Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship.

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27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. The post 27 Communications and Marketing Tactics for Nonprofits appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Marketing Plans and StrategiesToday, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy.

Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015.

Jobs 204

Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA).

Jobs 208

5 Visual Marketing Tips for Small Nonprofits

J Campbell Social Marketing

There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. Marketing Nonprofits Social Media Visual Marketing graphic design infographics visual storytelling

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Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA).

Jobs 209

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector. Marketing is primarily about strategy.

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Nonprofit Marketing Strategy Trends

Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Director Of Marketing And Communications Tacoma Community College (Tacoma, WA).

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How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. . Ready to crush your social media marketing in 2019? Ready to crush your social media marketing in 2019?

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Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Manager Hebrew Free Loan (San Francisco, CA).

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[FREE Download] First 100 Days at Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

The post [FREE Download] First 100 Days at Your New Nonprofit Marketing Job appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Marketing Plans and Strategies

Jobs 176

Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars?

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Makers and Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? The post Makers and Nonprofit Marketers appeared first on Kivi's Nonprofit Communications Blog. I’ve noticed something, and I’d like to know if you’ve noticed it too. Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with your hands by night and weekend?

Find Your Marketing Maturity Level by Answering Two Questions

Kivi's Nonprofit Communications Blog

We’ve taken our experience working with nonprofit communicators like you and all of the research we’ve done via our Nonprofit Communications Trends Report and created a new way for nonprofit communicators to manage their professional development called the Five Levels of Marketing Maturity.

3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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Level Up Your Nonprofit Marketing [FREE Webinar This Week]

Kivi's Nonprofit Communications Blog

At Nonprofit Marketing Guide, we’ve been training, coaching, and researching nonprofit communications directors and teams for more than 15 years. During this FREE webinar, we’ll share with you what we’ve learned about what we call the Five Levels of Marketing Maturity.

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YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Public Relations Manager American Historical Association.

Jobs 184

Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. “Marketing takes your organization the WRONG WAY.”

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

5 steps nonprofit marketers can take to cope with Facebook’s shift to privacy: 1) Don’t panic. The post What Facebook’s Shift to Privacy Means for Nonprofit Marketers appeared first on marketing for the modern nonprofit.

Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

What’s Your Nonprofit Marketing Maturity Level?

Kivi's Nonprofit Communications Blog

Would you like more nonprofit marketing training but aren’t sure what you need and don’t have a lot of spare time? We’ve taken our experience working with nonprofit communicators like you and the research we’ve done via our Nonprofit Communications Trends Report and created a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner.

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How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. Then you’ll be on your way to real content marketing results. Want to learn more about nonprofit content marketing? Nonprofit Content Marketing

Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing positions here. Digital Marketing Consultant and Digital Marketing Producer , Beacon Fire (Arlington, VA). Marketing & Communications Intern , Reach Within (New York, NY). Nonprofit Marketing Jobs—June 9, 2014.

Jobs 248

Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

Jobs 141

WOWza Nonprofit Marketing Jobs

Getting Attention

Communications and Marketing Manager Youth Frontiers (Twin Cities, MN). Director, Digital Marketing & Communications Pancreatic Cancer Action Network (Manhattan Beach, CA). Manager, Marketing and Strategic Growth Civic Builders (New York, NY). Marketing Manager Lyric Opera of Chicago (Chicago, IL). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Nonprofit Marketing & Communications Jobs—March 30, 2015 .

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Best Marketing Tips & Tricks (#17NTC)

Getting Attention

Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily , a Jewish non-profit based in Newton, MA. My thanks to those who led sessions this year, you always inspire me to be a better marketer.

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Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

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5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. What makes something content marketing is your ability to use content to achieve a marketing objective. Nonprofit Content Marketing

Hot Topics in September: Nonprofit Writing and Marketing Bequests

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. September 26: Marketing Bequests: How to Ask for That Final Gift.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template. Flickr: Robyn Anderson.

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Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). Director of Marketing and Communications Barberton Community Foundation (Barberton, OH). Director of Sales and Marketing Walker Methodist Hazel Ridge (Maplewood, MN).

Jobs 161

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Director, Marketing and Communications StoryCorps (Brooklyn, NY). Director of Marketing and Public Relations Round House Theatre (Maryland or Washington, D.C.). Marketing Specialist Dallas Zoo (Dallas, TX).

Jobs 200

What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. And you aren’t alone in using content marketing as a strategy. The post What Are Your Content Marketing Goals? Content Marketing Nonprofit CommunicationsAre you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters?

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2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. By the way, Seth Godin might be the most respected thought leader on subjects revolving around marketing.

How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Our group is a place for nonprofit marketers, fundraisers, and social media nerds to share challenges, ask questions, and give advice. Do you want get the secrets to promoting and marketing your giving day to get more donations and more engagement?

The Definitive Menu of Engagement Fundraising Marketing Channels

iMarketSmart

So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. We do the marketing so you can get the results.

Great Marketing Jobs in Nonprofit Orgs

Getting Attention

Please post YOUR nonprofit marketing job here. Director, Marketing & Communications JCC (Skokie, IL). Director of Marketing & Communications Los Angeles Regional Foodbank. Director of Marketing and Communications Midtown Alliance (Atlanta, GA).

Jobs 194