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Marketing Strategy Related Topics 
Social Media Is Not a Marketing Strategy
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.
Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1
Kivi's Nonprofit Communications Blog
APRIL 5, 2016
Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups.
Social Media Is Not a Marketing Strategy
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.
Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2
Kivi's Nonprofit Communications Blog
APRIL 12, 2016
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form.
Reality Check: Why You Need an Online Marketing Strategy
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.
The simplest planned giving marketing strategy (5 things you must do)
iMarketSmart
JANUARY 9, 2013
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.
Video Interview: VolunteerMatch’s Content Marketing Strategy
Kivi's Nonprofit Communications Blog
MARCH 30, 2012
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in.
7 Legacy Gift Marketing Strategies… But Which One Works Best?
iMarketSmart
FEBRUARY 25, 2014
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” .
Three Ways to Overcome Decision Fatigue in Your #npcomm Work
Kivi's Nonprofit Communications Blog
MAY 10, 2017
This happens all the time in nonprofit marketing and fundraising too. Here are four strategies to make nonprofit communications decisionmaking less exhausting. You finally get the communications strategy on the agenda for the board meeting, or the staff retreat, but it’s at the end.
Is Your Nonprofit Ready to be Super Relevant?
Kivi's Nonprofit Communications Blog
JUNE 25, 2013
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now.
Is Community Engagement or Awareness Essential? Depends on Your Mission.
Kivi's Nonprofit Communications Blog
JANUARY 24, 2017
For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction.
Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions
Kivi's Nonprofit Communications Blog
MARCH 7, 2017
Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” Nonprofit marketing and fundraising have simple rules too.
21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]
Kivi's Nonprofit Communications Blog
JUNE 27, 2013
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.
21 Stupid Things You Can Stop Doing [Infographic and Recording]
Kivi's Nonprofit Communications Blog
JULY 2, 2013
Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.
Year-End Fundraising Decisions to Make Now
Kivi's Nonprofit Communications Blog
AUGUST 12, 2014
If you are participating, how does it fit into your year-end strategy? You can use it as the public launch of your year-end strategy (which means you’ve actually been talking about it publicly for at least a couple of weeks before that.)
5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017
J Campbell Social Marketing
DECEMBER 21, 2016
This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing?
9 Content Marketing Tips for Nonprofits
Kivi's Nonprofit Communications Blog
JUNE 30, 2015
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.
Five Ways to Sabotage Your Call to Action
Kivi's Nonprofit Communications Blog
MARCH 9, 2015
Advocacy Fundraising Nonprofit Communications Nonprofit Marketing Strategy Don’t shoot yourself in the foot! I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us.
How to Involve Staff in Nonprofit Branding
Kivi's Nonprofit Communications Blog
MAY 22, 2013
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.
5 Leadership Failures That Hurt Communications and Fundraising
Kivi's Nonprofit Communications Blog
JULY 15, 2014
No Real Strategy. Strategy, by definition, requires choices to be made. Not a bunch of ways, but the best way, in your best judgement? ”All of the above” is not strategy. “Spray and pray” is not strategy. You need a strategy (see #1).
Donor Acquisition Versus Retention in 2013
Kivi's Nonprofit Communications Blog
JANUARY 16, 2013
Fundraising Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
Creating Your Nonprofit’s Version of the #IceBucketChallenge
Kivi's Nonprofit Communications Blog
AUGUST 21, 2014
It’s a match made in marketing and fundraising heaven. . Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends
What planned and major gifts officers can learn from Shark Tank
iMarketSmart
NOVEMBER 7, 2016
It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun!
Calendar Confusion: Year-End Communications on a Summer Fiscal Year
Kivi's Nonprofit Communications Blog
OCTOBER 14, 2015
Fundraising Measuring Success Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementHow do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30?
No Hard Choices = No Strategy and No Leadership
Kivi's Nonprofit Communications Blog
AUGUST 19, 2014
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant.
Simple Rules, Part II: How to Get Better #NpComm Work Done Faster
Kivi's Nonprofit Communications Blog
MARCH 8, 2017
You could set timing rules about event marketing: save the date cards are mailed 8 weeks before the event, weekly reminders are sent in the month before the event, and daily reminders are sent in the last 72 hours before the event.
How to Solve Any Nonprofit Marketing Problem [New Video]
Kivi's Nonprofit Communications Blog
MAY 20, 2015
I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. CoCoa Club Videos Nonprofit Communications Nonprofit Marketing Strategy
8 simple ideas to involve your donors and build deeper connections
iMarketSmart
JANUARY 23, 2017
Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.
Raising Awareness for Your Cause – Nonprofit Blog Carnival
Kivi's Nonprofit Communications Blog
AUGUST 28, 2014
Nonprofit Communications Nonprofit Marketing Strategy Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community.
Finding Purpose: You and Your Nonprofit
Kivi's Nonprofit Communications Blog
OCTOBER 2, 2014
I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing and fundraising itself.
Super Short is Super Sweet: Storytelling that Hooks Digital Donors
Kivi's Nonprofit Communications Blog
SEPTEMBER 17, 2014
When it comes to social media, visual marketing is a primary driver for connecting with audiences. Like all social media marketing, it’s wise to begin by reaching out to the audiences you already have, probably on Facebook and Twitter. Jim Lynch.
A Brilliant Stewardship Plan for Legacy Society Donors From Down Under
iMarketSmart
NOVEMBER 9, 2016
A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. >> New donor welcome kits | Your next gift strategy. There’s brilliance down under! .
12 Fundraising Questions Major and Planned Gift Officers Should Be Asking
iMarketSmart
JUNE 24, 2016
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this!
You Might Need New Tech More than New Staff
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2013
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now.
Stupid Things Nonprofit Marketers Can Stop Doing [FREE Webinar]
Kivi's Nonprofit Communications Blog
JUNE 11, 2013
Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!
The Theory of Change Behind Nonprofit Marketing
Kivi's Nonprofit Communications Blog
DECEMBER 4, 2012
As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that.
Think You Know Your Audience? Yeah, So Did I
Kivi's Nonprofit Communications Blog
MAY 2, 2013
Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.
When Doing a Crappy Job Is a Good Thing
Kivi's Nonprofit Communications Blog
JUNE 5, 2013
Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!
3 Things To Do Instead of Facebook Marketing in 2014
J Campbell Social Marketing
DECEMBER 31, 2013
Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.
How Often to Email in 2013
Kivi's Nonprofit Communications Blog
JANUARY 17, 2013
Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.
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