The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget. MORE
Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). Only 16% of nonprofits have marketing plans. Don’t plan more than 1 year out. MORE
Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. MORE
Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. So make the build happen with rigorously-monitored multi-channel marketing! MORE
The post 7 common major gift marketing mistakes you should avoid this year (including planned gift marketing) appeared first on MarketSmart | . Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. MORE
Time is one of the most vital, but unappreciated, marketing factors. If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks. The first is that things also go wrong when executing a plan. Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing. The amount of time you need to execute the plan. MORE
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Strategy cybersecurity database donor database fundraising Hack-Proof Your Life IT marketing planning Nonprofit Communications nonprofit marketing Sean M. MORE
Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation MORE
Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics. Forgetting to ask donors lots of questions about why they care, where their interests lie and what they want to accomplish. MORE
I used my marketing expertise to invent new ways of doing things. And, as I explored this new realm, I discovered that fundraising actually is marketing, customer service and sales. >> Introducing “ENGAGEMENT FUNDRAISING”— the Future of Nonprofit Marketing. >> MORE
The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget. MORE
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 where you’ll learn how to create a “quick and dirty” marketing strategy. Nonprofit Communications Nonprofit Marketing Strategy MORE
If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences! MORE
Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. A marketing plan will ensure that you focus your efforts and your budget on the actual marketing to-dos that will move your organizational goals forward, instead of a random list of tactics that may or may not work together to produce results. A marketing plan is a map. MORE
With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. Acquisition communications direct marketing Don''t Miss these Posts fundraising marketing metrics media usage nonprofit management nonprofits online fundraising social networking premium MORE
BAFFLED REASON #1 - The “planned giving marketing expert” ran through what seemed like one hundred charts and graphs at a blistering pace. Both left modest gifts to charities in their estate plans.]. . MORE
is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment). Earth Day 2010 had delivered so many effective nonprofit marketing models , that I anticipated some great outreach. MORE
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning. MORE
Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. How can marketing best be used to move your organization towards its overall goals? 3) INSIGHTS—Five or fewer metrics or other insights that show you’re moving forward on the right marketing path, or not. . MORE
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Well, Kivi Leroux Miller and I are going to give it a try with our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes! MORE
Proof Points : Research findings to use when advocating for the marketing approaches you know are right. Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. Then, get planning. MORE
For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan. Every marketing plan should have two sets of goals, financial goals and long term strategic goals. Here are some ideas: Collect 5,000 email address (for future marketing purposes). Paradox Marketing Plan MORE
I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). We need to blanket the prospects that have high-planned giving scores. MORE
The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | . I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. MORE
Set the Big-Picture Marketing Goals that. My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. MORE
Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. Plan for your goals. It’s tough to carve out a block of time to think, plan, and research if you’re bogged down in daily operations. MORE
You don’t need to buy a planned giving website. For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation. MORE
Fundraising Major Giving Philosophy/motivation Planned Giving major gift fundraising major gift marketing Planned Giving Marketing MORE
You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks. MORE
When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death. Fundraising major gift major gift fundraising major gift marketing planned gift Planned Giving MORE
For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. MORE
The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Drafting a marketing budget. Staffing your marketing plan. MORE
Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. MORE
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving. MORE
Here are three doable methods of harvesting these priceless insights: 1) Launch a Marketing Advisory Group. Then put together a marketing advisory group incorporating as many of these perspectives as possible—that way you’ll have the right person to turn to when you need her. MORE
When you listen in here, you’ll get answers to a broad range of questions, including: What are some of the must-do marketing tasks that are universal for all nonprofits? How can we define marketing goals when the board just wants to “get our name out there?”. MORE
A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” “You can’t close planned gifts with a website!” MORE
Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. It can’t only be about death and taxes. MORE
When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. Benchmarks for your marketing goals so you know if you are making progress or not. MORE
Marketing goals are the best ways you can put marketing to work to help achieve those organization goals. More guidance on setting useful goals: Nonprofit Marketing vs. Organizational Goals—A Critical Distinction. Are Your Marketing Goals Easy to Reach or a Stretch? MORE
Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations. MORE
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Instead, you just pelted them with your marketing. MORE
This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. MORE
Marketing Plan Related Topics iMarketSmart
MAY 15, 2015
When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death. Fundraising major gift major gift fundraising major gift marketing planned gift Planned Giving
Kivi's Nonprofit Communications Blog
JUNE 23, 2011
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning.
Kivi's Nonprofit Communications Blog
MARCH 14, 2012
For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process.
Getting Attention
OCTOBER 17, 2011
The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget.
Getting Attention
AUGUST 10, 2011
When you listen in here, you’ll get answers to a broad range of questions, including: What are some of the must-do marketing tasks that are universal for all nonprofits? How can we define marketing goals when the board just wants to “get our name out there?”.
