How to Write Stronger Nonprofit Marketing Messages

Getting Attention

To make your organization’s voice stand out in today’s overwhelming chorus of messages, you need a coherent and compelling “message platform,” comprised of concepts, words and phrases that communicate your nonprofit’s value or impact across communications channels. Your messages are one of the most powerful marketing strategies you have ! That's why I'm making a special effort in 2010 to help nonprofits like yours craft stronger messages.

What’s Your Fighting Message?

Kivi's Nonprofit Communications Blog

Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. The post What’s Your Fighting Message? Marketing Messaging Messaging Strategy

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Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

Kivi's Nonprofit Communications Blog

Marketing Messaging Messaging StrategyI was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send.

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6 Proven Community Engagement Asks

Kivi's Nonprofit Communications Blog

Marketing Messaging Raising AwarenessAn engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work.

How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

It’s the start of going viral – the holy grail of marketers everywhere. You can follow best practices, but it all starts with the quality of your message. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.” Marketing Messaging

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6 MORE Proven Community Engagement Asks

Kivi's Nonprofit Communications Blog

Give them a special shout-out of thanks by writing a message here. Marketing Messaging Raising AwarenessLast week I shared some ways you can ask your community to show their support that don’t involve donating.

How Relevant Are You?

Kivi's Nonprofit Communications Blog

Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox. The more of these statements you can agree with, the more potential you have for creating relevant messaging. We have moved well beyond trying to reach “everyone” or the “general public” and focus our messaging on specific groups or types of people. We use technology to deliver the right messages to the right people at the right time (e.g.

Get Your Nonprofit Content Read, Digested & Acted On—6 Steps

Getting Attention

P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Content Marketing content marketing message development messaging nonprofit branding Nonprofit Communications nonprofit marketing

Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies)

Getting Attention

Take newsjacking one step further—to integrate what’s going on inside of your peoples’ heads—as well as in the world around them and you, to focus your marketing messages, format, channel and delivery time. Both of these messages promised future relief.

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

question by making your messaging as relevant as possible to the people you are communicating with. You can create relevant messaging in lots of different ways, but here are my six favorites. The Six R’s of Relevant Messaging. to convey those core messages.

Zig When They Zag to Spur Action (Nonprofit Case Study)

Getting Attention

That’s right-things, right-now marketing. More ideas on how to zig-zag to increase your message relevance. Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies). Right-Things Right-Now Marketing message development Nonprofit Communications nonprofit marketing I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m.,

Right-Things, Right-Now Marketing: My Dream In Honor of MLK, Jr.

Getting Attention

My dream is to dramatically change how we market our issues for far greater results, and far greater satisfaction for us marketers. This is right-things, right-now marketing and I see it as the most effective way to move our issues forward!

How to Show That Your Arts Organization is Critical

Mission Minded

Blog Email Campaigns Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Performing Arts branding communications development fundraising key messages marketing messaging nonprofit writing

CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits

Selfish Giving

CauseTalk Radio Podcast cause marketing message promotion micro-documentaries video vine Today on CauseTalk Radio, Megan and I talk to Natasha Deganello Giraudie , the CEO of Micro-Documentaries.

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7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing


Deliver planned gift marketing messages with a spoon full of sugar (use non-death-related packaging). The post 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing appeared first on MarketSmart.

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too


Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. The job of a nonprofit marketer is never done. 1 – You are confusing marketing with fundraising. Yes, marketing and fundraising are related and yes, they should be in sync.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

So how does this affect nonprofits and our social media marketing plans? Digital marketing expert Jay Baer found that 92% of consumers trust user-generated content and word-of-mouth suggestions more than advertising. People trust word-of-mouth marketing messages.

How planned giving marketing is like selling new cars.


Planned giving marketing is a lot like selling new cars. Car companies spend billions of dollars each year to market their goods. So marketing messages for automobiles must be ubiquitous (everywhere) in order to build awareness.

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The 3 types of planned giving prospects


Leads – They will raise their hands in response to your marketing to show interest but most will not want to be bothered with a phone call or a visit. They may engage a lot with your marketing (and that should be tracked carefully).

Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Marketing goals are the best ways to focus your marketing (message development, audience research, e.g. the whole enchilada, not just the communications part) to achieve those organization goals. Marketing Goals (to activate influencers such as attorneys, judges and support teams ).

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Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. This well-meaning nonprofit had all of the right tools to successfully market its programs and solicit donations.

Join Me for a Free Webinar -- 3 Steps to Stronger Nonprofit Web Content (Deadline, COB Wed, 12/16)

Getting Attention

Your messages are one of the most powerful marketing strategies you have ! That's why I'm making a special effort in 2010 to help nonprofits like yours craft stronger messages. Help us help you craft more effective marketing messages by taking five minutes of your time today to complete this brief survey. BTW, thanks so much to all of you who already responded to our marketing messages survey.

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Secret Decoder Ring Cause Marketing

Cause Related Marketing

There’s some swell cause marketing messaging on many packaged goods products these days, but after the messaging gets in the home, then what? In other words a cause marketing message could be in the pantry for days, months, or years.

8 Ways to Start A Social Media Committee for Your Nonprofit

J Campbell Social Marketing

They need reframe their entire way of thinking about communications and marketing. In conclusion: Social media is about community and connections, not about pushing out marketing messages or purchasing advertising.

A 5-step quide to social media strategy for nonprofits


But first, understand that social media is not about marketing, it’s about community. flickr/luc legay. Many nonprofits have already dipped their toes into social media. They see others doing it and figure they should be doing it too.

