Do You Need More Personality in Your Marketing Mix?

Kivi's Nonprofit Communications Blog

Next Thursday, Jocelyn Harmon will be presenting a new webinar for us called Your Nonprofit’s Face: Adding Personality to Your Marketing Mix. Nonprofits have mixed feelings about marketing, branding and personality. Personality is the sparkle you add to your marketing mix. It’s not easy to market. Affordable Nonprofit Marketing Training for Your Staff, Volunteers, and Board.

Add Free Wi-Fi to Your Cause Marketing Mix

Cause Related Marketing

The stunt generated tons of publicity, much of it mixed. Wavespot makes its money selling its ‘marketing router,’ as they put it, to small and medium sized businesses. Wavespot’s founders as well as many members of our team come from a background in the nonprofit sector,” their Marketing Manager Arash Shoushtari told me. “So Cause-Related Marketing does a world of good.


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The Marketing Mix: Ps, Cs and Everything Else

Social Marketing and Social Change

any marketing element in a program, whether it starts with a “P” or not, needs to be modifiable to meet the unique needs, problems, and aspirations of a priority group. If a P is so complex or ubiquitous as to defy a fit with the priority group, then it is no longer a marketing variable. Many social marketing academics and practitioners like to propose, argue and otherwise distract themselves from people's concerns by talking about 5, 6.(up

The Marketing Mix: Ps, Cs and Everything Else

Social Marketing and Social Change

any marketing element in a program, whether it starts with a “P” or not, needs to be modifiable to meet the unique needs, problems, and aspirations of a priority group. If a P is so complex or ubiquitous as to defy a fit with the priority group, then it is no longer a marketing variable. Many social marketing academics and practitioners like to propose, argue and otherwise distract themselves from people's concerns by talking about 5, 6.(up

Adding Personality to Your Marketing Mix

Marketing for Nonprofits

Next week I have the privilege of doing a new webinar called Your Nonprofit's Face : Adding Personality to Your Marketing Mix with my frolleague Kivi Leroux Miller, author of The Nonprofit Marketing Guide. Nonprofits have mixed feelings about marketing, branding and personality. Personality is the sparkle you add to your marketing mix. It’s not easy to market. Tags: branding personality The Nonprofit Marketing Guide

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Content Marketing Mixed Links Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Infographic: How Content Curation Fits into the Marketing Mix


NTEN worked with the folks at Idealware to conduct and analyze the survey, and you can find the full findings, as well as tips for mapping the right mix for each channel with your communications goal, in the June issue of NTEN:Change , but here is a sneak peek at an infographic from the study! Infographic: How Does Content Curation Fit Into the Nonprofit Content Mix? Facebook is considered more important to an organization’s communications mix than their blog.

Where Have All the Social Products Gone?


The debate between marketing and sales is not an old one. Thus, if we are talking about social marketing , you don’t have to go far before you start wondering: Where are all the social products? I’m not the first to ask this question, as I was inspired a bit back by Bill Smith of AED who challenged us social marketers to balance the scales more between the promotion side of marketing and the product side of marketing.

Video Marketing Tips For Nonprofit Organizations

Nonprofit Marketing Insights by GlobalOwls

Video Marketing Tips For Nonprofit Organizations. Check out why you should add Video Marketing to your marketing mix and how to get started. Video marketing is one of the prominent methods to reach prospects. Digital marketing is the peak for eCommerce businesses.

How does your nonprofit use storytelling?

J Campbell Social Marketing

If you don’t use it, are you planning on incorporating it into your fundraising and marketing mix? appeared first on J Campbell Social Marketing. This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World. This presentation involves many examples from the field and a lot of research. I hope that you find it helpful! I want to hear from you – How does your nonprofit use storytelling?

Cause Marketing Becomes ‘The Man’

Cause Related Marketing

We were talking about cause marketing and I asked if they would like to see any data or research on the value of cause marketing in your marketing mix. Tuesday found me in a meeting with a new client. I keep a digital portfolio of such information at the ready.“For For who?” he asked. For your sales group or your management team,” I said.“Nope,” Nope,” he replied. “We We don’t need it.”Now Now my client is a.

5 Nonprofit Marketing Innovations for Recession Survival

Getting Attention

Marketing your way through a recession is gritty, sweaty, get-your-hands-dirty work. Just when the need is greater than ever, resources are way down. And that's exactly how Tracy Mitchell, General Manager of Sag Harbor, NY's nonprofit Bay Street Theatre, tackled her marketing dilemmas, even before the recession hit in full force.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

I see digital marketing (and all marketing) tools through this lens. How can Maslow’s theory be adapted for the nonprofit marketer? Unfortunately putting the cart before the technological horse is a common practice in most marketing campaigns. #1: Social media tools are a powerful part of the nonprofit marketing mix and should be a part of any online marketing strategy. Are you using social media in your marketing plan?

