ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

Flat Earth Fundraising: Ignoring The Leaky Bucket

The Agitator

YET… day in day out thousands of nonprofits pour the bulk of their marketing and fundraising dollars into a leaky retention bucket, seemingly oblivious to this gigantic waste that endangers their very future. Collect and act on donor feedback at every touchpoint. Consider this….

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more.