30 Marketing Planning Questions in 30 Minutes

Kivi's Nonprofit Communications Blog

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

Total Focus Marketing Plan Workshop Is Back!

Kivi's Nonprofit Communications Blog

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process.

Answers to 30 Vital Nonprofit Marketing Planning Questions, in 30 Minutes!

Getting Attention

When you listen in here, you’ll get answers to a broad range of questions, including: What are some of the must-do marketing tasks that are universal for all nonprofits? How can we define marketing goals when the board just wants to “get our name out there?”.

Write Your Marketing Plan in One Day

Kivi's Nonprofit Communications Blog

I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. Plan with us for one day, and you’ll have a blueprint you can use forever. I know how busy you are.

Free Webinar: Quick and Dirty Marketing Plans

Kivi's Nonprofit Communications Blog

Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 where you’ll learn how to create a “quick and dirty” marketing strategy. Nonprofit Communications Nonprofit Marketing Strategy

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget.

Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. Benchmarks for your marketing goals so you know if you are making progress or not.

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Last Chance to Submit Questions on Marketing Planning

Kivi's Nonprofit Communications Blog

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Drafting a marketing budget. Staffing your marketing plan.

Quick and Dirty Marketing Plans – Need 3 Volunteers

Kivi's Nonprofit Communications Blog

Later this afternoon, I’ll be sending an email to everyone who has registered so far for Wednesday’s free webinar on How to Write a Quick and Dirty Nonprofit Marketing Plan , looking for three volunteers. What does 2012 hold for nonprofit marketing?

Taking Marketing Plan Workshop to Seattle and NYC

Kivi's Nonprofit Communications Blog

Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations.

You Say You Don’t Need a Marketing Plan?

Kivi's Nonprofit Communications Blog

Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. A marketing plan will ensure that you focus your efforts and your budget on the actual marketing to-dos that will move your organizational goals forward, instead of a random list of tactics that may or may not work together to produce results. A marketing plan is a map.

Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Kivi's Nonprofit Communications Blog

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Emphasis on hands-on planning exercises.

Creating a Marketing Plan for the Rest of 2010

Kivi's Nonprofit Communications Blog

Is your marketing plan for 2010. I’m going to show staff at 20 nonprofits how to take control of their marketing programs , set realistic goals, prioritize how they spend their time and money, and make great things happen for their organizations by the end of 2010.

Register Now, Free Webinar—Right-Things, Right-Now Marketing Planning

Getting Attention

I’ll guide you there via this practical and enlightening webinar (kindly sponsored by Guidestar), leading you through the steps to a game-changing marketing plan that activates your supporters. You’ll learn how to: Escape from the muddy messages and impossible to-do lists that deflate your marketing impact. Approach marketing as a system, rather than a series of one-offs. Planning and EvaluationRegister now, seats are limited. Webinar is Feb.

Spend Thursday with Me in D.C.–You’ll Leave with a Marketing Plan in Hand

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . I Now Know How to Shape Our Marketing Plan and Transform It into Action! Thursday, October 28 in Washington, D.C.

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Are mobile devices impacting your planned giving marketing plans?

iMarketSmart

I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails).

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Please Join Me–Fall Nonprofit Marketing Plan Workshops

Getting Attention

I’m joining forces with my friend and colleague Kivi Leroux Miller to offer you a special opportunity to find the solutions to your 2011 marketing ch allenges: The Total Focus Marketing Plan Workshop. Plan in a day — blueprint forever. Please join us for this intensive, limited-enrollment planning seminar for nonprofit communications and development staff members, board members and executive directors who do it all.

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Poll: When Will You Write Your 2011 Marketing Plan?

Kivi's Nonprofit Communications Blog

I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? I’ll also be offering a one-day in-person marketing planning workshop with Nancy Schwartz in October in New York City and Washington DC.

DUMB = Only Marketing Planned Gifts to Supporters When They Are About to Die

iMarketSmart

BAFFLED REASON #1 - The “planned giving marketing expert” ran through what seemed like one hundred charts and graphs at a blistering pace. Both left modest gifts to charities in their estate plans.]. .

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – Oct. 28 in Washington, D.C.

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever ! I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and. Early Bird Rate Runs through Oct.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences!

