Trending Sources

Get to Gripping Headlines via Vincent Musetto

Getting Attention

More guidance here: 6 Tips for Writing Nonprofit Marketing Copy That Works. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! The first line your reader sees means the difference between success and failure.

Marketing Time Savers: Tools to Improve Your Writing

Kivi's Nonprofit Communications Blog

They’ll help you create great marketing copy, faster. I’ll be sharing more time-saving tips for nonprofit marketers during Smart Nonprofit Marketing: Advice and Hacks for Working Faster, But Not Harder! Emotional Marketing Value Headline Analyzer.

Tools 93

Size Matters – When to Write Long, or Short

Getting Attention

The sharp folks at Marketing Experiments have shared this crystal-clear matrix to help you determine how long your fundraising or marketing copy should be for greatest impact. As with all marketing “formulas,&# there’s a lot of “it depends&# here. Eureka!

Persuasive Testimonials Can’t Be Beat (Case Study)

Getting Attention

Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. Get more guidance on developing persuasive testimonials: The Most Powerful Marketing Copy in the World – Testimonials. Branding and Messages message development messaging nonprofit branding Nonprofit Communications nonprofit marketing testimonials

Case 22

How to CONFUSE your donors and get LESS gifts.

iMarketSmart

Does your planned giving marketing copy make [ insert word here from below ] sense? Most planned giving copy sounds like it came from an attorney or accountant. So if you need copy for your website, hire a really good copy writer. They, too, are not marketers.