J Campbell Social Marketing

SEPTEMBER 11, 2017

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress. When put in place, these four tasks can provide your nonprofit with the peace of mind that comes with having a system and a plan for your online marketing efforts – much better than throwing stuff up against the wall to see what sticks.

Marketing Plan 177

Marketing Plan Social Media Online Marketing Plan 177

Kivi's Nonprofit Communications Blog

JUNE 23, 2011

Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning. Nonprofit Communications Nonprofit Marketing Strategy marketing plan

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Marketing Plan Question Plan July 155

iMarketSmart

MAY 15, 2015

When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death. The post Believe in “The Fantastic Four” if you want to market planned gifts the right way appeared first on MarketSmart. Fundraising major gift major gift fundraising major gift marketing planned gift Planned Giving

Marketing Plan 126

Marketing Plan Plan Trigger Mission 126

Getting Attention

AUGUST 10, 2011

When you listen in here, you’ll get answers to a broad range of questions, including: What are some of the must-do marketing tasks that are universal for all nonprofits? How can we define marketing goals when the board just wants to “get our name out there?”. If I have an hour a week to devote to marketing, how is that hour best used? Is there a standard marketing budget or some way to gauge if our budget is on target?

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Marketing Plan Plan Question New York City 152

Kivi's Nonprofit Communications Blog

MARCH 14, 2012

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. Nancy and I have written dozens of nonprofit marketing plans that work. Emphasis on hands-on planning exercises.

Marketing Plan 149

Marketing Plan Plan Case Study Chicago 149

Getting Attention

OCTOBER 17, 2011

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, serving as both a clear framework for your decision-making on wants vs. “nice-to-haves” and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals.

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Virginia Budget Marketing Budget Marketing Plan 150

Kivi's Nonprofit Communications Blog

OCTOBER 13, 2011

Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 where you’ll learn how to create a “quick and dirty” marketing strategy. Nonprofit Communications Nonprofit Marketing Strategy

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Marketing Plan Free Plan North Carolina 156

Getting Attention

JANUARY 17, 2013

I’ll guide you there via this practical and enlightening webinar (kindly sponsored by Guidestar), leading you through the steps to a game-changing marketing plan that activates your supporters. You’ll learn how to: Escape from the muddy messages and impossible to-do lists that deflate your marketing impact. Approach marketing as a system, rather than a series of one-offs. Planning and EvaluationRegister now, seats are limited. Webinar is Feb.

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Marketing Plan Plan Feb Free 132

Getting Attention

OCTOBER 25, 2010

Join us at the Total Focus Marketing Plan Workshop. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . I Now Know How to Shape Our Marketing Plan and Transform It into Action! Thursday, October 28 in Washington, D.C.

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DC Marketing Plan Plan October 124

Getting Attention

JUNE 17, 2010

I’m joining forces with my friend and colleague Kivi Leroux Miller to offer you a special opportunity to find the solutions to your 2011 marketing ch allenges: The Total Focus Marketing Plan Workshop. Plan in a day — blueprint forever. Please join us for this intensive, limited-enrollment planning seminar for nonprofit communications and development staff members, board members and executive directors who do it all.

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Fall Marketing Plan Plan New York City 104

iMarketSmart

OCTOBER 8, 2014

BAFFLED REASON #1 - The “planned giving marketing expert” ran through what seemed like one hundred charts and graphs at a blistering pace. BAFFLED REASON #2 - While I was trying to make sense of the barrage, the presenter kept pounding home the point that you shouldn’t market planned gifts to your supporters until they are old (70’s+) and/or are about to die. Both left modest gifts to charities in their estate plans.]. .

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Marketing Plan Plan Lock-In Intent 142

Kivi's Nonprofit Communications Blog

AUGUST 26, 2010

I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Plan with us for one day, and you’ll have a blueprint you can use forever. Learn more about the Total Focus Marketing Plan Workshop.

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Marketing Plan Writing Plan New York City 144

Kivi's Nonprofit Communications Blog

AUGUST 25, 2011

Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. A marketing plan will ensure that you focus your efforts and your budget on the actual marketing to-dos that will move your organizational goals forward, instead of a random list of tactics that may or may not work together to produce results. A marketing plan is a map.

