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Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? Most successful marketing is accomplished only after understanding “ the marketing funnel ” including (in first-to-last order): Awareness. This strategy was first developed in the late 1800′s by E. MORE
For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Content Marketing (54% say it’s a high or essential priority). Nonprofit Marketing Strategy Trends MORE
In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. Measuring Success Nonprofit Communications Nonprofit Marketing Strategy MORE
Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. think I like team 3’s home page the best, but team 2’s strategy the best. MORE
Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key. Katelyn Baughan. MORE
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. MORE
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions. MORE
All of this means marketing with Pokémon Go is a great tool for nonprofits aiming to reach millennials. Millenials MarketingPokémon Go has quickly become the most used app of all-time, with over 100 million new downloads in a little more than a month. Users spend an average of 26 minutes a day in-app. To put that in perspective, that's more time than users spend daily on Facebook. MORE
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. Marketing bank for logos, photos, stories, etc. Quick and dirty marketing plan (audience, message, channels). MORE
A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. >> New donor welcome kits | Your next gift strategy. There’s brilliance down under! . Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit. A person can easily take you out of the Will as quickly as they put you in. MORE
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy. MORE
Read the first three marketing strategies below, then join us next week for the final three. Whether you’re a small nonprofit that’s just started receiving donations online or you’re a larger organization with a strong digital presence, you can stand to benefit from the six marketing strategies we’re going to outline in this series. Let’s talk about marketing your online donation page! Abby Jarvis. MORE
Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. MORE
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing. MORE
It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun! Fundraising Major Giving Planned Giving charitable giving charity blog cultivation for major gifts fundraising tactics Lead generation for planned giving major donor fundraising major gift cultivation major gift fundraising major gift marketing strategy nonprofit marketing tips planned gift marketing Planned Giving Marketing Shark Tank MORE
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. The use of these platforms can truly transform a business by moving beyond brand marketing. There, I said it. MORE
The four best and worst cause marketing campaigns of 2019, according to PR WEEK. I got a question last week on developing guidelines for companies that want to pursue a marketing partnership with a nonprofit. and I love reporting on local cause marketing initiatives. Marketing Your Cause 1. Your 2020 marketing strategy should be fearless alienation. Account Manager, Cause Marketing & Sponsorship, Susan G. Thanks for the great start to 2020. MORE
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. After that, you might want to review my simplest explanation of what I have found to work really well, along with another here that reiterates the strategy but with a slightly different spin. MORE
Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections. MORE
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.” MORE
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form. You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content. Bottom Line** Social media is a powerful marketing force. MORE
Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. MORE
Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy. MORE
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. The use of these platforms can truly transform a business by moving beyond brand marketing. There, I said it. MORE
Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. MORE
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Here are the legacy gift marketing strategies I’ve seen flying around for quite some time— followed by the one I have found works best. Strategy #1: Based on “life-stage” . Strategy #2: Based on gift benefits . MORE
Like user journeys in the tech sector, supporter journeys can help your communications team prioritize strategies and tactics that help your supporters meet their goals. Guest Bloggers Nonprofit Communications Nonprofit Marketing StrategyBeth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. MORE
SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing. While SEO is a part of this process, Search Engine Marketing encompasses many other tools including: Paid inclusion and trusted feed programs. MORE
” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? Here's the blog post I mention: [link] Posted by Nonprofit Marketing Guide on Wednesday, December 19, 2018 Can’t see the video or want to comment? MORE
The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants. MORE
One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust. The post Mass marketing, relationships and trust. Trust is essential. MORE
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they can make a major or legacy gift; when they should focus, instead, on creating dialogue to understand why people care and then informing them why they should give. That’s because most so-called major and legacy gift marketing companies (vendors) don’t really understand the donor consideration and decision-making process. What the heck am I talking about? MORE
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.") MORE
And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. MORE
They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page. With new stories in hand each month, Courtney can now use storytelling as the central driver in a communications strategy. MORE
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Fundraising best practices for fundraising best practices for planned giving charity blog Philanthropy share of customer definition share of customer examples share of wallet analytics share of wallet survey questions size of wallet size of wallet marketing StrategyThink about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so far. Maybe more. So guess what? MORE
Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post. MORE
Marketing Strategy Related Topics 
Kivi's Nonprofit Communications Blog
AUGUST 18, 2020
Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy.
Kivi's Nonprofit Communications Blog
NOVEMBER 21, 2018
For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Content Marketing (54% say it’s a high or essential priority). Nonprofit Marketing Strategy Trends
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Kivi's Nonprofit Communications Blog
JANUARY 23, 2019
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.
iMarketSmart
JANUARY 27, 2014
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? Most successful marketing is accomplished only after understanding “ the marketing funnel ” including (in first-to-last order): Awareness. This strategy was first developed in the late 1800′s by E.
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.”
Kivi's Nonprofit Communications Blog
MARCH 30, 2012
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy.
iMarketSmart
FEBRUARY 25, 2014
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Here are the legacy gift marketing strategies I’ve seen flying around for quite some time— followed by the one I have found works best. Strategy #1: Based on “life-stage” . Strategy #2: Based on gift benefits .
