The Marketing Mix: Ps, Cs and Everything Else

Social Marketing and Social Change

any marketing element in a program, whether it starts with a “P” or not, needs to be modifiable to meet the unique needs, problems, and aspirations of a priority group. If a P is so complex or ubiquitous as to defy a fit with the priority group, then it is no longer a marketing variable.

The Marketing Mix: Ps, Cs and Everything Else

Social Marketing and Social Change

any marketing element in a program, whether it starts with a “P” or not, needs to be modifiable to meet the unique needs, problems, and aspirations of a priority group. If a P is so complex or ubiquitous as to defy a fit with the priority group, then it is no longer a marketing variable.

Do You Need More Personality in Your Marketing Mix?

Kivi's Nonprofit Communications Blog

Next Thursday, Jocelyn Harmon will be presenting a new webinar for us called Your Nonprofit’s Face: Adding Personality to Your Marketing Mix. Nonprofits have mixed feelings about marketing, branding and personality. It’s not easy to market.

Add Free Wi-Fi to Your Cause Marketing Mix

Cause Related Marketing

The stunt generated tons of publicity, much of it mixed. Wavespot makes its money selling its ‘marketing router,’ as they put it, to small and medium sized businesses. Cause-Related Marketing does a world of good.

Adding Personality to Your Marketing Mix

Marketing for Nonprofits

Next week I have the privilege of doing a new webinar called Your Nonprofit's Face : Adding Personality to Your Marketing Mix with my frolleague Kivi Leroux Miller, author of The Nonprofit Marketing Guide. Nonprofits have mixed feelings about marketing, branding and personality.

How does your nonprofit use storytelling?

J Campbell Social Marketing

If you don’t use it, are you planning on incorporating it into your fundraising and marketing mix? appeared first on J Campbell Social Marketing. This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World.

Cause Marketing Becomes ‘The Man’

Cause Related Marketing

We were talking about cause marketing and I asked if they would like to see any data or research on the value of cause marketing in your marketing mix. Tuesday found me in a meeting with a new client.

5 Nonprofit Marketing Innovations for Recession Survival

Getting Attention

Marketing your way through a recession is gritty, sweaty, get-your-hands-dirty work. Just when the need is greater than ever, resources are way down. And that's exactly how Tracy Mitchell, General Manager of Sag Harbor, NY's nonprofit Bay Street Theatre, tackled her marketing dilemmas, even before the recession hit in full force.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

I see digital marketing (and all marketing) tools through this lens. How can Maslow’s theory be adapted for the nonprofit marketer? Unfortunately putting the cart before the technological horse is a common practice in most marketing campaigns. #1:

How the open data movement could benefit from using a marketing approach

Public Sector Marketing 2.0

Through my speaking and consulting I deal quite a bit with senior communications/marketing professionals and program owners in the public sector. often the marketing director of a particular branch or program)? Marketing Goal: To get businesses to actively use open data.

The Purpose of Segmentation

Social Marketing and Social Change

Segmentation is one of the first critical decisions a social marketing or health communication program must make - even if it is to not segment and use the ''field of dreams'' strategy ("If we build it, they will come"). As I put it in Social Marketing and Social Change : ".the

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. While it’s not a cure all, PR is an essential part of a strategic marketing mix. Sean Horrigan.

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‘Get Lucky Fundraising’

The Agitator

Loyalty 360 bills itself as “the loyalty marketer’s association, and publishes a daily e-newsletter from which I extract occasional nuggets. If you want to read about the trials and tribulations of customer-focused marketing in the commercial space, this is as good a source as any. I just read an article titled Five Critical Mistakes That Disrupt Customer-centric Marketing. donor retention email marketing loyalty online fundraising premium

The State of the Nonprofit Message (Part One)

Getting Attention

who responded to our marketing messages survey. some of you want to be, but can’t; and a few of you question the primacy of messaging in the marketing mix. Thanks to all (nearly 1,000!) Your input is tremendously helpful in shaping the content and programs we’ll be sharing in 2010. Many of you are absolutely message-focused (terrific!);

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. By my count, four of the top ten and 23 overall use cause marketing as a part of their marketing mix.

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Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me. And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well.

No Rhythm Required: 4 Steps to Making Your Marketing Sing

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Any traditional marketing 101 course will tell you about the magical quartet that composes the music of the marketing mix: price, product, placement and promotion (or, the "Four Ps"). So, can nonprofits apply the traditional marketing mix and achieve great results? What four bite-sized marketing tips can you take with you back to your next planning meeting? When you think of your marketing "calls-to-action," the action is the price.

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The Best in Social Marketing in 2013

Social Marketing and Social Change

The application of social marketing to health, environmental and social issues is expanding in scope and depth. This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

could use a cool one about right now, so here are your Mixed Links, frozen slushy style! Their monthly membership newsletters are jammed with great information, most of which are relevant to marketing and fundraising. Email Marketing. Mixed Links Nonprofit Communications

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What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health. We use all elements of the marketing mix – product, price, place and promotion – to influence the targeted behavior.

