Marketing Time Savers: Tools to Improve Your Writing

Kivi's Nonprofit Communications Blog

Even if you like to write like I do, it can still feel like it takes forever to produce something good. Below are five online writing tools we like and that were also recommended by friends. They’ll help you create great marketing copy, faster. I’ll be sharing more time-saving tips for nonprofit marketers during Smart Nonprofit Marketing: Advice and Hacks for Working Faster, But Not Harder! Emotional Marketing Value Headline Analyzer.

Tools 216

Size Matters – When to Write Long, or Short

Getting Attention

The sharp folks at Marketing Experiments have shared this crystal-clear matrix to help you determine how long your fundraising or marketing copy should be for greatest impact. As with all marketing “formulas,&# there’s a lot of “it depends&# here. But these are the three main elements that should guide the length of your copy, says researcher Bob Kemper: What’s motivating your reader. Eureka!

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How to CONFUSE your donors and get LESS gifts.

iMarketSmart

Does your planned giving marketing copy make [ insert word here from below ] sense? Most planned giving copy sounds like it came from an attorney or accountant. NEWS FLASH: Attorneys and accountants are not copy writers… they are… (wait for it)… attorneys and accountants. So if you need copy for your website, hire a really good copy writer. They, too, are not marketers. Marketing copy should be written by marketers.

Get to Gripping Headlines via Vincent Musetto

Getting Attention

More guidance here: 6 Tips for Writing Nonprofit Marketing Copy That Works. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Messaging headline message development messaging Nonprofit Communications nonprofit marketing nonprofit messages Vincent MusettoThe first line your reader sees means the difference between success and failure. Most leads are clever headlines that play on words.