Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? MORE
But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. CALM Nonprofit Communications Nonprofit Marketing Strategy MORE
Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. MORE
Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! MORE
Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now. MORE
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now. MORE
So I created five of them to help guide your repurposing strategy. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementRepurposing your content is essential to your success. MORE
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. MORE
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now. MORE
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions. MORE
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. MORE
A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. >> New donor welcome kits | Your next gift strategy. There’s brilliance down under! . MORE
Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now. MORE
Editorial Calendars Nonprofit Communications Nonprofit Marketing StrategyI’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. MORE
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this! MORE
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. MORE
Nonprofit Communications Nonprofit Marketing Strategy Trends budgetWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups. MORE
Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now. MORE
This happens all the time in nonprofit marketing and fundraising too. Here are four strategies to make nonprofit communications decisionmaking less exhausting. You finally get the communications strategy on the agenda for the board meeting, or the staff retreat, but it’s at the end. MORE
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing. MORE
It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun! MORE
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers. MORE
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. MORE
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. MORE
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form. MORE
Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. MORE
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers. MORE
Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? MORE
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” . MORE
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose. MORE
For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction. MORE
SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing. MORE
Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now. MORE
One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. MORE
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. MORE
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.") MORE
They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page. MORE
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now. MORE
This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing? MORE
Fundraising best practices for fundraising best practices for planned giving charity blog Philanthropy share of customer definition share of customer examples share of wallet analytics share of wallet survey questions size of wallet size of wallet marketing StrategyThink about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so far. Maybe more. So guess what? MORE
Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post. MORE
Marketing Strategy Related Topics 
iMarketSmart
JANUARY 27, 2014
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.
Kivi's Nonprofit Communications Blog
MARCH 30, 2012
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in.
Kivi's Nonprofit Communications Blog
APRIL 5, 2016
Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups.
Kivi's Nonprofit Communications Blog
APRIL 12, 2016
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form.
iMarketSmart
AUGUST 17, 2015
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take.
iMarketSmart
FEBRUARY 26, 2016
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys.
Kivi's Nonprofit Communications Blog
APRIL 14, 2010
They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page.
Kivi's Nonprofit Communications Blog
MAY 4, 2009
Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition.
Non Profit Marketing 360
JULY 23, 2012
SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.
iMarketSmart
JANUARY 9, 2013
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.
Fundraising 123
MAY 20, 2009
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics.
Fundraising 123
MAY 20, 2009
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.")
Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2018
But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. CALM Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
JUNE 22, 2017
Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome?
Kivi's Nonprofit Communications Blog
AUGUST 8, 2017
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.
iMarketSmart
APRIL 13, 2018
One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship.
Kivi's Nonprofit Communications Blog
MAY 25, 2017
So I created five of them to help guide your repurposing strategy. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementRepurposing your content is essential to your success.
Kivi's Nonprofit Communications Blog
JANUARY 24, 2017
For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction.
iMarketSmart
OCTOBER 12, 2017
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.
Kivi's Nonprofit Communications Blog
JUNE 30, 2015
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.
iMarketSmart
NOVEMBER 9, 2016
A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. >> New donor welcome kits | Your next gift strategy. There’s brilliance down under! .
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2013
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
MAY 10, 2017
This happens all the time in nonprofit marketing and fundraising too. Here are four strategies to make nonprofit communications decisionmaking less exhausting. You finally get the communications strategy on the agenda for the board meeting, or the staff retreat, but it’s at the end.
Kivi's Nonprofit Communications Blog
JULY 2, 2013
Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
JUNE 27, 2013
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
JUNE 25, 2013
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now.
iMarketSmart
NOVEMBER 7, 2016
It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun!
iMarketSmart
APRIL 30, 2013
Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.
Kivi's Nonprofit Communications Blog
MAY 22, 2013
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.
iMarketSmart
FEBRUARY 23, 2018
Fundraising best practices for fundraising best practices for planned giving charity blog Philanthropy share of customer definition share of customer examples share of wallet analytics share of wallet survey questions size of wallet size of wallet marketing StrategyThink about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so far. Maybe more. So guess what?
Kivi's Nonprofit Communications Blog
FEBRUARY 8, 2017
Editorial Calendars Nonprofit Communications Nonprofit Marketing StrategyI’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected.
Kivi's Nonprofit Communications Blog
JUNE 5, 2013
Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!
Kivi's Nonprofit Communications Blog
JANUARY 17, 2013
Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2013
Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
MAY 2, 2013
Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.
J Campbell Social Marketing
DECEMBER 21, 2016
This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing?
Kivi's Nonprofit Communications Blog
JANUARY 15, 2013
Nonprofit Communications Nonprofit Marketing Strategy Trends budgetWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
iMarketSmart
JUNE 24, 2016
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this!
Kivi's Nonprofit Communications Blog
JULY 3, 2013
Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now.
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