Macromarketing and Social Change
Social Marketing and Social Change
SEPTEMBER 10, 2012
"Most social marketing programs occur within a micromarketing environment. Producers have the responsibility of sensing these needs or demands, identifying unmet needs or unresolved problems, and using the marketing mix to develop offerings that provide personal, organizational, and social benefits. Among social marketers in the developing world, the analysis of markets is a core competency, especially the structure and dynamics of the distribution system for products and services.