Kivi's Nonprofit Communications Blog

NOVEMBER 21, 2018

For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Content Marketing (54% say it’s a high or essential priority). Nonprofit Marketing Strategy Trends

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Marketing Strategy Strategy Permission Word of Mouth 175

Kivi's Nonprofit Communications Blog

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.

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Content Marketing Strategy Strategy Permission 205

Kivi's Nonprofit Communications Blog

OCTOBER 8, 2012

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

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Marketing Strategy Strategy Online Marketing Online 267

Kivi's Nonprofit Communications Blog

MARCH 30, 2012

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in.

Marketing Strategy 194

Marketing Strategy Content Strategy Video 194

iMarketSmart

JANUARY 27, 2014

Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?

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Kivi's Nonprofit Communications Blog

APRIL 14, 2010

They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page.

Marketing Strategy 241

Marketing Strategy Strategy Online Marketing Online 241

iMarketSmart

FEBRUARY 25, 2014

Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” .

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Marketing Strategy Strategy Best Work 176

SocialButterfly

NOVEMBER 20, 2011

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.

Marketing Strategy 247

Marketing Strategy Social Media Strategy Media 247

SocialButterfly

NOVEMBER 20, 2011

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.

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Marketing Strategy Social Media Strategy Media 247

Kivi's Nonprofit Communications Blog

APRIL 12, 2016

You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form.

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Marketing Strategy Strategy Donations Online 204

Kivi's Nonprofit Communications Blog

MAY 4, 2009

Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition.

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Marketing Strategy Examples Strategy Online Marketing 193

iMarketSmart

FEBRUARY 26, 2016

If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys.

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Kivi's Nonprofit Communications Blog

APRIL 5, 2016

Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups.

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Marketing Strategy Strategy Donations Online 201

Non Profit Marketing 360

JULY 23, 2012

SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.

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Search Engine Search Engine Marketing Search Pay Per Click 151

iMarketSmart

JANUARY 9, 2013

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.

Lead Generation 118

Lead Generation Plan Marketing Strategy Strategy 118

Selfish Giving

JANUARY 15, 2020

The four best and worst cause marketing campaigns of 2019, according to PR WEEK. I got a question last week on developing guidelines for companies that want to pursue a marketing partnership with a nonprofit. and I love reporting on local cause marketing initiatives.

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Australia Tampa Guidelines Dallas 52

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MAY 20, 2009

As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics.

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Marketing Strategy Strategy Tactics Online Fundraising 116

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MAY 20, 2009

As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.")

Marketing Strategy 100

Marketing Strategy Tactics Strategy Online Fundraising 100

Kivi's Nonprofit Communications Blog

OCTOBER 22, 2018

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key.

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Automation Email Donors Maryland 259

Kivi's Nonprofit Communications Blog

NOVEMBER 6, 2018

Like user journeys in the tech sector, supporter journeys can help your communications team prioritize strategies and tactics that help your supporters meet their goals. Guest Bloggers Nonprofit Communications Nonprofit Marketing StrategyBeth Hallowell.

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Kivi's Nonprofit Communications Blog

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. Measuring Success Nonprofit Communications Nonprofit Marketing Strategy

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Objectives Nonprofit Communications Plan Communications 210

Kivi's Nonprofit Communications Blog

JUNE 30, 2015

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

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Kivi's Nonprofit Communications Blog

NOVEMBER 8, 2018

And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using.

Strategy 194

Strategy Communications Peer-to-peer Word of Mouth 194

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2013

Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now.

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Consulting Link Content Tools 281

Kivi's Nonprofit Communications Blog

DECEMBER 19, 2018

” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? Here's the blog post I mention: [link] Posted by Nonprofit Marketing Guide on Wednesday, December 19, 2018 Can’t see the video or want to comment?

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Strategy Communications Tactics January 164

Kivi's Nonprofit Communications Blog

JUNE 22, 2017

Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome?

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Ideas Help Email Benchmark 250

Kivi's Nonprofit Communications Blog

JUNE 27, 2013

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

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Marketing Link Nonprofit Review 285

Kivi's Nonprofit Communications Blog

JUNE 25, 2013

Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now.

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Relevance Link Team Nonprofit 283

Kivi's Nonprofit Communications Blog

FEBRUARY 5, 2013

Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Marketing 267

Marketing Link Nonprofit Trends 267

Kivi's Nonprofit Communications Blog

MAY 22, 2013

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.

Brand 279

Brand Branding How To Nonprofit 279

Kivi's Nonprofit Communications Blog

JUNE 5, 2013

Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

Jobs 272

Jobs Link Marketing Strategy Develop 272

Kivi's Nonprofit Communications Blog

JANUARY 15, 2013

Nonprofit Communications Nonprofit Marketing Strategy Trends budgetWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Budget 259

Budget Link Trends Marketing Strategy 259

Kivi's Nonprofit Communications Blog

JULY 3, 2013

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now.

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Link Team Nonprofit Marketing Strategy 266

Kivi's Nonprofit Communications Blog

JANUARY 17, 2013

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.

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Email Link Newsletter Content 280

Kivi's Nonprofit Communications Blog

FEBRUARY 28, 2018

But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. CALM Nonprofit Communications Nonprofit Marketing Strategy

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Peer-to-peer Forum March Video 182

Kivi's Nonprofit Communications Blog

MAY 2, 2013

Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.

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Audience Link Team Blogger 269

Kivi's Nonprofit Communications Blog

NOVEMBER 12, 2018

The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.

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Content Strategy Keyword San Francisco 171

Kivi's Nonprofit Communications Blog

AUGUST 8, 2017

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.

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Strategy Communications Differentiation Objectives 218

Kivi's Nonprofit Communications Blog

JANUARY 16, 2013

Fundraising Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Acquisition 244

Acquisition Donors Link Trends 244

Kivi's Nonprofit Communications Blog

MAY 20, 2015

I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. CoCoa Club Videos Nonprofit Communications Nonprofit Marketing Strategy

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Video How To Club Solution 238

Kivi's Nonprofit Communications Blog

JANUARY 24, 2017

For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction.

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Mission Communities Community Satisfaction 217

Kivi's Nonprofit Communications Blog

JUNE 20, 2012

I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. Content Marketing Nonprofit Communications Nonprofit Marketing Strategy

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Content Strategy Newsletter Positioning 276

Kivi's Nonprofit Communications Blog

MAY 25, 2017

So I created five of them to help guide your repurposing strategy. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementRepurposing your content is essential to your success.

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Content Rules Channel Ideas 229