A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? That impacts the number of total cards, especially objective and tactic cards, that you can successfully manage.

4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Content Marketing (54% say it’s a high or essential priority). Nonprofit Marketing Strategy Trends

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The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? Most successful marketing is accomplished only after understanding “ the marketing funnel ” including (in first-to-last order): Awareness. This strategy was first developed in the late 1800′s by E.

7 Legacy Gift Marketing Strategies… But Which One Works Best?

iMarketSmart

Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Here are the legacy gift marketing strategies I’ve seen flying around for quite some time— followed by the one I have found works best. Strategy #1: Based on “life-stage” . My recommended strategy.

Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. think I like team 3’s home page the best, but team 2’s strategy the best.

The simplest planned giving marketing strategy (5 things you must do)

iMarketSmart

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Last, you need to choose your tactics. Oh… and, finally, you need to actually do the marketing.

Creating an Online Fundraising and Marketing Strategy to Thrive in Tough Times

Fundraising 123

As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun! Fundraising Major Giving Planned Giving charitable giving charity blog cultivation for major gifts fundraising tactics Lead generation for planned giving major donor fundraising major gift cultivation major gift fundraising major gift marketing strategy nonprofit marketing tips planned gift marketing Planned Giving Marketing Shark Tank

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Creating an Online Fundraising and Marketing Strategy to Thrive in Tough Times

Fundraising 123

As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.")

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

In real life, strategy is actually very straightforward. Although most marketers agree social media is not a fad there is still a debate on what is social media. Is social media a strategy or is social media a tactic? I was curious to understand what and why marketers thought on this issue and thought it would be a great question for Diva Marketing's sometimes series: Just One Crowd Sourced Question. Is Social Media A Strategy or Is Social Media A Tactic?

Strategy v. Tactic

Mission Paradox Blog

Seth Godin on strategies versus tactics. Tags: Marketing Strategy

In Praise of Cause Marketing Tactics

Selfish Giving

I hope you’ll make the trip to the Cause Marketing Forum conference next year. A word that was seemingly on the tongue of every speaker was “strategy.&#. Strategy. Every presenter that discussed their cause marketing program either talked of the “strategy&# behind their efforts or emphasized the importance of having one. Tactic. A tactic isn’t as sophisticated as a strategy. You can do cause marketing.

The Flaw of Tactical Thinking

Mission Paradox Blog

I say "marketing" and you start thinking tactics.   The purpose informs the strategy. Every strategy comes down to one basic question:  How are you going to use your limited resources?  Once you figure that out the tactics, the actual things that people do from day to day, becomes a pretty easy thing to figure out. Purpose, strategy, tactics. You start thinking about tweets and Facebook posts.

Tactics v. Thinking

Mission Paradox Blog

It's easy to get caught up in the tactics of marketing.  You can also spend a lot of times changing tactics.    I see a lot of artists trying to market 3 different events with 3 entirely different sets of tactics. If you want to have some success it's vital that you step back from the land of tactics and spend a decent amount of time thinking. It's probably one of the most frustrating aspects of marketing.

Too Many Choices—Your Greatest Pain Point

Getting Attention

Here’s one of the most common pain points nonprofit marketers like you have just shared with me. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now. Today’s marketing menu includes multiple choices within each of these categories (and I’ve probably missed some) : Why: Goal and benchmark.

There’s power in exclusivity but are you using it?

iMarketSmart

In this case, private sector marketers employ Velvet Rope Marketing strategies. Smart engagement fundraisers might want to create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. Related posts: >> Analyzing Fundraising Strategies through the 80/20 Principle. >>

Don't Love the Tactic

Mission Paradox Blog

Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Tags: Marketing Strategy Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.

Don't Love the Tactic

Mission Paradox Blog

Don't fall in love with your tactics. Facebook = Tactic. Subscription Sales = Tactic. And be very, very, flexible with your tactics. Tags: Marketing Strategy Fall in love with your principles. The idea that we need to engage with our patrons = Principle. The idea that we should encourage consumer loyalty = Principle. Learn the difference.

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

And every day you manage tactical communications channels like email, social media, print marketing, PR and more. What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. It is also sometimes called Inbound Marketing.

How Low-Hanging Fruit Boosts Nonprofit Marketing Results

Getting Attention

I’m on a personal campaign to decipher common nonprofit marketing jargon so you’re able to put these strategies and tools to work. I frequently use the phrase myself, particularly when I emphasize the necessity of prioritizing low-hanging fruit in your nonprofit marketing plan. So here it is: Definition: Low-hanging fruit for nonprofit marketers. The marketing activities that will make the greatest impact with the least investment (of time and/or budget).

Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. Measuring Success Nonprofit Communications Nonprofit Marketing Strategy

When There’s No Strategy in Your Communications Strategy

Kivi's Nonprofit Communications Blog

” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? The post When There’s No Strategy in Your Communications Strategy appeared first on Kivi's Nonprofit Communications Blog.

There’s power in exclusivity but are you using it?

iMarketSmart

In this case, private sector marketers employ Velvet Rope Marketing strategies. They could also create “first-to-know” lists, insider webinars or any other tactic that ensures that hi-value supporters feel special and appreciated. Related posts: >> Analyzing Fundraising Strategies through the 80/20 Principle. >> 35 Amazing Ways to Engage and Involve Your Donors and Supporters.