#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

Each month we look at a marketing challenge faced by many of our clients. The marketing mix and the strategic direction it has taken has evolved over the years as a result of the close collaboration between MKCREATIVE and Steve Frillmann.

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

In my opinion all three of these are clear marketing (not just communication) problems. Now let’s imagine a high-level marketing approach was taken to address this. Proper due diligence and research would obviously have to take place): Marketing Goal: To get more people using online passport renewal and save human and financial resources as a result. I just came across an excellent new research report from PWC.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

Is it time for more of us to loosen our grip on the 4Ps of the marketing mix as a necessary ingredient or benchmark for social marketing programs? In the broader marketing world, a growing dissatisfaction with the 4Ps framework has been driving a fundamental shift in the conceptualization of marketing since the 1980s (described as “merely a handy framework” of managerial decision-making variables; Day & Montgomery, 1999). Marketing Theory ; 3(3): 365-385.

3 Blunt Partnership Questions Every Business Should Ask a Nonprofit [Sponsored Infographic]

Selfish Giving

Years ago when I would meet with businesses to discuss cause marketing it was all about explaining what cause marketing was and how they could benefit from it. These days, most businesses know what cause marketing is. It's no longer "What is cause marketing?"

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Free Teleseminar on Fall Email Fundraising & More This Week

Kivi's Nonprofit Communications Blog

You are ready to add social media to your marketing mix, but others around you aren’t so sure. Online Marketing Basics for the National Association of Child Care Resource and Referral Agencies. Tags: Online Marketing Professional Development Social Networking

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Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. ACADEMIC COMPETENCIES IN SOCIAL MARKETING (September, 2014).

Social Marketing Begins With Values

Social Marketing and Social Change

What does social marketing , or your social marketing organization, stand for? I believe your answer to this question needs to be an integral part of any discussion we have in social marketing. Why are values important to social marketing? Ethics in social marketing.

Mixed Links: Can’t Miss Goodies for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here’s a tasty mix of links that I think you’ll find interesting or helpful as you build support for your good cause. Heather Carpenter has created a great all-in-one-place intro to the field (and challenged me to do the same for nonprofit marketing!

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Measuring Marketing’s Worth

The Agitator

Here is an excellent article from McKinsey Quarterly on evaluating an organization’s overall marketing effectiveness … that is, getting more bang for the marketing buck. Marketers must be ready to use the findings to debunk accepted wisdom and legacy rules of thumb.” How well informed (really) is our marketing judgment? How are we managing financial risk in our marketing plans?

Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me. And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well.

Small Business Cause Marketing That's Actually Works for Small Businesses

Cause Related Marketing

Yesterday I took a call from a small business owner in Chicago… I’ll call her ‘Roberta’… who wanted to know how cause marketing really worked because it wasn’t working so far for her! Because you really have to work at it to make cause marketing illegal. The challenge is that three months of ads airing frequently on TV would set you back a small fortune in all but the smallest markets, never mind the cost of creating the ads themselves. Small Business Cause Marketing

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

Demarketing Sugar Consumption in Drinks

Social Marketing and Social Change

I have talked about obesity prevention many times here and have outlined how social marketing approaches can be used to address the obesity epidemic beyond the 5% solutions offered by communications programs such as this one.

Integrating Cell Phones Into Public Health Practice

Social Marketing and Social Change

A couple of years ago I was invited to write an article on mobile technologies and public health from a marketer's perspective. Integrating cell phones and mobile technologies into public health practice: A social marketing perspective.

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Here we offer our top 10 papers on social marketing published in 2011. They represent a diversity of theory, practice and research from around the globe, and several may get you rethinking your understanding of social marketing in 2012. Social marketing is a critical feature in the design and implementation of the project. It is time to manage interventions and influence markets to improve equity and sustainability.

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Mixed Links: Free Training, Special Deals, and Fab Info

Kivi's Nonprofit Communications Blog

With freezing rain falling and snow on the ground here in North Carolina, it’s time for some hot mixed links! Next month’s edition will be hosted by Katya Andresen at the Nonprofit Marketing Blog. More Marketing Mixed Links. Tags: Mixed Links

August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages

Kivi's Nonprofit Communications Blog

Tuesday, August 4: Beyond Viral: Building Your Email List through Paid Marketing. Learn how to build your nonprofit’s fundraising prospect email list through proven paid marketing options. Thursday, August 6: Your Nonprofit’s Face: Adding Personality to Your Marketing Mix.

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Call for Abstracts: Social Marketing in Public Health

Social Marketing and Social Change

The 19th Annual Social Marketing in Public Health Conference will be held in Clearwater Beach, FL 17-20 June 2009. The conference is designed for social marketers, public health professionals, health educators in a variety of settings, program planners and administrators, health communication and health information specialists, policy makers, researchers, academicians, and graduate students. Tags: Public Health Social Marketing USF

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).