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. While it’s not a cure all, PR is an essential part of a strategic marketing mix. Sean Horrigan is a marketing/PR consultant and the founder of PR Guy , a contemporary consultancy that helps nonprofits grow and prosper. Sean Horrigan.

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The Purpose of Segmentation

Social Marketing and Social Change

Segmentation is one of the first critical decisions a social marketing or health communication program must make - even if it is to not segment and use the ''field of dreams'' strategy ("If we build it, they will come"). As I put it in Social Marketing and Social Change : ".the The question for segmentation is whether identifying differences among groups will drive how we approach our marketing solution. Ethical evaluation of audience segmentation in social marketing.

‘Get Lucky Fundraising’

The Agitator

Loyalty 360 bills itself as “the loyalty marketer’s association, and publishes a daily e-newsletter from which I extract occasional nuggets. If you want to read about the trials and tribulations of customer-focused marketing in the commercial space, this is as good a source as any. I just read an article titled Five Critical Mistakes That Disrupt Customer-centric Marketing. donor retention email marketing loyalty online fundraising premium

Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

Is it time for more of us to loosen our grip on the 4Ps of the marketing mix as a necessary ingredient or benchmark for social marketing programs? In the broader marketing world, a growing dissatisfaction with the 4Ps framework has been driving a fundamental shift in the conceptualization of marketing since the 1980s (described as “merely a handy framework” of managerial decision-making variables; Day & Montgomery, 1999). Marketing Theory ; 3(3): 365-385.

The State of the Nonprofit Message (Part One)

Getting Attention

who responded to our marketing messages survey. some of you want to be, but can’t; and a few of you question the primacy of messaging in the marketing mix. Thanks to all (nearly 1,000!) Your input is tremendously helpful in shaping the content and programs we’ll be sharing in 2010. Many of you are absolutely message-focused (terrific!);

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

could use a cool one about right now, so here are your Mixed Links, frozen slushy style! Their monthly membership newsletters are jammed with great information, most of which are relevant to marketing and fundraising. If you are interested in working with local businesses for marketing and fundraising, take note: We are hosting a webinar with Joe Waters on Setting Up Marketing and Fundraising Partnerships with Local Businesses on August 18. Email Marketing.

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What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health. The new objective is: Increase the number of State health departments that report using social marketing in health promotion and disease prevention programs. We use all elements of the marketing mix – product, price, place and promotion – to influence the targeted behavior.

How the open data movement could benefit from using a marketing approach

Public Sector Marketing 2.0

Through my speaking and consulting I deal quite a bit with senior communications/marketing professionals and program owners in the public sector. often the marketing director of a particular branch or program)? Now let’s imagine a high-level marketing approach was taken to address this. Marketing Goal: To get businesses to actively use open data. Marketing Mix: Product: A re-vamped (i.e.

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. Not surprisingly because of the emphasis that Outside puts on community service and environmental initiatives, this list also features a number of firms that do cause marketing. By my count, four of the top ten and 23 overall use cause marketing as a part of their marketing mix.

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The Best in Social Marketing in 2013

Social Marketing and Social Change

The application of social marketing to health, environmental and social issues is expanding in scope and depth. This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing. And now to continue the journey of social marketing through 2013. I have selected 13 papers for this year from journals outside the two primary social marketing ones: Journal of Social Marketing and Social Marketing Quarterly.

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Free Teleseminar on Fall Email Fundraising & More This Week

Kivi's Nonprofit Communications Blog

You are ready to add social media to your marketing mix, but others around you aren’t so sure. Online Marketing Basics for the National Association of Child Care Resource and Referral Agencies. Tags: Online Marketing Professional Development Social Networking

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No Rhythm Required: 4 Steps to Making Your Marketing Sing

Fundraising 123

Any traditional marketing 101 course will tell you about the magical quartet that composes the music of the marketing mix: price, product, placement and promotion (or, the "Four Ps"). So, can nonprofits apply the traditional marketing mix and achieve great results? What four bite-sized marketing tips can you take with you back to your next planning meeting? When you think of your marketing "calls-to-action," the action is the price.

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ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

In my opinion all three of these are clear marketing (not just communication) problems. Now let’s imagine a high-level marketing approach was taken to address this. Proper due diligence and research would obviously have to take place): Marketing Goal: To get more people using online passport renewal and save human and financial resources as a result. I just came across an excellent new research report from PWC.

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Here we offer our top 10 papers on social marketing published in 2011. They represent a diversity of theory, practice and research from around the globe, and several may get you rethinking your understanding of social marketing in 2012. Social marketing is a critical feature in the design and implementation of the project. It is time to manage interventions and influence markets to improve equity and sustainability.

