Everything About Creating A Nonprofit Marketing Plan

NonProfit Hub

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. What Do You Need to Write in Your Marketing Plan?

30 Marketing Planning Questions in 30 Minutes

Kivi's Nonprofit Communications Blog

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning. Nonprofit Communications Nonprofit Marketing Strategy marketing plan

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Writing a Sustainable Marketing Plan: 8 Essential Steps

Nonprofit Marketing Insights by GlobalOwls

Writing a Sustainable Marketing Plan: 8 Essential Steps. Sustainable marketing planning helps to meet the current needs of both stakeholders and the customers without compromises or practices that are harmful to any of the parties involved.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress. When put in place, these four tasks can provide your nonprofit with the peace of mind that comes with having a system and a plan for your online marketing efforts – much better than throwing stuff up against the wall to see what sticks.

Total Focus Marketing Plan Workshop Is Back!

Kivi's Nonprofit Communications Blog

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. Nancy and I have written dozens of nonprofit marketing plans that work. Emphasis on hands-on planning exercises.

Free Webinar: Quick and Dirty Marketing Plans

Kivi's Nonprofit Communications Blog

Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 where you’ll learn how to create a “quick and dirty” marketing strategy. Nonprofit Communications Nonprofit Marketing Strategy

Believe in “The Fantastic Four” if you want to market planned gifts the right way

iMarketSmart

When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death. The post Believe in “The Fantastic Four” if you want to market planned gifts the right way appeared first on MarketSmart. Fundraising major gift major gift fundraising major gift marketing planned gift Planned Giving

Write Your Marketing Plan in One Day

Kivi's Nonprofit Communications Blog

I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Plan with us for one day, and you’ll have a blueprint you can use forever. Learn more about the Total Focus Marketing Plan Workshop.

You Say You Don’t Need a Marketing Plan?

Kivi's Nonprofit Communications Blog

Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. A marketing plan will ensure that you focus your efforts and your budget on the actual marketing to-dos that will move your organizational goals forward, instead of a random list of tactics that may or may not work together to produce results. A marketing plan is a map.

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, serving as both a clear framework for your decision-making on wants vs. “nice-to-haves” and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals.

Register Now, Free Webinar—Right-Things, Right-Now Marketing Planning

Getting Attention

I’ll guide you there via this practical and enlightening webinar (kindly sponsored by Guidestar), leading you through the steps to a game-changing marketing plan that activates your supporters. You’ll learn how to: Escape from the muddy messages and impossible to-do lists that deflate your marketing impact. Approach marketing as a system, rather than a series of one-offs. Planning and EvaluationRegister now, seats are limited. Webinar is Feb.

Spend Thursday with Me in D.C.–You’ll Leave with a Marketing Plan in Hand

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . I Now Know How to Shape Our Marketing Plan and Transform It into Action! Thursday, October 28 in Washington, D.C.

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Are mobile devices impacting your planned giving marketing plans?

iMarketSmart

I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). Communication marketing Mobile marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Uncategorized mobile online marketing

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Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. But for those of you who are ready for something more , for the real deal, it’s time to register for the Total Focus Nonprofit Marketing Plan Workshop. Benchmarks for your marketing goals so you know if you are making progress or not.

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Please Join Me–Fall Nonprofit Marketing Plan Workshops

Getting Attention

I’m joining forces with my friend and colleague Kivi Leroux Miller to offer you a special opportunity to find the solutions to your 2011 marketing ch allenges: The Total Focus Marketing Plan Workshop. Plan in a day — blueprint forever. Please join us for this intensive, limited-enrollment planning seminar for nonprofit communications and development staff members, board members and executive directors who do it all.

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Last Chance to Submit Questions on Marketing Planning

Kivi's Nonprofit Communications Blog

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Here are some specific topics that are fair game for Nancy Schwartz and me: Setting marketing goals. Drafting a marketing budget. Staffing your marketing plan. Nonprofit Communications Nonprofit Marketing Strategy

Quick and Dirty Marketing Plans – Need 3 Volunteers

Kivi's Nonprofit Communications Blog

Later this afternoon, I’ll be sending an email to everyone who has registered so far for Wednesday’s free webinar on How to Write a Quick and Dirty Nonprofit Marketing Plan , looking for three volunteers. During the webinar, I’ll walk those three people through the creation of their plans on the spot. Learn the three essential questions that every marketing plan — no matter how short — must answer. What does 2012 hold for nonprofit marketing?

Taking Marketing Plan Workshop to Seattle and NYC

Kivi's Nonprofit Communications Blog

Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations. During the workshop, Nancy and I walk you through eight essential steps to building a solid nonprofit marketing plan. Nonprofit Marketing Strategy

DUMB = Only Marketing Planned Gifts to Supporters When They Are About to Die

iMarketSmart

BAFFLED REASON #1 - The “planned giving marketing expert” ran through what seemed like one hundred charts and graphs at a blistering pace. BAFFLED REASON #2 - While I was trying to make sense of the barrage, the presenter kept pounding home the point that you shouldn’t market planned gifts to your supporters until they are old (70’s+) and/or are about to die. Both left modest gifts to charities in their estate plans.]. .

