Good Academy 2.0

Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

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