Expert insights. Personalized for you.
I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? I’ll also be offering a one-day in-person marketing planning workshop with Nancy Schwartz in October in New York City and Washington DC. MORE
I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. Plan with us for one day, and you’ll have a blueprint you can use forever. I know how busy you are. MORE
From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. Overlay that with an internal structure where functions are silo-ed by departments and you have a frightening disjointed marketing program. MORE
Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. MORE
Time is one of the most vital, but unappreciated, marketing factors. If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks. The first is that things also go wrong when executing a plan. Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing. The amount of time you need to execute the plan. MORE
"Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. And I heard from many of you eager to plan, but not knowing how to start or where to find the time. MORE
The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget. MORE
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 where you’ll learn how to create a “quick and dirty” marketing strategy. Nonprofit Communications Nonprofit Marketing Strategy MORE
If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences! MORE
We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions, and diminishing your marketing impact. MORE
Is your marketing plan for 2010. I’m going to show staff at 20 nonprofits how to take control of their marketing programs , set realistic goals, prioritize how they spend their time and money, and make great things happen for their organizations by the end of 2010. MORE
Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." -- Pam Voss-Page, Executive Director, Student Leadership Services I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Tags: Planning and Evaluation Tools MORE
I’ll guide you there via this practical and enlightening webinar (kindly sponsored by Guidestar), leading you through the steps to a game-changing marketing plan that activates your supporters. You’ll learn how to: Escape from the muddy messages and impossible to-do lists that deflate your marketing impact. Approach marketing as a system, rather than a series of one-offs. Planning and EvaluationRegister now, seats are limited. Webinar is Feb. MORE
On the STRATEGIC side of things , do the Quick and Dirty Marketing Strategy all day, every day, in every conversation. Best to pick a specific day, but for longer-term planning week by week or even month by month will do. MORE
One of my most popular posts was this post about assets and marketing. It's the foundation for Step 4 in the Paradox Arts Marketing Plan, so check it out before moving forward. -. To market effectively you must know what you have. Now decide which assets you want to use as part of your marketing campaign. When people see the marketing for the work, it will focus on one of those three things. MORE
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions. MORE
Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. A marketing plan will ensure that you focus your efforts and your budget on the actual marketing to-dos that will move your organizational goals forward, instead of a random list of tactics that may or may not work together to produce results. A marketing plan is a map. MORE
With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. Acquisition communications direct marketing Don''t Miss these Posts fundraising marketing metrics media usage nonprofit management nonprofits online fundraising social networking premium MORE
BAFFLED REASON #1 - The “planned giving marketing expert” ran through what seemed like one hundred charts and graphs at a blistering pace. Both left modest gifts to charities in their estate plans.]. . MORE
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning. MORE
The second half is heavier on planning and tactics. The post [FREE Download] First 100 Days at Your New Nonprofit Marketing Job appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Marketing Plans and Strategies MORE
Later this afternoon, I’ll be sending an email to everyone who has registered so far for Wednesday’s free webinar on How to Write a Quick and Dirty Nonprofit Marketing Plan , looking for three volunteers. What does 2012 hold for nonprofit marketing? MORE
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. As your marketing resolutions fade, you’re stuck in the same place you’ve been. MORE
For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan. Every marketing plan should have two sets of goals, financial goals and long term strategic goals. Here are some ideas: Collect 5,000 email address (for future marketing purposes). Paradox Marketing Plan MORE
So you've decided what your strategic marketing goals should be. Next up: a primer on time and it's role in marketing. Marketing Strategy Paradox Marketing Plan Now let's talk about the money. First, please revisit this post on setting financial objectives. It talks about some of the elements you should consider when determining those goals. MORE
Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. I will guarantee that I will train your staff in the best practices in nonprofit communications, marketing, and fundraising. MORE
If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Emphasis on hands-on planning exercises. MORE
For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. MORE
When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death. Fundraising major gift major gift fundraising major gift marketing planned gift Planned Giving MORE
It’s very likely that they planned for such an event by balancing their financial portfolios properly. The post THE WAY FORWARD: PART 2 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA appeared first on MarketSmart. This is part 2 of 3 in a series. MORE
I’m joining forces with my friend and colleague Kivi Leroux Miller to offer you a special opportunity to find the solutions to your 2011 marketing ch allenges: The Total Focus Marketing Plan Workshop. Plan in a day — blueprint forever. Please join us for this intensive, limited-enrollment planning seminar for nonprofit communications and development staff members, board members and executive directors who do it all. MORE
The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Drafting a marketing budget. Staffing your marketing plan. MORE
I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. Marketing Messaging Nonprofit Marketing Plans and Strategies coronavirus MORE
When you listen in here, you’ll get answers to a broad range of questions, including: What are some of the must-do marketing tasks that are universal for all nonprofits? How can we define marketing goals when the board just wants to “get our name out there?”. MORE
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Related Posts: >>Why you don’t need to update your planned giving web pages as much as you might think. >>The MORE
Analyzing Each Pillar in the Strategic Plan. It was hard to plan ways to be collaborative. When I have interns and new hires, I am articulate about our plans and our goals. Nonprofit Marketing Plans and Strategies MORE
When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. Benchmarks for your marketing goals so you know if you are making progress or not. MORE
Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). If you are putting this online or in marketing materials, you can enhance the power of your UVP by adding “social proof.” MORE
The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress. MORE
Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations. MORE
Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever ! I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and. Early Bird Rate Runs through Oct. MORE
I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). MORE
Join us at the Total Focus Marketing Plan Workshop. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . I Now Know How to Shape Our Marketing Plan and Transform It into Action! Thursday, October 28 in Washington, D.C. MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector. Marketing is primarily about strategy. MORE
Marketing Plan Related Topics 
Kivi's Nonprofit Communications Blog
JUNE 23, 2011
Think it’s possible to learn what you need to know now about nonprofit marketing planning in just 30 minutes? We will answer 30 questions about nonprofit marketing planning in 30 minutes. There’s no faster way to learn about nonprofit marketing planning.
