30 Marketing Planning Questions in 30 Minutes

Kivi's Nonprofit Communications Blog

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes.

2012 Nonprofit Communications Trends – Infographic

Kivi's Nonprofit Communications Blog

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! Nearly 1,300 nonprofits participated in the survey for the report. How Nonprofit Marketers Plan for 2012.

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Total Focus Marketing Plan Workshop Is Back!

Kivi's Nonprofit Communications Blog

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process.

Day in the Life of a Nonprofit Communicator – Lindsay Nichols

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. The document explained better the process that our three-person nonprofit support team goes through. Lindsay J.K. Nichols.

Write Your Marketing Plan in One Day

Kivi's Nonprofit Communications Blog

I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. Plan with us for one day, and you’ll have a blueprint you can use forever. I know how busy you are.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Welcome to our latest edition of Mixed Links where I share the good stuff on nonprofit marketing and communications that I’ve come across over the last week or so. If you’re a small, mostly volunteer-run nonprofit, don’t think you can’t fundraise online.

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Free Webinar: Quick and Dirty Marketing Plans

Kivi's Nonprofit Communications Blog

Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 where you’ll learn how to create a “quick and dirty” marketing strategy.

Answers to 30 Vital Nonprofit Marketing Planning Questions, in 30 Minutes!

Getting Attention

When you listen in here, you’ll get answers to a broad range of questions, including: What are some of the must-do marketing tasks that are universal for all nonprofits? How can we define marketing goals when the board just wants to “get our name out there?”.

Last Chance to Submit Questions on Marketing Planning

Kivi's Nonprofit Communications Blog

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Drafting a marketing budget. Staffing your marketing plan.

You Say You Don’t Need a Marketing Plan?

Kivi's Nonprofit Communications Blog

Marketing planning – real marketing planning –isn’t easy. It means you are prioritizing your goals, learning about and defining your target audiences, refining your calls to action, figuring out what will move people to follow through, deciding which communications channels to use, and much more. which means I often hear rationalizing about why a nonprofit can’t make it happen. That’s my marketing plan.&#.

Quick and Dirty Marketing Plans – Need 3 Volunteers

Kivi's Nonprofit Communications Blog

Later this afternoon, I’ll be sending an email to everyone who has registered so far for Wednesday’s free webinar on How to Write a Quick and Dirty Nonprofit Marketing Plan , looking for three volunteers. What does 2012 hold for nonprofit marketing?

Creating a Marketing Plan for the Rest of 2010

Kivi's Nonprofit Communications Blog

Is your marketing plan for 2010. I’m going to show staff at 20 nonprofits how to take control of their marketing programs , set realistic goals, prioritize how they spend their time and money, and make great things happen for their organizations by the end of 2010.

Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Kivi's Nonprofit Communications Blog

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Emphasis on hands-on planning exercises.

Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

After a busy week of traveling to Erie, PA for three presentations at Nonprofit Day and preparing for my upcoming planning workshop with Nancy Schwartz in DC next week, I am ready for some mixed links (and drinks)! Tags: Mixed Links Nonprofit Communications

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Poll: When Will You Write Your 2011 Marketing Plan?

Kivi's Nonprofit Communications Blog

I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? I’ll also be offering a one-day in-person marketing planning workshop with Nancy Schwartz in October in New York City and Washington DC.

Your Baseline – 2011 Nonprofit Communications Trends Report

Getting Attention

Thanks so much to my friend and colleague Kivi Leroux Miller for surveying 780 nonprofit communicators like you on your habits, practices and preferences, and then sharing what you reported in the new, free 2011 Nonprofit Communications Trends Report.

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Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

In the end, it will be a lot easier for our Free Learning Center members and All-Access Pass holders , as well as anyone attending a webinar, to get their nonprofit marketing tips and training, but right now we’re working hard to get all the kinks worked out.

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Please Join Me–Fall Nonprofit Marketing Plan Workshops

Getting Attention

I’m joining forces with my friend and colleague Kivi Leroux Miller to offer you a special opportunity to find the solutions to your 2011 marketing ch allenges: The Total Focus Marketing Plan Workshop. Plan in a day — blueprint forever. Please join us for this intensive, limited-enrollment planning seminar for nonprofit communications and development staff members, board members and executive directors who do it all.

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Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here are some “ Mixed Links &# - my version of a Friday cocktail hour of refreshing stuff for nonprofit communicators. Speaking of videos, Idealware has a new article on how nonprofits can use video on the web. Generosity as a Marketing Strategy. Happy Friday!

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2 Weeks into 2019: Where are You Headed?

Getting Attention

This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. As your marketing resolutions fade, you’re stuck in the same place you’ve been.

Write Your Marketing Plan in a Day with Nancy and Me

Kivi's Nonprofit Communications Blog

We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions, and diminishing your marketing impact.

