Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. The post 27 Communications and Marketing Tactics for Nonprofits appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Marketing Plans and StrategiesToday, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy.

5 Visual Marketing Tips for Small Nonprofits

J Campbell Social Marketing

There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. Marketing Nonprofits Social Media Visual Marketing graphic design infographics visual storytelling

Tips 172

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector. Marketing is primarily about strategy.

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

Social 236

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Nonprofit Marketing Strategy Trends

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. . Ready to crush your social media marketing in 2019? Ready to crush your social media marketing in 2019?

Goal 174

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

5 steps nonprofit marketers can take to cope with Facebook’s shift to privacy: 1) Don’t panic. The post What Facebook’s Shift to Privacy Means for Nonprofit Marketers appeared first on marketing for the modern nonprofit.

Find Your Marketing Maturity Level by Answering Two Questions

Kivi's Nonprofit Communications Blog

We’ve taken our experience working with nonprofit communicators like you and all of the research we’ve done via our Nonprofit Communications Trends Report and created a new way for nonprofit communicators to manage their professional development called the Five Levels of Marketing Maturity.

Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. “Marketing takes your organization the WRONG WAY.”

Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015.

Jobs 205

Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA).

Jobs 209

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template. Flickr: Robyn Anderson.

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA).

Jobs 210

Makers and Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? The post Makers and Nonprofit Marketers appeared first on Kivi's Nonprofit Communications Blog. I’ve noticed something, and I’d like to know if you’ve noticed it too. Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with your hands by night and weekend?

Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

What’s Your Nonprofit Marketing Maturity Level?

Kivi's Nonprofit Communications Blog

Would you like more nonprofit marketing training but aren’t sure what you need and don’t have a lot of spare time? We’ve taken our experience working with nonprofit communicators like you and the research we’ve done via our Nonprofit Communications Trends Report and created a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner.

Course 141

How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. Then you’ll be on your way to real content marketing results. Want to learn more about nonprofit content marketing? Nonprofit Content Marketing

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. What makes something content marketing is your ability to use content to achieve a marketing objective. Nonprofit Content Marketing

Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Director Of Marketing And Communications Tacoma Community College (Tacoma, WA).

Jobs 181

How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Our group is a place for nonprofit marketers, fundraisers, and social media nerds to share challenges, ask questions, and give advice. Do you want get the secrets to promoting and marketing your giving day to get more donations and more engagement?

4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

Me Marketing vs. You Marketing

Fundraising 123

Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “ Me Marketing. ” Me Marketing is the kind of communication that centers on the organization.

Social Marketing Works

SocialButterfly

available: The Basics of Social Marketing. The Manager’s Guide to Social Marketing. Social Marketing and Public Health: Lessons from the Field. Social Marketing Resources Guide. Take a step today towards effectiveness--know that the social marketing approach works.

Work 197

3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing

#MixedLinks for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Find out if you’ve made a resolution that will be too hard to keep regarding your marketing and fundraising goals. Happy 2015! OK, OK, I’m a little late, I know. But this is the first edition of Mixed Links for the new year, so let’s dive right in, shall we?

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Manager Hebrew Free Loan (San Francisco, CA).

Jobs 188

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

November 3: Marketing Bequests: The Delicate Art of Asking for That Final Gift. It’s Friday so let’s celebrate with some Mixed Links… The Nonprofit Blog Carnival for September is up. This theme was how to say thanks. Don’t waste valuable resources on lapsed donors.

Link 209

What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. And you aren’t alone in using content marketing as a strategy. The post What Are Your Content Marketing Goals? Content Marketing Nonprofit CommunicationsAre you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters?

Goal 111

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

If you don’t think you’ve been knocking it out of the park on Facebook, here are 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. The Content Marketing Institute explains The One Brief Statement That Will Refine Your Content Marketing. Happy Friday!

Link 192

Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars?

Budget 141

Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Marketing Team

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

Social 130

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

School 133

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Individualizing marketing per donor is an impossible feat. However, making marketing feel personal is a different story.

3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.

The Delinquents and Fusterclucks of Nonprofit Marketing

Kivi's Nonprofit Communications Blog

I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. Stop waiting for your executive director or board to provide leadership on marketing and communications.

12 Marketing Blogs Nonprofit Communicators Should Read

Kivi's Nonprofit Communications Blog

It’s a blessing that we have so many awesome bloggers to follow in the nonprofit marketing and fundraising communications world. Here’s a list of 12 communications and marketing blogs we recommend. Content Marketing Institute .

YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Public Relations Manager American Historical Association.

Jobs 184

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Content Marketing Mixed Links Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Link 172