J Campbell Social Marketing
SEPTEMBER 11, 2017
The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kivi's Nonprofit Communications Blog
MARCH 14, 2012
For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process.
iMarketSmart
MAY 15, 2015
When it comes to marketing planned gifts, always remember that your supporters need to think about their lives and how they can find meaning by leaving a gift to your charity— not death. Fundraising major gift major gift fundraising major gift marketing planned gift Planned Giving
Getting Attention
AUGUST 10, 2011
When you listen in here, you’ll get answers to a broad range of questions, including: What are some of the must-do marketing tasks that are universal for all nonprofits? How can we define marketing goals when the board just wants to “get our name out there?”.
Kivi's Nonprofit Communications Blog
AUGUST 26, 2010
I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. Plan with us for one day, and you’ll have a blueprint you can use forever. I know how busy you are.
Kivi's Nonprofit Communications Blog
OCTOBER 13, 2011
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 where you’ll learn how to create a “quick and dirty” marketing strategy. Nonprofit Communications Nonprofit Marketing Strategy
iMarketSmart
DECEMBER 3, 2012
I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months. That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails).
Kivi's Nonprofit Communications Blog
JULY 25, 2011
When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. Benchmarks for your marketing goals so you know if you are making progress or not.
Kivi's Nonprofit Communications Blog
NOVEMBER 14, 2011
Later this afternoon, I’ll be sending an email to everyone who has registered so far for Wednesday’s free webinar on How to Write a Quick and Dirty Nonprofit Marketing Plan , looking for three volunteers. What does 2012 hold for nonprofit marketing?
Kivi's Nonprofit Communications Blog
JULY 14, 2011
The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Drafting a marketing budget. Staffing your marketing plan.
Kivi's Nonprofit Communications Blog
FEBRUARY 24, 2011
Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations.
Kivi's Nonprofit Communications Blog
AUGUST 25, 2011
Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. A marketing plan will ensure that you focus your efforts and your budget on the actual marketing to-dos that will move your organizational goals forward, instead of a random list of tactics that may or may not work together to produce results. A marketing plan is a map.
iMarketSmart
OCTOBER 8, 2014
BAFFLED REASON #1 - The “planned giving marketing expert” ran through what seemed like one hundred charts and graphs at a blistering pace. Both left modest gifts to charities in their estate plans.]. .
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2010
If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Emphasis on hands-on planning exercises.
Kivi's Nonprofit Communications Blog
MAY 23, 2010
Is your marketing plan for 2010. I’m going to show staff at 20 nonprofits how to take control of their marketing programs , set realistic goals, prioritize how they spend their time and money, and make great things happen for their organizations by the end of 2010.
Getting Attention
JANUARY 17, 2013
I’ll guide you there via this practical and enlightening webinar (kindly sponsored by Guidestar), leading you through the steps to a game-changing marketing plan that activates your supporters. You’ll learn how to: Escape from the muddy messages and impossible to-do lists that deflate your marketing impact. Approach marketing as a system, rather than a series of one-offs. Planning and EvaluationRegister now, seats are limited. Webinar is Feb.
Getting Attention
OCTOBER 25, 2010
Join us at the Total Focus Marketing Plan Workshop. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . I Now Know How to Shape Our Marketing Plan and Transform It into Action! Thursday, October 28 in Washington, D.C.
Getting Attention
JUNE 17, 2010
I’m joining forces with my friend and colleague Kivi Leroux Miller to offer you a special opportunity to find the solutions to your 2011 marketing ch allenges: The Total Focus Marketing Plan Workshop. Plan in a day — blueprint forever. Please join us for this intensive, limited-enrollment planning seminar for nonprofit communications and development staff members, board members and executive directors who do it all.
