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Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? Most successful marketing is accomplished only after understanding “ the marketing funnel ” including (in first-to-last order): Awareness. This strategy was first developed in the late 1800′s by E. MORE
For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Content Marketing (54% say it’s a high or essential priority). Nonprofit Marketing Strategy Trends MORE
In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. Measuring Success Nonprofit Communications Nonprofit Marketing Strategy MORE
Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. think I like team 3’s home page the best, but team 2’s strategy the best. MORE
The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Watch the Market for Effective Marketing Strategies. Watch the Market for Effective Marketing Strategies. MORE
In both the nonprofit and business sectors, the terms “branding” and “marketing” are often used interchangeably. However, branding and marketing are not actually the same–and yes, your nonprofit should be doing both! . Branding vs. Marketing: What are the differences? . MORE
Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key. Katelyn Baughan. MORE
Implement your marketing strategies now as you prepare to increase your donations this holiday season. The post 13 Marketing Strategies to Increase Donations This Holiday Season appeared first on Nonprofit Hub. Featured Nonprofit Marketing PlanOver 50 percent of all nonprofits receive the majority of their annual funding during the holiday season. Is your organization poised to maximize year-end donations? MORE
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. MORE
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
All of this means marketing with Pokémon Go is a great tool for nonprofits aiming to reach millennials. Millenials MarketingPokémon Go has quickly become the most used app of all-time, with over 100 million new downloads in a little more than a month. Users spend an average of 26 minutes a day in-app. To put that in perspective, that's more time than users spend daily on Facebook. MORE
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. Marketing bank for logos, photos, stories, etc. Quick and dirty marketing plan (audience, message, channels). MORE
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy. MORE
Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to craft a successful content marketing strategy. Document your strategy. Use marketing technologies. MORE
Read the first three marketing strategies below, then join us next week for the final three. Whether you’re a small nonprofit that’s just started receiving donations online or you’re a larger organization with a strong digital presence, you can stand to benefit from the six marketing strategies we’re going to outline in this series. Let’s talk about marketing your online donation page! Abby Jarvis. MORE
Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach. MORE
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. MORE
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing. MORE
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. The use of these platforms can truly transform a business by moving beyond brand marketing. There, I said it. MORE
The four best and worst cause marketing campaigns of 2019, according to PR WEEK. I got a question last week on developing guidelines for companies that want to pursue a marketing partnership with a nonprofit. and I love reporting on local cause marketing initiatives. MORE
With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda. In fact, social media’s low barrier to entry, ease of management, access to local and remote markets, etc. MORE
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. After that, you might want to review my simplest explanation of what I have found to work really well, along with another here that reiterates the strategy but with a slightly different spin. MORE
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.” MORE
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form. You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content. Bottom Line** Social media is a powerful marketing force. MORE
Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. MORE
Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy. MORE
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. The use of these platforms can truly transform a business by moving beyond brand marketing. There, I said it. MORE
Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. MORE
Top online marketing strategies for your business. Marketing is one of the levers you can pull to grow. Check out some strategies below. Online marketing can seem a quite complicated and daunting job. Do you want to grow your business? MORE
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Here are the legacy gift marketing strategies I’ve seen flying around for quite some time— followed by the one I have found works best. Strategy #1: Based on “life-stage” . Strategy #2: Based on gift benefits . MORE
Like user journeys in the tech sector, supporter journeys can help your communications team prioritize strategies and tactics that help your supporters meet their goals. Guest Bloggers Nonprofit Communications Nonprofit Marketing StrategyBeth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. MORE
SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing. While SEO is a part of this process, Search Engine Marketing encompasses many other tools including: Paid inclusion and trusted feed programs. MORE
” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? Here's the blog post I mention: [link] Posted by Nonprofit Marketing Guide on Wednesday, December 19, 2018 Can’t see the video or want to comment? MORE
Susu Wong is the Founder and Principal of Tomo360 , a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more! MORE
The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants. MORE
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.") MORE
And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using. MORE
They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page. With new stories in hand each month, Courtney can now use storytelling as the central driver in a communications strategy. MORE
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
That means you might not have a full-time marketing person (or even a part-time one!) and a few goals to get your marketing strategy off the ground effectively. Fortunately, the internet is full of marketing materials that you can download and customize to suit your organization’s needs. Keep reading to learn about four kinds of templates that can totally change your nonprofits’ marketing strategy. These tools give you a head start on your marketing work. MORE
Marketing Strategy Related Topics 
Kivi's Nonprofit Communications Blog
AUGUST 18, 2020
Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy.
J Campbell Social Marketing
MAY 20, 2021
In both the nonprofit and business sectors, the terms “branding” and “marketing” are often used interchangeably. However, branding and marketing are not actually the same–and yes, your nonprofit should be doing both! . Branding vs. Marketing: What are the differences? .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kivi's Nonprofit Communications Blog
NOVEMBER 21, 2018
For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data: Permission-Based Marketing (71% say it’s a high or essential priority). Content Marketing (54% say it’s a high or essential priority). Nonprofit Marketing Strategy Trends
Kivi's Nonprofit Communications Blog
JANUARY 23, 2019
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.
Nonprofit Marketing Insights by GlobalOwls
MARCH 9, 2021
Top online marketing strategies for your business. Marketing is one of the levers you can pull to grow. Check out some strategies below. Online marketing can seem a quite complicated and daunting job. Do you want to grow your business?
Nonprofit Marketing Insights by GlobalOwls
MARCH 6, 2021
With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda. In fact, social media’s low barrier to entry, ease of management, access to local and remote markets, etc.
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2012
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.”
