Believe in “The Fantastic Four” if you want to market planned gifts the right way

iMarketSmart

When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death. Fundraising major gift major gift fundraising major gift marketing planned gift Planned Giving

30 Marketing Planning Questions in 30 Minutes

Kivi's Nonprofit Communications Blog

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning.

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Total Focus Marketing Plan Workshop Is Back!

Kivi's Nonprofit Communications Blog

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget.

DUMB = Only Marketing Planned Gifts to Supporters When They Are About to Die

iMarketSmart

BAFFLED REASON #1 - The “planned giving marketing expert” ran through what seemed like one hundred charts and graphs at a blistering pace. Both left modest gifts to charities in their estate plans.]. .

Taking Marketing Plan Workshop to Seattle and NYC

Kivi's Nonprofit Communications Blog

Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences!

7 Questions For Your 2014 Marketing Plan

The Agitator

With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. Acquisition communications direct marketing Don''t Miss these Posts fundraising marketing metrics media usage nonprofit management nonprofits online fundraising social networking premium

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Strategy cybersecurity database donor database fundraising Hack-Proof Your Life IT marketing planning Nonprofit Communications nonprofit marketing Sean M.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. Benchmarks for your marketing goals so you know if you are making progress or not.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

Here are three doable methods of harvesting these priceless insights: 1) Launch a Marketing Advisory Group. Then put together a marketing advisory group incorporating as many of these perspectives as possible—that way you’ll have the right person to turn to when you need her.

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). We need to blanket the prospects that have high-planned giving scores.

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1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. So make the build happen with rigorously-monitored multi-channel marketing!

Proof Point #3: Top Hurdles to Marketing Impact

Getting Attention

Proof Points : Research findings to use when advocating for the marketing approaches you know are right. Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. Then, get planning.

What’s your fundraising asking style?

iMarketSmart

Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

Want more planned gifts? Focus on why not how

iMarketSmart

There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Instead, you just pelted them with your marketing.

Proof that planned gifts increase annual giving revenue

iMarketSmart

What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving.

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. How can marketing best be used to move your organization towards its overall goals? 3) INSIGHTS—Five or fewer metrics or other insights that show you’re moving forward on the right marketing path, or not. .

What’s Your Burning Question on Nonprofit Marketing? Free Webinar – 30 Answers in 30 Minutes

Getting Attention

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? Well, Kivi Leroux Miller and I are going to give it a try with our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes!

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Last Chance to Submit Questions on Marketing Planning

Kivi's Nonprofit Communications Blog

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Drafting a marketing budget. Staffing your marketing plan.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | . I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas.

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Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan

Getting Attention

Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). Only 16% of nonprofits have marketing plans. Don’t plan more than 1 year out.

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My Gift To You This Holiday Season

iMarketSmart

A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” “You can’t close planned gifts with a website!”

5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | . Fundraising Planned Giving best practices for planned giving Lead generation for planned giving nonprofit marketing planned giving acquisition planned giving programs for nonprofits

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

iMarketSmart

The post 7 common major gift marketing mistakes you should avoid this year (including planned gift marketing) appeared first on MarketSmart | . Believing that you are imposing on your supporters by asking them for money. Remember, they want to give.

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization.

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3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. Plan for your goals. It’s tough to carve out a block of time to think, plan, and research if you’re bogged down in daily operations.

Should you target market financial advisors in order to get more legacy gifts?

iMarketSmart

But, seriously, the decision to target market to financial advisors depends on the nonprofit that employs you. If you work for a Community Foundation, I’d say almost 90% of your marketing should support your efforts to meet and build relationships with local estate planning professionals. But if you work just about anywhere else I’d turn that upside-down so you use your marketing to help you generate leads and build relationships with individual donors.

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The 7 biggest mistakes weak major gift officers make repeatedly

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics. Forgetting to ask donors lots of questions about why they care, where their interests lie and what they want to accomplish.

4 reasons why you should spend less time telling donor stories and more time getting your supporters to tell you their life stories

iMarketSmart

Fundraising Major Giving Philosophy/motivation Planned Giving major gift fundraising major gift marketing Planned Giving Marketing

Paradox Marketing Plan #3 - The Time Factor

Mission Paradox Blog

Time is one of the most vital, but unappreciated, marketing factors.    If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks.    The first is that things also go wrong when executing a plan.  Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing.  The amount of time you need to execute the plan.

You don’t own your donors

iMarketSmart

You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan.  Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    Here are some ideas:   Collect 5,000 email address (for future marketing purposes).   Paradox Marketing Plan

Why you don’t need to update your planned giving web pages as much as you might think

iMarketSmart

Your planned giving web pages don’t need to be updated “with the latest tax laws.” Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. They should not be used primarily to “inform” supporters about planned giving since doing so makes it more likely that they will not involve you in the decision-making process. Traffic on most so-called planned gift marketing vendors’ microsite pages is very low.

The best way to predict the future is to invent it

iMarketSmart

I used my marketing expertise to invent new ways of doing things. And, as I explored this new realm, I discovered that fundraising actually is marketing, customer service and sales. >> Introducing “ENGAGEMENT FUNDRAISING”— the Future of Nonprofit Marketing. >>