Week of Freebies, Day 4: Documenting Communications Decisions [Online Course]

Kivi's Nonprofit Communications Blog

Do you know the difference between a strategic plan versus an annual work plan? You will need to be a Free Member to access this course: Want to be taken seriously at work and have authority in your position as a nonprofit communicator? Happy Holidays!

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Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – June 16 in Seattle, Oct 12 in New York City

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop.

Nonprofit Marketing Plan Template — Invest 5 – 10 Hours to Grow Communications Impact

Getting Attention

"Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. 

Our Top Blog Posts of 2018

Kivi's Nonprofit Communications Blog

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2018, according to Google Analytics page views: FACEBOOK’S LATEST NEWS FEED CHANGES: WHAT NONPROFITS CAN DO by Kristina Leroux DOWNLOAD THE 2018 NONPROFIT COMMUNICATIONS TRENDS REPORT #NPCOMM2018 by Kristina Leroux HOW TO CREATE A FACEBOOK GROUP FROM YOUR FACEBOOK PAGE by Kristina Leroux HOW TO MAKE YOUR NONPROFIT WRITING MORE CONVERSATIONAL by Kristina Leroux WANT MORE MONTHLY DONORS?

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – Oct. 28 in Washington, D.C.

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever ! I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and. Early Bird Rate Runs through Oct.

Your Nonprofit Communications Audit Will Increase Clarity & Impact

Getting Attention

I recently received this Ask Nancy query and was eager to respond ASAP, as this is a question I hear frequently from nonprofit communicators like you… Dear Nancy, Colleagues at two other organizations in our county are in the middle of communications audits. What is a communications audit, and what value does it deliver? That’s the ideal way to prioritize marketing strategies. Definition — What is a communications audit?

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Instead, here are the 27 communications tactics that are most useful for nonprofits. This is a specific type of content that’s very effective for nonprofits.

Your Nonprofit Communications Audit Will Increase Clarity & Impact

Getting Attention

I recently received this Ask Nancy query and was eager to respond ASAP, as this is a question I hear frequently from nonprofit communicators like you… Dear Nancy, Colleagues at two other organizations in our county are in the middle of communications audits. What is a communications audit, and what value does it deliver? That’s the ideal way to prioritize marketing strategies. Definition — What is a communications audit?

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Welcome to the Proof Point series of research findings for you to use when advocating for the marketing approaches you know are right. You’re the marketing and communications expert.

Must You Limit Your Goals and Strategies to Be Successful? Maybe Not.

Kivi's Nonprofit Communications Blog

For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. The nonprofits reporting the most effectiveness overall and on specific goals are most likely to have 6-8 essential or high priority goals and 6-8 essential or high priority strategies, defying conventional wisdom about limiting these choices to a few. Nonprofit Marketing Plans and Strategies

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Nonprofit Marketing Plan Template -- Invest 5 - 10 Hours to Grow Communications Impact

Getting Attention

Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." -- Pam Voss-Page, Executive Director, Student Leadership Services I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Tags: Planning and Evaluation Tools

3 Ways to Stay Safe from Cyber Attack

Getting Attention

The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill. Yes, this has to matter to you.

What’s Your Burning Question on Nonprofit Marketing? Free Webinar – 30 Answers in 30 Minutes

Getting Attention

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Well, Kivi Leroux Miller and I are going to give it a try with our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes!

1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

Here are three doable methods of harvesting these priceless insights: 1) Launch a Marketing Advisory Group. Then put together a marketing advisory group incorporating as many of these perspectives as possible—that way you’ll have the right person to turn to when you need her.

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Must-Do Marketing for Nonprofit Leaders – Free Webinar 12/6

Getting Attention

Join me for this free webinar (December 6, 1pm ET) to learn how to craft your 1-page marketing plan for 2012. This plan will be a reliable path to motivating your target audiences to act in 2012 and will double as a practical, realistic guide to prioritizing marketing opportunities.

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization.

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4 Doable Ways to Get Closer & Boost Action

Getting Attention

Here are four proven methods of harvesting these priceless insights: 1) Launch a Marketing Advisory Group. Then put together a marketing advisory group incorporating as many of these perspectives as possible—that way you’ll have the right person to turn to when you need her.

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3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. How can marketing best be used to move your organization towards its overall goals? Absolute measures are largely irrelevant—who knows the role that same element plays in another organization’s marketing?

Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan

Getting Attention

Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). Gold Foundation; and Tara Collins, Communications Director at the Watershed Agricultural Council!

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Proof Point #3: Top Hurdles to Marketing Impact

Getting Attention

Proof Points : Research findings to use when advocating for the marketing approaches you know are right. Inadequate time and budget remain the two primary hurdles to nonprofitsmarketing impact. Then, get planning.

Craft Calls to Action That Get You to Goal

Getting Attention

Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, that they have no idea how to get involved. Marketing goals are the best ways you can put marketing to work to help achieve those organization goals.

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