Get to Gripping Headlines via Vincent Musetto

Getting Attention

More guidance here: 6 Tips for Writing Nonprofit Marketing Copy That Works. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Messaging headline message development messaging Nonprofit Communications nonprofit marketing nonprofit messages Vincent MusettoThe first line your reader sees means the difference between success and failure. Most leads are clever headlines that play on words.

Marketing Time Savers: Tools to Improve Your Writing

Kivi's Nonprofit Communications Blog

They’ll help you create great marketing copy, faster. I’ll be sharing more time-saving tips for nonprofit marketers during Smart Nonprofit Marketing: Advice and Hacks for Working Faster, But Not Harder! Emotional Marketing Value Headline Analyzer. Even if you like to write like I do, it can still feel like it takes forever to produce something good. And let’s face it, time is not something you have a whole lot of.

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Size Matters – When to Write Long, or Short

Getting Attention

The sharp folks at Marketing Experiments have shared this crystal-clear matrix to help you determine how long your fundraising or marketing copy should be for greatest impact. As with all marketing “formulas,&# there’s a lot of “it depends&# here. But these are the three main elements that should guide the length of your copy, says researcher Bob Kemper: What’s motivating your reader. Eureka!

Persuasive Testimonials Can’t Be Beat (Case Study)

Getting Attention

Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. Get more guidance on developing persuasive testimonials: The Most Powerful Marketing Copy in the World – Testimonials. Branding and Messages message development messaging nonprofit branding Nonprofit Communications nonprofit marketing testimonials

How to CONFUSE your donors and get LESS gifts.


Does your planned giving marketing copy make [ insert word here from below ] sense? Most planned giving copy sounds like it came from an attorney or accountant. NEWS FLASH: Attorneys and accountants are not copy writers… they are… (wait for it)… attorneys and accountants. So if you need copy for your website, hire a really good copy writer. They, too, are not marketers. Marketing copy should be written by marketers.

How to Write for the Web

NonProfit Hub

Make your marketing copy others-focused. Engaging copy addresses the wants and needs of its target audience. It’s hard to write compelling conversational copy when you don’t know the demographics of your audience. Featured Nonprofit Marketing PlanIf you ask a professional copywriter how to write for the web, many will say, “Conversationally.” But what does “conversational” actually look like?

Every day is April Fools

Mission Paradox Blog

That's whyt the most important marketing asset is trust. You can leave typos in all of your marketing copy. It's fun, and easy, to talk about marketing tactics but if you don't have trust then the tactics are of little value.  You gain trust by creating marketing that respects the audience's time and intelligence. Otherwise you're marketing will get treated like an April Fools joke, and that's not good for anyone.

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