A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Nonprofit Marketing Plans and Strategies plan strategy template

The Difference Between Content Marketing and Permission-Based Marketing

Kivi's Nonprofit Communications Blog

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. You can also use content marketing without an opt-in mailing list.

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . They also gathered tips and takeaways in this guide that can help marketers improve their nonprofit email marketing campaigns.

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. We also found a big gap in the mastery of content marketing skills in this year’s research between effective and less effective nonprofits.

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. As organizations grow, we also sometimes see battles about which executives or staff teams will control the various aspects of marketing and communications work, which also leads to parsing the definitions as the work is divided. Marketing is about the value exchange.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust. The post Mass marketing, relationships and trust. Trust is essential.

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Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA). Marketing & Communications Coordinator BoardSource (Washington, D.C.). Manager, Relationship Marketing Philadelphia Orchestra (Philadelphia, PA).

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Sizzling Nonprofit Marketing Jobs

Getting Attention

Digital Marketing Manager Exponent Philanthropy (Washington, DC). Digital Marketing Specialist National Council on Aging (Arlington, VA). Marketing Coordinator Firefly Partners (Virtual). Nonprofit Marketing & Communications Jobs—July 14, 2015. Nonprofit Marketing & Communications Jobs—June 22, 2015. Nonprofit Marketing & Communications Jobs—June 15, 2015. This is my 202nd jobs posting, and the final one.

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Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Communications and Marketing Director/Webmaster The HistoryMakers (Chicago, IL). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA). Director of Digital Marketing Forum One (Alexandria, VA). Director of Marketing and Communications Masa Israel Journey (New York, NY). Marketing & Communications Manager Lakeview Pantry (Chicago, IL).

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How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. . Whether you followed a Nonprofit Marketing Calendar this past year, or you are starting from scratch, it’s never too late to start planning for success. Ready to crush your social media marketing in 2019? Action Items: Choose one marketing activity that you have been wanting to try.

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Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story. Communication Innovation marketing Multi-channel marketing Target marketing Uncategorized marketing tools online marketing solve problems

How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

No matter when you start, it’s the perfect time to evaluate what you accomplished with your nonprofit marketing in the past few months and to take some time to sharpen your focus. Choose one marketing activity that you have been wanting to try.

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Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. Marketing bank for logos, photos, stories, etc. Quick and dirty marketing plan (audience, message, channels).

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Let me put it this way: If you don’t shape program and services, marketing and fundraising around your supporters’ and participants’ actions, wants, habits, and values, you’ll alienate folks who are close now and fail miserably in making new friends. Flickr: Robyn Anderson.

Great Nonprofit Marketing Jobs

Getting Attention

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications/Marketing Manager Rainbow Health Initiative (Twin Cities, MN). Development and Marketing Coordinator Project Concern International. Marketing Communications Specialist Arise (Austin, TX). Marketing & Events Manager The Good Samaritan Health Center (Atlanta, GA).

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WOWza Nonprofit Marketing Jobs

Getting Attention

Communications and Marketing Manager Youth Frontiers (Twin Cities, MN). Director, Digital Marketing & Communications Pancreatic Cancer Action Network (Manhattan Beach, CA). Manager, Marketing and Strategic Growth Civic Builders (New York, NY). Marketing Manager Lyric Opera of Chicago (Chicago, IL). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Nonprofit Marketing & Communications Jobs—March 30, 2015 .

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Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Director Of Marketing And Communications Tacoma Community College (Tacoma, WA). Marketing and Engagement Administrator Mosaic Youth Theatre (Detroit, MI). Marketing Manager IAPP—International Association of Privacy Professionals (Portsmouth, NH).

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Makers and Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? The post Makers and Nonprofit Marketers appeared first on Kivi's Nonprofit Communications Blog. I’ve noticed something, and I’d like to know if you’ve noticed it too. Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with your hands by night and weekend?

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). Director of Marketing and Communications Barberton Community Foundation (Barberton, OH). Director of Sales and Marketing Walker Methodist Hazel Ridge (Maplewood, MN).

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What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

5 steps nonprofit marketers can take to cope with Facebook’s shift to privacy: 1) Don’t panic. The post What Facebook’s Shift to Privacy Means for Nonprofit Marketers appeared first on marketing for the modern nonprofit. Facebook Marketing Nonprofits Social Media Facebook events Facebook Groups Facebook news facebook privacyIn March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet.

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Associate Pittsburgh Botanic Garden (Pittsburgh, PA). Marketing and Communications Coordinator Austin Opera (Austin, TX). Marketing And Communications Manager MedShare International (Atlanta, GA).

