Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template. Flickr: Robyn Anderson.

Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015.

Jobs 222

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA).

Jobs 227

Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA).

Jobs 220

Makers and Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? The post Makers and Nonprofit Marketers appeared first on Kivi's Nonprofit Communications Blog. I’ve noticed something, and I’d like to know if you’ve noticed it too. Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with your hands by night and weekend?

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

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9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.

Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars?

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What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. And you aren’t alone in using content marketing as a strategy. The post What Are Your Content Marketing Goals? Content Marketing Nonprofit CommunicationsAre you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters?

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template. Flickr: Robyn Anderson.

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Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Manager Hebrew Free Loan (San Francisco, CA).

Jobs 196

YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Public Relations Manager American Historical Association.

Jobs 197

Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

Jobs 156

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.

WOWza Nonprofit Marketing Jobs

Getting Attention

Communications and Marketing Manager Youth Frontiers (Twin Cities, MN). Director, Digital Marketing & Communications Pancreatic Cancer Action Network (Manhattan Beach, CA). Manager, Marketing and Strategic Growth Civic Builders (New York, NY). Marketing Manager Lyric Opera of Chicago (Chicago, IL). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Nonprofit Marketing & Communications Jobs—March 30, 2015 .

Jobs 155

Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing positions here. Digital Marketing Consultant and Digital Marketing Producer , Beacon Fire (Arlington, VA). Marketing & Communications Intern , Reach Within (New York, NY). Nonprofit Marketing Jobs—June 9, 2014.

Jobs 261

Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. “Marketing takes your organization the WRONG WAY.”

Best Marketing Tips & Tricks (#17NTC)

Getting Attention

Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily , a Jewish non-profit based in Newton, MA. My thanks to those who led sessions this year, you always inspire me to be a better marketer.

Best 130

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

They can be effective marketing tools for nonprofits. Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. Like any tactic or tool, emoji are not marketing fairy dust.

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Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

12 Marketing Blogs Nonprofit Communicators Should Read

Kivi's Nonprofit Communications Blog

It’s a blessing that we have so many awesome bloggers to follow in the nonprofit marketing and fundraising communications world. Here’s a list of 12 communications and marketing blogs we recommend. Content Marketing Institute .

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). Director of Marketing and Communications Barberton Community Foundation (Barberton, OH). Director of Sales and Marketing Walker Methodist Hazel Ridge (Maplewood, MN).

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Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Director, Marketing and Communications StoryCorps (Brooklyn, NY). Director of Marketing and Public Relations Round House Theatre (Maryland or Washington, D.C.). Marketing Specialist Dallas Zoo (Dallas, TX).

Jobs 214

Made-for-You Nonprofit Marketing Jobs

Getting Attention

Communications & Marketing Officer Shining Hope for Communities (New York, NY). Communications & Marketing Specialist League of Women Voters (Twin Cities, MN). Database Membership Marketing Communications Coordinator Minnesota Academy of Science (Twin Cities, MN).

Jobs 186

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Digital Marketing and Social Media Manager , Found Animals Foundation. Director of Interactive Marketing and Membership , Net Impact (San Francisco, CA).

Jobs 249

Great Marketing Jobs in Nonprofit Orgs

Getting Attention

Please post YOUR nonprofit marketing job here. Director, Marketing & Communications JCC (Skokie, IL). Director of Marketing & Communications Los Angeles Regional Foodbank. Director of Marketing and Communications Midtown Alliance (Atlanta, GA).

Jobs 200

4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. By the way, Seth Godin might be the most respected thought leader on subjects revolving around marketing.

3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing

36 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Marketing Lincoln Center Theater (New York, NY). Communications and Marketing Coordinator SACNAS (Santa Cruz, CA). Communications and Marketing Director Sustain Charlotte (Charlotte, NC). Director of Community Engagement and Marketing Rebuilding Together. Director of Marketing & Communications and Writer-Videographer Canadian Women’s Foundation (Toronto, ON).

Jobs 197

6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

J Campbell Social Marketing

Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up. Here are just 6 nonprofit marketing lessons learned from The Baby-Sitters Club.

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The First 100 Days of Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.

Jobs 157

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

November 3: Marketing Bequests: The Delicate Art of Asking for That Final Gift. It’s Friday so let’s celebrate with some Mixed Links… The Nonprofit Blog Carnival for September is up. This theme was how to say thanks. Don’t waste valuable resources on lapsed donors.

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The Truth behind Nonprofit Marketing Help-Wanteds

Getting Attention

In response to this increasingly varied (fragmented, you could say) range of nonprofit marketing and communications roles, I’m inspired to dig into these help-wanted calls to action—assessing the range of skills, personal qualities and experience called for; and their relationship with reality.

Help 248

Take Diana Nyad’s Marketing Advice

Getting Attention

Define what victory looks like for your marketing, then design a realistic plan to get there. Capture the data and anecdotes that help you fine-tune your marketing approach to do better next time round. There are many ways to get to your marketing goals.

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You In? Mother’s Day Marketing

Getting Attention

That’s right-things, right-now marketing and I’ve seen some fantastic Mother’s Day models from nonprofits like yours in the last few weeks. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Marketing Today vs. Marketing 100+ Years Ago

iMarketSmart

Even with marketing, the saying holds true: “ The more things change, the more they stay the same. ” The post Marketing Today vs. Marketing 100+ Years Ago appeared first on MarketSmart.

Great Nonprofit Marketing Jobs: Movin’ Up Tuesday!

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Communications & Marketing Manager , Gateway to College National Network (Portland, OR). Marketing Communications Coordinator , WHYY, Inc.

Jobs 224

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

iMarketSmart

The post 7 common major gift marketing mistakes you should avoid this year (including planned gift marketing) appeared first on MarketSmart | . Believing that you are imposing on your supporters by asking them for money. Remember, they want to give.

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