Marketing Time Savers: Tools to Improve Your Writing

Kivi's Nonprofit Communications Blog

Even if you like to write like I do, it can still feel like it takes forever to produce something good. Below are five online writing tools we like and that were also recommended by friends. They’ll help you create great marketing copy, faster.

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Size Matters – When to Write Long, or Short

Getting Attention

The sharp folks at Marketing Experiments have shared this crystal-clear matrix to help you determine how long your fundraising or marketing copy should be for greatest impact. As with all marketing “formulas,&# there’s a lot of “it depends&# here. Eureka!

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How to CONFUSE your donors and get LESS gifts.

iMarketSmart

Does your planned giving marketing copy make [ insert word here from below ] sense? Most planned giving copy sounds like it came from an attorney or accountant. So if you need copy for your website, hire a really good copy writer. They, too, are not marketers.

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Get to Gripping Headlines via Vincent Musetto

Getting Attention

More guidance here: 6 Tips for Writing Nonprofit Marketing Copy That Works. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! The first line your reader sees means the difference between success and failure.