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Me Marketing vs. You Marketing

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Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “ Me Marketing. ” Me Marketing is the kind of communication that centers on the organization.

Personalization in Marketing: A Nonprofit’s Guide to Success

Ann Green

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications.

What’s Your Nonprofit Marketing Maturity Level?

Kivi's Nonprofit Communications Blog

Would you like more nonprofit marketing training but aren’t sure what you need and don’t have a lot of spare time? We’ve taken our experience working with nonprofit communicators like you and the research we’ve done via our Nonprofit Communications Trends Report and created a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner.

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How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. Then you’ll be on your way to real content marketing results. Want to learn more about nonprofit content marketing? Nonprofit Content Marketing

6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

J Campbell Social Marketing

Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up. Here are just 6 nonprofit marketing lessons learned from The Baby-Sitters Club.

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3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world. After all, your audiences view and support your organization as a whole, not in fragmented silos of IT, fundraising, marketing, programs or leadership.

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. What makes something content marketing is your ability to use content to achieve a marketing objective. Nonprofit Content Marketing

Hot Topics in August: Crisis Communications and More Effective Marketing

Kivi's Nonprofit Communications Blog

Here’s what’s happening next month at Nonprofit Marketing Guide…. August 27: Level Up Your Nonprofit Marketing: A Five-Step Guide to Increasing Your Effectiveness with Kivi Leroux Miller. FREE Webinar] Learn the steps to take to become a more effective marketer. Kivi is still working on the revised edition of her first book, The Nonprofit Marketing Guide , so we’ll be hearing more about that process and looking for examples from you.

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What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector. Marketing is primarily about strategy. These are the questions you answer in a marketing strategy. Naturally, there’s a lot of overlap because you need both marketing and communications to effective.

36 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Marketing Lincoln Center Theater (New York, NY). Communications and Marketing Coordinator SACNAS (Santa Cruz, CA). Communications and Marketing Director Sustain Charlotte (Charlotte, NC). Director of Community Engagement and Marketing Rebuilding Together. Director of Marketing & Communications and Writer-Videographer Canadian Women’s Foundation (Toronto, ON).

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3 Steps to Funding Nonprofit Marketing

Getting Attention

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. During the last three years, the Findlay-Hancock County Community Foundation has made marketing grants to a range of nonprofit organizations, including: A food pantry seeking more financial donations.

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YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Communications Coordinator PT National Multiple Sclerosis Society. Marketing and Communications Director One World Education (Washington, DC). Marketing and Development Associate Hesperian Health Guides (Berkeley, CA).

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Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars? If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

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Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. “Marketing takes your organization the WRONG WAY.” ” “Marketing is not donor-centered.”. Marketing and all your organizational communications need to SERVE fundraising.” It was the marketers.

Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

Join us this Thursday for a brand new webinar – Seven Great Online Marketing Campaigns Every Nonprofit Can Run – and learn how to publish these types of online marketing campaigns: Email list building campaigns Search engine optimization campaigns Campaigns to build trust and loyalty Donor-centered content marketing campaigns Content marketing for thought leadership Service-oriented content marketing campaigns Eye-opening content marketing campaigns that bring awareness.

What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. And you aren’t alone in using content marketing as a strategy. The post What Are Your Content Marketing Goals? Content Marketing Nonprofit CommunicationsAre you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters?

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Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Guest post by Joshua Meyer, Director of Marketing for OneCause. To make sure you maximize your fundraising ROI, a strong marketing strategy will help your nonprofit reach new donors and foster stronger relationships with supporters. In order for your virtual fundraiser to be a success, your online auction needs to be marketed before, during, and even after, to build donor & brand loyalty. . Spread Awareness with Email Marketing . Start Marketing for Next Year .

14 Fantastic Nonprofit Marketing Jobs

Getting Attention

Please post your open nonprofit marketing positions here. Marketing & Communications Manger , Harbor History Museum (Gig Harbor, WA). Marketing Manager , Insight Education Group (Los Angeles, CA). Senior Director of Marketing & Communications , Living Water International. Nonprofit Marketing Jobs—August 26, 2014. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention blog & e-news.

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Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing positions here. Digital Marketing Consultant and Digital Marketing Producer , Beacon Fire (Arlington, VA). Marketing & Communications Intern , Reach Within (New York, NY). Nonprofit Marketing Jobs—June 9, 2014. Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention blog & e-news. Communications Counselor , Full Court Communications (Oakland, CA).

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