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Marketing Plan Plan PR New York City 164

Getting Attention

OCTOBER 12, 2010

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever ! I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and. Early Bird Rate Runs through Oct.

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Washington Oct DC Marketing Plan 104

Cause Related Marketing

APRIL 26, 2012

If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences!

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Marketing Plan Sales And Marketing Word of Mouth Plan 148

Getting Attention

APRIL 20, 2010

"Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. 

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Template Marketing Plan Plan Communications 100

Kivi's Nonprofit Communications Blog

JULY 25, 2011

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. But for those of you who are ready for something more , for the real deal, it’s time to register for the Total Focus Nonprofit Marketing Plan Workshop. Benchmarks for your marketing goals so you know if you are making progress or not.

Rate 150

Rate Marketing Plan Plan New York City 150

Kivi's Nonprofit Communications Blog

JULY 14, 2011

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Here are some specific topics that are fair game for Nancy Schwartz and me: Setting marketing goals. Drafting a marketing budget. Staffing your marketing plan. Nonprofit Communications Nonprofit Marketing Strategy

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Marketing Plan Question Plan Benchmark 140

Kivi's Nonprofit Communications Blog

NOVEMBER 14, 2011

Later this afternoon, I’ll be sending an email to everyone who has registered so far for Wednesday’s free webinar on How to Write a Quick and Dirty Nonprofit Marketing Plan , looking for three volunteers. During the webinar, I’ll walk those three people through the creation of their plans on the spot. Learn the three essential questions that every marketing plan — no matter how short — must answer. What does 2012 hold for nonprofit marketing?

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Marketing Plan Plan Spot November 135

Kivi's Nonprofit Communications Blog

FEBRUARY 24, 2011

Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations. During the workshop, Nancy and I walk you through eight essential steps to building a solid nonprofit marketing plan. Nonprofit Marketing Strategy

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Seattle Marketing Plan Plan June 143

Diva Marketing Blog

NOVEMBER 2, 2009

From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. Overlay that with an internal structure where functions are silo-ed by departments and you have a frightening disjointed marketing program. As we're seeing social media does not live only in PR or Marketing or Customer Service. Over the next few days let's take a dive into creating a Social Media Marketing Plan.

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Marketing Plan Social Media Plan Candy 58

Kivi's Nonprofit Communications Blog

JUNE 22, 2010

I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? I’ll also be offering a one-day in-person marketing planning workshop with Nancy Schwartz in October in New York City and Washington DC.

Marketing Plan 143

Marketing Plan Writing Plan New York City 143

Kivi's Nonprofit Communications Blog

SEPTEMBER 16, 2010

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process. The opportunity to get to know, and work with, a focused group of colleagues practiced in nonprofit marketing and facing similar challenges.

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Marketing Plan New York City Plan Iowa 135

Kivi's Nonprofit Communications Blog

MAY 23, 2010

Is your marketing plan for 2010. I’m going to show staff at 20 nonprofits how to take control of their marketing programs , set realistic goals, prioritize how they spend their time and money, and make great things happen for their organizations by the end of 2010. It’s called Creating Your Nonprofit Marketing Plan for the Rest of 2010 and it will take place June 7 – July 2, 2010. dancing around in pieces in your head?

Marketing Plan 141

Marketing Plan Plan June Auction 141

Getting Attention

FEBRUARY 24, 2011

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever ! I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and Transform It into Action.

New York City 117

New York City New York Seattle Oct 117

iMarketSmart

OCTOBER 12, 2017

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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School Channel Non-profit Average 133

The Agitator

NOVEMBER 12, 2013

With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. Acquisition communications direct marketing Don''t Miss these Posts fundraising marketing metrics media usage nonprofit management nonprofits online fundraising social networking premium

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Marketing Plan Question Barriers November 69

Mission Paradox Blog

JULY 20, 2011

Time is one of the most vital, but unappreciated, marketing factors.    If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks.    The first is that things also go wrong when executing a plan.  Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing.  The amount of time you need to execute the plan.

