Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. The post 27 Communications and Marketing Tactics for Nonprofits appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Marketing Plans and StrategiesToday, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy.

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

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4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers. Nonprofit Marketing Strategy Trends

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. . Ready to crush your social media marketing in 2019? Ready to crush your social media marketing in 2019?

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Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship.

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How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. Then you’ll be on your way to real content marketing results. Want to learn more about nonprofit content marketing? Nonprofit Content Marketing

What’s Your Nonprofit Marketing Maturity Level?

Kivi's Nonprofit Communications Blog

Would you like more nonprofit marketing training but aren’t sure what you need and don’t have a lot of spare time? We’ve taken our experience working with nonprofit communicators like you and the research we’ve done via our Nonprofit Communications Trends Report and created a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner.

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Makers and Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? The post Makers and Nonprofit Marketers appeared first on Kivi's Nonprofit Communications Blog. I’ve noticed something, and I’d like to know if you’ve noticed it too. Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with your hands by night and weekend?

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template. Flickr: Robyn Anderson.

Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015.

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Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA).

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Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA).

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Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. “Marketing takes your organization the WRONG WAY.”

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Director Of Marketing And Communications Tacoma Community College (Tacoma, WA).

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Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.

What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. And you aren’t alone in using content marketing as a strategy. The post What Are Your Content Marketing Goals? Content Marketing Nonprofit CommunicationsAre you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters?

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Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.

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How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Our group is a place for nonprofit marketers, fundraisers, and social media nerds to share challenges, ask questions, and give advice. Do you want get the secrets to promoting and marketing your giving day to get more donations and more engagement?

3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

In case you haven''t heard, it''s Inbound Marketing Week ! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. strategy marketing

4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

Me Marketing vs. You Marketing

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Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “ Me Marketing. ” Me Marketing is the kind of communication that centers on the organization.

Social Marketing Works

SocialButterfly

available: The Basics of Social Marketing. The Manager’s Guide to Social Marketing. Social Marketing and Public Health: Lessons from the Field. Social Marketing Resources Guide. Take a step today towards effectiveness--know that the social marketing approach works.

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12 Marketing Blogs Nonprofit Communicators Should Read

Kivi's Nonprofit Communications Blog

It’s a blessing that we have so many awesome bloggers to follow in the nonprofit marketing and fundraising communications world. Here’s a list of 12 communications and marketing blogs we recommend. Content Marketing Institute .

Is Facebook Getting Rid of the News Feed? What Nonprofit Marketers Need to Know

J Campbell Social Marketing

The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. What Does This Mean for Facebook Marketing? What Nonprofit Marketers Need to Know appeared first on marketing for the modern nonprofit.

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Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

November 3: Marketing Bequests: The Delicate Art of Asking for That Final Gift. It’s Friday so let’s celebrate with some Mixed Links… The Nonprofit Blog Carnival for September is up. This theme was how to say thanks. Don’t waste valuable resources on lapsed donors.

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Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Manager Hebrew Free Loan (San Francisco, CA).

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Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars?

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Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Marketing Team

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Individualizing marketing per donor is an impossible feat. However, making marketing feel personal is a different story.

#MixedLinks for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Find out if you’ve made a resolution that will be too hard to keep regarding your marketing and fundraising goals. Happy 2015! OK, OK, I’m a little late, I know. But this is the first edition of Mixed Links for the new year, so let’s dive right in, shall we?

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

If you don’t think you’ve been knocking it out of the park on Facebook, here are 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. The Content Marketing Institute explains The One Brief Statement That Will Refine Your Content Marketing. Happy Friday!

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The Delinquents and Fusterclucks of Nonprofit Marketing

Kivi's Nonprofit Communications Blog

I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. Stop waiting for your executive director or board to provide leadership on marketing and communications.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that.

YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Public Relations Manager American Historical Association.

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3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude.

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9 Marketing Conferences Nonprofit Pros Won't Want to Miss in 2015

EveryAction

If the huge success of #GivingTuesday teaches us anything, it''s that good marketing is a nonprofit''s best friend. Could your organization use some help in making the most out of its marketing resources? nonprofit strategy conferences marketing

Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

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