Why Webinars Work for “Engagement Fundraising”

iMarketSmart

In a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector. Otherwise, you’ll need to find a way using your marketing automation or CRM systems to wrap up all the data into an overall score.

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Why you don’t need to update your planned giving web pages as much as you might think

iMarketSmart

What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions. Getting these communications out can be time-consuming and tedious but automating the activity with our drip marketing system makes it easy. Traffic on most so-called planned gift marketing vendors’ microsite pages is very low.

Macromarketing and Social Change

Social Marketing and Social Change

"Most social marketing programs occur within a micromarketing environment. Producers have the responsibility of sensing these needs or demands, identifying unmet needs or unresolved problems, and using the marketing mix to develop offerings that provide personal, organizational, and social benefits. Among social marketers in the developing world, the analysis of markets is a core competency, especially the structure and dynamics of the distribution system for products and services.

Getting that second donation-interview with Melinda Snow Olson

Wild Woman Fundraising

Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process consultant. Why left-brained marketing? What is your background in email marketing?

What Book Has Changed Your (Professional) Life?

Getting Attention

A few weeks ago, long-time colleague Steve Damiano, Director of Professional Development at New York City’s Support Center for Nonprofit Management, asked me to recommend a few marketing books for his nephew, soon to graduate with a marketing degree.

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Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me. And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).