Why you don’t need to update your planned giving web pages as much as you might think
APRIL 7, 2017
What so-called marketers have been telling nonprofits for years is that they need a big, complex, online brochure microsite that tells supporters how to make planned gifts — transactions. Getting these communications out can be time-consuming and tedious but automating the activity with our drip marketing system makes it easy. Traffic on most so-called planned gift marketing vendors’ microsite pages is very low.