Kivi's Nonprofit Communications Blog
FEBRUARY 24, 2011
Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations.
Cause Related Marketing
APRIL 26, 2012
If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences!
Getting Attention
APRIL 6, 2017
The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget.
The Agitator
NOVEMBER 12, 2013
With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. Acquisition communications direct marketing Don''t Miss these Posts fundraising marketing metrics media usage nonprofit management nonprofits online fundraising social networking premium
Getting Attention
MAY 15, 2017
P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Strategy cybersecurity database donor database fundraising Hack-Proof Your Life IT marketing planning Nonprofit Communications nonprofit marketing Sean M.
iMarketSmart
JANUARY 18, 2017
Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.
Getting Attention
APRIL 19, 2017
Here are three doable methods of harvesting these priceless insights: 1) Launch a Marketing Advisory Group. Then put together a marketing advisory group incorporating as many of these perspectives as possible—that way you’ll have the right person to turn to when you need her.
Kivi's Nonprofit Communications Blog
JULY 25, 2011
When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. Benchmarks for your marketing goals so you know if you are making progress or not.
Getting Attention
JANUARY 10, 2017
This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.
iMarketSmart
NOVEMBER 28, 2016
I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). We need to blanket the prospects that have high-planned giving scores.
Getting Attention
OCTOBER 6, 2011
Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. So make the build happen with rigorously-monitored multi-channel marketing!
Getting Attention
FEBRUARY 3, 2016
Proof Points : Research findings to use when advocating for the marketing approaches you know are right. Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. Then, get planning.
iMarketSmart
NOVEMBER 16, 2016
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Instead, you just pelted them with your marketing.
iMarketSmart
OCTOBER 21, 2016
Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation
iMarketSmart
MAY 9, 2016
What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving.
Getting Attention
SEPTEMBER 22, 2015
Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. How can marketing best be used to move your organization towards its overall goals? 3) INSIGHTS—Five or fewer metrics or other insights that show you’re moving forward on the right marketing path, or not. .
iMarketSmart
NOVEMBER 7, 2016
The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | . I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas.
Getting Attention
JULY 5, 2011
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Well, Kivi Leroux Miller and I are going to give it a try with our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes!
iMarketSmart
DECEMBER 21, 2015
A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” “You can’t close planned gifts with a website!”
Kivi's Nonprofit Communications Blog
JULY 14, 2011
The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Drafting a marketing budget. Staffing your marketing plan.
Getting Attention
MARCH 22, 2011
Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). Only 16% of nonprofits have marketing plans. Don’t plan more than 1 year out.
iMarketSmart
SEPTEMBER 19, 2016
Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.
iMarketSmart
JANUARY 4, 2016
The post 7 common major gift marketing mistakes you should avoid this year (including planned gift marketing) appeared first on MarketSmart | . Believing that you are imposing on your supporters by asking them for money. Remember, they want to give.
Getting Attention
APRIL 18, 2011
Set the Big-Picture Marketing Goals that. My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization.
Getting Attention
JULY 11, 2011
Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. Plan for your goals. It’s tough to carve out a block of time to think, plan, and research if you’re bogged down in daily operations.
iMarketSmart
OCTOBER 31, 2016
Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics. Forgetting to ask donors lots of questions about why they care, where their interests lie and what they want to accomplish.
iMarketSmart
MAY 22, 2015
Fundraising Major Giving Philosophy/motivation Planned Giving major gift fundraising major gift marketing Planned Giving Marketing
iMarketSmart
JUNE 1, 2015
You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.
Mission Paradox Blog
JULY 20, 2011
Time is one of the most vital, but unappreciated, marketing factors. If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks. The first is that things also go wrong when executing a plan. Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing. The amount of time you need to execute the plan.
iMarketSmart
FEBRUARY 15, 2016
I used my marketing expertise to invent new ways of doing things. And, as I explored this new realm, I discovered that fundraising actually is marketing, customer service and sales. >> Introducing “ENGAGEMENT FUNDRAISING”— the Future of Nonprofit Marketing. >>
iMarketSmart
JUNE 6, 2016
You don’t need to buy a planned giving website. For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation.
Mission Paradox Blog
JULY 11, 2011
For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan. Every marketing plan should have two sets of goals, financial goals and long term strategic goals. Here are some ideas: Collect 5,000 email address (for future marketing purposes). Paradox Marketing Plan
iMarketSmart
SEPTEMBER 25, 2015
Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. It can’t only be about death and taxes.
Getting Attention
APRIL 25, 2011
is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment). Earth Day 2010 had delivered so many effective nonprofit marketing models , that I anticipated some great outreach.
Getting Attention
MAY 30, 2013
Marketing goals are the best ways you can put marketing to work to help achieve those organization goals. More guidance on setting useful goals: Nonprofit Marketing vs. Organizational Goals—A Critical Distinction. Are Your Marketing Goals Easy to Reach or a Stretch?
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