What is Nonprofit Marketing?
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Here’s what I mean in more detail, using a little classic marketing lingo. Marketing is all about communicating what’s called the “value exchange.” Marketing helps with all these goals and many more.