5 Common Nonprofit Marketing Mistakes

Kivi's Nonprofit Communications Blog

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. Instead, good marketers focus on narrowing their work down to getting the right message to the right person at the right time.

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

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Marketing Tips for Small Volunteer-Led Nonprofits

Kivi's Nonprofit Communications Blog

I shared a lot of my Nonprofit Marketing Rules of Three, including the three questions in a quick and dirty marketing plan, the three things you should put in your newsletter, and more. Nonprofit Communications Nonprofit Marketing Plans and Strategies basics beginners

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What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Here’s what I mean in more detail, using a little classic marketing lingo. Marketing is all about communicating what’s called the “value exchange.” Marketing helps with all these goals and many more.

6 Ways to Improve Your Nonprofit Email Marketing Right Now

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts.

A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Nonprofit Marketing Plans and Strategies plan strategy template

10 Nonprofit Digital Marketing Resolutions for 2021

J Campbell Social Marketing

Our work – nonprofit digital marketing, digital fundraising, and storytelling were integral pieces of the puzzle last year – and will remain vital going into 2021. . However, we cannot continue to “do digital marketing” like we did it in years past.

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. If your nonprofit marketing emails are going unopened, have a low click through, or engagement rate, it’s not because Gen Z “doesn’t use email.”.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . They also gathered tips and takeaways in this guide that can help marketers improve their nonprofit email marketing campaigns.

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. You don’t have to limit your Planned Giving marketing to standalone appeals.

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

Sign up for the free Nonprofit Marketing Summit to see this session live! How can you re-focus, re-prioritize, and get yourself back on track with your social media marketing? The answer is having a mapped out 2021 Nonprofit Social Media Marketing Calendar.

7 Things I Learned from Neil Patel about Online Marketing

Getting Attention

Being both humorous and extremely clever, Neil is like a younger brother of Seth Godin, easily the best marketer of the decade! Internet MarketingNeil Patel is definitely one of the coolest guys I’ve ever come across.

How to Get New Donors Through Digital Marketing

J Campbell Social Marketing

Chris Barlow is the Director of Beeline, has been in marketing and sales for 14 years, and masterfully puts his two youngest down for a nap every day. Chris came on my Facebook Live stream to show a simple way to acquire new donors through digital marketing.

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation.

How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits

J Campbell Social Marketing

Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. When you register, you also get these special bonuses: 10 Email Marketing and Fundraising Samples from Nonprofits (PDFs). Nonprofit Email Marketing Mastery Checklist.

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Marketing is about the value exchange.

10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of? In 2019, Amazon led the smart speaker market, shipping 10.4

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3 Simple Ways to Get Started with Nonprofit Video Marketing

J Campbell Social Marketing

Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. Watch the mini-training session here: The post 3 Simple Ways to Get Started with Nonprofit Video Marketing appeared first on marketing for the modern nonprofit.

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10 Questions to Ask to Remove Your Marketing and Communications Bottlenecks

Kivi's Nonprofit Communications Blog

Much of the success in communications and marketing work is creating smooth workflows and eliminating bottlenecks in those flows. Marketing and communications bottlenecks can look like.

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Fundraising Nonprofits Online Fundraising Social Media Email marketing Facebook LiveWhat a training!

Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015. Nonprofit Marketing & Communications Jobs—June 22, 2015. Nonprofit Marketing & Communications Jobs—June 15, 2015. This is my 202nd jobs posting, and the final one.

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Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA). Marketing & Communications Coordinator BoardSource (Washington, D.C.). Manager, Relationship Marketing Philadelphia Orchestra (Philadelphia, PA).

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4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Nonprofit Marketing Strategy Trends

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA). Director of Digital Marketing Forum One (Alexandria, VA). Director of Marketing and Communications Masa Israel Journey (New York, NY). Marketing & Communications Manager Lakeview Pantry (Chicago, IL).

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Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust. The post Mass marketing, relationships and trust. Trust is essential.

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How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Nonprofit Email MarketingBetween #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. How will you stand out in a sea of appeals?

Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

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WOWza Nonprofit Marketing Jobs

Getting Attention

Communications and Marketing Manager Youth Frontiers (Twin Cities, MN). Director, Digital Marketing & Communications Pancreatic Cancer Action Network (Manhattan Beach, CA). Manager, Marketing and Strategic Growth Civic Builders (New York, NY). Marketing Manager Lyric Opera of Chicago (Chicago, IL). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Nonprofit Marketing & Communications Jobs—March 30, 2015 .

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Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Director Of Marketing And Communications Tacoma Community College (Tacoma, WA). Marketing and Engagement Administrator Mosaic Youth Theatre (Detroit, MI). Marketing Manager IAPP—International Association of Privacy Professionals (Portsmouth, NH).

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Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story. Communication Innovation marketing Multi-channel marketing Target marketing Uncategorized marketing tools online marketing solve problems

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. . Whether you followed a Nonprofit Marketing Calendar this past year, or you are starting from scratch, it’s never too late to start planning for success. Ready to crush your social media marketing in 2019? Action Items: Choose one marketing activity that you have been wanting to try.

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9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. Marketing bank for logos, photos, stories, etc. Quick and dirty marketing plan (audience, message, channels).

Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Guest post by Joshua Meyer, Director of Marketing for OneCause. To make sure you maximize your fundraising ROI, a strong marketing strategy will help your nonprofit reach new donors and foster stronger relationships with supporters. Spread Awareness with Email Marketing .

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. Choose one marketing activity that you have been wanting to try.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Let me put it this way: If you don’t shape program and services, marketing and fundraising around your supporters’ and participants’ actions, wants, habits, and values, you’ll alienate folks who are close now and fail miserably in making new friends. Flickr: Robyn Anderson.

Makers and Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? The post Makers and Nonprofit Marketers appeared first on Kivi's Nonprofit Communications Blog. I’ve noticed something, and I’d like to know if you’ve noticed it too. Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with your hands by night and weekend?

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. . Social Media for Social Good Academy 2.0

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). Director of Marketing and Communications Barberton Community Foundation (Barberton, OH). Director of Sales and Marketing Walker Methodist Hazel Ridge (Maplewood, MN).

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Get the New Edition of The Nonprofit Marketing Guide [and Get a Bunch of Bonuses Too!]

Kivi's Nonprofit Communications Blog

We are super excited that pre-ordering for the newly revised second edition of The Nonprofit Marketing Guide is now open! The post Get the New Edition of The Nonprofit Marketing Guide [and Get a Bunch of Bonuses Too!] appeared first on Nonprofit Marketing Guide.

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Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

Webinar Details: Seven Great Online Marketing Campaigns Every Nonprofit Can Run. If you had a boss who wasn’t really into digital communications, I hope they are on board now!

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Associate Pittsburgh Botanic Garden (Pittsburgh, PA). Marketing and Communications Coordinator Austin Opera (Austin, TX). Marketing And Communications Manager MedShare International (Atlanta, GA).

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