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Social Marketing Begins With Values

Social Marketing and Social Change

What does social marketing , or your social marketing organization, stand for? I believe your answer to this question needs to be an integral part of any discussion we have in social marketing. My initial attempt to address this question is in the Values dimensions of the Transformative Social Marketing Model (TSM: Lefebvre, 2012). Why are values important to social marketing? IMHO, this is especially true for social marketing. Ethics in social marketing.

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).

Small Business Cause Marketing That's Actually Works for Small Businesses

Cause Related Marketing

Yesterday I took a call from a small business owner in Chicago… I’ll call her ‘Roberta’… who wanted to know how cause marketing really worked because it wasn’t working so far for her! Because you really have to work at it to make cause marketing illegal. The challenge is that three months of ads airing frequently on TV would set you back a small fortune in all but the smallest markets, never mind the cost of creating the ads themselves. Small Business Cause Marketing

#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

Each month we look at a marketing challenge faced by many of our clients. The marketing mix and the strategic direction it has taken has evolved over the years as a result of the close collaboration between MKCREATIVE and Steve Frillmann. A community garden created by local residents with the help and support of Green Guerillas. This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010.

Integrating Cell Phones Into Public Health Practice

Social Marketing and Social Change

A couple of years ago I was invited to write an article on mobile technologies and public health from a marketer's perspective. They are more than a communication device—they can become marketing tools that address all elements of the marketing mix when strategically considered in the context of how people use them. Integrating cell phones and mobile technologies into public health practice: A social marketing perspective.

Measuring Marketing’s Worth

The Agitator

Here is an excellent article from McKinsey Quarterly on evaluating an organization’s overall marketing effectiveness … that is, getting more bang for the marketing buck. Marketers must be ready to use the findings to debunk accepted wisdom and legacy rules of thumb.” How well informed (really) is our marketing judgment? How are we managing financial risk in our marketing plans?

Mixed Links: Can’t Miss Goodies for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here’s a tasty mix of links that I think you’ll find interesting or helpful as you build support for your good cause. Heather Carpenter has created a great all-in-one-place intro to the field (and challenged me to do the same for nonprofit marketing! Jocelyn is going to do a webinar for us in August on how to add personality to your marketing mix. Affordable Nonprofit Marketing Training for Your Staff, Volunteers, and Board.

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Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me. While I do not like to see mass communication campaigns or social media projects passed off as ‘social marketing,’ I do believe that marketing can help make health communication, risk communication, or any other type of science communication more effective, efficient, sustainable and equitable. In one form or another, we are science marketers.

The Micro-Macro Problem in Social Marketing

Social Marketing and Social Change

"Social marketing has been presented and understood as an approach to individual behavior change in which psychological stage models, such as the transtheoretical model , are used to segment audiences, and the marketing mix is used to identify and reduce barriers or costs and increase benefits for behavior change. The second problem Watts (2011) discusses is the micro-macro problem: one that goes at the heart of the social marketing dilemma.

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

You can read the full post at Google+ for Your Nonprofit Marketing Mix: Profile, Page, & Community. A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters.

Demarketing Sugar Consumption in Drinks

Social Marketing and Social Change

I have talked about obesity prevention many times here and have outlined how social marketing approaches can be used to address the obesity epidemic beyond the 5% solutions offered by communications programs such as this one. The NYC project is a start, but if pubic health practice wants to move from simple communication campaigns to more complex and effective marketing ones, they might learn from the tobacco experiences and target the marketing mix, not the people.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Nonprofit Marketing Talent is Hard to Find. Linkedin Can Help.

Marketing for Nonprofits

Say, your nonprofit sees social media looming larger in its marketing mix. It’s the first step to getting your marketing team ready for 2012. This is a guest post by Geri Stengel from Ventureer. Enjoy! Jocelyn How Will You Fill Your Nonprofit’s Staffing Gaps? According to a new survey from , a lot of nonprofits are planning to hire in 2012 and many of them will be looking for hard-to-find fundraising and communication talent.

Mixed Links: Free Training, Special Deals, and Fab Info

Kivi's Nonprofit Communications Blog

With freezing rain falling and snow on the ground here in North Carolina, it’s time for some hot mixed links! As for our weekly webinar series here at Nonprofit Marketing Guide, here’s what’s coming up next: February 10: How to Write a Quick and Dirty Nonprofit Marketing Strategy. Next month’s edition will be hosted by Katya Andresen at the Nonprofit Marketing Blog. More Marketing Mixed Links. Tags: Mixed Links

Call for Abstracts: Social Marketing in Public Health

Social Marketing and Social Change

The 19th Annual Social Marketing in Public Health Conference will be held in Clearwater Beach, FL 17-20 June 2009. The conference is designed for social marketers, public health professionals, health educators in a variety of settings, program planners and administrators, health communication and health information specialists, policy makers, researchers, academicians, and graduate students. Tags: Public Health Social Marketing USF