7 Questions For Your 2014 Marketing Plan

The Agitator

With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. Acquisition communications direct marketing Don''t Miss these Posts fundraising marketing metrics media usage nonprofit management nonprofits online fundraising social networking premium

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – June 16 in Seattle, Oct 12 in New York City

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop.

Nonprofit Marketing Plan Template — Invest 5 – 10 Hours to Grow Communications Impact

Getting Attention

"Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. 

Write Your Marketing Plan in a Day with Nancy and Me

Kivi's Nonprofit Communications Blog

We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions, and diminishing your marketing impact.

Social Media Marketing Plan _1

Diva Marketing Blog

From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. Overlay that with an internal structure where functions are silo-ed by departments and you have a frightening disjointed marketing program.

Do Best Practices Guarantee Success?

Kivi's Nonprofit Communications Blog

Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. I will guarantee that I will train your staff in the best practices in nonprofit communications, marketing, and fundraising.

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector. Marketing is primarily about strategy.

2 Weeks into 2019: Where are You Headed?

Getting Attention

This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. As your marketing resolutions fade, you’re stuck in the same place you’ve been.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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Paradox Marketing Plan #3 - The Time Factor

Mission Paradox Blog

Time is one of the most vital, but unappreciated, marketing factors.    If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks.    The first is that things also go wrong when executing a plan.  Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing.  The amount of time you need to execute the plan.

Nonprofit Marketing Plan Template -- Invest 5 - 10 Hours to Grow Communications Impact

Getting Attention

Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." -- Pam Voss-Page, Executive Director, Student Leadership Services I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Tags: Planning and Evaluation Tools

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan.  Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    Here are some ideas:   Collect 5,000 email address (for future marketing purposes).   Paradox Marketing Plan

Paradox Marketing Plan #2 - Financial Goals

Mission Paradox Blog

So you've decided what your strategic marketing goals should be.  Next up: a primer on time and it's role in marketing.   Marketing Strategy Paradox Marketing Plan  Now let's talk about the money.    First, please revisit this post on setting financial objectives.    It talks about some of the elements you should consider when determining those goals. 

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27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. The post 27 Communications and Marketing Tactics for Nonprofits appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Marketing Plans and StrategiesToday, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy.

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Related Posts: >>Why you don’t need to update your planned giving web pages as much as you might think. >>The

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Paradox Marketing Plan #4 - Getting your assets in order

Mission Paradox Blog

One of my most popular posts was this post about assets and marketing.    It's the foundation for Step 4 in the Paradox Arts Marketing Plan, so check it out before moving forward. -. To market effectively you must know what you have.    Now decide which assets you want to use as part of your marketing campaign.  When people see the marketing for the work, it will focus on one of those three things. 

Week of Freebies, Day 4: Documenting Communications Decisions [Online Course]

Kivi's Nonprofit Communications Blog

Do you know the difference between a strategic plan versus an annual work plan? Nonprofit Communications Nonprofit Content Marketing Nonprofit Editorial Calendars Nonprofit Marketing Plans and Strategies Webinars and Online CoursesHappy Holidays!

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Our Top Blog Posts of 2018

Kivi's Nonprofit Communications Blog

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2018, according to Google Analytics page views: FACEBOOK’S LATEST NEWS FEED CHANGES: WHAT NONPROFITS CAN DO by Kristina Leroux DOWNLOAD THE 2018 NONPROFIT COMMUNICATIONS TRENDS REPORT #NPCOMM2018 by Kristina Leroux HOW TO CREATE A FACEBOOK GROUP FROM YOUR FACEBOOK PAGE by Kristina Leroux HOW TO MAKE YOUR NONPROFIT WRITING MORE CONVERSATIONAL by Kristina Leroux WANT MORE MONTHLY DONORS?

Must You Limit Your Goals and Strategies to Be Successful? Maybe Not.

Kivi's Nonprofit Communications Blog

This suggests that less effective nonprofits should try additional strategies beyond the top four (permission-based marketing, content marketing, event and experience marketing, and relationship marketing), such as general advertising or partner and alliance marketing. Building staff expertise to mastery level on specific marketing strategies and skills. Nonprofit Marketing Plans and Strategies

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What’s Your Burning Question on Nonprofit Marketing? Free Webinar – 30 Answers in 30 Minutes

Getting Attention

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Well, Kivi Leroux Miller and I are going to give it a try with our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes!

New User Data for Your Social Media Marketing Plan

Mission Minded