Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? MORE
If you are participating, how does it fit into your year-end strategy? You can use it as the public launch of your year-end strategy (which means you’ve actually been talking about it publicly for at least a couple of weeks before that.) MORE
No Real Strategy. Strategy, by definition, requires choices to be made. Not a bunch of ways, but the best way, in your best judgement? ”All of the above” is not strategy. “Spray and pray” is not strategy. You need a strategy (see #1). MORE
Fundraising Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that. MORE
It’s a match made in marketing and fundraising heaven. . Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends MORE
Nonprofit Communications Nonprofit Marketing Strategy Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. MORE
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now. MORE
When it comes to social media, visual marketing is a primary driver for connecting with audiences. Like all social media marketing, it’s wise to begin by reaching out to the audiences you already have, probably on Facebook and Twitter. Jim Lynch. MORE
Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! MORE
So I created five of them to help guide your repurposing strategy. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementRepurposing your content is essential to your success. MORE
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now. MORE
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. MORE
Advocacy Fundraising Nonprofit Communications Nonprofit Marketing Strategy Don’t shoot yourself in the foot! I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. MORE
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. MORE
I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. CoCoa Club Videos Nonprofit Communications Nonprofit Marketing Strategy MORE
Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now. MORE
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this! MORE
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. MORE
Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups. MORE
This happens all the time in nonprofit marketing and fundraising too. Here are four strategies to make nonprofit communications decisionmaking less exhausting. You finally get the communications strategy on the agenda for the board meeting, or the staff retreat, but it’s at the end. MORE
You could set timing rules about event marketing: save the date cards are mailed 8 weeks before the event, weekly reminders are sent in the month before the event, and daily reminders are sent in the last 72 hours before the event. MORE
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing. MORE
It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun! MORE
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers. MORE
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. MORE
Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections. MORE
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form. MORE
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. MORE
Fundraising Measuring Success Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementHow do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? MORE
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. MORE
Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing. MORE
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers. MORE
Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? MORE
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” . MORE
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose. MORE
For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction. MORE
I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing and fundraising itself. MORE
Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now. MORE
Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” Nonprofit marketing and fundraising have simple rules too. MORE
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. MORE
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now. MORE
This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing? MORE
Marketing Strategy Related Topics SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.
Kivi's Nonprofit Communications Blog
APRIL 5, 2016
Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups.
Kivi's Nonprofit Communications Blog
APRIL 12, 2016
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form.
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.
Kivi's Nonprofit Communications Blog
MARCH 30, 2012
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in.
iMarketSmart
JANUARY 9, 2013
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.
Kivi's Nonprofit Communications Blog
AUGUST 8, 2017
Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.
iMarketSmart
FEBRUARY 25, 2014
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” .
Kivi's Nonprofit Communications Blog
JUNE 25, 2013
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
MAY 10, 2017
This happens all the time in nonprofit marketing and fundraising too. Here are four strategies to make nonprofit communications decisionmaking less exhausting. You finally get the communications strategy on the agenda for the board meeting, or the staff retreat, but it’s at the end.
Kivi's Nonprofit Communications Blog
JANUARY 24, 2017
For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction.
Kivi's Nonprofit Communications Blog
JUNE 27, 2013
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
MARCH 7, 2017
Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” Nonprofit marketing and fundraising have simple rules too.
Kivi's Nonprofit Communications Blog
JULY 2, 2013
Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
AUGUST 12, 2014
If you are participating, how does it fit into your year-end strategy? You can use it as the public launch of your year-end strategy (which means you’ve actually been talking about it publicly for at least a couple of weeks before that.)
Kivi's Nonprofit Communications Blog
JUNE 30, 2015
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.
J Campbell Social Marketing
DECEMBER 21, 2016
This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing?
Kivi's Nonprofit Communications Blog
MARCH 9, 2015
Advocacy Fundraising Nonprofit Communications Nonprofit Marketing Strategy Don’t shoot yourself in the foot! I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us.
Kivi's Nonprofit Communications Blog
MAY 22, 2013
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.
iMarketSmart
JANUARY 23, 2017
Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.
Kivi's Nonprofit Communications Blog
JANUARY 16, 2013
Fundraising Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
JULY 15, 2014
No Real Strategy. Strategy, by definition, requires choices to be made. Not a bunch of ways, but the best way, in your best judgement? ”All of the above” is not strategy. “Spray and pray” is not strategy. You need a strategy (see #1).
Kivi's Nonprofit Communications Blog
AUGUST 21, 2014
It’s a match made in marketing and fundraising heaven. . Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends
Kivi's Nonprofit Communications Blog
OCTOBER 14, 2015
Fundraising Measuring Success Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementHow do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30?
Kivi's Nonprofit Communications Blog
AUGUST 19, 2014
This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant.
Kivi's Nonprofit Communications Blog
MAY 20, 2015
I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. CoCoa Club Videos Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
AUGUST 28, 2014
Nonprofit Communications Nonprofit Marketing Strategy Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community.
iMarketSmart
NOVEMBER 7, 2016
It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun!
Kivi's Nonprofit Communications Blog
OCTOBER 2, 2014
I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing and fundraising itself.
Kivi's Nonprofit Communications Blog
SEPTEMBER 17, 2014
When it comes to social media, visual marketing is a primary driver for connecting with audiences. Like all social media marketing, it’s wise to begin by reaching out to the audiences you already have, probably on Facebook and Twitter. Jim Lynch.
iMarketSmart
JUNE 24, 2016
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this!
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2013
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now.
J Campbell Social Marketing
DECEMBER 31, 2013
Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.
Kivi's Nonprofit Communications Blog
JUNE 11, 2013
Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!
Kivi's Nonprofit Communications Blog
MAY 25, 2017
So I created five of them to help guide your repurposing strategy. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementRepurposing your content is essential to your success.
Kivi's Nonprofit Communications Blog
DECEMBER 4, 2012
As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that.
Kivi's Nonprofit Communications Blog
MAY 2, 2013
Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
JUNE 22, 2017
Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome?
Kivi's Nonprofit Communications Blog
MARCH 8, 2017
You could set timing rules about event marketing: save the date cards are mailed 8 weeks before the event, weekly reminders are sent in the month before the event, and daily reminders are sent in the last 72 hours before the event.
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