4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Nonprofit Marketing Strategy Trends

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

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9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship.

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Makers and Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? The post Makers and Nonprofit Marketers appeared first on Kivi's Nonprofit Communications Blog. I’ve noticed something, and I’d like to know if you’ve noticed it too. Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with your hands by night and weekend?

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template. Flickr: Robyn Anderson.

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What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. And you aren’t alone in using content marketing as a strategy. The post What Are Your Content Marketing Goals? Content Marketing Nonprofit CommunicationsAre you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters?

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7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA).

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Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA).

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Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. “Marketing takes your organization the WRONG WAY.”

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Director Of Marketing And Communications Tacoma Community College (Tacoma, WA).

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Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

12 Marketing Blogs Nonprofit Communicators Should Read

Kivi's Nonprofit Communications Blog

It’s a blessing that we have so many awesome bloggers to follow in the nonprofit marketing and fundraising communications world. Here’s a list of 12 communications and marketing blogs we recommend. Content Marketing Institute .

Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.

The Definitive Menu of Engagement Fundraising Marketing Channels

iMarketSmart

So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. We do the marketing so you can get the results.

4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

They can be effective marketing tools for nonprofits. Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. Like any tactic or tool, emoji are not marketing fairy dust.

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Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars?

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Me Marketing vs. You Marketing

Fundraising 123

Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “ Me Marketing. ” Me Marketing is the kind of communication that centers on the organization.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

November 3: Marketing Bequests: The Delicate Art of Asking for That Final Gift. It’s Friday so let’s celebrate with some Mixed Links… The Nonprofit Blog Carnival for September is up. This theme was how to say thanks. Don’t waste valuable resources on lapsed donors.

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Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Marketing Team

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Manager Hebrew Free Loan (San Francisco, CA).

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Social Marketing Works

SocialButterfly

available: The Basics of Social Marketing. The Manager’s Guide to Social Marketing. Social Marketing and Public Health: Lessons from the Field. Social Marketing Resources Guide. Take a step today towards effectiveness--know that the social marketing approach works.

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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Individualizing marketing per donor is an impossible feat. However, making marketing feel personal is a different story.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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What You Don’t Know About Visual Marketing On Facebook

J Campbell Social Marketing

Facebook offers unique opportunities for marketers to generate engagement through the social media platform’s extremely granular targeting capabilities. Rebecca Hill is the Content and Outreach Coordinator at TechWyse Internet Marketing. Guest blog by Rebecca Hill.

The Delinquents and Fusterclucks of Nonprofit Marketing

Kivi's Nonprofit Communications Blog

I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. Stop waiting for your executive director or board to provide leadership on marketing and communications.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template. Flickr: Robyn Anderson.

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Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

If you don’t think you’ve been knocking it out of the park on Facebook, here are 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. The Content Marketing Institute explains The One Brief Statement That Will Refine Your Content Marketing. Happy Friday!

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YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Public Relations Manager American Historical Association.

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#MixedLinks for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Find out if you’ve made a resolution that will be too hard to keep regarding your marketing and fundraising goals. Happy 2015! OK, OK, I’m a little late, I know. But this is the first edition of Mixed Links for the new year, so let’s dive right in, shall we?

The First 100 Days of Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.

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The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that.

6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

J Campbell Social Marketing

Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up. Here are just 6 nonprofit marketing lessons learned from The Baby-Sitters Club.

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Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

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How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.

9 Marketing Conferences Nonprofit Pros Won't Want to Miss in 2015

EveryAction

If the huge success of #GivingTuesday teaches us anything, it''s that good marketing is a nonprofit''s best friend. Could your organization use some help in making the most out of its marketing resources? nonprofit strategy conferences marketing

The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

Kivi's Nonprofit Communications Blog

I also want to invite you to a FREE webinar they will be presenting for us next Tuesday – The Happy Healthy Marketer: Self-Care for Nonprofit Marketers. To be an effective marketer, you need to start from within.

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

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WOWza Nonprofit Marketing Jobs

Getting Attention

Communications and Marketing Manager Youth Frontiers (Twin Cities, MN). Director, Digital Marketing & Communications Pancreatic Cancer Action Network (Manhattan Beach, CA). Manager, Marketing and Strategic Growth Civic Builders (New York, NY). Marketing Manager Lyric Opera of Chicago (Chicago, IL). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Nonprofit Marketing & Communications Jobs—March 30, 2015 .

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