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Believe in “The Fantastic Four” if you want to market planned gifts the right way


The post Believe in “The Fantastic Four” if you want to market planned gifts the right way appeared first on MarketSmart.

30 Marketing Planning Questions in 30 Minutes

Kivi's Nonprofit Communications Blog

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Register Now. Great!

Total Focus Marketing Plan Workshop Is Back!

Kivi's Nonprofit Communications Blog

Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. Great!

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. That’s my marketing plan and what I use to create my budget.

Answers to 30 Vital Nonprofit Marketing Planning Questions, in 30 Minutes!

Getting Attention

How can we define marketing goals when the board just wants to “get our name out there?”. We need some help with creating an effective message.

You Say You Don’t Need a Marketing Plan?

Kivi's Nonprofit Communications Blog

Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. “No one here understands what nonprofit marketing is or why we need a plan.&#. Your job as a marketer is to educate.

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Taking Marketing Plan Workshop to Seattle and NYC

Kivi's Nonprofit Communications Blog

Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington.

1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Eeesh!

7 Questions For Your 2014 Marketing Plan

The Agitator

With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. For the next 90 days or so, it’s all about execution. That too is a process that should be well underway by now.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


I know, I know… you love your planned giving newsletter. We need to blanket the prospects that have high-planned giving scores.

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Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

Benchmarks for your marketing goals so you know if you are making progress or not. This is our last workshop together in 2011. Great!

9 simple pointers for writing better emails and letters to your donors


Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school.

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Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

So make the build happen with rigorously-monitored multi-channel marketing! This doesn’t mean you have to use every channel.

Proof Point #3: Top Hurdles to Marketing Impact

Getting Attention

Proof Points : Research findings to use when advocating for the marketing approaches you know are right. Then, get planning.

Proof that planned gifts increase annual giving revenue


What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Tweet this!

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What’s your fundraising asking style?


According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”

My Gift To You This Holiday Season


A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” So grab a pen and a pad.

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. Read Part 1 first. Metric mania! It’s all around us. Read Part 1 .

What’s Your Burning Question on Nonprofit Marketing? Free Webinar – 30 Answers in 30 Minutes

Getting Attention

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Eastern (Noon Pacific).

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Last Chance to Submit Questions on Marketing Planning

Kivi's Nonprofit Communications Blog

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more.

Want more planned gifts? Focus on why not how


There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). Check out our free webinar: How to Achieve Planned Giving Success Online.

Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan

Getting Attention

Weaving your loose ends together is a prerequisite to your nonprofit marketing success but remains, for so many of you, a stubborn barrier.

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7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)


The post 7 common major gift marketing mistakes you should avoid this year (including planned gift marketing) appeared first on MarketSmart | .

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The 7 biggest mistakes weak major gift officers make repeatedly


Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationFocusing on the wrong donors (especially super-nice ones with no money).

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. They are the first crucial step towards an ambitious but fully-doable nonprofit marketing plan.

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3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve.

Do you really need to buy a planned giving website?


You don’t need to buy a planned giving website. Full disclosure here… MarketSmart sells planned giving micro-sites. Never?

4 reasons why you should spend less time telling donor stories and more time getting your supporters to tell you their life stories


Fundraising Major Giving Philosophy/motivation Planned Giving major gift fundraising major gift marketing Planned Giving Marketing

Here’s one great legacy giving promotion


You can find this along with its case study and many other great legacy gift marketing case studies here on SOFII’s website.

You don’t own your donors


Fundraising Lead Generation Lead generation for planned giving legacy gift marketing major gift marketing Planned Giving

How NOT to write a letter to your supporter community


Here’s an old letter from my alma mater. Here’s why: It’s boring. It lacks emotion. It fails to tell a story. way too much).

Your planned giving offers need to change


The post Your planned giving offers need to change appeared first on MarketSmart |. It can’t only be about death and taxes. LEARN MORE.

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Paradox Marketing Plan #3 - The Time Factor

Mission Paradox Blog

Time is one of the most vital, but unappreciated, marketing factors.    If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks.    The first is that things also go wrong when executing a plan.  The amount of time you need to execute the plan.

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan.  Every marketing plan should have two sets of goals, financial goals and long term strategic goals. 

Piggyback Content On Headlines and Notable Days – Catch the Open-Minded Moment

Getting Attention

is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment). An open-minded moment. Lost opportunity!

Craft Calls to Action That Get You to Goal

Getting Attention

Marketing goals are the best ways you can put marketing to work to help achieve those organization goals. Are they working or not?

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Reinvent your legacy society to become a stewardship society instead


Don’t worry about whether or not they planned to leave a gift yet. Consider asking a planned gift supporter to go with you on your visits.

How to use a blog to generate planned giving gifts.


But how are nonprofits using blogs to generate planned gifts? How is it working for planned giving lead generation? You can see it here.

What to do about planned gift marketing when you don’t know what to do…


Planned giving is a new area for me. And now my new boss wants me to come up with an action plan for the next year. That’s too bad.

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What planned and major gifts officers can learn from Shark Tank


The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | . I watch it with my kids!

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