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. The use of these platforms can truly transform a business by moving beyond brand marketing. There, I said it.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. The use of these platforms can truly transform a business by moving beyond brand marketing. There, I said it.
iMarketSmart
FEBRUARY 26, 2016
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys.
Kivi's Nonprofit Communications Blog
APRIL 14, 2010
They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page. With new stories in hand each month, Courtney can now use storytelling as the central driver in a communications strategy.
Kivi's Nonprofit Communications Blog
APRIL 12, 2016
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form. You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content. Bottom Line** Social media is a powerful marketing force.
Kivi's Nonprofit Communications Blog
MAY 4, 2009
Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. think I like team 3’s home page the best, but team 2’s strategy the best.
iMarketSmart
JANUARY 9, 2013
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.
Non Profit Marketing 360
JULY 23, 2012
SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing. While SEO is a part of this process, Search Engine Marketing encompasses many other tools including: Paid inclusion and trusted feed programs.
Kivi's Nonprofit Communications Blog
APRIL 5, 2016
Read the first three marketing strategies below, then join us next week for the final three. Whether you’re a small nonprofit that’s just started receiving donations online or you’re a larger organization with a strong digital presence, you can stand to benefit from the six marketing strategies we’re going to outline in this series. Let’s talk about marketing your online donation page! Abby Jarvis.
Selfish Giving
JANUARY 15, 2020
The four best and worst cause marketing campaigns of 2019, according to PR WEEK. I got a question last week on developing guidelines for companies that want to pursue a marketing partnership with a nonprofit. and I love reporting on local cause marketing initiatives. Marketing Your Cause 1. Your 2020 marketing strategy should be fearless alienation. Account Manager, Cause Marketing & Sponsorship, Susan G. Thanks for the great start to 2020.
Fundraising 123
MAY 20, 2009
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics.
Exactask Marketing
AUGUST 19, 2016
All of this means marketing with Pokémon Go is a great tool for nonprofits aiming to reach millennials. Millenials MarketingPokémon Go has quickly become the most used app of all-time, with over 100 million new downloads in a little more than a month. Users spend an average of 26 minutes a day in-app. To put that in perspective, that's more time than users spend daily on Facebook.
Fundraising 123
MAY 20, 2009
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.")
iMarketSmart
OCTOBER 12, 2017
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2018
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key. Katelyn Baughan.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2018
In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. Measuring Success Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2018
And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using.
Kivi's Nonprofit Communications Blog
DECEMBER 19, 2018
” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? Here's the blog post I mention: [link] Posted by Nonprofit Marketing Guide on Wednesday, December 19, 2018 Can’t see the video or want to comment?
iMarketSmart
APRIL 30, 2013
Communication Direct Marketing Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy philosophy smart Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2018
The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.
Kivi's Nonprofit Communications Blog
JUNE 30, 2015
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. Marketing bank for logos, photos, stories, etc. Quick and dirty marketing plan (audience, message, channels).
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2013
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
iMarketSmart
NOVEMBER 9, 2016
A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. >> New donor welcome kits | Your next gift strategy. There’s brilliance down under! . Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit. A person can easily take you out of the Will as quickly as they put you in.
iMarketSmart
JANUARY 23, 2017
Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.
Kivi's Nonprofit Communications Blog
JUNE 27, 2013
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
JUNE 25, 2013
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
iMarketSmart
APRIL 13, 2018
One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. Because mass marketing can only be used to build relationships if it builds trust. The post Mass marketing, relationships and trust. Trust is essential.
Kivi's Nonprofit Communications Blog
NOVEMBER 6, 2018
Like user journeys in the tech sector, supporter journeys can help your communications team prioritize strategies and tactics that help your supporters meet their goals. Guest Bloggers Nonprofit Communications Nonprofit Marketing StrategyBeth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one.
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2013
Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
MAY 22, 2013
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
iMarketSmart
FEBRUARY 23, 2018
Fundraising best practices for fundraising best practices for planned giving charity blog Philanthropy share of customer definition share of customer examples share of wallet analytics share of wallet survey questions size of wallet size of wallet marketing StrategyThink about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so far. Maybe more. So guess what?
Kivi's Nonprofit Communications Blog
JUNE 22, 2017
Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber.
Kivi's Nonprofit Communications Blog
JUNE 5, 2013
Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
iMarketSmart
FEBRUARY 11, 2019
Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they can make a major or legacy gift; when they should focus, instead, on creating dialogue to understand why people care and then informing them why they should give. That’s because most so-called major and legacy gift marketing companies (vendors) don’t really understand the donor consideration and decision-making process. What the heck am I talking about?
Kivi's Nonprofit Communications Blog
JANUARY 17, 2013
Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
iMarketSmart
NOVEMBER 7, 2016
It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun! Fundraising Major Giving Planned Giving charitable giving charity blog cultivation for major gifts fundraising tactics Lead generation for planned giving major donor fundraising major gift cultivation major gift fundraising major gift marketing strategy nonprofit marketing tips planned gift marketing Planned Giving Marketing Shark Tank
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