Lift Off: How to Create Your Initial Nonprofit Marketing Plan

NonProfit Hub

While you are working on your logistics and the governance, don’t forget to take some time to develop an initial nonprofit marketing plan. Take time to work on your plan and don’t just fly by the seat of your pants. What is the ultimate goal for your marketing? Plan Your Initial Campaigns. Marketing is an ongoing, year-long effort. Your first nonprofit marketing plan shouldn’t be just a one-time event.

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – Oct. 28 in Washington, D.C.

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever ! I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and. Early Bird Rate Runs through Oct.

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Poll: When Will You Write Your 2011 Marketing Plan?

Kivi's Nonprofit Communications Blog

I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? I’ll also be offering a one-day in-person marketing planning workshop with Nancy Schwartz in October in New York City and Washington DC.

Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Kivi's Nonprofit Communications Blog

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process. The opportunity to get to know, and work with, a focused group of colleagues practiced in nonprofit marketing and facing similar challenges.

Creating a Marketing Plan for the Rest of 2010

Kivi's Nonprofit Communications Blog

Is your marketing plan for 2010. I’m going to show staff at 20 nonprofits how to take control of their marketing programs , set realistic goals, prioritize how they spend their time and money, and make great things happen for their organizations by the end of 2010. It’s called Creating Your Nonprofit Marketing Plan for the Rest of 2010 and it will take place June 7 – July 2, 2010. dancing around in pieces in your head?

Which Communications Plan Should You Create Now? [Decision Tree]

Kivi's Nonprofit Communications Blog

When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Marketing Strategy. Quick and Dirty Marketing Plan.

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Six Steps to Planning Your Year-Long Marketing Plan

NonProfit Hub

In our November/December edition, we explored how to build your 2015 marketing plan. By the time you read this article, you should already be thinking about your 2015 marketing plan. So let’s break down how to get your plan from concept to paper. Know the Difference Between Fundraising and Marketing. Fundraising is tied to every action you make, so it can be difficult to separate it from marketing. Commit to Doing One Marketing Event Each Month.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences!

How to Save Your Marketing Plan from Falling to Pieces

NonProfit Hub

Your marketing plan could be in pieces and you might not even know it. A direct mail piece sent, an email marketing campaign received on the same day with a different message. No, probably not intentionally; but these are the types of things that could easily happen without an integrated marketing plan in place. Let’s talk about what an integrated marketing plan can do for your organization and why you should strive for it.

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Nonprofit Marketing Plan Template — Invest 5 – 10 Hours to Grow Communications Impact

Getting Attention

"Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. 

Social Media Marketing Plan _1

Diva Marketing Blog

From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. Overlay that with an internal structure where functions are silo-ed by departments and you have a frightening disjointed marketing program. As we're seeing social media does not live only in PR or Marketing or Customer Service. Over the next few days let's take a dive into creating a Social Media Marketing Plan.

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – June 16 in Seattle, Oct 12 in New York City

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever ! I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and Transform It into Action.

Write Your Marketing Plan in a Day with Nancy and Me

Kivi's Nonprofit Communications Blog

We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions, and diminishing your marketing impact.

7 Questions For Your 2014 Marketing Plan

The Agitator

With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. Acquisition communications direct marketing Don''t Miss these Posts fundraising marketing metrics media usage nonprofit management nonprofits online fundraising social networking premium

Marketing Tips for Small Volunteer-Led Nonprofits

Kivi's Nonprofit Communications Blog

I shared a lot of my Nonprofit Marketing Rules of Three, including the three questions in a quick and dirty marketing plan, the three things you should put in your newsletter, and more. Nonprofit Communications Nonprofit Marketing Plans and Strategies basics beginners

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Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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What Nonprofit Communications Directors Should Name and Own

Kivi's Nonprofit Communications Blog

The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? Here’s what we suggest for the different types of communications plans and strategies. All the details in those plans?

Paradox Marketing Plan #3 - The Time Factor

Mission Paradox Blog

Time is one of the most vital, but unappreciated, marketing factors.    If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks.    The first is that things also go wrong when executing a plan.  Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing.  The amount of time you need to execute the plan.

Nonprofit Marketing Plan Template -- Invest 5 - 10 Hours to Grow Communications Impact

Getting Attention

Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." -- Pam Voss-Page, Executive Director, Student Leadership Services I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Tags: Planning and Evaluation Tools

Trying Boldly and Trying Again

Kivi's Nonprofit Communications Blog

We share a lot of marketing strategies and tactics that we believe will have the greatest likelihood of success for nonprofits. You can’t fear failure in marketing. The post Trying Boldly and Trying Again appeared first on Nonprofit Marketing Guide.

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan.  Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    Here are some ideas:   Collect 5,000 email address (for future marketing purposes).   Paradox Marketing Plan

Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

Kivi's Nonprofit Communications Blog

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. Marketing Messaging Nonprofit Marketing Plans and Strategies coronavirus

A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? If sorting through those choices sounds overwhelming, you can start with what we consider a default or basic plan and then tweak it from there.

Paradox Marketing Plan #2 - Financial Goals

Mission Paradox Blog

So you've decided what your strategic marketing goals should be.  Next up: a primer on time and it's role in marketing.   Marketing Strategy Paradox Marketing Plan  Now let's talk about the money.    First, please revisit this post on setting financial objectives.    It talks about some of the elements you should consider when determining those goals. 

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