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key. Katelyn Baughan.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Which tactics? Real strategies choose. Strategies need to get beyond “everyone” and the “general public” and get specific about who you are communicating with.

So You Made an Audience Persona. Now What?

Kivi's Nonprofit Communications Blog

Like user journeys in the tech sector, supporter journeys can help your communications team prioritize strategies and tactics that help your supporters meet their goals. Guest Bloggers Nonprofit Communications Nonprofit Marketing StrategyBeth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one.

The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that.

3 Email Acquisition Campaigns You Can Use to Grow Your Email List

Kivi's Nonprofit Communications Blog

Along with the tips, you can register to download an all-new resource - Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire. E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list.

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Kivi's Nonprofit Communications Blog

Picking from a menu of classic low-budget “awareness raising” tactics. Creative Ideas Fundraising Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Courses Online Marketing Social Networking Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway?

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Three Musts Before Measuring Your Marketing Really Matters

Kivi's Nonprofit Communications Blog

Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success. But I’ll start the webinar by talking about the three elements that your organization really should have in place BEFORE you can do anything serious with marketing measurement: Strategy, Leadership, and Learning. Strategy is about limiting the number of goals, making hard choices about how you achieve those goals, and then committing the resources to the work.

Three Stages of Nonprofit Marketing Maturity

Kivi's Nonprofit Communications Blog

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Nonprofits in the “Just Doing It” stage are focused on almost exclusively on the tactics , like getting out the newsletter and updating the website or Facebook. We also call this “spray and pray” marketing – and this isn’t the good kind of prayer.).

Return to Spray and Pray?

Kivi's Nonprofit Communications Blog

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people. Jay published a post called Why It Might Be Time to Completely Change Your Social Media Strategy. We all feel played by Facebook in particular with their bait and switch tactics.

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission.

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

” Yes, I share a lot of “better” practices with you at Nonprofit Marketing Guide. But they explain clearly and convincingly why it works for them , and why controversial tactics are part of who they are. Tactical Decisions Can Help You Find Your Voice. Sometimes it’s easier to let your tactical decisions get you there. Feb 16: Helping Your Staff and Board Become Great Nonprofit Marketers.

Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

Last week, I shared a theory of change for nonprofit marketing , connecting your tactical communications work to your nonprofit’s larger mission. Some act as internal marketing or PR agencies that offer strong advice, but ultimately do not make final decisions. That’s why it’s so important to be clear about your priority goals before you develop your detailed communications strategy for the year. How is your job aligned within your organization?

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You Say You Don’t Need a Marketing Plan?

Kivi's Nonprofit Communications Blog

Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. A marketing plan will ensure that you focus your efforts and your budget on the actual marketing to-dos that will move your organizational goals forward, instead of a random list of tactics that may or may not work together to produce results. Your job as a marketer is to educate.

Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. But for those of you who are ready for something more , for the real deal, it’s time to register for the Total Focus Nonprofit Marketing Plan Workshop. Benchmarks for your marketing goals so you know if you are making progress or not.

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Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

Fundraising 123

Creating Facebook posts that we hope will go viral is one tactic we use to work toward that goal. Social Networking Inspiration Marketing StrategiesFacebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans.

What Does a Board Communications Committee Do?

Kivi's Nonprofit Communications Blog

One of the challenges that Melinda is facing right now is how to use a board marketing or communications committee. She has board members and other volunteer leaders who are experienced with various facets of marketing and communications, but what should she be asking these people to do? Do research on target audiences, for example, to focus and improve marketing strategies.

You Are Not Your Target Audience

Kivi's Nonprofit Communications Blog

I think well-meaning but ultimately culturally clueless people end up squashing the marketing and fundraising ideas of people who are actually much closer to those target audiences — ideas that could work really well were they given the full support of the organization. Certainly there are lots of tactical and logistical questions where age and experience are extremely helpful, and those words of wisdom should always be shared.

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Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

But don’t get sucked into a lot of tactical decisions about which tools to use without first ensuring that your bigger-picture game plan is in place. It’s best if you can set aside time to create a real marketing strategy , but if you can’t, give yourself 15 minutes of peace and quiet to contemplate how you can take your organization down each of these three paths that I think are essential to nonprofit marketing today.

Last Chance to Submit Questions on Marketing Planning

Kivi's Nonprofit Communications Blog

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Here are some specific topics that are fair game for Nancy Schwartz and me: Setting marketing goals. Picking the right strategies and tactics. Drafting a marketing budget. Staffing your marketing plan.

Can’t Miss Online Fundraising Training from One of Our Faves

Kivi's Nonprofit Communications Blog

I don’t promote a lot of stuff that costs you money on this blog outside of our training here at Nonprofit Marketing Guide, but I am making an exception because Kerri Karvetski has put together a training on online fundraising that is going to be incredible. ” You’ll leave this webinar with step-by-step instructions for creating a communications and marketing plan for your online fundraiser, including easy planning templates that you can put to use right away.