Trending Sources

Get Your Nonprofit Content Read, Digested & Acted On—6 Steps

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

question by making your messaging as relevant as possible to the people you are communicating with. The Six R’s of Relevant Messaging.

Reward Your Supporters with Your Messaging

Kivi's Nonprofit Communications Blog

Content Marketing Messages and Tag Lines Nonprofit Communications We''ve Moved! Update your Reader Now. We''ve Moved!

Zig When They Zag to Spur Action (Nonprofit Case Study)

Getting Attention

That’s right-things, right-now marketing. More ideas on how to zig-zag to increase your message relevance. Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies). Right-Things Right-Now Marketing message development Nonprofit Communications nonprofit marketing Zig when they zag!

How to Write Stronger Nonprofit Marketing Messages

Getting Attention

To make your organization’s voice stand out in today’s overwhelming chorus of messages, you need a coherent and compelling “message platform,” comprised of concepts, words and phrases that communicate your nonprofit’s value or impact across communications channels. Tags: Branding and Messages Nonprofit Communications Surveys

7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing

iMarketSmart

Deliver planned gift marketing messages with a spoon full of sugar (use non-death-related packaging). LIKE THIS BLOG POST? Fundraising

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[FNAME] Never Works

The Agitator

Axciom is certainly one of the top bananas when it comes to database marketing. So I was struck by a short post by David Baker, Axciom’s VP of Digital Product Solutions, in which he actually warns against going overboard with respect to personalizing marketing messages. These folks breathe data.

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Ep200: How Values & Culture Impact CSR Efforts

Selfish Giving

How marketing messages need to differ for individualistic and collectivistic cultures. Download the Transcript. First Name. Tips for U.S.

Christmas Cause Marketing on TV

Cause Related Marketing

I started my cause marketing career back when gasoline cost about $1.15 Cause-Related Marketing does a world of good. Here’s the contest.

Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Marketing Goals (to activate influencers such as attorneys, judges and support teams ). Marketing Goals. Goals are what you want to achieve. can understand.

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Video Fundraising: Meet Chuna

The Agitator

Do you think those expectations are any different with fundraising messages? I sure don’t.

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How to Show That Your Arts Organization is Critical

Mission Minded

” So how do you frame your arts organization as critical when other needs are competing for donor […].

Is your fundraising letter as effective as this bag of coffee?

Fundraising Coach

So it's no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try. Seriously.

Declining Email Read Rates

The Agitator

Some data points: Across all sectors, only 17% of email marketing messages were read. Brand familiarity does matter. last quarter 2012.

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A call to arms: Let’s win the story wars

Nonprofit Marketing Blog

Enter marketers, who have become our modern-day myth makers, for good or for ill. Check out this fantastic video on the story wars.

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3 ways to wake up your donors

Nonprofit Marketing Blog

Second, it often takes more than one message to get donors to act. While marketers don’t agree on a magic number, it pays to consider the effective frequency of your message—that is, the number of times it will take for someone to see your marketing message before they take action.

How to market from the inside out

Nonprofit Marketing Blog

In my recent interview with Jay Baer on his book Youtility , we explored how companies and nonprofits can use social concepts to make their marketing focused more on helping people, and less about hyping a product or cause. What are some baby steps to help those well versed in push marketing move to more of a listening role? Voila!

The 3 types of planned giving prospects

iMarketSmart

They may engage a lot with your marketing (and that should be tracked carefully). But they’ll keep their gift intentions private.

Marketers from Mars

The Agitator

I just read this report from ExactTarget — Marketers from Mars — which underscored for me how marketers, including fundraisers, can get too far out in front of their audiences. The report makes many comparisons about marketers’ use of social media versus consumers. ” That’s a sound warning.

Meet the Story Wars author and get tips on improving your stories

Nonprofit Marketing Blog

Tired of watching your cause drown in the flood of marketing messages? Nike is a master of empowerment marketing.

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Nonprofit Marketing Tips from 19 Experts

Fundraising Coach

Marketing Tips for Nonprofits. Don''t market your organization. Market your CAUSE. Not to be AFRAID of marketing!