Kivi's Nonprofit Communications Blog
JUNE 22, 2010
I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? I’ll also be offering a one-day in-person marketing planning workshop with Nancy Schwartz in October in New York City and Washington DC.
Getting Attention
OCTOBER 12, 2010
Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever ! I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and. Early Bird Rate Runs through Oct.
Diva Marketing Blog
NOVEMBER 2, 2009
From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. Overlay that with an internal structure where functions are silo-ed by departments and you have a frightening disjointed marketing program.
Cause Related Marketing
APRIL 26, 2012
If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences!
Getting Attention
FEBRUARY 24, 2011
Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop.
Getting Attention
APRIL 20, 2010
"Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. And I heard from many of you eager to plan, but not knowing how to start or where to find the time.
Kivi's Nonprofit Communications Blog
JUNE 14, 2010
We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions, and diminishing your marketing impact.
Kivi's Nonprofit Communications Blog
APRIL 15, 2020
I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. Marketing Messaging Nonprofit Marketing Plans and Strategies coronavirus
iMarketSmart
OCTOBER 12, 2017
This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.
The Agitator
NOVEMBER 12, 2013
With November almost half gone, there’s not much we can timely advise regarding your year-end marketing/fundraising program. So now let’s turn to planning for 2014. Here’s a planning checklist. Acquisition communications direct marketing Don''t Miss these Posts fundraising marketing metrics media usage nonprofit management nonprofits online fundraising social networking premium
Kivi's Nonprofit Communications Blog
APRIL 9, 2020
On the STRATEGIC side of things , do the Quick and Dirty Marketing Strategy all day, every day, in every conversation. Best to pick a specific day, but for longer-term planning week by week or even month by month will do.
Mission Paradox Blog
JULY 20, 2011
Time is one of the most vital, but unappreciated, marketing factors. If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks. The first is that things also go wrong when executing a plan. Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing. The amount of time you need to execute the plan.
Getting Attention
APRIL 20, 2010
Thanks so much for the Marketing Plan Template. We've just completed our strategic plan and are poised to plan our marketing. We didn't quite know where or how to start and your plan helps enormously." -- Pam Voss-Page, Executive Director, Student Leadership Services I outlined the value of planning and evaluating your nonprofit marketing in a recent post, and clearly hit a nerve. Tags: Planning and Evaluation Tools
iMarketSmart
JANUARY 12, 2018
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Related Posts: >>Why you don’t need to update your planned giving web pages as much as you might think. >>The
Mission Paradox Blog
JULY 11, 2011
For this first series of post, I'm going to dive into the fundamentals of marketing art. My hope is that you'll use this series of post to build your own marketing plan. Every marketing plan should have two sets of goals, financial goals and long term strategic goals. Here are some ideas: Collect 5,000 email address (for future marketing purposes). Paradox Marketing Plan
Kivi's Nonprofit Communications Blog
JANUARY 9, 2020
Analyzing Each Pillar in the Strategic Plan. It was hard to plan ways to be collaborative. When I have interns and new hires, I am articulate about our plans and our goals. Nonprofit Marketing Plans and Strategies
Mission Paradox Blog
JULY 18, 2011
So you've decided what your strategic marketing goals should be. Next up: a primer on time and it's role in marketing. Marketing Strategy Paradox Marketing Plan Now let's talk about the money. First, please revisit this post on setting financial objectives. It talks about some of the elements you should consider when determining those goals.
Getting Attention
JANUARY 16, 2019
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. As your marketing resolutions fade, you’re stuck in the same place you’ve been.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector. Marketing is primarily about strategy.
Kivi's Nonprofit Communications Blog
JUNE 13, 2019
Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. I will guarantee that I will train your staff in the best practices in nonprofit communications, marketing, and fundraising.
Mission Paradox Blog
JULY 27, 2011
One of my most popular posts was this post about assets and marketing. It's the foundation for Step 4 in the Paradox Arts Marketing Plan, so check it out before moving forward. -. To market effectively you must know what you have. Now decide which assets you want to use as part of your marketing campaign. When people see the marketing for the work, it will focus on one of those three things.
iMarketSmart
MARCH 31, 2020
It’s very likely that they planned for such an event by balancing their financial portfolios properly. The post THE WAY FORWARD: PART 2 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA appeared first on MarketSmart. This is part 2 of 3 in a series.
Kivi's Nonprofit Communications Blog
SEPTEMBER 11, 2019
The second half is heavier on planning and tactics. The post [FREE Download] First 100 Days at Your New Nonprofit Marketing Job appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Marketing Plans and Strategies
Kivi's Nonprofit Communications Blog
DECEMBER 18, 2019
Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). If you are putting this online or in marketing materials, you can enhance the power of your UVP by adding “social proof.”
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