Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.

Trending Sources

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in.

The simplest planned giving marketing strategy (5 things you must do)

iMarketSmart

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.

7 Legacy Gift Marketing Strategies… But Which One Works Best?

iMarketSmart

Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” .

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now.

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

This happens all the time in nonprofit marketing and fundraising too. Here are four strategies to make nonprofit communications decisionmaking less exhausting. You finally get the communications strategy on the agenda for the board meeting, or the staff retreat, but it’s at the end.

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Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction.

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

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Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” Nonprofit marketing and fundraising have simple rules too.

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21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.

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Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

If you are participating, how does it fit into your year-end strategy? You can use it as the public launch of your year-end strategy (which means you’ve actually been talking about it publicly for at least a couple of weeks before that.)

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing?

Five Ways to Sabotage Your Call to Action

Kivi's Nonprofit Communications Blog

Advocacy Fundraising Nonprofit Communications Nonprofit Marketing Strategy Don’t shoot yourself in the foot! I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us.

How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.

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8 simple ideas to involve your donors and build deeper connections

iMarketSmart

Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.

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Donor Acquisition Versus Retention in 2013

Kivi's Nonprofit Communications Blog

Fundraising Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

No Real Strategy. Strategy, by definition, requires choices to be made. Not a bunch of ways, but the best way, in your best judgement? ”All of the above” is not strategy. “Spray and pray” is not strategy. You need a strategy (see #1).

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

It’s a match made in marketing and fundraising heaven. . Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends

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Calendar Confusion: Year-End Communications on a Summer Fiscal Year

Kivi's Nonprofit Communications Blog

Fundraising Measuring Success Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementHow do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30?

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant.

How to Solve Any Nonprofit Marketing Problem [New Video]

Kivi's Nonprofit Communications Blog

I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. CoCoa Club Videos Nonprofit Communications Nonprofit Marketing Strategy

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Raising Awareness for Your Cause – Nonprofit Blog Carnival

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun!

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Finding Purpose: You and Your Nonprofit

Kivi's Nonprofit Communications Blog

I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing and fundraising itself.

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

When it comes to social media, visual marketing is a primary driver for connecting with audiences. Like all social media marketing, it’s wise to begin by reaching out to the audiences you already have, probably on Facebook and Twitter. Jim Lynch.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this!

You Might Need New Tech More than New Staff

Kivi's Nonprofit Communications Blog

Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

Stupid Things Nonprofit Marketers Can Stop Doing [FREE Webinar]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

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My Five Rules for Repurposing Your Content #npcomm Style

Kivi's Nonprofit Communications Blog

So I created five of them to help guide your repurposing strategy. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementRepurposing your content is essential to your success.

The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that.

Think You Know Your Audience? Yeah, So Did I

Kivi's Nonprofit Communications Blog

Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome?

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

You could set timing rules about event marketing: save the date cards are mailed 8 weeks before the event, weekly reminders are sent in the month before the event, and daily reminders are sent in the last 72 hours before the event.

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