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Marketing Plan Objectives Plan Fall 44

Kivi's Nonprofit Communications Blog

JUNE 14, 2010

We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions, and diminishing your marketing impact.

Marketing Plan 140

Marketing Plan Writing New York City October 140

Getting Attention

APRIL 20, 2010

Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." -- Pam Voss-Page, Executive Director, Student Leadership Services I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Tags: Planning and Evaluation Tools

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Template Marketing Plan Plan Objectives 100

Mission Paradox Blog

JULY 11, 2011

  For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan.  Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    Here are some ideas:   Collect 5,000 email address (for future marketing purposes).   Paradox Marketing Plan

Sales And Marketing 41

Sales And Marketing Goal Marketing Plan Plan 41

Mission Paradox Blog

JULY 18, 2011

So you've decided what your strategic marketing goals should be.  Next up: a primer on time and it's role in marketing.   Marketing Strategy Paradox Marketing Plan  Now let's talk about the money.    First, please revisit this post on setting financial objectives.    It talks about some of the elements you should consider when determining those goals. 

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Goal Marketing Plan Paper Plan 38

Kivi's Nonprofit Communications Blog

AUGUST 18, 2020

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? If sorting through those choices sounds overwhelming, you can start with what we consider a default or basic plan and then tweak it from there.

Marketing Strategy 213

Marketing Strategy Strategy Cards Objectives 213

Kivi's Nonprofit Communications Blog

AUGUST 20, 2020

You can learn all you want about doing great comms planning, but what if it really isn’t anyone’s job and yet you are stuck doing the work or have otherwise taken it upon yourself because you know it’s important? Nonprofit Marketing Plans and Strategies basics

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Billboards Urgency Conversion Target 188

iMarketSmart

JANUARY 12, 2018

Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. By using Google’s pay-per-click advertising system you can ensure that the ads they will see (whether they want them or not) are sure to promote your planned giving opportunities (instead of a random ad for a new car or refrigerator). The single worst way to evaluate your planned giving marketing program.

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Plan Banner Ads Pay Per Click Build 100

Kivi's Nonprofit Communications Blog

AUGUST 26, 2020

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation.

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Permission List Build Segmentation 177

Mission Paradox Blog

JULY 27, 2011

One of my most popular posts was this post about assets and marketing.    It's the foundation for Step 4 in the Paradox Arts Marketing Plan, so check it out before moving forward. -. To market effectively you must know what you have.    Now decide which assets you want to use as part of your marketing campaign.  When people see the marketing for the work, it will focus on one of those three things. 

Marketing Plan 39

Marketing Plan Plan Product Audience 39

Kivi's Nonprofit Communications Blog

AUGUST 4, 2020

Instead, here at Nonprofit Marketing Guide, we define it like this: Community engagement is keeping people inspired by and active in our work. what is the right mix of awareness, interaction, and participation in your community engagement plan?

Communities 180

Communities Community Search Engine Interactive 180

Kivi's Nonprofit Communications Blog

SEPTEMBER 2, 2020

As I revise my first book, The Nonprofit Marketing Guide , I am updating the chapters with newer approaches that weren’t commonplace 10 years ago when I originally wrote it. Fundraising Messaging Strategy Nonprofit Marketing Plans and Strategies Target Audience

Touchpoints 171

Touchpoints Comparison Target Acquisition 171

Getting Attention

JANUARY 16, 2019

This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. As your marketing resolutions fade, you’re stuck in the same place you’ve been. Instead, resolve to follow this proven path to effective marketing planning. .

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Benchmark Template Environment Goal 160

Kivi's Nonprofit Communications Blog

APRIL 15, 2020

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. Marketing Messaging Nonprofit Marketing Plans and Strategies coronavirusYou are not alone in being concerned. Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands during the pandemic and the results show that: People want to hear from you!

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Advertisement Advertising Brand Branding 185

iMarketSmart

JANUARY 18, 2017

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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Email Letter Lead Generation Writing 142

Mission Minded

JANUARY 19, 2010

Marketing Plan 40

Marketing Plan Social Media Plan Media 40