5 Common Nonprofit Marketing Mistakes

Kivi's Nonprofit Communications Blog

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. Instead, good marketers focus on narrowing their work down to getting the right message to the right person at the right time.

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Here’s what I mean in more detail, using a little classic marketing lingo. Marketing is all about communicating what’s called the “value exchange.” Marketing helps with all these goals and many more.

Marketing Tips for Small Volunteer-Led Nonprofits

Kivi's Nonprofit Communications Blog

I shared a lot of my Nonprofit Marketing Rules of Three, including the three questions in a quick and dirty marketing plan, the three things you should put in your newsletter, and more. Nonprofit Communications Nonprofit Marketing Plans and Strategies basics beginners

Tips 171

6 Ways to Improve Your Nonprofit Email Marketing Right Now

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts.

A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Nonprofit Marketing Plans and Strategies plan strategy template

Kivi and Sarah Talk about Nonprofit Marketing Trends [Podcast]

Kivi's Nonprofit Communications Blog

Give a listen to one of our recent conversations about nonprofit marketing trends for Sarah’s podcast, The Smart Communications Podcast. The post Kivi and Sarah Talk about Nonprofit Marketing Trends [Podcast] appeared first on Nonprofit Marketing Guide.

Why Your Nonprofit Needs Both Branding And Marketing Strategies

J Campbell Social Marketing

In both the nonprofit and business sectors, the terms “branding” and “marketing” are often used interchangeably. However, branding and marketing are not actually the same–and yes, your nonprofit should be doing both! . Branding vs. Marketing: What are the differences? .

10 Email Marketing Best Practices for Affiliate Marketers (2019 Update)

Getting Attention

Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach.

4 Questions About You and Nonprofit Marketing Guide

Kivi's Nonprofit Communications Blog

We like to think that we listen well to our Nonprofit Marketing Guide community, but sometimes it’s nice to do a quick check-in. The post 4 Questions About You and Nonprofit Marketing Guide appeared first on Nonprofit Marketing Guide.

Guide 210

The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. You can also use content marketing without an opt-in mailing list.

10 Nonprofit Digital Marketing Resolutions for 2021

J Campbell Social Marketing

Our work – nonprofit digital marketing, digital fundraising, and storytelling were integral pieces of the puzzle last year – and will remain vital going into 2021. . However, we cannot continue to “do digital marketing” like we did it in years past.

Digital Annual Reports as Marketing Tools: 4 Best Practices

J Campbell Social Marketing

In this guide, we’re going to specifically look at how these reports can be used for marketing purposes. Plus, your marketing strategy probably doesn’t include the IRS website in your list of ideal promoting platforms. . Nonprofit annual reports can be powerful tools for marketing.

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

Sign up for the free Nonprofit Marketing Summit to see this session live! How can you re-focus, re-prioritize, and get yourself back on track with your social media marketing? The answer is having a mapped out 2021 Nonprofit Social Media Marketing Calendar.

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. If your nonprofit marketing emails are going unopened, have a low click through, or engagement rate, it’s not because Gen Z “doesn’t use email.”.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . They also gathered tips and takeaways in this guide that can help marketers improve their nonprofit email marketing campaigns.

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. You don’t have to limit your Planned Giving marketing to standalone appeals.

3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)

iMarketSmart

3- High-level automation: mass email + comprehensive inbound marketing automation. Standard marketing automation doesn’t. Smartideas best practices for fundraising fundraising automation fundraising operations major gift marketing marketing automation nonprofit marketing

7 Things I Learned from Neil Patel about Online Marketing

Getting Attention

Being both humorous and extremely clever, Neil is like a younger brother of Seth Godin, easily the best marketer of the decade! Internet MarketingNeil Patel is definitely one of the coolest guys I’ve ever come across.

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance

iMarketSmart

But now there’s this tool out there called marketing automation. Marketing automation allows you to do more with less. Put all this together, and marketing automation seems like the ticket for increasing your fundraising efficiency without increasing costs or staff time.

