July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by gold or silver like the California Gold Rush or Leadville in Colorado or the Comstock in Nevada.

July 113

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

[Guest Post] How To Use Google Trends

Fundraising Coach

Andy is the Strategic Director of Orbit Media, a web design company in Chicago. Here are two examples of how to use Google Trends: Suppose you’re starting a business that helps bring traffic to company’s websites. Yellow line: “digital marketing”. Red Line: “web marketing”.

Google 101