Why you don’t need to update your planned giving web pages as much as you might think
APRIL 7, 2017
Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions. Getting these communications out can be time-consuming and tedious but automating the activity with our drip marketing system makes it easy.