Kivi's Nonprofit Communications Blog
MARCH 30, 2012
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. Watch as Robert outlines the strategy. what questions do you have about VolunteerMatch’s content marketing strategy? Watch as Robert outlines the strategy.
iMarketSmart
JANUARY 27, 2014
Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others? Most successful marketing is accomplished only after understanding “ the marketing funnel ” including (in first-to-last order): Awareness. This strategy was first developed in the late 1800′s by E.
Kivi's Nonprofit Communications Blog
APRIL 14, 2010
They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page. With new stories in hand each month, Courtney can now use storytelling as the central driver in a communications strategy.
iMarketSmart
FEBRUARY 25, 2014
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Here are the legacy gift marketing strategies I’ve seen flying around for quite some time— followed by the one I have found works best. Strategy #1: Based on “life-stage” . Strategy #2: Based on gift benefits .
iMarketSmart
AUGUST 17, 2015
Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. After that, you might want to review my simplest explanation of what I have found to work really well, along with another here that reiterates the strategy but with a slightly different spin.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. The use of these platforms can truly transform a business by moving beyond brand marketing. There, I said it.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. The use of these platforms can truly transform a business by moving beyond brand marketing. There, I said it.
iMarketSmart
FEBRUARY 26, 2016
If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys.
Kivi's Nonprofit Communications Blog
APRIL 12, 2016
You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form. You could write whole volumes about social media strategy and the best practices for posting status updates, photos, videos, and other content. Bottom Line** Social media is a powerful marketing force.
NonProfit Hub
SEPTEMBER 30, 2020
The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Watch the Market for Effective Marketing Strategies. Watch the Market for Effective Marketing Strategies.
Kivi's Nonprofit Communications Blog
MAY 4, 2009
Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition. Each team, comprised of 3-4 of the consulting firm frienemies, then presented their online strategy and home page redesigns for the first time at the conference. think I like team 3’s home page the best, but team 2’s strategy the best.
Kivi's Nonprofit Communications Blog
APRIL 5, 2016
Read the first three marketing strategies below, then join us next week for the final three. Whether you’re a small nonprofit that’s just started receiving donations online or you’re a larger organization with a strong digital presence, you can stand to benefit from the six marketing strategies we’re going to outline in this series. Let’s talk about marketing your online donation page! Abby Jarvis.
iMarketSmart
JANUARY 9, 2013
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.
NonProfit Hub
JULY 17, 2017
That means you might not have a full-time marketing person (or even a part-time one!) and a few goals to get your marketing strategy off the ground effectively. Fortunately, the internet is full of marketing materials that you can download and customize to suit your organization’s needs. Keep reading to learn about four kinds of templates that can totally change your nonprofits’ marketing strategy. These tools give you a head start on your marketing work.
Non Profit Marketing 360
JULY 23, 2012
SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing. While SEO is a part of this process, Search Engine Marketing encompasses many other tools including: Paid inclusion and trusted feed programs.
NonProfit Hub
DECEMBER 14, 2018
Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to craft a successful content marketing strategy. Document your strategy. Use marketing technologies.
Fundraising 123
MAY 20, 2009
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics.
NonProfit Hub
NOVEMBER 30, 2016
Implement your marketing strategies now as you prepare to increase your donations this holiday season. The post 13 Marketing Strategies to Increase Donations This Holiday Season appeared first on Nonprofit Hub. Featured Nonprofit Marketing PlanOver 50 percent of all nonprofits receive the majority of their annual funding during the holiday season. Is your organization poised to maximize year-end donations?
Exactask Marketing
AUGUST 19, 2016
All of this means marketing with Pokémon Go is a great tool for nonprofits aiming to reach millennials. Millenials MarketingPokémon Go has quickly become the most used app of all-time, with over 100 million new downloads in a little more than a month. Users spend an average of 26 minutes a day in-app. To put that in perspective, that's more time than users spend daily on Facebook.
Fundraising 123
MAY 20, 2009
As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.")
Selfish Giving
JANUARY 15, 2020
The four best and worst cause marketing campaigns of 2019, according to PR WEEK. I got a question last week on developing guidelines for companies that want to pursue a marketing partnership with a nonprofit. and I love reporting on local cause marketing initiatives.
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2018
And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. So, I put some time in sorting through and narrowing down the 12 communications strategies that I most often see effective nonprofits using.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2018
In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. Measuring Success Nonprofit Communications Nonprofit Marketing Strategy
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2018
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key. Katelyn Baughan.
Getting Attention
MARCH 7, 2019
Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach.
Kivi's Nonprofit Communications Blog
DECEMBER 19, 2018
” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? Here's the blog post I mention: [link] Posted by Nonprofit Marketing Guide on Wednesday, December 19, 2018 Can’t see the video or want to comment?
Kivi's Nonprofit Communications Blog
JUNE 30, 2015
John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience. Marketing bank for logos, photos, stories, etc. Quick and dirty marketing plan (audience, message, channels).
Kivi's Nonprofit Communications Blog
FEBRUARY 18, 2013
Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2018
The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing StrategyWhile you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants.
Kivi's Nonprofit Communications Blog
JUNE 27, 2013
Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
JUNE 25, 2013
Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2013
Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
MAY 22, 2013
Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Kivi's Nonprofit Communications Blog
JUNE 22, 2017
Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber.
Kivi's Nonprofit Communications Blog
NOVEMBER 6, 2018
Like user journeys in the tech sector, supporter journeys can help your communications team prioritize strategies and tactics that help your supporters meet their goals. Guest Bloggers Nonprofit Communications Nonprofit Marketing StrategyBeth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one.
Kivi's Nonprofit Communications Blog
JUNE 5, 2013
Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
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