6 STEPPS to viral success for your cause

Nonprofit Marketing Blog

Fellow cause marketers, wouldn’t you like a dollar for every time someone told you to ‘make it go viral?’ We may not be able to make things go viral by sheer force of will, but Jonah Berger has a few ideas about how to engineer messages and campaigns that are more likely to spread. Can you touch the heart?

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Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. Jose's Twitter handle is: @josemsanchez80.

How planned giving marketing is like selling new cars.

iMarketSmart

Planned giving marketing is a lot like selling new cars. Car companies spend billions of dollars each year to market their goods.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

There’s not too much to think about there, which is the hallmark of an effective marketing message. It’s social. Want proof?

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Research Can Tell You Which Words to Use

Kivi's Nonprofit Communications Blog

I loved their story about how they did research with their target audience first and built the marketing campaign around the results. Twitter?

3 trends in digital marketing for 2012

Nonprofit Marketing Blog

Silverpop has a good white paper on where digital marketing is headed in 2012. Here is my take on three of the key trends that nonprofit marketing folks should watch. MORE MOBILE: How we deliver our marketing messages needs to change - so they work on mobile. How are you getting more personal, human and mobile

The Two Absolute Requirements for #GivingTuesday Success

Nonprofit Marketing Blog

Beyond technology, your marketing message, or your fundraising goal, you simply cannot succeed without these two key pieces. When I’m not wearing heels, I’m all of 5’1” tall. I like to think of myself as “small but mighty” and I have developed a bit of an independent streak. No sweat. (Ok,

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). I run the social media marketing firm, Everywhere Agency. Enjoy! Danica Kombol : 1.

Test To Impress

The Agitator

There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. With so much in email marketing that could be tested, where do you begin? How about: who is the message from? Roughly, from easy to hard, she suggests … Subject lines.

Fundraising Losers: Saving Your Job This Year

The Agitator

Get Your Message Together. According to Chuck… 84% of all organizations characterize their marketing messages as difficult to remember. 76% of organizations feel that their messages connect with target audiences only somewhat or not at all. Here in North America we can now get back to business. Canada Day is done. Roger.

The things you never see

Mission Paradox Blog

  Market it well."   Many factors that lead to great art and/or great marketing are things that you never get to see.   The art is excellent, the marketing has been strong, tickets are flying out the door.   It helps the planning process, it helps the marketing, it helps the fundraising.

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Getting Inside Your Donor’s Right Brain

The Agitator

So I was delighted to read this manageable article written by Jim Gilmartin on Engage:Boomers that draws marketing lessons from The Master. In marketing and sales – it’s not what Baby Boomer and senior customers think that’s most important — just as important is how they think. Why am I writing about this?

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Cause Marketing: The All Packaging Edition

Cause Related Marketing

One way to activate a cause marketing campaign when the sponsor sells a physical product is on the packaging. Komen for the Cure. square inches?

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Meet the new consumer: Box-turning, value-conscious and cause-friendly

Nonprofit Marketing Blog

BBMG has a great new report out profiling today’s consumer. It’s called Unleashed and you can get it here. Thirty percent of the U.S.

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National anxiety means big shifts, interesting openings for marketers

Nonprofit Marketing Blog

There was an excellent piece by Bonnie Carlson in AdAge recently about how our national mood of anxiety is causing interesting marketing trends. She says, “the national mood is a catalyst that’s changing marketing strategy, for the better. Those coping mechanisms have influenced important marketing trends.&#.

8 Ways to Start A Social Media Committee for Your Nonprofit

J Campbell Social Marketing

They need reframe their entire way of thinking about communications and marketing. How to get this buy-in and support? Could we be doing more?

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Simplicity Marketing

The Agitator

The mantra on advertising’s Madison Avenue these days is ‘simple’ This NY Times article headlines the point: Paring Down Marketing Messages to a Few Simple Basics. ” So, if major brands are surrounding consumers with simplicity messages, might that have any spillover effect on fundraising?

A 5-step quide to social media strategy for nonprofits

ImpactMax

But first, understand that social media is not about marketing, it’s about community. flickr/luc legay. Then what? Back up.

What’s Not To ‘Like’?

The Agitator

” The study notes that only 42% of active Facebook users agree that marketers should interpret “Like” to mean they are a fan or advocate of the company. And CMR observes: “‘Like’ does not equate to permission for one-to-one marketing. communications marketing metrics media usage social networking