How to Get New Donors Through Digital Marketing

J Campbell Social Marketing

Chris Barlow is the Director of Beeline, has been in marketing and sales for 14 years, and masterfully puts his two youngest down for a nap every day. Chris came on my Facebook Live stream to show a simple way to acquire new donors through digital marketing.

Top 10 ways marketing automation helps nonprofits raise more money for less

iMarketSmart

In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. The post Top 10 ways marketing automation helps nonprofits raise more money for less appeared first on MarketSmart. Quick review.

Non-Profit Marketing: How to Win Supporters and Donors Online

Nonprofit Marketing Insights by GlobalOwls

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. Start telling stories through content marketing.

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation.

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Marketing is about the value exchange.

How marketing automation helps nonprofits raise more major gifts, planned gifts and mid-level gifts at lower cost

iMarketSmart

In my previous post I outlined the reasons why nonprofit fundraising operations need marketing automation so they raise money more cost-efficiently. But first, let’s consider the 5 keys to effective marketing and how marketing automation technology can enhance them: .

10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of? In 2019, Amazon led the smart speaker market, shipping 10.4

Trends 280

Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015. Nonprofit Marketing & Communications Jobs—June 22, 2015. Nonprofit Marketing & Communications Jobs—June 15, 2015. This is my 202nd jobs posting, and the final one.

Jobs 165

Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA). Marketing & Communications Coordinator BoardSource (Washington, D.C.). Manager, Relationship Marketing Philadelphia Orchestra (Philadelphia, PA).

Jobs 167

3 Simple Ways to Get Started with Nonprofit Video Marketing

J Campbell Social Marketing

Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. Watch the mini-training session here: The post 3 Simple Ways to Get Started with Nonprofit Video Marketing appeared first on marketing for the modern nonprofit.

Video 158

Video Marketing Tips For Nonprofit Organizations

Nonprofit Marketing Insights by GlobalOwls

Video Marketing Tips For Nonprofit Organizations. Check out why you should add Video Marketing to your marketing mix and how to get started. Video marketing is one of the prominent methods to reach prospects. Digital marketing is the peak for eCommerce businesses.

Tell Me Where Your Board Has Been Genuinely Helpful in Marketing

Kivi's Nonprofit Communications Blog

What marketing metrics should go in a board report? Should they have a marketing and communications committee and, if yes, what would they do? The post Tell Me Where Your Board Has Been Genuinely Helpful in Marketing appeared first on Nonprofit Marketing Guide.

Help 227

Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA). Director of Digital Marketing Forum One (Alexandria, VA). Director of Marketing and Communications Masa Israel Journey (New York, NY). Marketing & Communications Manager Lakeview Pantry (Chicago, IL).

Jobs 168

4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Nonprofit Marketing Strategy Trends

How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits

J Campbell Social Marketing

Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. When you register, you also get these special bonuses: 10 Email Marketing and Fundraising Samples from Nonprofits (PDFs). Nonprofit Email Marketing Mastery Checklist.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust. The post Mass marketing, relationships and trust. Trust is essential.

Trust 100

Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

Jobs 151

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Fundraising Nonprofits Online Fundraising Social Media Email marketing Facebook LiveWhat a training!

WOWza Nonprofit Marketing Jobs

Getting Attention

Communications and Marketing Manager Youth Frontiers (Twin Cities, MN). Director, Digital Marketing & Communications Pancreatic Cancer Action Network (Manhattan Beach, CA). Manager, Marketing and Strategic Growth Civic Builders (New York, NY). Marketing Manager Lyric Opera of Chicago (Chicago, IL). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Nonprofit Marketing & Communications Jobs—March 30, 2015 .

Jobs 152

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Director Of Marketing And Communications Tacoma Community College (Tacoma, WA). Marketing and Engagement Administrator Mosaic Youth Theatre (Detroit, MI). Marketing Manager IAPP—International Association of Privacy Professionals (Portsmouth, NH).

Jobs 146

Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story. Communication Innovation marketing Multi-channel marketing Target marketing Uncategorized marketing tools online marketing solve problems

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Nonprofit Email MarketingBetween #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. How will you stand out in a sea of appeals?