Why You Should Ask Colleagues to Vote

Getting Attention

She was ramping up to develop new messages for her organization and, as part of that process, asked her colleagues to vote for the best taglines in the 2012 Getting Attention Nonprofit Tagline Awards. ( [link] ).

[FNAME] Never Works

The Agitator

Axciom is certainly one of the top bananas when it comes to database marketing. So I was struck by a short post by David Baker, Axciom’s VP of Digital Product Solutions, in which he actually warns against going overboard with respect to personalizing marketing messages. These folks breathe data.

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Video Fundraising: Meet Chuna

The Agitator

Online video viewing steadily grows, with consumers increasing grouchy and disinterested when marketers don’t provide video support for their marketing messages. Do you think those expectations are any different with fundraising messages?

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Read this post or the puppy gets it

Sea Change Strategies

The latest research says we experience 5,000 marketing messages on a typical day. Yes I stole that from National Lampoon. But there’s a point to be made. Getting and holding your audience’s attention is harder than ever. That’s 5,000 taps on the shoulder demanding your focus. Your brain is a miracle of mental filtration. Faster than Mitt Romney can say “Obamacare” we cast 99.9% of those shoulder taps into cognitive oblivion. They never happened.

Is your fundraising letter as effective as this bag of coffee?

Fundraising Coach

So it's no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try. The message is all about the impact I am having. I like reading obscure things: prefaces to books, notes on receipts, credits after movies.

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Why People Ignore Your Marketing and What to Do About It

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People have a Physiological Ability to Ignore your Marketing, but there is something you can do about it, try a little Guerrilla marketing. The human brain has a coping mechanism that helps people filter out unwanted communication and if you are not careful, the brains of the people you want to reach with your marketing will automatically edit you out of your prospect's minds before they even have a chance to think about responding to you.

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Ending the Problem

A Small Change

It is an incredible marketing message but wouldn’t it be more practical to ask what we could do to have a lasting and permanent impact on these problems, to provide higher quality and lower cost food to those that currently live in our communities? This may sound a little bit pessimistic so if I upset you with this post, please leave a comment or send me an email. This is a bit of a follow-up post to yesterday’s Endowment Giving post.

Some Smart (and Hard!) Nonprofit Marketing Questions

Kivi's Nonprofit Communications Blog

Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing , based on my free e-book “ The First 100 Days of Your New Nonprofit Marketing Job.&# What is the best way to craft a marketing message in this hyper competitive market?

How to Stand Out with Email

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On average, regular email users receive about 140 messages a day in their inbox. These include personal messages from friends and family, marketing efforts from retailers and restaurants, and, of course, day-to-day work-related information. How can your nonprofit's message stand out from the other 139 so people will read what you send to them? Once your reader has opened the email and is looking through your message, what do you want her to do next?

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The planned giving marathon is all about engagement.


Then we wouldn’t need to market planned gifts. In fact, if that’s how the world worked, we wouldn’t have to market anything. Planned giving marketing should inspire people to seek out more information. Once someone raises their hand, if you don’t engage with them personally or with marketing tools because they aren’t definitely ready to leave a gift… then shame on you. Planned giving marketing is a marathon, not a sprint.

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2009 Guide Shows Nonprofits Top Tagline Approaches for Stronger Messaging

Get Fully Funded

Nancy says “a powerful tagline is a must for any nonprofit intent on delivering its message in our overcrowded world of 24/7 content.” . Over 2,500 Nonprofit Tagline Examples to put to work for marketing brainstorming. . “A A nonprofit organization’s tagline is, next to its name, the marketing message most frequently heard, and the easiest and most effective way to convey its brand.

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Ask Me Your Nonprofit Marketing Questions -- Free Online Discussion, Tues. Nov 17, noon ET

Getting Attention

You also must step up your efforts to market your ideas and causes. Join me for a free online discussion hosted by the Chronicle of Philanthropy, about how your organization can create more effective marketing messages -- Tuesday, November 17th at noon ET. This one-hour live event offers you the opportunity to get the marketing answers you need to move your org’s marketing forward. Tags: Branding and Messages Nonprofit Communications Taglines

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Ep200: How Values & Culture Impact CSR Efforts

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jessica Li , Assistant Professor of Marketing at the University of Kansas , about a new article that explores how corporate social responsibility efforts are perceived by different cultures.

“Open Community” and Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Maddie and Lindy were kind enough to answer a few questions on how the concepts in the book relate to nonprofit marketing. Kivi: How does Open Community tie into nonprofit marketing and communications? Lindy: I see marketing and communications as two sides of a coin.

Christmas Cause Marketing on TV

Cause Related Marketing

I started my cause marketing career back when gasoline cost about $1.15 And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? Cause-Related Marketing does a world of good.

Why People Ignore Your Nonprofit’s Marketing and What to Do About It

Fundraising Coach

Chris is a speaker, a comedian, and the author of Guerrilla Marketing for Nonprofits. People have a physiological ability to ignore your marketing, but there is something you can do about it, try a little guerrilla marketing [amazon affiliate link]. The problem with this is your marketing message is mixed up in all the other noises that surround the people you want to reach and can easily get blocked by their automatic brain filters.

Think Before You Speak: Messages Matter

Getting Attention

However, its marketing messages are off time and time again, which makes us question the strength of its operation. This crazy message sloppiness just doesn't make sense to us, and frankly, at a time when money is tight and giving is limited, makes us questions whether we'll give at all. Think before your speak, and test your messages with folks outside your organization. Tags: Branding and Messages Fundraising: Innovations & Research Nonprofit Communications